Theresa Mutual Insurance Company
Theresa Mutual Insurance Company is a Wisconsin-licensed mutual property and casualty insurer serving approximately 1,703 policyholders with homeowners, farm, renter, and small commercial coverage distributed exclusively through independent agents across the state.
- Company typePrivate
- Founded1879
- HeadquartersTheresa, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Theresa Mutual Insurance Company does
Theresa Mutual Insurance Company is a Wisconsin-only property and casualty mutual insurance company founded in 1879 and headquartered in Theresa, Wisconsin. The company offers four core product lines — homeowners (including condo, mobile home, rental dwelling, and seasonal residence coverage), renter/tenant, farm, and small commercial — distributed exclusively through a network of 12 or more independent insurance agents across Wisconsin communities. As a mutual, the company is owned by its policyholders, who elect a Board of Directors comprised of local farmers, homeowners, and business owners at an annual meeting; current officers are President Tracy Kinyon, Vice President Rodney Justman, Secretary Robert Belling, and Treasurer Ralph Pribnow.
The company carries approximately 1,703 in-force policies as of December 31, 2023, with $644.5 million in fire coverage, $656.5 million in liability coverage, and $4.2 million in special property coverage, supported by $5.1 million in total surplus. There is no proprietary technology platform, no mobile application, no public API, and no AI/ML capabilities disclosed — the technology footprint is limited to a basic company website, an agent web inquiry portal, and standard phone/email/fax communication. Reinsurance risk is managed through a partnership with global broker Guy Carpenter.
Revenue is generated through recurring insurance premiums on annual policies, with pricing determined through individual risk-based quoting rather than public rate cards. The company merged with Holland Mutual Fire Insurance Company effective January 1, 2023 (Holland Mutual dissolved, Theresa Mutual the surviving entity), and converted from a Chapter 612 town mutual to a Chapter 611 mutual insurance corporation effective January 1, 2024 — a restructuring that broadens its operational flexibility within the State of Wisconsin, where it remains exclusively licensed to write business.
Theresa Mutual Insurance Company firmographics
Firmographics- Name
- Theresa Mutual Insurance Company
- Legal name
- Theresa Mutual Insurance Company
- Website
- https://theresamutual.com
- Company type
- Private
- Founded year
- 1879
- Operating status
- Operating
- Short description
- Theresa Mutual Insurance Company is a Wisconsin-licensed mutual property and casualty insurer serving approximately 1,703 policyholders with homeowners, farm, renter, and small commercial coverage distributed exclusively through independent agents across the state.
- Ownership category
- akta.pro rank
Where Theresa Mutual Insurance Company is headquartered
LocationHeadquarters
- HQ city
- Theresa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Theresa Mutual Insurance Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premiums: Theresa Mutual Insurance Company generates revenue through insurance premiums collected from policyholders. As a mutual insurance company, policyholders are members/owners. The company offers coverage for farms, homes, mobile homes, rental dwellings, tenants, and small businesses. Premiums are collected on a recurring basis aligned with policy terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based insurance coverage tailored to individual policyholder needs |
Go-to-market motion1 record
Distribution channels12 records
Marketing channels3 records
Theresa Mutual Insurance Company product offering
Product offeringCore offering
Theresa Mutual Insurance Company is a policyholder-owned mutual insurer licensed exclusively in Wisconsin. It underwrites and sells property and casualty insurance—homeowners (homes, condos, mobile homes, rental dwellings, seasonal residences), renters/tenants, farm, and small commercial business coverage—through a network of independent insurance agents across the state.
Product overview
Theresa Mutual Insurance Company is a mutual insurance company offering a portfolio of property and casualty insurance products exclusively in Wisconsin. The product lineup consists of four core insurance offerings: Homeowners Insurance (covering homes, condos, mobile homes, rental dwellings, and seasonal residences), Renter/Tenant Insurance, Farm Insurance, and Commercial-Small Business Insurance. All products are distributed through a network of independent insurance agents across Wisconsin communities. The company operates on a 'neighbor helping neighbor' philosophy and is owned by policyholders.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeowners Insurance Property and casualty coverage for Wisconsin homeowners, including primary residences, condominiums, mobile homes, rental dwellings, and seasonal residences.
- Farm Insurance Property and liability coverage designed for Wisconsin farm operations, protecting farm buildings, equipment, livestock, and agricultural operations.
- Renter/Tenant Insurance Coverage for tenants and renters in Wisconsin, protecting personal property and providing personal liability protection.
- Commercial Small Business Insurance Property and liability coverage tailored for small businesses operating in Wisconsin.
Quantifiable outcome
- 144 years of continuous operation since 1879
- +2 more outcomes
Companies that use Theresa Mutual Insurance Company
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Theresa Mutual Insurance Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Theresa Mutual Insurance Company partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major and core.
- Holland Mutual Fire Insurance CompanymajorHolland Mutual Fire Insurance Company merged with Theresa Mutual Insurance Company effective January 1, 2023. After the merger, Holland Mutual ceased to exist, and the surviving entity was Theresa Mutual Insurance Company. This merger expanded Theresa Mutual's policyholder base and geographic presence in Wisconsin.
- Guy CarpentercoreTheresa Mutual's reinsurance is brokered through Guy Carpenter, a leading global reinsurance broker. This is a critical partnership for managing risk exposure and maintaining financial stability.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Theresa Mutual Insurance Company competitors and assessment
Company assessmentBroad incumbents
- American Family Insurance: Largest Wisconsin-based mutual insurer offering personal, commercial, farm, and life products across many states. Overlaps Theresa Mutual in farm and homeowners but operates at vastly larger scale and national footprint.
- State Farm: Largest U.S. personal lines insurer with strong agent-based distribution and broad homeowners/farm coverage. Competes against Theresa Mutual in Wisconsin personal lines at much larger scale.
Emerging players
- Hippo Insurance: Digital-first homeowners insurtech targeting homeowners with smart-home-driven underwriting. Represents the technological disruption vector threatening traditional small mutual homeowners insurers.
- Lemonade: AI-driven digital insurance carrier offering renters, homeowners, and pet insurance through a mobile-first experience. Emerging competitive threat to traditional mutual insurers in younger and renter customer segments.
Direct peers
- West Bend Mutual Insurance Company: Wisconsin-based mutual property/casualty insurer with multi-state operations. Peer in mutual structure and personal/small-commercial lines, though larger scale and broader geographic reach.
- Mutual of Wausau Insurance Corporation: Wisconsin mutual property/casualty insurer providing farm, home, and commercial coverage. Comparable mutual insurance peer serving similar Wisconsin rural and small-business customers.
- Wisconsin Mutual Insurance Company: Wisconsin Chapter 611 mutual property/casualty insurer serving farms, homes, and small businesses. Closely comparable to Theresa Mutual in scale, line of business, and policyholder-ownership model.
- Society Insurance: Wisconsin-domiciled mutual insurer focused on small commercial and personal lines. Comparable mutual structure and small-business coverage overlap with Theresa Mutual's commercial offering.
- Rural Mutual Insurance Company: Wisconsin-based mutual insurer focused on farm, home, and commercial coverage for rural customers. Direct peer with similar mutual structure, geographic focus, and product mix to Theresa Mutual.
- SECURA Insurance: Mutual insurance company headquartered in Wisconsin offering farm, home, auto, and commercial coverage. Comparable mutual structure with broader product portfolio but overlapping Wisconsin farm/home market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Theresa Mutual Insurance Company social profiles
Digital presenceTheresa Mutual Insurance Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Theresa Mutual Insurance Company leadership team
Management profileNumber of profiles
Profiles11 records
Theresa Mutual Insurance Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Theresa Mutual Insurance Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Theresa Mutual Insurance Company
What does Theresa Mutual Insurance Company do?
Theresa Mutual Insurance Company is a policyholder-owned mutual insurer licensed exclusively in Wisconsin. It underwrites and sells property and casualty insurance—homeowners (homes, condos, mobile homes, rental dwellings, seasonal residences), renters/tenants, farm, and small commercial business coverage—through a network of independent insurance agents across the state.
Is Theresa Mutual Insurance Company a public or private company?
Theresa Mutual Insurance Company is a private company. It is classified as management employee owned and is currently operating.
When was Theresa Mutual Insurance Company founded?
Theresa Mutual Insurance Company was founded in 1879.
Where is Theresa Mutual Insurance Company based?
Theresa Mutual Insurance Company is headquartered in Theresa, United States, in the North America region.
How does Theresa Mutual Insurance Company make money?
One revenue line is on record: insurance Premiums.
Who are Theresa Mutual Insurance Company's main competitors?
Broad incumbents on record are American Family Insurance and State Farm. Emerging players are Hippo Insurance and Lemonade. Direct peers are West Bend Mutual Insurance Company, Mutual of Wausau Insurance Corporation, Wisconsin Mutual Insurance Company, Society Insurance, Rural Mutual Insurance Company and SECURA Insurance.
Does Theresa Mutual Insurance Company have an API?
No public API is recorded for Theresa Mutual Insurance Company.