Vendee Sevres Negoce

What Vendee Sevres Negoce does

VSN Négoce (Vendée Sèvres Négoce) is a French agricultural trading company (négoce) and wholly-owned subsidiary of the CAVAC cooperative group, formed in 2010 through the merger of three predecessor CAVAC subsidiaries: Agro Négoce (acquired 1997), Fleury Négoce (founded 1900, acquired 2002), and Moinier SA (acquired 2003). Headquartered in La Crèche, Deux-Sèvres, the company operates across the Deux-Sèvres, Charente-Maritime, and Vienne departments of western France, serving approximately 1,200 farmer clients through a network of roughly 10 certified technicians who manage ~35,000 hectares of farmland.

The company's offering integrates three product pillars: (i) cereal collection and commercialization of approximately 200,000 tonnes annually (wheat, barley, corn, rapeseed, and specialty crops), with access to Atlantic port-based export markets; (ii) animal nutrition, producing approximately 50,000 tonnes per year of ruminant and equine feed under the Fleuryales brand at an OQUALIM-certified plant in Mazières-en-Gâtine; and (iii) agricultural input supply, including certified seeds, fertilizers, crop protection, and biocontrol products. Supporting these is an advisory layer featuring decision support tools (OAD) that integrate SMAG Farmer parcel management, satellite biomass cartography for nitrogen optimization, disease risk forecasting, and fertilization planning — complemented by an extranet and mobile application for real-time quotations and account management. VSN holds Agriculture Biologique certification (since 2012) and offers dedicated organic collection infrastructure.

VSN makes money primarily through transactional margins: the spread between purchase prices from farmers and sale prices to export markets, animal feed manufacturers, millers, and processors for cereals; product margins on input sales and animal feed; and bundled advisory services that reinforce procurement and grain origination relationships. Go-to-market is sales-led, with certified technicians providing ongoing agronomic and commercial accompaniment across the cropping cycle. Customer segments are horizontal, spanning large crop producers, ruminant livestock farmers, and organic growers, with no public pricing disclosures and contract terms that appear to be volume-and-condition negotiated through the digital platforms.

Name

Vendee Sevres Negoce

Legal name

VSN Négoce

Website

https://vsn-negoce.fr

Company type

Private

Founded year

2010

Operating status

Operating

Short description

VSN Négoce is a French agricultural trading company (négoce) and CAVAC subsidiary that collects ~200,000 tonnes of cereals annually, produces ~50,000 tonnes of animal feed under the Fleuryales brand, supplies crop inputs, and provides agronomic advisory services to approximately 1,200 farmers across Deux-Sèvres, Charente-Maritime, and Vienne.

Ownership category

akta.pro rank

Product category

Agricultural Trading Services

NAICS

Other Animal Food Manufacturing (311119), Farm Supplies Merchant Wholesalers (42491)

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro primary industry

TMR/Complete Rations & Pelleted Ruminant Feeds (AFADAAAI)

akta.pro secondary industries

Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs) (AFABAJAJ), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG)

Keywords

• Cereal collection services
• Animal feed production
• Agricultural input supply
• Agronomic advisory services
• Grain commercialization

Headquarters

HQ city

Créchets

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Cereal Collection and Commercialization: VSN collects approximately 200,000 tonnes of cereals annually from farmers in Deux-Sèvres, Charente-Maritime, and Vienne. The company stores, conditions, and commercializes cereals including wheat, barley, corn, rapeseed, and specialized crops. Revenue is generated through the margin between purchase prices from farmers and sale prices to export markets, animal feed manufacturers, millers, and processors.
2. Animal Feed Production and Sales: Production of approximately 50,000 tonnes of animal feed annually for ruminants (bovines 60%, caprines 20%, ovines 15%, equines 5%) under the Fleuryales brand. Products sold as mash or pellets, including custom formulations and label-specific products (Label Rouge, non-GMO, organic, omega-3 rich).
3. Agricultural Input Sales: Sales of agricultural supplies including certified seeds, fertilizers (liquid and granular), amendments, biostimulants, crop protection products, and biological control products. Revenue generated through product margins.
4. Agricultural Advisory Services: Technical advisory services including agro-environmental counseling, regulatory compliance support, PAC (Common Agricultural Policy) filing assistance, fertilizer plans, and spreading records. Services included as part of overall customer relationship.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

VSN Négoce collects, stores, and commercializes approximately 200,000 tonnes of cereals annually (wheat, barley, corn, rapeseed, sunflower) from farmers across western France. The company produces around 50,000 tonnes of animal feed per year under the Fleuryales brand for ruminants and horses, and supplies certified seeds, fertilizers, crop protection products, and biocontrol solutions. Technical and agro-environmental advisory services, including decision support tools (OAD) and satellite-based biomass mapping, complement the offering.

Product overview

VSN is an agricultural trading company (négoce) that provides integrated products and services to farmers. The offering consists of three core pillars: (1) Vegetable Production supplies certified seeds, fertilization products, crop protection and biocontrol solutions with technical support; (2) Cereal Collection and Commercialization collects approximately 200,000 tonnes annually of wheat, barley, corn, rapeseed, and specialty crops with logistics and marketing services; (3) Animal Nutrition produces approximately 50,000 tonnes of feed annually under the Fleuryales brand for ruminants and horses, including custom formulations and specialty products like Actipur and Vitalia. These are complemented by advisory services including Decision Support Tools (OAD) for disease forecasting and satellite-based biomass mapping, and Agro-Environmental Consulting for regulatory compliance and sustainable practice implementation.

Differentiator

Problem solved

Functional benefit

Brands

• Fleuryales: Brand name for animal feed products (approximately 50,000 tonnes per year for ruminants and horses)
• VITALIA
• ACTIPUR
• AGTEPHOS Mg Zn

Products and services

• Cereal Collection and Commercialization Services

Quantifiable outcome

• 200,000 tonnes of cereals collected annually across the operational region
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• CAVAC GroupcoreStrategic or Co-development PartnerCAVAC Group is the parent cooperative that owns VSN Négoce. VSN was formed in 2010 through the merger of three CAVAC subsidiaries: Agro Négoce (acquired 1997), Fleury Négoce (acquired 2002), and Moinier SA (acquired 2003). CAVAC provides strategic direction, capital, and integration within the cooperative network.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Terrena: French agricultural coopérative operating in Pays de la Loire with a comparable three-pillar model spanning crop inputs, cereal collection, and animal nutrition, directly competing with VSN in adjacent western France territories.
• Noriap: Regional French agricultural coopérative with similar scope (cereal collection, agricultural supply, animal feed), serving as a closely matched regional peer in size and operating model.
• Euralis: Southwestern French agricultural coopérative with crop input distribution, cereal commercialization, and livestock nutrition activities; directly comparable structure and customer segments to VSN.
• Agrial: Major French agricultural coopérative combining crop production, animal feed, and agricultural supply retail across northern and western France, offering the closest national-scale analog to VSN's integrated business model.
• Maisadour: Southwestern French agricultural group combining crop production, animal nutrition, and advisory services for farmers; closely comparable cooperative model and customer profile.

Broad incumbents

• Axéréal: Large French agricultural coopérative with cereal collection, malting, animal nutrition, and agricultural supply at national scale; offers the same integrated offering as VSN but at materially larger scale.
• CAVAC Group: Parent cooperative of VSN with diversified activities across crop production, animal nutrition, and farm supply; relevant as both controlling shareholder and as an integrated cooperative competitor with overlapping offerings.
• Limagrain: French agricultural cooperative group anchored in seed production, with adjacent activities in cereal processing and farm supply; broader and more upstream-focused than VSN but operating in the same French cooperative ecosystem.
• Vivescia: Major French cooperative grain group with milling, malting, animal nutrition, and farm supply operations; comparable in scope to VSN but operating at multi-million-tonne national scale.
• Soufflet Agriculture (InVivo): Leading French grain trader and agricultural supply business now part of InVivo, competing with VSN in cereal collection and farm input distribution at substantially larger national and international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VSNnegoce

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vendee Sevres Negoce