HiDoctor

What HiDoctor does

HiDoctor is a Brazilian medical practice management software platform operated by Centralx, headquartered in Juiz de Fora, Brazil. The product was launched in 1989 and serves more than 75,000 healthcare professionals across the country, claiming management of 380 million+ appointments and 90 million+ patients historically. The platform's flagship offering is HiDoctor Multiplataforma, which delivers electronic health records, scheduling, financial management, telemedicine, and digital prescriptions through a desktop, web, and mobile architecture underpinned by the proprietary MedSync multipoint synchronization technology that enables true offline access with automatic cloud reconciliation.

The product surface spans a core EHR (HiDoctor Prontuario Eletronico), specialty modules for pediatrics, gynecology and obstetrics, ophthalmology, and otolaryngology, plus complementary apps (MedBook for patients, HiDoctor Mobile, HiDoctor Capture, BulasMed, HiDoctor Atlas, HiDoctor CID, HiMeet for telemedicine) and operational modules for digital signature, marketing automation, MiniPACS document management, and the Suips internal communicator. In 2025, the company introduced HiDoctor LIVE, an AI-powered module that transcribes consultations and structures anamnesis in SOAP or clinical history format, sold via tiered credit consumption.

HiDoctor monetizes primarily through monthly subscriptions: HiDoctor Multiplataforma at promotional R$85/month for the first six months rising to a standard R$195/month, and a web-only HiDoctor Online tier at R$98/month. Auxiliary revenue comes from usage-based AI credits (R$90-R$500/month tiers), SMS/WhatsApp messaging credits, paid implementation and data-migration services, and specialty module subscriptions. Go-to-market combines product-led growth via free desktop and web trials, an inside-sales television team operating extended hours via 0800-979-0400, WhatsApp consultation capture, and direct consultant-led sales including free installation for the Multiplataforma package. The company serves individual physicians, multi-physician clinics, clinic administrators, and patients (via MedBook), with no disclosed enterprise health-system accounts.

Name

HiDoctor

Legal name

HiDoctor

Website

https://hidoctor.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Short description

HiDoctor, operated by Brazilian Centralx, is a 35-year-old medical practice management platform serving 75,000+ clinicians with multi-platform electronic health records, scheduling, telemedicine, digital signatures, and a newly launched AI consultation transcription module.

Ownership category

akta.pro rank

Product category

Medical Practice Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Offices of Physicians (62111)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Omnichannel Patient Communications & Contact Center (Voice/SMS/Email/Chat) (HLACAEAC)

akta.pro secondary industries

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ), Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Medical practice software
• Electronic health records
• Practice management system
• Telemedicine platform
• Clinical documentation software

Headquarters

HQ city

Juiz De Fora

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (Multiplataforma): Monthly subscription for full-featured medical practice management platform with desktop, web, and mobile access, including electronic records, scheduling, financial management, and all integrated modules. Promotional pricing at R$85/month for first 6 months, then R$110/month promotional rate, standard rate R$195/month
2. Software Subscription (Online): Monthly web-only subscription at R$98/month with reduced feature set compared to Multiplataforma package
3. AI Credits (HiDoctor LIVE): Credit-based consumption model for AI features including transcription, structured summaries, and clinical assistant. Multiple tiered plans from R$90 to R$500/month with bundled credit quotas and per-credit pricing for overages
4. SMS/WhatsApp Credits (X乾坤SMS): Credit-based messaging service for automated appointment reminders and marketing. SMS at 1 credit/message, WhatsApp at 5 credits/message
5. Professional Services: Paid implementation, data migration from competing systems, training, and technical support services
6. Specialty Modules: Optional add-on modules for specific medical specialties including Pediatrics, Ophthalmology, Gynecology & Obstetrics, and Otolaryngology (pricing by consultation)

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

HiDoctor provides a multi-platform medical practice management software suite used by physicians and clinics in Brazil to manage electronic health records, patient scheduling, digital prescriptions, financial operations, and teleconsultations across desktop, web, and mobile devices with offline capability. The platform includes specialty-specific modules for Pediatrics, Gynecology & Obstetrics, Ophthalmology, and Otolaryngology, an AI-powered consultation transcription assistant (HiDoctor LIVE), and a patient-facing app (MedBook). It is sold primarily via monthly subscriptions with usage-based add-ons for AI and messaging credits.

Product overview

HiDoctor is a comprehensive Brazilian medical practice management platform offering a unified core system (HiDoctor Multiplataforma) with cloud and desktop deployment options, plus multiple specialized modules and mobile apps. The platform includes core EHR/prontuário (HiDoctor Prontuário Eletrônico), scheduling (HiDoctor Agenda), financial management (HiDoctor Financeiro, HiDoctor GS), and telemedicine (HiMeet). Specialty-specific modules include HiDoctor Forms (customizable forms), HiDoctor Pediatria, HiDoctor G&O, HiDoctor Oftalmo, and HiDoctor Otorrino. AI capabilities are delivered through HiDoctor LIVE for consultation transcription and clinical insights. Patient-facing apps include MedBook (scheduling/documents), HiDoctor Mobile (EHR access), HiDoctor Capture (image import), BulasMed (medication reference), HiDoctor Atlas (anatomy reference), and HiDoctor CID (ICD classification). Additional tools include digital signatures (Assinatura Digital), marketing automation (HiDoctor Marketing), MiniPACS for document attachments, Suips Communicator for internal messaging, and HiDoctor Site Médico and CatalogoMed for online presence. The platform operates on a multiplatform architecture with exclusive MedSync synchronization technology enabling both online and offline access across devices.

Differentiator

Problem solved

Functional benefit

Brands

• HiDoctor LIVE: AI-powered module for automatic transcription of medical consultations, organizing clinical data in structured formats like SOAP or Clinical History, with clinical insights and suggestions for questions and exams.
• HiDoctor GS
• HiDoctor Cloud
• HiDoctor Mobile
• HiDoctor NET
• MedBook
• HiDoctor Capture
• BulasMed
• HiDoctor Atlas
• HiDoctor CID
• HiMeet
• HiDoctor Forms
• MedSync
• MiniPACS
• CatalogoMed
• HiDoctor Pediatrics
• HiDoctor G&O
• HiDoctor Oftalmo
• HiDoctor Otorrino
• Suips

Products and services

• HiDoctor Multiplataforma Flagship multiplatform medical practice management software allowing physicians to access patient records, schedules, and clinical tools from desktop, web, and mobile devices with full functionality in both online and offline modes through the proprietary MedSync synchronization.
• HiDoctor Online

Quantifiable outcome

• Support team with 96%+ positive ratings based on customer satisfaction surveys
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature10 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AdvancedMD: US cloud-based medical office software offering EHR, practice management, scheduling, and billing for independent practices. Comparable functionality and SMB focus but operates in North American market; useful as a global comparable.
• TOTVS (Healthcare Vertical): Brazil's largest enterprise software company with a healthcare vertical offering ERP-integrated clinic and hospital management. Larger, broader portfolio than HiDoctor with greater resources and enterprise sales motion; targets a different scale of customer but overlaps in physician practice software.
• Epic Systems: Dominant US-based EHR vendor serving large hospital systems and increasingly ambulatory practices. While not directly competing in Brazil today, Epic represents the global benchmark for EHR platforms and a potential competitive threat if it localizes for Latin American markets.
• athenahealth: US-based EHR and practice management platform serving physician practices with cloud-based electronic records, billing, and patient engagement. Comparable product offering but US-focused; not a direct competitor in Brazil but a benchmark for SaaS PMS economics.

Emerging players

• Doctoralia (Docplanner Group): International medical platform (part of Docplanner Group) with significant Brazil presence offering online scheduling, patient reviews, and practice management SaaS. Partial overlap with HiDoctor's MedBook patient scheduling and CatalogoMed directory features.

Direct peers

• Ninsaúde: Brazilian clinic and practice management software offering electronic medical records, scheduling, financial management, and marketing features for Brazilian medical practices. Direct competitor in the SMB clinic software segment.
• Pixeon: Brazilian medical software company offering HIS/PACS/EHR solutions for hospitals, clinics, and diagnostic centers. Comparable product breadth in electronic records and medical imaging management within the Brazilian market.
• MV Sistemas (MV Saúde): Brazilian hospital and clinic management software company with comparable EHR, scheduling, and financial management functionality for Brazilian healthcare providers. Direct competitor in the same physician office and clinic segment, often cited alongside HiDoctor in Brazilian healthcare IT comparisons.
• iClinic: Brazilian cloud-based clinic management software serving individual physicians and small practices with EHR, scheduling, telemedicine, and patient engagement. Closest direct competitor in the SMB physician segment with a modern cloud-native architecture approach.
• PEP - Plataforma de Prontuário Eletrônico: Brazilian electronic medical record platform serving physicians with similar EHR, scheduling, and prescription functionality. Direct competitor in the Brazilian physician office software segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hidoctor
• Facebookfacebook.com/SoftwareHiDoctor

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HiDoctor