Frimann Biler
- Company typePrivate
- Founded1984
- HeadquartersNykøbing, Denmark
- Headcount51–100
- GTM typeB2C
- OfferingServices
Frimann Biler firmographics
Firmographics- Name
- Frimann Biler
- Legal name
- Frimann Biler A/S
- Website
- https://frimannbiler.dk
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Frimann Biler industry classification
Industry- Product category
- Automotive Dealership Services
- NAICS
- Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industry
- Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)
Keywords
Where Frimann Biler is headquartered
LocationHeadquarters
- HQ city
- Nykøbing
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Frimann Biler business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Sales: Sales of new Toyota vehicles and used cars across multiple brands including Toyota, Opel, Peugeot, Renault, Suzuki, and VW. Both private and business customers.
- Workshop Services: Full service and maintenance operations including service appointments, wheel/tire changes, accident repair (skadecenter), and smart repair services.
- Car Rental (Biludlejning): Vehicle rental services for customers needing temporary transportation.
- Insurance Services: Toyota insurance offerings and insurance claim handling through the accident center.
- Financing and Leasing: Vehicle financing and leasing options through Toyota Financial Services and other partners.
- Parts and Accessories: Sale of Toyota genuine parts, accessories, and car care products including Toyota ProTect and Car Care series.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Toyota Relax Warranty |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Frimann Biler product offering
Product offeringCore offering
Frimann Biler is an authorized Toyota, Citroën, and Opel dealership operating two physical locations in Nykøbing Falster and Maribo, Denmark. It sells new and used passenger vehicles (Toyota, Citroën, Opel, plus other brands on the used lot), provides authorized workshop maintenance and repairs, operates a collision repair center (Skadecenter) with smart repair services, offers vehicle car rental, brokers Toyota vehicle insurance, and arranges financing and leasing through Toyota Financial Services. The dealership also supports the Toyota Professional commercial fleet program for business customers and promotes electric and hybrid models with up to a 10-year battery warranty.
Product overview
Frimann Biler is an authorized Toyota, Citroën, and Opel dealership operating in Nykøbing Falster and Maribo, Denmark. The company offers a comprehensive automotive portfolio including new and used car sales, car rental, workshop/maintenance services, body shop repairs, insurance, and financing/leasing solutions. The product lineup centers on Toyota vehicles with electrified options (electric and hybrid models) supported by a 10-year/1 million km battery warranty. Additional services include Toyota ProTect surface protection, Toyota Approved Used certified pre-owned vehicles, Toyota Relax warranty, and Toyota Professional fleet solutions. Digital services include MyToyota app and Toyota Vejhjælp roadside assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales (Nye biler) Sale of new Toyota, Citroën (Maribo only), and Opel (Maribo only) passenger vehicles to private and business customers, including the current electric and hybrid line-up (Toyota bZ4X, bZ4X Touring, C-HR+, Urban Cruiser, Yaris, Yaris Cross, Land Cruiser, etc.). Includes test drive booking, trade-in valuation, and access to financing through Toyota Financial Services.
- Used Vehicle Sales (Brugte biler) Sale of pre-owned passenger vehicles including the Toyota Approved Used certified program. The current stock of around 30 cars spans Toyota, Opel, Peugeot, Renault, Suzuki, and VW across petrol, diesel, hybrid, plug-in hybrid, and electric drivetrains with automatic or manual transmissions.
- Car Rental (Biludlejning) Short-term vehicle rental services for customers needing temporary transportation at both Nykøbing F. and Maribo locations, with 24/7 online booking through the website.
- Authorized Workshop Service (Værksted) Authorized maintenance, repair, and technical service for Toyota, Citroën, and Opel vehicles, including service appointments, wheel changes, tire storage, and service agreements. Operated under ISO 14001:2015 environmental certification.
- Collision Repair and Body Shop (Skadecenter) Body and collision repair services for vehicle damage, including smart repair (minor damage repair) and insurance claim handling. Recently expanded with a new damage workshop investment at the dealership.
- Vehicle Insurance (Forsikring) Toyota-branded vehicle insurance brokerage and claim handling for customers purchasing vehicles through Frimann Biler, integrated with the Skadecenter for end-to-end accident claims management.
- Vehicle Financing and Leasing (Lån & Leasing) Loan calculations, financing arrangements, and leasing contracts offered in partnership with Toyota Financial Services Danmark A/S for both private and business customers, including privatleasing (private leasing) options.
- Toyota Professional Commercial Fleet Services Business and fleet vehicle solutions for commercial customers, including volume sales of Toyota Professional vans and trucks (Proace, Proace City, Proace Max, Hilux), corporate leasing, fleet service agreements, and accident management support.
Quantifiable outcome
- 10-year / 1 million km battery warranty coverage through Toyota Relax
Companies that use Frimann Biler
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Frimann Biler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Frimann Biler partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Toyota Danmark A/ScoreAuthorized Toyota dealer and workshop providing new vehicle sales, service, and parts distribution for Toyota brand across Nykøbing Falster and Maribo locations.
- Carto A/ScoreParent company following merger, creating network of 8 authorized Toyota dealerships across Denmark covering Holbæk, Slagelse, Næstved, Ringsted, Kalundborg, Køge, Nykøbing F., and Maribo. Enables cross-location service and customer support.
- Toyota Financial Services Danmark A/ScoreFinancing partner providing vehicle loans, leasing, and financial services for customers purchasing vehicles through Frimann Biler.
- Wismo Group (formerly K.W. Bruun Automotive A/S)minorDanish importer providing Citroën and Opel vehicles. Frimann Biler is authorized dealer for Citroën and Opel at Maribo location.
- Toyota RelaxcoreService-activated extended warranty program offering up to 10-year coverage for hybrid vehicles, providing competitive differentiation and customer peace of mind.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Frimann Biler competitors and assessment
Company assessmentBroad incumbents
- Hedin Mobility Group: Hedin Mobility Group is a large Swedish/European automotive dealer and distributor group with operations across the Nordics including Denmark. Comparable to Frimann Biler as a multi-brand dealer and distributor, but at much larger scale and broader geographic footprint.
- Inchcape plc: Inchcape is a global automotive distributor and retailer with multi-brand distribution and dealer operations across multiple continents. Comparable to Frimann Biler as an automotive retail and distribution business, but at significantly larger global scale and with broader OEM relationships.
Direct peers
- Andersen & Martini: Danish multi-brand authorized car dealer operating across multiple locations with new/used sales, service and parts. Closely comparable to Frimann Biler as a similarly structured Danish dealer offering integrated sales-service-rental solutions.
- Din Bil: Din Bil is a Danish multi-brand dealer group selling Mercedes-Benz and other brands with workshop, parts and financing. Directly comparable to Frimann Biler as a Danish authorized multi-location dealer with full aftersales offerings.
- Semler Gruppen: Semler Gruppen is the Danish Toyota/Lexus importer and one of Denmark's largest multi-brand automotive dealer groups. Direct competitor to Frimann Biler at the national Toyota retail level and the upstream supplier of vehicles, parts, and warranty support.
Regional players
- Bertel O. Steen: Bertel O. Steen is one of Norway's largest automotive dealer groups operating authorized sales, service and parts for multiple brands. Comparable to Frimann Biler as a Nordic authorized multi-brand dealer with integrated sales-service-rental, but operating in a different Nordic geography.
Others
- Cox Automotive: Cox Automotive is a global provider of automotive services including dealer software, auctions, and remarketing. Comparable to Frimann Biler as an adjacent ecosystem player in automotive retail operations and used-car remarketing infrastructure.
Emerging players
- Auto1 Group: Auto1 Group is a leading European digital used-car platform operating across Germany and other EU markets. Relevant peer as a partial competitor for used-car sourcing/pricing and an emerging alternative channel that pressures traditional dealer used-car economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Frimann Biler social profiles
Digital presenceFrimann Biler compliance and trust
Trust signalCompliance1 record
Frimann Biler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frimann Biler leadership team
Management profileNumber of profiles
Profiles13 records
Frimann Biler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frimann Biler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frimann Biler
What does Frimann Biler do?
Frimann Biler is an authorized Toyota, Citroën, and Opel dealership operating two physical locations in Nykøbing Falster and Maribo, Denmark. It sells new and used passenger vehicles (Toyota, Citroën, Opel, plus other brands on the used lot), provides authorized workshop maintenance and repairs, operates a collision repair center (Skadecenter) with smart repair services, offers vehicle car rental, brokers Toyota vehicle insurance, and arranges financing and leasing through Toyota Financial Services. The dealership also supports the Toyota Professional commercial fleet program for business customers and promotes electric and hybrid models with up to a 10-year battery warranty.
Is Frimann Biler a public or private company?
Frimann Biler is a private company. It is classified as corporate owned and is currently operating.
When was Frimann Biler founded?
Frimann Biler was founded in 1984. It employs 51 to 100 people.
Where is Frimann Biler based?
Frimann Biler is headquartered in Nykøbing, Denmark, in the Europe region.
How does Frimann Biler make money?
Six revenue lines are on record. Vehicle Sales are the primary driver. The others are workshop Services, car Rental (Biludlejning), insurance Services, financing and Leasing and parts and Accessories.
Who are Frimann Biler's main competitors?
Broad incumbents on record are Hedin Mobility Group and Inchcape plc. Direct peers are Andersen & Martini, Din Bil and Semler Gruppen. Bertel O. Steen is listed as a regional player. Cox Automotive is listed as an others. Auto1 Group is listed as an emerging player.
Does Frimann Biler have an API?
No public API is recorded for Frimann Biler.
What industry is Frimann Biler in?
Frimann Biler's product category is Automotive Dealership Services. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKADAH, Tire Distribution & Wholesale (Regional/Local Supply). Its NAICS code is 4413 and its SIC code is 5500.