M.i.h Jeans

Women's Denim Apparelmih-jeans.com

M.i.h Jeans is a UK-based private apparel brand founded in 1969, operating a direct-to-consumer e-commerce store at mih-jeans.com that sells denim, shirts, and tops to women. The company is headquartered in Farnham and employs 11-50 people.

Company typePrivate
Founded1969
HeadquartersFarnham, United Kingdom
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

M.i.h Jeans firmographics

Firmographics

Name: M.i.h Jeans
Website: https://mih-jeans.com
Company type: Private
Founded year: 1969
Operating status: Operating
Headcount range: 11–50 employees
Short description: M.i.h Jeans is a UK-based private apparel brand founded in 1969, operating a direct-to-consumer e-commerce store at mih-jeans.com that sells denim, shirts, and tops to women. The company is headquartered in Farnham and employs 11-50 people.
Ownership category
akta.pro rank

M.i.h Jeans industry classification

Industry

Product category: Women's Denim Apparel
NAICS: Clothing and Clothing Accessories Retailers (458110)
SIC: Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
akta.pro primary industry: Women’s Apparel Retail (CRAAABAB)
akta.pro secondary industries: Denim & Casualwear Specialty Retail (CRAAABAN), Luxury Denim & Premium Casualwear (CRAAAFAK)

Keywords

Women's denim
Denim apparel
Casual shirts
Women's tops
Heritage denim brand

Where M.i.h Jeans is headquartered

Location

Headquarters

HQ city: Farnham
HQ country: United Kingdom
HQ region: Europe

Markets served

M.i.h Jeans business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

M.i.h Jeans product offering

Product offering

Core offering

M.i.h Jeans operates an online shop that sells a wide collection of women's denim, shirts, and tops. The company retails its own branded apparel assortment directly to consumers through its proprietary website, mih-jeans.com. The offering focuses on casual denim-led women's clothing from a heritage UK brand.

Differentiator

Problem solved

Functional benefit

Companies that use M.i.h Jeans

Customer profile

Ideal customer profiles1 record

M.i.h Jeans technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

M.i.h Jeans competitors and assessment

Company assessment

Broad incumbents

Reformation: Reformation is a women's DTC apparel brand extending into denim, with a small-team, capital-efficient model and a brand-led premium positioning — adjacent peer for go-to-market comparison.
Everlane: Everlane is a DTC-first apparel brand built on transparency and a lean operating model — useful comparator for how M.i.h Jeans' small-team DTC stack scales (or fails to).
Levi Strauss & Co. Levi's is the legacy denim incumbent and the benchmark for any women's denim brand. It competes on price ladders below and adjacent to M.i.h Jeans' premium tier and sets the trends the niche brands chase.

Direct peers

Mother Denim: Mother is a premium women's denim brand operating DTC and through premium wholesale; comparable in assortment (jeans + tops), price tier, and small-team-brand vibe.
NYDJ (Not Your Daughter's Jeans): NYDJ is a women's denim-specialist brand with strong fit-led marketing and multi-channel distribution — directly comparable in customer demographic and product focus to M.i.h Jeans.
AGOLDE: AGOLDE is a heritage-inspired premium women's denim label (Cotton Citizen parent) with vintage-wash positioning — overlapping niche and shopper with M.i.h Jeans.
7 For All Mankind: 7 For All Mankind is a premium women's denim brand with a strong heritage narrative, multi-channel DTC + wholesale distribution, and a silhouette-led assortment that competes head-to-head with M.i.h Jeans.
Frame (Frame Denim): Frame is a premium women's denim-led DTC and wholesale label built on heritage and LA craftsmanship — a near-mirror archetype to M.i.h Jeans' heritage-women's-denim positioning.
Paige: Paige is a premium women's denim and lifestyle apparel brand selling DTC and through department stores — a closely matched peer on assortment, premium pricing, and omnichannel mix.
Citizens of Humanity: Citizens of Humanity is a premium denim label with women's jeans and tops sold DTC and through boutiques — directly comparable product mix and price positioning to M.i.h Jeans.

Market position

Customer concentration

M.i.h Jeans financial estimates

Financial estimate

Revenue estimate

Valuation estimate

M.i.h Jeans leadership team

Management profile

Number of profiles

M.i.h Jeans funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M.i.h Jeans M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M.i.h Jeans

What does M.i.h Jeans do?

Is M.i.h Jeans a public or private company?

M.i.h Jeans is a private company. It is classified as unknown and is currently operating.

When was M.i.h Jeans founded?

M.i.h Jeans was founded in 1969. It employs 11 to 50 people.

Where is M.i.h Jeans based?

M.i.h Jeans is headquartered in Farnham, United Kingdom, in the Europe region.

Who are M.i.h Jeans's main competitors?

Broad incumbents on record are Reformation, Everlane and Levi Strauss & Co.. Direct peers are Mother Denim, NYDJ (Not Your Daughter's Jeans), AGOLDE, 7 For All Mankind, Frame (Frame Denim), Paige and Citizens of Humanity.

Does M.i.h Jeans have an API?

No public API is recorded for M.i.h Jeans.

What industry is M.i.h Jeans in?

M.i.h Jeans's product category is Women's Denim Apparel. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAAABAN, Denim & Casualwear Specialty Retail. Its NAICS code is 458110 and its SIC code is 5621.