ThriveAP
ThriveAP is a Nashville-based healthcare education company that sells accredited Transition to Practice curricula, onboarding, specialty upskilling, and leadership training to nurse practitioners, physician associates, and the hospitals employing them.
- Company typePrivate
- Founded2012
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What ThriveAP does
ThriveAP is a Nashville-based, private for-profit company founded in 2012 that sells workforce development education to Advanced Practice Providers (APPs) — nurse practitioners, physician associates, and midwives — and to the hospitals and health systems that employ them. Its platform-plus-modules architecture is anchored by the Transition to Practice (TTP) flagship, a 12-month curriculum of 46 weekly 90-minute live virtual courses delivered across 14 specialty tracks (Acute Care Pediatrics, Adult Medicine, Cardiology, Critical Care, Emergency Medicine, Family Medicine, Gastroenterology, General Oncology, Hospital Medicine, Neurology, Pediatrics, Psych/Mental Health, Urgent Care, Women's Health). Complementary products include a 3-month Onboarding Support library, Specialty Upskilling modules, Leadership Development curriculum, Rise & Thrive workshops, Alumni Access Membership, and Primary Care Skills Labs, all accredited for ANCC/AAPA CME/CE credit.
The underlying technology stack consists of Canvas LMS for curriculum delivery, InfoWorks for data analytics on ROI and APP performance tracking, and AI-enabled curriculum design tooling used to personalize learning content. ThriveAP monetizes through two parallel channels: enterprise sales to healthcare organizations that sponsor APP seats (typically multi-app cohort subscriptions) and direct-to-consumer self-enrollment by individual APPs (with payment options including a 24-month plan). Onboarding Support is sold on a per-course basis (e.g., $499 for Dermatology), and supplementary products are priced via tiered subscriptions ($99–$250 for Rise & Thrive; $199/year for Alumni Access). The company reports 100+ healthcare provider partners and 1,000+ APPs trained. Named enterprise customers include Baylor Scott & White, Providence, AdventHealth, Barnes Jewish, Trinity Health, UPMC, Johns Hopkins, UT Southwestern, Texas Health Resources, and MultiCare. ThriveAP received a growth equity investment from UPMC Enterprises in February 2024, integrating the company into UPMC's digital health portfolio alongside other virtual-care platforms.
ThriveAP firmographics
Firmographics- Name
- ThriveAP
- Legal name
- ThriveAP, Inc.
- Website
- https://thriveap.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ThriveAP is a Nashville-based healthcare education company that sells accredited Transition to Practice curricula, onboarding, specialty upskilling, and leadership training to nurse practitioners, physician associates, and the hospitals employing them.
- Ownership category
- akta.pro rank
ThriveAP industry classification
Industry- Product category
- Healthcare Workforce Education
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)
- akta.pro secondary industries
- Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL), Certification & Credentialed Creator Programs (MPACALAI)
Keywords
Where ThriveAP is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ThriveAP business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Employer Sponsored Training: Healthcare organizations purchase curriculums for their APP providers, with volume pricing and implementation support available for teams and cohorts
- Individual Provider Enrollment: Individual APPs pay out-of-pocket or use CME/CE funds for enrollment, with flexible payment options including 24-month payment plans
- Onboarding Support Courses: Short-term 3-month programs with per-course pricing (e.g., $499 for Dermatology)
- Rise & Thrive Workshops: Subscription-based workshop series with tiered pricing ($99-$250) offering CME/CE credits
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Transition to Practice 12-Month Curriculum |
| One time/ perpetual license | Pay-as-you-go | Onboarding Support - Dermatology |
| Subscription | Annual | Rise & Thrive - Comprehensive Learner |
| Subscription | Annual | Rise & Thrive - Today's Learner |
| Subscription | Annual | Rise & Thrive - Flexible Learner |
| Subscription | Annual | Alumni Access Membership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels12 records
ThriveAP product offering
Product offeringCore offering
ThriveAP delivers faculty-led, virtual educational programming for Advanced Practice Providers (NPs, PAs, and midwives), centered on a 12-month Transition to Practice curriculum with 14 specialty tracks and a 3-month Onboarding Support program. The offering includes specialty upskilling, leadership development, workshops, and alumni access, accredited for CME/CE credits and sold to healthcare organizations and individual providers.
Product overview
ThriveAP is an APP (Advanced Practice Provider) workforce development company offering a platform-plus-modules architecture centered around five core products: Transition to Practice (TTP), Onboarding Support, Specialty Upskilling, Leadership Development, and supplementary offerings including Rise & Thrive Workshops, Alumni Access Membership, and Primary Care Skills Labs. The flagship TTP program is a 12-month curriculum with 46 weekly live virtual courses across 14 specialty areas (Acute Care Pediatrics, Adult Medicine, Cardiology, Critical Care, Emergency Medicine, Family Medicine, Gastroenterology, General Oncology, Hospital Medicine, Neurology, Pediatrics, Psych/Mental Health, Urgent Care, Women's Health). Onboarding Support provides a 3-month accelerated alternative, while Specialty Upskilling and Leadership Development target experienced providers. The company leverages Canvas LMS and InfoWorks for data analytics to deliver accredited CME/CE programming to nurse practitioners, physician associates, and midwives.
Differentiator
Problem solved
Functional benefit
Products and services
- Transition to Practice (TTP) A 12-month immersive virtual curriculum with 46 weekly live courses designed to accelerate nurse practitioners' and physician associates' transition from classroom to real-world clinical practice across 14 specialty tracks, with expert faculty instruction, 1-on-1 mentoring, and 90-120+ CME/CE credit hours. Targets healthcare organizations recruiting and retaining APPs and individual APPs seeking specialty training.
- Onboarding Support A 3-month asynchronous specialty-specific curriculum designed to standardize onboarding and accelerate APP readiness, featuring 60-minute on-demand classes, 10-15 hours of CME/CE credits, 1:1 mentorship, and ANCC/AAPA accreditation across specialties such as Dermatology, Endocrinology, NICU, and Orthopedics. Targets healthcare organizations and individual providers needing rapid onboarding.
- Specialty Upskilling Specialty-specific courses designed for experienced APPs adapting to new clinical demands, changing patient populations, or cross-training opportunities, helping providers strengthen specialty-specific knowledge and apply it with greater confidence. Earns 10-15 hours of CME/CE upon completion.
- Leadership Development A program designed to build stronger APP leadership pipelines and prepare APPs for broader responsibility across clinical leadership foundations, team leadership, and executive-level leadership. Targeted for healthcare organizations investing in APP leadership growth.
- Rise & Thrive Workshops A subscription-based live and on-demand workshop series offering CME/CE credits on trending healthcare topics, with three tiered learner options (Comprehensive Learner at $250, Today's Learner at $199, and Flexible Learner at $99) for busy APP schedules.
- Alumni Access Membership An annual $199 membership program providing ongoing access to ThriveAP's network and resources, including updated course content, recordings, notes, handouts, Rise & Thrive workshop enrollment, networking opportunities, and peer-to-peer discussion forums.
- Primary Care Skills Labs Experiential learning courses that bridge the gap between theory and clinical practice through real-world simulations, emphasizing hands-on exercises, active participation, and technical skill development. Provides 8 hours of CME/CE accredited by AANP and AAPA.
Quantifiable outcome
- 3:1 ROI for healthcare organizations
- +6 more outcomes
Companies that use ThriveAP
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
ThriveAP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature4 records
ThriveAP partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MultiCarecorePartnership to advance training and support for the next generation of Advanced Practice Providers. MultiCare represents a significant healthcare system partnership for ThriveAP.
- Association of PAs in Oncology (APAO)coreAPAO endorses the ThriveAP General Oncology curriculum, providing participants with professional resources and networking opportunities. Partnership announced July 2024.
- American Academy of Emergency Nurse Practitioners (AAENP)coreAAENP officially endorses ThriveAP's Emergency Medicine and Urgent Care transition to practice curriculums. Participants gain access to membership benefits including educational opportunities, community involvement, political representation and advocacy.
- Academy of Physician Associates in Cardiology (APAC)coreAPAC officially endorses the ThriveAP Cardiology transition to practice curriculum. Participants gain access to APAC's membership benefits including educational opportunities, community involvement, and political representation.
- VizientminorStrategic partnership with Vizient for healthcare consulting and workforce development initiatives.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
ThriveAP competitors and assessment
Company assessmentOthers
- Vizient: Healthcare performance improvement and consulting organization offering workforce solutions to member hospitals. Listed as a ThriveAP GTM partner; comparable enterprise channel access into large U.S. health systems though operates as a GPO/consultancy, not a content company.
Regional players
- TRAIN Learning Network: Free public-health workforce learning network offering continuing education to healthcare professionals. A partial overlap as a healthcare training destination for APPs, though TRAIN is public-sector and free vs. ThriveAP's paid commercial model.
Emerging players
- Elite Healthcare: Continuing education company focused on healthcare professionals, including nursing and allied health. Smaller-scale CE provider overlapping in audience (individual clinicians buying CME/CE) and competitor for individual-provider wallet share.
- BoardVitals: Medical certification and board review prep for NPs, PAs, RNs, and physicians. Adjacent in serving APPs preparing for clinical practice and certification; overlaps in CME/CE distribution though focused on exam prep.
Direct peers
- Colibri Healthcare (Continued / Western Schools): Continuing education provider for nurses and allied health professionals (formerly Western Schools, CE Direct). Directly comparable model to ThriveAP — online, accredited CE for healthcare professionals sold to individuals and institutions.
- Pri-Med: CME/CE provider for primary care clinicians including NPs and PAs, with online and live event formats. Comparable audience and education model for primary care APPs — directly overlapping with ThriveAP's Family Medicine and Adult Medicine tracks.
- MedBridge Education: Online continuing education and compliance training platform for healthcare professionals (PT, OT, nursing, etc.) with accredited courses. Closely comparable business model — accredited CE subscriptions delivered online to clinicians and sold to healthcare employers.
- AHC Media / Relias CE: Continuing medical education publisher for healthcare professionals, now under Relias. Comparable as accredited online CME/CE provider for clinicians including NPs and PAs; competes for individual clinician subscriptions.
Broad incumbents
- HealthStream: Healthcare-focused workforce development and LMS platform serving hospitals and health systems with compliance training, credentialing, and continuing education. Overlaps with ThriveAP on healthcare workforce learning; broader incumbent portfolio without ThriveAP's APP-specialty depth.
- Relias: Provides online workforce education and training for healthcare and human services organizations, including continuing education. Comparable in serving health systems with subscription-based training, though Relias spans broader healthcare roles vs. ThriveAP's APP specialty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ThriveAP social profiles
Digital presenceThriveAP financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThriveAP leadership team
Management profileNumber of profiles
Profiles6 records
ThriveAP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThriveAP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThriveAP
What does ThriveAP do?
ThriveAP delivers faculty-led, virtual educational programming for Advanced Practice Providers (NPs, PAs, and midwives), centered on a 12-month Transition to Practice curriculum with 14 specialty tracks and a 3-month Onboarding Support program. The offering includes specialty upskilling, leadership development, workshops, and alumni access, accredited for CME/CE credits and sold to healthcare organizations and individual providers.
Is ThriveAP a public or private company?
ThriveAP is a private company. It is classified as venture growth investor backed and is currently operating.
When was ThriveAP founded?
ThriveAP was founded in 2012. It employs 11 to 50 people.
Where is ThriveAP based?
ThriveAP is headquartered in Nashville, United States, in the North America region.
How does ThriveAP make money?
Four revenue lines are on record. Employer Sponsored Training is the primary driver. The others are individual Provider Enrollment, onboarding Support Courses and rise & Thrive Workshops.
Who are ThriveAP's main competitors?
Vizient is listed as an others. TRAIN Learning Network is listed as a regional player. Emerging players are Elite Healthcare and BoardVitals. Direct peers are Colibri Healthcare (Continued / Western Schools), Pri-Med, MedBridge Education and AHC Media / Relias CE. Broad incumbents are HealthStream and Relias.
Does ThriveAP have an API?
No public API is recorded for ThriveAP.
What industry is ThriveAP in?
ThriveAP's product category is Healthcare Workforce Education. Its primary akta.pro industry code is EDAAALAD, Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE), with a secondary code of EDAAAEAL, Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs. Its NAICS code is 61171 and its SIC code is 8200.