Baptist Health

What Baptist Health does

Baptist Health is a not-for-profit, faith-based, locally governed health system headquartered in Jacksonville, Florida, founded in 1955 and employing 10,000+ staff across its integrated delivery network. The system operates six acute care hospitals (Baptist Medical Center Jacksonville, Beaches, Clay, Nassau, and South, plus Wolfson Children's Hospital), three destination specialty centers of excellence (Baptist MD Anderson Cancer Center, Baptist Heart Hospital, and Baptist Neurological Institute), and more than 200 ambulatory locations spanning primary care, urgent care (CareSpot), rehabilitation (17 sites), sleep medicine, infusion, imaging, lab/pathology, and HealthPlace wellness campuses across a five-county Northeast Florida service area (Duval, Clay, St. Johns, Nassau, Baker). Clinical technology is anchored on EpicCare Link for care coordination, with a digital patient ecosystem comprising HealthPlace on Demand (24/7 virtual visits), My Baptist Chart (patient portal), and the Baptist Access navigation app. The system holds elite quality credentials including a Society of Thoracic Surgeons 3-star rating for heart/lung surgery, 15 consecutive Leapfrog "A" safety grades at Baptist Beaches, U.S. News national rankings for Wolfson Children's, and CAP/CLIA/FACT/AASM accreditations across diagnostics.

Baptist Health generates revenue primarily through patient care services across its acute care hospitals, emergency rooms, outpatient clinics, rehabilitation centers, imaging centers, labs, and specialty service lines (cancer, cardiovascular, neurological, pediatric, behavioral health, and home health). Pricing is facility- and procedure-based gross-charge structures published in machine-readable files per federal regulations, with financial assistance programs for uninsured/underinsured patients; the PATH employer wellness program provides a subscription-style occupational health revenue stream to corporate clients. Its customer base is highly diversified across the general patient population, pediatric, oncology, cardiovascular, and employer/corporate segments, with strategic payer relationships including Florida Blue. Recent strategic activity includes a pending acquisition of South Arkansas Regional Hospital (June 2026), joint ventures with Brooks Rehabilitation and Compass Surgical Partners, a $600M Foundation fundraising campaign, and a Cayman Islands international partnership, alongside rationalization of underperforming assets such as Baptist Health-Fort Smith.

The organization's go-to-market motion combines community-based direct care delivery, physician referral networks, destination specialty branding (Wolfson Children's, Baptist MD Anderson), and digital/virtual care channels; it has been ranked the most preferred healthcare provider in Northeast Florida for over 30 consecutive years. Leadership is headed by President and CEO Michael A. Mayo, DHA, FACHE, supported by individual hospital presidents for each campus and a Community Impact function driving strategic community investments. As a faith-based nonprofit, Baptist Health reinvests surpluses into facility expansion, community health programs, and clinical quality rather than distributing returns to shareholders.

Name

Baptist Health

Legal name

Baptist Health

Website

https://baptistjax.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

10,001+ employees

Short description

Baptist Health is a not-for-profit, faith-based regional health system headquartered in Jacksonville, Florida, operating six acute care hospitals, three destination specialty centers (MD Anderson-affiliated cancer, heart, and pediatric), and 200+ ambulatory locations serving the Northeast Florida community across five counties.

Ownership category

akta.pro rank

Product category

Integrated Healthcare Delivery (Hospital and Health System Services)

NAICS

Ambulatory Health Care Services (621), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Nursing and Residential Care Facilities (623)

SIC

Services-Hospitals (8060), Services-Home Health Care Services (8082), Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Faith-Based & Nonprofit Hospital Systems (HLAFAAAE)

akta.pro secondary industries

Community-Based Preventive & Health Promotion Clinics (HLAFAGAO), Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Acute care hospital
• Primary care services
• Specialty medical care
• Behavioral health services
• Telehealth virtual care

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: Baptist Health generates revenue through comprehensive patient care services across its six acute care hospitals, emergency rooms, outpatient clinics, rehabilitation centers, imaging centers, labs, and specialty services including cancer care, heart and vascular care, and neurological services.
2. Employer Wellness Programs: Corporate wellness services through the PATH (Employers Path to Employee Health) program providing occupational health, employee wellness screenings, and workplace health services to employer clients.
3. Home Health Services: Home-based healthcare services for patients requiring ongoing care outside of hospital settings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Baptist Health is a community-based, faith-based, not-for-profit health system that delivers a full continuum of inpatient and outpatient healthcare services — including acute hospital care, emergency medicine, primary care, specialty care (cancer, heart and vascular, neurology, pediatrics, behavioral health, orthopedics, women's health, sleep medicine), home health, rehabilitation, laboratory/pathology, infusion, and 24/7 virtual care — across six hospitals and more than 200 ambulatory locations in Northeast Florida. The system also operates destination specialty centers through clinical affiliations with MD Anderson Cancer Center and Nemours Children's Health.

Product overview

Baptist Health is a locally governed, faith-based, not-for-profit community health system based in Jacksonville, Florida. The organization operates a platform-plus-destination-centers architecture consisting of six acute care hospitals (Baptist Medical Center Jacksonville, Beaches, Clay, Nassau, and South, plus Wolfson Children's Hospital), three specialty centers of excellence (Baptist MD Anderson Cancer Center, Baptist Heart Hospital, and Baptist Neurological Institute), and 200+ ambulatory locations including primary care offices, urgent care (CareSpot), rehabilitation centers, sleep centers, infusion centers, and HealthPlace wellness campuses. The system offers a comprehensive digital health ecosystem including HealthPlace on Demand telehealth, My Baptist Chart patient portal, and Baptist Access navigation app. Baptist Health distinguishes itself through clinical affiliations with MD Anderson Cancer Center and Nemours Children's Health, and is the area's largest provider with the most preferred reputation for over 30 years.

Differentiator

Problem solved

Functional benefit

Brands

• Baptist MD Anderson Cancer Center: Cancer care center operating as part of MD Anderson Cancer Network
• Wolfson Children's Hospital
• Baptist Heart Hospital
• Baptist Neurological Institute
• Baptist Behavioral Health
• Baptist AgeWell Institute
• Baptist Wellness Centers
• Baptist Access
• HealthPlace
• CareSpot

Products and services

• Baptist MD Anderson Cancer Center
• Baptist Heart Hospital
• Wolfson Children's Hospital
• Baptist Medical Center Jacksonville
• Baptist Medical Center Beaches
• Baptist Medical Center Clay
• Baptist Medical Center Nassau
• Baptist Medical Center South
• Baptist Neurological Institute
• Baptist Behavioral Health
• Baptist Primary Care
• Baptist AgeWell Institute
• Baptist Wellness Centers
• HealthPlace on Demand (Virtual Care)
• CareSpot Urgent Care
• Baptist Rehabilitation Services
• Baptist Sleep Medicine
• Baptist Pathology and Laboratory Services
• Baptist Infusion Centers

Quantifiable outcome

• Most preferred healthcare provider in Northeast Florida for 30+ years
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Compass Surgical PartnerscoreStrategic or Co-development Partner · 10 March 2026Compass Surgical Partners, Baptist Health, and Coastal Health announced a partnership to operate Middleburg Surgery Center in Jacksonville, Florida. The multispecialty ambulatory surgery center supports procedures in orthopedics, urology, otolaryngology, pain management, and general surgery.
• Coastal HealthcoreStrategic or Co-development Partner · 10 March 2026Partnership with Compass Surgical Partners and Baptist Health to operate Middleburg Surgery Center in Jacksonville, Florida for multispecialty ambulatory surgical services.
• West Augustine Health and Wellness Center PartnersminorStrategic or Co-development Partner · 15 February 2026An $8 million health and wellness center opened in West Augustine supported by Baptist Health and Brooks Rehabilitation, providing preventive care, fitness, and mental health services to underserved areas.
• Brooks RehabilitationcoreStrategic or Co-development Partner · 10 February 2026Baptist Health and Brooks Rehabilitation are collaborating to build an 18-bed inpatient rehabilitation unit at Baptist Medical Center Jacksonville, expected to open in spring 2027. Brooks will supervise daily operations of the facility focusing on stroke, brain, and spinal cord injury recovery.
• American Cancer SocietyminorGTM or Marketing Partner · 31 March 2025Baptist Health Foundation received a grant from the American Cancer Society for women's health and oncology programs, supporting patient navigation and mammography services.
• National Breast Cancer FoundationminorGTM or Marketing Partner · 31 March 2025Baptist Health Foundation received a grant from the National Breast Cancer Foundation for women's health and oncology initiatives, including mammography services and transportation for cancer patients.
• Cayman Islands Health Services AuthoritycoreStrategic or Co-development Partner · 21 January 2025Baptist Health International and Cayman Islands Health Services Authority joined forces to transform healthcare in the Caribbean region. This international partnership aims to enhance healthcare delivery and access for Caribbean residents.
• Florida BluecoreStrategic or Co-development Partner · 4 October 2024Baptist Health and Florida Blue reached a deal to maintain coverage for Florida Blue customers. Despite the agreement, challenges remained for many patients regarding insurance coverage and healthcare access.
• The Community Foundation for Northeast FloridacoreGTM or Marketing PartnerBaptist Health established a donor-advised fund at The Community Foundation for Northeast Florida with $1.665 million to support free and charitable health clinics in Baker, Clay, Duval, Nassau, and St. Johns counties.
• United Way of Northeast FloridaminorGTM or Marketing PartnerBaptist Health provides strategic investment to United Way's Ride United program, which connects low-income residents to healthcare and essential services through transportation assistance.
• Hart Felt MinistriesminorGTM or Marketing PartnerBaptist Health invested in Hart Felt Ministries to expand transportation services for seniors, adding a fifth vehicle and driver to serve additional clients in the Jacksonville area.
• Blue Zones Project JacksonvilleminorGTM or Marketing PartnerBaptist Health provides funding to Blue Zones Project Jacksonville, supporting healthy food initiatives and the Healthy Corner Store pilot program in underserved neighborhoods.
• Waste Not Want NotminorGTM or Marketing PartnerBaptist Health provided strategic investment to Waste Not Want Not to increase food storage capabilities and data collection, helping distribute food to those in need across 14 Northeast Florida counties.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• UF Health Jacksonville: Academic health system based in Jacksonville, Florida, with a Level I trauma center and broad specialty services. Directly competes with Baptist Health for tertiary referrals, specialty physicians, and complex patient volume in the same Northeast Florida market.
• HCA Florida Healthcare: The largest for-profit hospital operator in Florida with dozens of acute care hospitals and ambulatory sites across the state. Directly competes with Baptist Health in Northeast Florida for inpatient volume, physicians, and patients, with a broader scale-based cost advantage.

Broad incumbents

• Bon Secours Mercy Health: Catholic faith-based nonprofit health system with hospitals and ambulatory sites across the eastern U.S. Closely comparable to Baptist Health in faith-based nonprofit mission, multi-state hospital operations, and community health investment approach.
• Ascension: One of the largest Catholic, faith-based nonprofit health systems in the U.S. Comparable to Baptist Health in faith-based nonprofit governance, multi-state hospital footprint, and care-continuum strategy, but operates at a national scale.
• Trinity Health: Catholic faith-based nonprofit health system operating 90+ hospitals across multiple states. Comparable to Baptist Health in nonprofit, faith-based identity, care continuum, and geographic diversification strategy.
• Mayo Clinic: Destination nonprofit academic medical center with flagship in Jacksonville. Competes with Baptist MD Anderson Cancer Center and other Baptist specialty centers for high-acuity regional referrals, with a stronger national brand.
• Tenet Healthcare: Major for-profit hospital and ambulatory operator with USPI surgery centers. Comparable to Baptist's Compass Surgical Partners JV and ambulatory expansion strategy, but operates at national scale across both acute care and outpatient surgery.
• AdventHealth: Large faith-based nonprofit health system with extensive Florida presence, including hospitals and ambulatory care in or near Baptist Health's Northeast Florida service area. Comparable in mission, scope of services, and integrated digital infrastructure.
• CommonSpirit Health: One of the largest nonprofit Catholic health systems in the U.S., formed from the merger of Catholic Health Initiatives and Dignity Health. Comparable to Baptist Health in faith-based identity, multi-state acute care and ambulatory operations, and community-benefit orientation.

Regional players

• Memorial Healthcare System: Public nonprofit health system serving South Broward County, Florida. Comparable in nonprofit community-health orientation and care-continuum strategy, but operates in a distinct Southeast Florida geography from Baptist Health's Northeast Florida core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/baptisthealthjx
• YouTubeyoutube.com/user/BaptistHealthJax
• Facebookfacebook.com/baptisthealthjx
• LinkedInlinkedin.com/company/baptisthealth
• Instagraminstagram.com/BaptistHealthJx

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baptist Health