Steve D. Reich Insurance Agency

What Steve D. Reich Insurance Agency does

Steve D. Reich Insurance Agency is a privately-held, founder-owned multi-line independent insurance agency headquartered at 280 North Westlake Boulevard, Suite 200, in Westlake Village, California. Founded in 1975 by Steve D. Reich, the agency operates as an authorized independent agent of Farmers Insurance Group, distributing that carrier's personal, commercial, and specialty insurance products to consumers, community associations, and small-to-medium businesses across Los Angeles, Orange, Ventura, and Central Coast Counties. The agency's distinguishing vertical is common interest development (HOA/condo/PUD) insurance, including custom master policies covering property, liability, D&O, earthquake, and lender-compliance requirements, alongside a broader personal-lines book (auto, homeowners, renters, life, health, umbrella) and niche commercial products (contractors, restaurant, food store, Realtors E&O).

The agency's core technology is essentially standard independent-agency operations layered on Farmers Insurance Group's carrier portfolio; the only proprietary technology footprint is the EOI Direct online delivery integration, which provides 24/7 Master Hazard Certificate of Insurance access to lenders, mortgage brokers, closing agents, homeowners, and realtors. No AI/ML capabilities, proprietary underwriting models, or developer-facing APIs are disclosed. Distribution runs through a Westlake Village walk-in office (Monday-Friday 8:30 a.m. to 5:00 p.m. with live phone coverage and no lunch closure), inbound phone/fax/email, an online quote-request form, and educational content marketing via the agency website.

The revenue model is commission-based: the agency earns carrier commissions on policies bound through the Farmers Insurance product portfolio, covering subscription-style recurring personal lines (auto, homeowners, life, health), annual commercial and HOA master policies, and specialized lines such as earthquake and flood. Pricing is per-quote and not publicly disclosed; customer relationships are concentrated in long-tenured individual, HOA, and SMB accounts in Southern California. The agency employs 1-10 people and has accumulated recognition including 18 Farmers Insurance District 75 Agent of the Year awards, 5 President's Council Awards, and a #1 Insurance Agency designation from The Daily News in Conejo Valley.

Name

Steve D. Reich Insurance Agency

Legal name

Steve D. Reich Insurance Agency, Inc.

Website

https://stevereichinsurance.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Steve D. Reich Insurance Agency is a privately-held, founder-owned independent insurance agency in Westlake Village, California, operating since 1975 as an authorized agent of Farmers Insurance Group. It distributes personal, commercial, and specialty insurance, with a vertical specialization in common interest development (HOA, condo, PUD) community coverage across Southern California.

Ownership category

akta.pro rank

Product category

Insurance Agency (Property and Casualty)

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)

akta.pro secondary industries

Directors & Officers (D&O) Liability (FSAJADAF), Landlord / Dwelling Fire (DP) Insurance (FSAJACAD)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial property casualty
• Common interest development insurance
• Earthquake insurance coverage

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commission Revenue: Generates revenue through commissions as an authorized independent agent of Farmers Insurance Group, offering personal insurance products (auto, homeowners, life, health, umbrella), commercial insurance (property, liability, workers compensation, D&O), and specialized coverage for community associations and earthquake insurance.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Steve D. Reich Insurance Agency is a multi-line independent insurance agency acting as an authorized independent agent of Farmers Insurance Group, offering personal insurance products (auto, homeowners, life, health, umbrella, renters, landlord protection), commercial insurance products (property, liability, workers' compensation, D&O, E&O, EPLI, restaurant, food store, contractors), and specialized coverage including earthquake insurance and realtors E&O. The agency's signature specialty is custom-designed insurance programs for common interest development communities (condominiums, townhouses, and planned unit developments) in Los Angeles, Orange, Ventura, and Central Coast Counties.

Product overview

Steve D. Reich Insurance Agency is a multi-line insurance agency that offers a comprehensive portfolio of personal and commercial insurance products through its partnership as an authorized independent agent of Farmers Insurance Group. The agency specializes in common interest development community insurance, providing coverage for condominiums, townhouses, and planned unit developments. Personal insurance products include auto, homeowners, renters, landlord protection, watercraft, mobile/motor home, life, health, umbrella, and condo unit owner (HO6) policies. Commercial insurance products include property, liability, contractors, workers' compensation, errors & omissions, directors & officers, restaurant, food store, flood, fidelity bonds, and employment practices liability coverage. The agency also offers specialized earthquake insurance and E&O coverage for realtors. The EOI Direct online platform provides 24/7 access to condominium certificates of insurance for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Coverage for homes, personal property, and separate structures against everyday risks including fire, theft, vandalism, and liability protection for bodily injury or property damage to others. Targeted at individual homeowners.
• Auto Insurance Coverage for physical damage to vehicles, liability protection for bodily injury and property damage caused to others in accidents, and financial protection against repair or replacement of damaged or stolen vehicles. Targeted at individual vehicle owners.
• Condominium Owners/Townhouses Insurance Coverage for personal property against theft or vandalism, sudden electrical damage, and personal liability coverage for unintentional acts and pet-related incidents. Targeted at condo and townhouse owners.
• Renters Insurance Coverage for damaged property and additional living expenses when residence is uninhabitable due to covered losses including theft, smoke, water discharge, and glass breakage. Targeted at renters.
• Landlord Protection Insurance Insurance package for landlords renting one- or two-family dwellings, covering real property, personal property, and liability coverage. Targeted at residential rental property owners.
• Watercraft Insurance Custom policy for watercraft including physical damage, liability protection, uninsured watercraft coverage, water sport liability, towing, and medical payments. Targeted at boat and watercraft owners.
• Mobile Home/Motor Home Insurance Coverage for mobile homes and motor homes including physical damage, personal property, other structures, personal liability, and emergency services. Targeted at mobile and motor home owners.
• Life Insurance Protection for families against loss of income if primary wage earner dies, covering mortgage, living expenses, childcare, and funeral costs. Targeted at individuals and families seeking income protection.
• Health Insurance Health coverage plans offered through Farmers Insurance to help limit out-of-pocket costs and protect assets against medical expenses. Targeted at individuals and families seeking health coverage.
• Personal Umbrella Insurance Added liability protection above homeowners, auto, and recreational vehicle insurance policies, kicking in when other policy liability limits are exhausted. Targeted at individuals seeking excess personal liability coverage.
• Condo Unit Owner Policy (HO6) Individual unit owner coverage including personal property, building property, personal liability, additional living expense, and loss assessment coverage. Targeted at individual condo unit owners within community associations.
• Commercial Insurance for Community Associations Custom-designed commercial insurance programs for townhouses, condominiums and planned unit developments, including property, liability, and specialized coverage types. Targeted at HOA boards and property managers of common interest development communities.
• Commercial Property Insurance Coverage for permanent structures, common areas, buildings, pools, tennis courts, and insurable improvements maintained by associations. Targeted at community associations and commercial property owners.
• Commercial Liability Insurance Third-party protection against bodily injury and property damage claims, including independent contractors liability, personal injury, and medical payments. Targeted at commercial policyholders and community associations.
• Contractors Insurance Coverage for contractors including general liability, tools and equipment insurance, builders risk, commercial auto, and bonds. Targeted at contractor businesses.
• Workers' Compensation Insurance Coverage for work-related injuries of employees and independent contractors performing services for associations. Targeted at businesses with employees and community associations.
• Errors & Omissions Insurance Protection against claims for software performance issues, programming errors, or failure of work to perform as promised in contracts. Targeted at professional services firms and technology providers.
• Directors & Officers Insurance D&O liability insurance protecting directors, officers, trustees, and volunteers from wrongful act allegations and lawsuits. Targeted at HOA board members, trustees, and corporate directors.
• Restaurant Insurance Package policy for restaurants including property coverage, business liability, crime protection, workers' compensation, and umbrella coverage. Targeted at restaurant business owners.
• Food Store Insurance Comprehensive insurance program for food stores including property coverage, general liability, crime protection, workers' compensation, and business auto. Targeted at food store and grocery business owners.
• Commercial Umbrella Insurance Additional liability protection above general liability, business auto, workers' compensation, and D&O policies in increments of $1,000,000. Targeted at businesses seeking excess commercial liability coverage.
• Flood Insurance Coverage for direct physical loss from floods and flood-related erosion caused by storms, flash floods, or abnormal tidal surge. Targeted at property owners and community associations in flood-prone areas.
• Fidelity and Employee Dishonesty Insurance Fidelity Bond coverage indemnifying associations for loss from employee acts of dishonesty including theft, embezzlement, and larceny. Targeted at community associations and business employers.
• Employment Practices Liability Insurance (EPLI) Protection against employee lawsuits including sexual harassment, discrimination, wrongful termination, and breach of employment contract. Targeted at business employers and community associations with staff.
• Earthquake Insurance Coverage for earthquake damage including personal property, loss of use, building property, and loss assessment coverage for unit owners and associations. Targeted at Southern California property owners and community associations in seismically active areas.
• Realtors E&O Insurance Errors and omissions coverage for real estate agents and brokers with per-claim limits up to $1,000,000 and various coverage options. Targeted at licensed real estate agents and brokerage firms.
• Steve D. Reich Insurance Agency (Master Agency Service) A multi-line insurance agency offering personal and commercial insurance products, specializing in common interest development community insurance (condominiums, planned unit developments, townhouses). Authorized independent agent of Farmers Insurance Group since 1975, serving clients in Southern California.

Quantifiable outcome

• 18x named Farmers Insurance Companies' District 75 Agent of the Year
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Farmers Insurance GroupcoreChannel Partner/ Reseller/ DistributorSteve D. Reich Insurance Agency is an authorized independent agent of the Farmers Insurance Group. The partnership provides access to Farmers Insurance Company's portfolio of personal, commercial, and specialty insurance products. As part of this partnership, the agency can design customized programs using Farmers products for clients, with support from the motto 'we will get you back where you belong.'
• Amanda McPherson FoundationminorOthersAs Treasurer and Director of the Advisory Committee, Steve Reich Insurance provides resources and support for special education in public schools, youth athletic programs in Ventura County, and medical research funding.
• Conejo Valley/Agoura Chamber of CommerceminorOthersActive member working to advance the commercial, financial, industrial, and civic interest of the community through Chamber participation.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Hilb Group: National insurance brokerage offering personal, commercial, and employee benefits through carrier partnerships. Comparable as an independent agency platform with multi-line carrier distribution and specialty segment expertise.
• Risk Placement Services (RPS): Specialty insurance distribution platform placing commercial and personal risks across standard and E&S markets. Comparable as an independent intermediary generating commission revenue from carrier relationships.
• Foundation Risk Partners: National insurance brokerage built through agency acquisitions, offering commercial, personal, and specialty lines. Comparable as an independent agency platform with multi-carrier distribution.
• Burns & Wilcox: Specialty insurance brokerage distributing excess and surplus lines plus standard market products. Comparable as an independent intermediary that places complex commercial risks and earns commission-based revenue.
• Heffernan Insurance Brokers: Independent California-based insurance brokerage offering personal, commercial, and specialty lines. Comparable as a regional independent agency with a multi-line carrier-agnostic distribution model similar to Steve D. Reich's.
• Woodruff-Sawyer & Co. Independent insurance brokerage providing commercial and personal lines across the West Coast. Comparable as an independent broker distributing multiple carrier products with specialization in niche commercial segments.
• Goosehead Insurance: Independent personal-lines agency franchise distributing carrier products through licensed agents. Comparable as another independent agency model that sells personal and commercial coverage through carrier partnerships and earns commission revenue.

Emerging players

• Loop Insurance: Digital-first independent agency leveraging technology to distribute personal and small-commercial carrier products. Comparable as a technology-enabled independent agency competing for the same small-business and personal-lines customer base.

Others

• Insurance Journal: Industry trade publication covering independent agencies, carriers, and brokerage M&A. Comparable as an ecosystem participant that influences how independent agencies like Steve D. Reich are benchmarked and discovered by carriers and acquirers.

Broad incumbents

• Farmers Insurance Group: National P&C carrier whose product portfolio is distributed by Steve D. Reich Insurance Agency under an independent agent agreement. Comparable as the upstream carrier partner whose appetite, products, and commission terms govern the agency's economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/steve-reich-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steve D. Reich Insurance Agency