Moms on a Mission

What Moms on a Mission does

Moms on a Mission is a 501(c)(3) nonprofit organization founded in 2018 and headquartered in Virginia Beach, Virginia, that minimizes the effects of homelessness by providing tangible resources to individuals and families experiencing or transitioning out of homelessness in the Hampton Roads region. The organization operates through a community-engaged model, relying on volunteers, individual donors, and institutional partners to assemble and distribute four core product lines: the Welcome Home Basket (flagship home starter kit of household essentials, linens, towels, cleaning supplies, and personal care items), the Welcome Home Backpack (child-focused essentials), the Community Cares Pack (small personal care kit for emergency shelter visitors), and the Personal Care Kit (hygiene essentials for shelter residents). Distribution is performed via scheduled monthly deliveries to partner shelters in Hampton Roads and, since the end of 2021, through a partnership with Virginia Beach City Public Schools serving students and families experiencing homelessness.

The organization is donation-funded and sells no goods or services; published one-time donation tiers range from $25 (backpack) to $250 (premium tier), with the $50–$100 Welcome Home Basket tiers anchoring average gift size. Workplace giving and matching gift programs supplement individual contributions. The operational stack is non-technological — manual assembly at community events, organic social media (Facebook and Instagram) for outreach, and a donation-enabled website — and the organization operates with 1–10 employees. Recent institutional support includes a 2024-07-25 ECMC Foundation grant, the first disclosed institutional funder.

In 2024 year-to-date, the organization reported distributing 427 Welcome Home Baskets, 843 Welcome Home Backpacks, 641 Community Cares Packs, and 1,829 Personal Care Kits, against 1,523 total items in full-year 2023. Growth has been driven by product-line expansion (Backpacks added Fall 2020, Community Cares Packs in 2021), shelter partnership deepening, and the 2021 school-system partnership that opened a new beneficiary demographic.

Name

Moms on a Mission

Legal name

Moms on a Mission VA

Website

https://momsonamissionva.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Moms on a Mission is a 501(c)(3) nonprofit founded in 2018 that distributes tangible household and personal care resources — home starter baskets, child backpacks, and hygiene kits — to individuals and families experiencing or transitioning out of homelessness in Virginia's Hampton Roads region.

Ownership category

akta.pro rank

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations

Revenue model

1. Individual Donations: One-time and monthly online donations from individuals supporting the organization's mission to minimize effects of homelessness.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Moms on a Mission is a 501(c)(3) nonprofit organization that distributes tangible resource packages to individuals and families experiencing or transitioning out of homelessness in the Hampton Roads, Virginia region. The organization assembles and delivers Welcome Home Baskets, Backpacks, Community Cares Packs, and Personal Care Kits through partnerships with shelters, schools, and community agencies.

Product overview

Moms on a Mission is a 501(c)(3) non-profit organization that provides tangible resources to those experiencing and transitioning out of homelessness in the Hampton Roads, Virginia area. The organization offers four core products: the Welcome Home Basket (flagship product - a laundry basket filled with household essentials, linens, towels, cleaning supplies, and personal care supplies for families moving into permanent housing), the Welcome Home Backpacks (personal care items specifically for children transitioning out of homelessness), the Community Cares Pack (small on-the-go kits for those accessing daily shelter services), and Personal Care Kits (for individuals entering emergency housing). The organization was founded in 2018 and has strategic partnerships with shelters in the Hampton Roads area and Virginia Beach City Public Schools.

Differentiator

Problem solved

Functional benefit

Brands

• Welcome Home Basket: Flagship product consisting of a laundry basket full of household essentials, linens and towels, cleaning supplies, and personal care supplies - a home starter kit for families transitioning out of homelessness.
• Welcome Home Backpack
• Community Cares Pack
• Personal Care Pack

Products and services

• Welcome Home Basket A welcome home basket packed with household essentials provided to individuals and families transitioning out of homelessness into stable housing.
• Welcome Home Backpack A backpack containing personal essentials and supplies distributed to individuals transitioning out of homelessness.
• Community Cares Pack A community resource pack distributed through partner agencies and schools to people in need within the Hampton Roads region.
• Personal Care Kit A kit containing personal hygiene and care items distributed to individuals and families experiencing homelessness.

Quantifiable outcome

• 4,740 total aid items distributed in 2024 YTD (427 baskets, 843 backpacks, 641 cares packs, 1,829 personal care kits)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Virginia Beach City Public SchoolscoreStrategic or Co-development Partner · 1 January 2021Partnership created at end of 2021 to support students and families experiencing homelessness. The collaboration provides basic necessities like laundry soap and personal care items that help students attend school regularly and meet educational milestones. This partnership expanded the organization's reach to a previously unreached demographic of homeless populations.
• Partner Shelters in Hampton Roads AreacoreStrategic or Co-development PartnerStrategic partnerships established with multiple shelters in the Hampton Roads area. Monthly basket delivery schedules were set up to meet the ongoing needs of shelter residents transitioning to independent living. These partnerships were the primary distribution channel from 2019 onwards.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Others

• National Alliance to End Homelessness: Policy and advocacy organization working to end homelessness through research, public education, and capacity-building support to local providers. Not a direct service peer, but operates in the same mission space and could be a funder, partner, or capacity-building resource.

Broad incumbents

• Family Promise: National nonprofit focused on preventing and ending family homelessness through shelter, housing stabilization, and prevention programs. Highly comparable mission to Moms on a Mission but with national scale, broader service portfolio, and more institutional funding.
• Baby2Baby: National nonprofit distributing essential items including diapers, clothing, and basic necessities to children living in poverty and homelessness. Comparable in the tangible-goods distribution model and donor-driven revenue approach, though at vastly larger scale and broader demographic scope.
• Habitat for Humanity International: Global nonprofit building affordable housing and providing home goods to families transitioning into housing. Shares the home-starter-kit concept and family transition focus with Moms on a Mission, though Habitat also builds housing rather than only providing household goods.

Emerging players

• Dress for Success Worldwide: Global nonprofit providing professional attire and career development tools to individuals transitioning out of challenging circumstances. Comparable model of providing tangible goods at key life transitions, with a different beneficiary focus (workforce re-entry) but similar donation-funded distribution approach.
• DonorsChoose: Online crowdfunding platform connecting individual donors to classroom needs. Different beneficiary focus but comparable in the donation-tiered, online-platform, community-engagement model that pools small-dollar donors toward tangible resource provision.

Regional players

• ForKids (Hampton Roads): Regional nonprofit in Hampton Roads providing housing, education, and supportive services to homeless families and children. Direct geographic peer with overlapping beneficiary base (homeless families with children) and similar transitional-support model.
• Coalition for the Homeless (Hampton Roads): Regional nonprofit serving homeless populations in the Hampton Roads area through shelter, housing, and supportive services. Direct regional peer operating in the same geography; potential distribution partner or competitor for local donor dollars.

Direct peers

• Blessings in a Backpack: National nonprofit providing weekend food bags to children experiencing food insecurity through school-based partnerships. Closest comparable in the "kit-style tangible goods + school district distribution channel" model that links donors to children-in-need via schools.
• Help the Homeless (national affiliates): Network of regional charities providing direct aid to homeless individuals and families through shelter partnerships and material assistance. Shares the regional-nonprofit-plus-shelter-distribution model, with potential overlap in donor audiences and beneficiary engagement.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Momsonamissionvirginia
• Instagraminstagram.com/momsonamissionva
• LinkedInlinkedin.com/company/momsonamission

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moms on a Mission