Bloom Senior Living
- Company typePrivate
- Founded2008
- HeadquartersBirmingham, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Bloom Senior Living firmographics
Firmographics- Name
- Bloom Senior Living
- Legal name
- Bloom Senior Living
- Website
- https://bloomseniorliving.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Bloom Senior Living industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Active Adult (55+) Independent Living Communities (HLADAAAD)
- akta.pro secondary industry
- Community-Based Senior Centers with Adult Day Services (HLADAIAJ)
Keywords
Where Bloom Senior Living is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Bloom Senior Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Senior Living Rent and Service Fees: Monthly rent charges for independent living, assisted living, and memory care apartments plus additional fees for care level and services required. Pricing varies by apartment type, care needs, and community location.
- Respite Care: Short-term stay fees for temporary housing and care services, charged at daily or monthly rates
- Care Level Add-Ons: Additional charges for assistance with activities of daily living including medication management, bathing, dressing, transportation, and specialized memory care services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Senior living rent with bundled services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Bloom Senior Living product offering
Product offeringCore offering
Bloom Senior Living operates residential senior living communities offering Independent Living, Assisted Living, Memory Care, and Respite Care services across Indiana, Louisiana, and Ohio. Residents pay monthly rent for their apartment plus tiered fees based on the level of care and services required, with bundled services including dining, housekeeping, transportation, life enrichment programming, and 24-hour support staff.
Product overview
Bloom Senior Living operates as a family-owned and operated senior living provider offering a continuum of residential care services across multiple communities in Indiana, Louisiana, and Ohio. The company's portfolio includes Independent Living, Independent Living Plus, Assisted Living, Memory Care, and Respite Care services, supported by signature programs including the Life Enrichment Program and Five Star Dining Program. The company also operates Bloom U, an internal education platform for associate training and development. Services are delivered through individual community locations (e.g., Bloom at Eagle Creek, Bloom at German Church, Bloom at Kessler, Bloom at Kokomo, Bloom at Willow, Bloom at Bossier, Bloom at Rocky River) that provide localized care while adhering to company-wide standards and programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living Residential senior living for active seniors who wish to maintain independence while receiving personalized services including chef-prepared meals, housekeeping, transportation, life enrichment activities, and 24-hour support staff.
- Independent Living Plus An affordable alternative to assisted living that allows residents to remain in independent living communities while accessing à la carte supportive services and personal care from home health providers.
- Assisted Living Residential care for seniors requiring assistance with activities of daily living including walking, dressing, bathing, grooming, meals, medication management, transportation, and special dietary needs in a home-like setting.
- Memory Care Specialized residential care for individuals with cognitive impairments from Alzheimer's or related dementia, offering personalized care plans, sensory-based programming, and 24-hour activities in an access-controlled, home-like setting.
- Respite Care Short-term/temporary stay program in fully furnished private suites, offering all features of full-time residency including around-the-clock staff, dining, wellness programs, and activities for caregivers needing relief or seniors trialing the community.
- Adult Day Program Day program offered at Bloom at German Church in Indianapolis, providing supervised daytime care, activities, and social engagement for seniors while their primary caregivers are at work or otherwise occupied.
- Financial Solutions Concierge Service Concierge service helping residents and families afford senior living through navigation of third-party assistance programs including VA Aid & Attendance benefits, Medicaid waivers, lines of credit through Elderlife Financial Services, long-term care insurance, and reverse mortgages.
Quantifiable outcome
- Deficiency-free surveys from state health departments
- +2 more outcomes
Companies that use Bloom Senior Living
Customer profileSegments5 records
Ideal customer profiles5 records
Bloom Senior Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bloom Senior Living partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- August HealthcoreBloom Senior Living expanded its partnership with August Health to advance digital innovation and elevate resident care. August Health provides technology solutions for senior living communities to streamline operations and improve care delivery.
- Veterans Financial, Inc.minorVeterans Financial helps families navigate VA Aid & Attendance benefit eligibility and application process free of charge. Bloom refers families to this service to help access up to $1,949/month in tax-free pension benefits for qualifying veterans.
- Elderlife Financial ServicesminorElderlife provides lines of credit for senior living expenses, helping families bridge funding gaps while waiting for benefits, home sales, or insurance payments. Bloom refers families needing financial flexibility.
Scale indicators4 records
Recent moves18 records
Expansion highlights5 records
Bloom Senior Living competitors and assessment
Company assessmentDirect peers
- Senior Lifestyle: Mid-to-large senior living operator with a similar mix of Independent Living, Assisted Living, and Memory Care. Comparable in culture-led, mid-scale operating model and Midwest presence.
- Atria Senior Living: Private, family-influenced senior living operator offering Independent Living, Assisted Living, and Memory Care. Comparable in operating philosophy, family-oriented branding, and multi-state footprint, though Atria operates at a much larger scale.
- Brookdale Senior Living: Largest U.S. senior living operator with a full continuum of care including Independent Living, Assisted Living, Memory Care, and skilled nursing. Bloom has historically transacted with Brookdale (acquired two South Carolina communities from Brookdale in 2013), making it a direct comparable.
- Enlivant: Senior living operator focused on Assisted Living and Memory Care in mid-size U.S. markets. Closely comparable in service mix and market positioning to Bloom's Indiana and Ohio communities.
- Sunrise Senior Living: National senior living operator offering Independent Living, Assisted Living, and Memory Care across the U.S. Highly comparable to Bloom in service mix and resident profile, though Sunrise operates at significantly larger scale. Bloom has directly hired from Sunrise (e.g., Lindsay Stanton).
- Discovery Senior Living: Operator of Independent Living, Assisted Living, and Memory Care communities across multiple U.S. states. Comparable in service mix, scale (mid-size multi-state operator), and target resident profile.
- The Arbor Company: Family-founded senior living operator offering Independent Living, Assisted Living, and Memory Care with a strong culture and quality reputation. Highly comparable to Bloom's family-owned, culture-driven model.
- Tutera Senior Living & Health Care: Family-owned senior living and healthcare operator with Assisted Living, Memory Care, and Independent Living services across the Midwest and beyond. Comparable in family ownership, Midwest density, and service mix.
- Senior Star: Mid-size, family-influenced senior living operator with Independent Living, Assisted Living, and Memory Care. Comparable in Midwest presence, mission-driven culture, and modest scale.
- Capital Senior Living (Sonida Senior Living): Senior living community operator with a portfolio of Independent Living, Assisted Living, and Memory Care properties. Bloom acquired a community (Bloom at Kokomo) from Capital Senior Living in 2019, making it a direct transactional peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Bloom Senior Living social profiles
Digital presenceBloom Senior Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloom Senior Living leadership team
Management profileNumber of profiles
Profiles13 records
Bloom Senior Living subsidiaries and ownership
Company hierarchySubsidiaries9 records
Bloom Senior Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloom Senior Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloom Senior Living
What does Bloom Senior Living do?
Bloom Senior Living operates residential senior living communities offering Independent Living, Assisted Living, Memory Care, and Respite Care services across Indiana, Louisiana, and Ohio. Residents pay monthly rent for their apartment plus tiered fees based on the level of care and services required, with bundled services including dining, housekeeping, transportation, life enrichment programming, and 24-hour support staff.
Is Bloom Senior Living a public or private company?
Bloom Senior Living is a private company. It is classified as family owned and is currently operating.
When was Bloom Senior Living founded?
Bloom Senior Living was founded in 2008. It employs 51 to 100 people.
Where is Bloom Senior Living based?
Bloom Senior Living is headquartered in Birmingham, United States, in the North America region.
How does Bloom Senior Living make money?
Three revenue lines are on record. Senior Living Rent and Service Fees are the primary driver. The others are respite Care and care Level Add-Ons.
Who are Bloom Senior Living's main competitors?
Direct peers on record are Senior Lifestyle, Atria Senior Living, Brookdale Senior Living, Enlivant, Sunrise Senior Living, Discovery Senior Living, The Arbor Company, Tutera Senior Living & Health Care, Senior Star and Capital Senior Living (Sonida Senior Living).
Does Bloom Senior Living have an API?
No public API is recorded for Bloom Senior Living.
What industry is Bloom Senior Living in?
Bloom Senior Living's product category is Senior Living Services. Its primary akta.pro industry code is HLADAAAD, Active Adult (55+) Independent Living Communities, with a secondary code of HLADAIAJ, Community-Based Senior Centers with Adult Day Services. Its NAICS code is 623312 and its SIC code is 8050.