CubicICE

What CubicICE does

CubicICE (Pty) Ltd is a privately held, full-service B2B and industrial marketing agency headquartered in Johannesburg, South Africa. Founded in 1986 by Megan Stark, the company specializes in integrated marketing communications for industrial and B2B companies operating in sub-Saharan Africa, serving clients in sectors including hydraulics, mining, water treatment, construction equipment, automation, industrial rubber, and material handling. Its service portfolio spans digital marketing (SEO, Google Ads/PPC, email, social media advertising, web analytics), creative design (corporate identity, brochures, catalogues, exhibition stands), public relations (media relations, technical writing, crisis communication), web development, advertising, exhibitions and events, and internal communications.

CubicICE's core technology stack includes proprietary software — Swooji, an in-house content management system launched in 2014 specifically for large B2B database websites with built-in SEO optimization flexibility — alongside Adobe Creative Cloud, Google Analytics, and standard martech tools. The agency is a Google Partner, SEO-certified, and an IAB South Africa member. Since July 2022, CubicICE has been the official sub-Saharan Africa partner for BBN International, the world's largest independent B2B communications agency network (68 offices across 28 countries, 1,250+ B2B specialists).

CubicICE generates revenue through professional services engagements on retainer or project basis with enterprise B2B and industrial clients. The go-to-market model is enterprise field sales with direct client engagement, often functioning as an outsourced or embedded marketing department. Notable enterprise clients include Bosch Rexroth South Africa (since 1991), Multotec (since 1999), Manitou Southern Africa (since 2003), Rockwell Automation (since 2004), Continental ContiTech (since 2011), Veolia Water Technologies South Africa, SANY, Truco, JoJo Tanks, and Hytec Group, with documented long-tenure relationships and measurable client outcomes including attributed sales of R50 million (Bosch Rexroth, 2023) and R105 million (Veolia, over 10 years).

Name

CubicICE

Legal name

CubicICE (Pty) Ltd

Website

https://cubicice.co.za

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

CubicICE is a full-service B2B and industrial marketing agency headquartered in Johannesburg, South Africa, founded in 1986, serving enterprise industrial clients in sub-Saharan Africa with digital marketing, PR, web development, design, and lead generation services as their outsourced marketing department.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B marketing services
• Industrial marketing
• Digital marketing
• Public relations
• Lead generation

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Services: Full-service B2B and industrial marketing agency providing comprehensive marketing solutions including digital marketing, public relations, creative design, and lead generation services. Revenue is generated through professional service engagements with B2B and industrial clients, typically on retainer or project basis.
2. Digital Marketing Services: Search engine marketing (SEO, Google Ads), website development, social media marketing, email marketing, and online advertising services.
3. Creative Design Services: Graphic design, corporate identity, branding, exhibition design, print advertising, and digital design services for B2B and industrial clients.
4. Public Relations Services: Traditional and online PR services including media relations, press release writing, technical writing, crisis communication, and reputation management for B2B companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

CubicICE is a full-service B2B and industrial marketing agency offering end-to-end integrated marketing solutions including digital marketing (SEO, SEM, Google Ads, email, social media), web development using its proprietary Swooji CMS, creative graphic design, public relations, advertising, exhibitions and events, online lead generation, and web analytics. It serves industrial and B2B companies in sub-Saharan Africa, functioning as an outsourced marketing department for clients with complex B2B sales cycles.

Product overview

CubicICE is a full-service integrated B2B and industrial marketing agency offering a comprehensive suite of services rather than a single software product. The core offering centers on integrated marketing combining traditional and digital channels. Key proprietary technology includes Swooji CMS, a bespoke content management system built in-house for larger B2B database websites with built-in SEO optimization and flexibility for algorithm changes. Services span digital marketing (SEO, SEM, Google Ads, email marketing, social media), web development, creative design, public relations, advertising, exhibitions, and performance analytics. The agency primarily delivers marketing services rather than packaged software products, with Swooji CMS being the only named proprietary platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Services End-to-end traditional and digital marketing services combining strategy, creative design, PR, SEO, advertising, and lead generation tailored for B2B and industrial companies.
• Public Relations B2B public relations services including PR strategy, media relations, press release writing, technical writing, media training, crisis communication, and reputation management.
• Web Development Website development and strategy services building high-performing lead generation sites, including HTML, database, and CMS-based sites using Swooji, WordPress, or custom platforms.
• Search Engine Optimization (SEO) SEO services including on-page and technical optimization, keyword research, content strategy, and analytics reporting to improve organic search rankings for B2B clients.
• Search Engine Marketing (SEM) Paid and organic search marketing services including PPC (Google Ads), remarketing, and display advertising to drive targeted traffic and conversions.
• Online Lead Generation Conversion of targeted web traffic into quality leads through online targeting, engagement, persuasion architecture, and conversion optimization using channels including Google Search, PPC, Facebook, Remarketing, and Email Marketing.
• Email Marketing Strategic email marketing capabilities including creative design, copywriting, database management, distribution, compliance, measurement, and reporting.
• Graphic Design Creative design services including corporate identity, branding, brochures, catalogues, exhibition stands, print and digital advertising, and packaging.
• Advertising Print and digital advertising services including design, media planning, media buying, PPC, display ads, and social media advertising.
• Exhibitions & Events Event marketing services including stand design and build, conference materials, product launches, open days, and event logistics for industrial exhibitions.
• Social Media Advertising Social media marketing services including advertising on Facebook, LinkedIn, Twitter, YouTube, and other platforms for brand awareness and lead generation.
• Social Media Engagement Social media engagement services providing two-way communication channels for brand experience enhancement and customer relationship management.
• Copywriting Professional copywriting services for press releases, technical papers, web copy, advertising, blogs, landing pages, scripts, and sales literature.
• Web Analytics & Reporting Performance measurement and analytics services including website statistics, call tracking, PPC reporting, search rankings monitoring, and social media reporting.
• Media Buying Media planning, scheduling, and buying services for print and digital platforms across South Africa's industrial publications.
• Crisis Communication Management Crisis communication strategy development and management including media training, press release distribution, and stakeholder communication.
• Swooji CMS A proprietary content management system built in-house by CubicICE specifically for larger B2B database websites, designed for optimum content management, SEO optimization, and flexibility to adapt as Google algorithms change.

Quantifiable outcome

• R105 million in new business generated for Veolia Water Technologies over 10-year relationship
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• BBN InternationalflagshipStrategic or Co-development Partner · 1 July 2022CubicICE has been the official sub-Saharan Africa agency partner for BBN International since July 1, 2022. BBN is the world's leading independent partnership of international B2B communication agencies with 1,250+ B2B specialists in 68+ offices across 28+ countries. This partnership provides CubicICE clients with global reach and instant access to localized information, contacts, and the latest worldwide digital marketing trends. For BBN's global partners, CubicICE provides established presence and expertise in the African market.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PAN Communications: B2B-focused PR and integrated marketing agency serving technology and industrial clients; comparable in PR-led B2B positioning and enterprise engagement model.
• gyro: Global B2B creative and media agency serving enterprise industrial and technology clients with integrated campaigns; directly comparable in positioning and service breadth.
• Stein IAS: Globally recognized B2B marketing agency with deep industrial and technology vertical expertise; comparable to CubicICE in its integrated B2B brand-and-demand offering for complex sales cycles.
• Quarry Integrated Communications: B2B marketing agency specializing in industrial, manufacturing, and technology clients with integrated communications services; comparable in vertical specialization.
• Walker Sands: B2B marketing agency combining PR, demand generation, and digital services for technology and industrial clients; comparable in integrated B2B service mix and enterprise client base.
• Anvil Media: B2B digital marketing agency offering SEO, paid media, and analytics for industrial and technology clients; comparable in measurable-performance B2B digital delivery.
• Dinosaur Agency: UK-based B2B marketing agency with strong industrial and technical client base; comparable in long-tenure B2B specialization and integrated campaign offering.

Broad incumbents

• BBN International: World's leading independent partnership of international B2B communication agencies (71 offices / 51 countries); CubicICE is a sub-Saharan Africa member, making BBN both a partner and a higher-order competitive ecosystem.

Regional players

• Velocity Africa: South African B2B and industrial marketing agency offering digital, PR, and creative services; the closest local competitive mirror in the same geography and vertical mix.
• Imagine (formerly TMP Africa): Africa-focused brand and integrated marketing agency with industrial and enterprise clients; comparable in regional agency positioning though broader than CubicICE's industrial specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cubicice

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CubicICE