Engaged Strategy
Engaged Strategy is an Australian consulting firm founded in 2007 that helps enterprise clients improve customer experience, employee engagement, and brand performance using Net Promoter Score methodology and its proprietary Total Engagement Model across the Asia-Pacific region.
- Company typePrivate
- Founded2007
- HeadquartersCapalaba, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Engaged Strategy does
Engaged Strategy is an Australian strategic consulting firm founded in 2007 by Christopher Roberts, specializing in customer experience, employee engagement, and brand consulting built around the Net Promoter Score (NPS) methodology. Headquartered in Brisbane with a secondary office in Bangalore, India, the firm operates as the world's first certified Net Promoter Loyalty Partner and the certified distributor of NICE Satmetrix NPX (the NPS software co-developed by NPS creators) across the Asia-Pacific region. Its client base spans enterprise and mid-market organizations across more than 20 industries, with a particularly deep footprint in Australian banking, insurance, and superannuation, having worked with 165-200+ brands since inception.
The firm's core intellectual property is the proprietary Total Engagement Model, a trademarked framework that aligns brand, culture, customer experience, and value propositions into a unified strategic model. This methodology has been peer-reviewed and published in The Journal of Product & Brand Management and featured in the Routledge textbook 'Customer Engagement: Contemporary issues and challenges.' Complementing the framework are Satmetrix NPX software distribution, proprietary Strategic Interactive Dashboards for category and competitive benchmarking, employee and customer survey instruments, leadership development programs, training workshops, and a recurring benchmarking studies business built on a proprietary data asset covering over 1 million consumers and 8,000+ employees.
Revenue is generated through four streams: professional services consulting (workshops, strategic action planning, implementation); Satmetrix NPX software distribution and managed survey services (recurring); fixed-price benchmarking studies and Strategic Interactive Dashboards at A$2,995-A$4,995; and digital content sales via eBooks and the Strategy Edge Podcast. The go-to-market is sales-led, combining direct enterprise engagement with content marketing (blog, eBooks, whitepapers, podcast, newsletters, and Chris Roberts' Money Wise Magazine column) and a Customer Excellence Awards program to generate leads and reinforce category authority in Australian customer experience.
Engaged Strategy firmographics
Firmographics- Name
- Engaged Strategy
- Legal name
- Engaged Strategy Pty Ltd
- Website
- https://engagedstrategy.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Engaged Strategy is an Australian consulting firm founded in 2007 that helps enterprise clients improve customer experience, employee engagement, and brand performance using Net Promoter Score methodology and its proprietary Total Engagement Model across the Asia-Pacific region.
- Ownership category
- akta.pro rank
Engaged Strategy industry classification
Industry- Product category
- Management Consulting Services
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
- akta.pro secondary industries
- Talent Management & Workforce Planning Consulting (BPAHAGAA), Content Strategy & Planning (BPAFAIAG)
Keywords
Where Engaged Strategy is headquartered
LocationHeadquarters
- HQ city
- Capalaba
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Engaged Strategy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Consulting Services: Expert consulting services for employee engagement, customer experience, and brand strategy. Includes workshops, strategic action planning sessions, and implementation support.
- Satmetrix NPX Software Distribution: Distribution and implementation of Satmetrix NPX customer experience management software in Asia-Pacific. Certified partner providing software licensing and managed survey services.
- Benchmarking Studies & Industry Analytics: Nationwide benchmarking studies providing strategic insights on NPS, customer experience, and brand performance. Includes Strategic Interactive Dashboards preloaded with category data. Intelligent Industry Analytics packages at $2995 and Strategic Competitor Package at $4995.
- eBooks and Digital Content: Sale of eBooks including '10 Reasons Why CX/NPS Programs Fail', 'From Powerless To Powerful', and '10 Reasons Why You Should Adopt NPS In Your Business'. Some content available for free download as lead magnets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time/ perpetual license | Intelligent Industry Analytics - Strategic Interactive Dashboard with Category Data |
| Subscription | One time/ perpetual license | Strategic Competitor Package |
| Subscription | One time/ perpetual license | 10 Reasons Why CX/NPS Programs Fail eBook |
| Freemium | Pay-as-you-go | Recovery eBook and NPS Resources |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Engaged Strategy product offering
Product offeringCore offering
Engaged Strategy is a strategic consulting firm that sells employee engagement, customer experience, and brand consulting services to enterprise and mid-market clients in Asia-Pacific. Its core commercial offering combines consulting engagements with distribution of the Satmetrix NPX customer experience software platform, benchmarking studies with Strategic Interactive Dashboards, and leadership development programs, all unified by the proprietary Total Engagement Model.
Product overview
Engaged Strategy operates as a strategic consulting services firm offering an integrated portfolio of customer experience, employee engagement, and brand consulting solutions. The core offering centers on Satmetrix NPX, the customer experience management platform co-developed by the creators of the Net Promoter Score methodology, which they distribute as certified partners in Asia Pacific. Complementing the software platform are consulting services, research surveys (both employee and customer), leadership development programs, brand strategy and rejuvenation, and benchmarking studies. The company also offers proprietary tools including Strategic Interactive Dashboards for business intelligence and the Total Engagement Model framework. Additional offerings include training programs, eBooks, and the Strategy Edge Podcast for thought leadership.
Differentiator
Problem solved
Functional benefit
Brands
- Total Engagement Model: Proprietary business model developed by Christopher Roberts that aligns brand, culture, customer experience and value propositions to drive business performance.
- NICE Satmetrix NPX
- Strategic Interactive Dashboards (SID)
Products and services
- Employee Engagement Surveys Research and survey instruments designed to measure and analyze employee engagement levels, organisational alignment, strategic comprehension, and commitment within client organisations.
- Employee Engagement Consulting Services Expert consulting services focused on creating aligned workplace cultures, building employee promoters, and linking internal culture to customer experience outcomes.
- Leadership Program Multi-dimensional leadership development program providing frameworks and tools for leaders at all organisational levels, including Stepping Up, Advanced Influencing Skills, and Strategic Storytelling modules.
- Customer Experience Surveys Tailored survey design and research services using Net Promoter Score methodology to deliver actionable insights for improving customer experience and business performance.
- Customer Experience Consulting Services Workshop-based consulting including Customer Value Proposition Design, Customer Journey Mapping, Customer Experience Strategy, Strategic Action Planning, and NPS Embedding disciplines.
- Satmetrix NPX Distribution Distribution and implementation of the Satmetrix NPX customer experience management software platform in Asia-Pacific, co-developed by the creators of the Net Promoter Score methodology, providing end-to-end NPS-driven tools for tracking, analyzing, and improving customer experience.
- Customer Experience Training Training programs for frontline staff and managers including Executive Engagement Workshop, Creating Promoters Ideation Workshop, and Detractor Call Back Training.
- Brand Strategy Comprehensive brand strategy development workshop crafting Customer Value Propositions, External Brand Values, Brand Personality, Brand Essence, and Positioning Lines.
- Brand Rejuvenation Holistic brand recovery and refresh services including market research, integrated brand communication campaigns, operational rationalisation, and NPS/CX methodology embedding.
- Benchmarking Studies Industry-specific benchmarking research providing Net Promoter Score, brand awareness, consideration, key attribute, and competitive gap analysis across multiple sectors.
- Strategic Interactive Dashboards Business intelligence tool with point-and-click functionality enabling analysis of category, competitor, and brand data including NPS, stated loyalty, brand awareness, and key performance metrics.
- Total Engagement Model Proprietary business model that aligns Brand, Customer Experience, Culture, and Customer Value Propositions to drive sustainable organisational growth, published in The Journal of Product & Brand Management and the Routledge textbook Customer Engagement: Contemporary issues and challenges.
Quantifiable outcome
- NPS increases of 55+ points achieved with client partnerships
- +6 more outcomes
Companies that use Engaged Strategy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Engaged Strategy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Engaged Strategy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NICE Satmetrix (Satmetrix NPX)coreCertified distributor of Satmetrix NPX customer experience management software in the Asia-Pacific region. Satmetrix is the co-creator of the Net Promoter Score methodology and provides comprehensive, purpose-built NPS software. Engaged Strategy provides implementation, training, and managed survey services using the Satmetrix platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Engaged Strategy competitors and assessment
Company assessmentRegional players
- Culture Amp: Australian-founded employee experience platform offering engagement surveys, performance, and learning tools. Direct competitor in the Australian employee engagement market, but software-led rather than consulting-led, serving some of the same enterprise and mid-market customers.
Broad incumbents
- Bain & Company: Global management consultancy and co-creator of the Net Promoter Score methodology alongside Satmetrix. Indirectly connected through NPS IP, and competes in enterprise CX strategy engagements at the largest end of the market.
- Forsta (now part of Press Ganey): Enterprise experience and research technology platform covering customer, employee, and brand research. Competes with Engaged Strategy's Satmetrix NPX distribution and benchmarking offerings through integrated software-plus-services bundles.
- Qualtrics: Major CX and EX experience management platform offering NPS, employee engagement, and brand tracking solutions. Engaged Strategy competes for the same enterprise CX/EX budget and operates as a Satmetrix distributor while Qualtrics (which acquired Temkin Group) builds direct software-led offerings.
- Medallia: Enterprise CX intelligence platform providing customer experience and employee engagement analytics. Targets similar enterprise customers in financial services and competes with Engaged Strategy's CX consulting and benchmarking offerings through integrated technology-plus-advisory bundles.
Direct peers
- MaritzCX: Customer experience research, consulting, and technology firm focused on voice of customer programs, NPS, and CX strategy. Provides directly overlapping services to enterprise clients across financial services and retail verticals.
- SMG (Service Management Group): Customer experience measurement, research, and consulting firm with deep NPS expertise across financial services, retail, and healthcare — overlapping customer segments and methodology with Engaged Strategy.
- Walker Information: US-based customer experience research and consulting firm historically focused on NPS methodology and CX benchmarking — direct competitor in the NPS loyalty space with similar academic underpinnings and Fortune 500 client roster.
- InMoment: CX-focused SaaS and professional services firm combining experience management software with consulting. Overlaps with Engaged Strategy's CX consulting and employee engagement survey offerings, particularly with mid-market and enterprise clients.
Others
- CXPA (Customer Experience Professionals Association): Industry membership organization for CX practitioners. While not a competitor, it shapes the broader CX standards and certification landscape Engaged Strategy operates within, and represents an ecosystem counterpart for thought leadership.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Engaged Strategy social profiles
Digital presenceEngaged Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Engaged Strategy leadership team
Management profileNumber of profiles
Profiles4 records
Engaged Strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Engaged Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Engaged Strategy
What does Engaged Strategy do?
Engaged Strategy is a strategic consulting firm that sells employee engagement, customer experience, and brand consulting services to enterprise and mid-market clients in Asia-Pacific. Its core commercial offering combines consulting engagements with distribution of the Satmetrix NPX customer experience software platform, benchmarking studies with Strategic Interactive Dashboards, and leadership development programs, all unified by the proprietary Total Engagement Model.
Is Engaged Strategy a public or private company?
Engaged Strategy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Engaged Strategy founded?
Engaged Strategy was founded in 2007. It employs 11 to 50 people.
Where is Engaged Strategy based?
Engaged Strategy is headquartered in Capalaba, Australia, in the Oceania region.
How does Engaged Strategy make money?
Four revenue lines are on record. Strategic Consulting Services are the primary driver. The others are satmetrix NPX Software Distribution, benchmarking Studies & Industry Analytics and eBooks and Digital Content.
Who are Engaged Strategy's main competitors?
Culture Amp is listed as a regional player. Broad incumbents are Bain & Company, Forsta (now part of Press Ganey), Qualtrics and Medallia. Direct peers are MaritzCX, SMG (Service Management Group), Walker Information and InMoment. CXPA (Customer Experience Professionals Association) is listed as an others.
Does Engaged Strategy have an API?
No public API is recorded for Engaged Strategy.
What industry is Engaged Strategy in?
Engaged Strategy's product category is Management Consulting Services. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting, with a secondary code of BPAHAGAA, Talent Management & Workforce Planning Consulting. Its NAICS code is 54161 and its SIC code is 8742.