Fireside Property Management

What Fireside Property Management does

Fireside Property Management is a privately held, full-service residential property management firm headquartered at 2111 Lincoln Ave in San Jose, California, operating since 1999 under broker Brian Folden. The company serves individual property owners, real estate investors, and small multi-family owners (15 units or fewer) across approximately 10 cities in Santa Clara County, including San Jose, Santa Clara, Cupertino, Sunnyvale, and Mountain View. Service coverage spans the full rental lifecycle: marketing, tenant screening (credit, employment, eviction, criminal, references), rent collection, maintenance coordination with 24/7 emergency response, accounting and owner financial reporting, and eviction handling with attorney coordination. Operational performance is highlighted by management-reported KPIs of 96% on-time tenant payments, a 1.52% average vacancy rate, and an 18-day average time on market.

The technology layer is entirely built on third-party SaaS rather than proprietary systems: RentVine powers the tenant and owner portals (24/7 rent payment, maintenance requests, financial statements), and AppFolio handles listing syndication to Zillow, Trulia, and other major rental marketplaces. A customized lease agreement, reviewed annually by an attorney, is maintained in-house as a domain-specific artifact. Distribution is direct — no channel partners or resellers — using a consultative sales motion (Calendly-scheduled free property consultations) combined with SEO-optimized city pages and an online presence across Facebook, LinkedIn, and YouTube. Revenue is generated through three streams: recurring monthly management fees (subscription), per-placement tenant placement fees (professional services), and ancillary transaction fees from sister company Fireside Realty for buying and selling properties. Pricing is quote-based and not publicly disclosed; the company offers guarantees including pet damage protection up to $2,000, results-guaranteed tenant placement, eviction cost coverage, and a no-penalty cancellation policy.

The company is independently owned with no disclosed investors, parent company, or external funding. There is no public API, no proprietary software development, and no disclosed AI or automation capabilities beyond the off-the-shelf portals it resells. The sister brand Fireside Realty extends the customer relationship into real estate transactions, and a suite of investor-facing calculators (ROI, Rent vs Sell, Vacancy Loss) functions as a top-of-funnel lead-generation asset.

Name

Fireside Property Management

Legal name

Fireside Property Management

Website

https://firesidepropertymanagement.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Fireside Property Management is a privately held, full-service residential property management firm founded in 1999 and headquartered in San Jose, California, serving individual property owners and small multi-family investors across Santa Clara County. It uses RentVine and AppFolio for tenant/owner portals and listing syndication.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYBPAJAFAB

Single-Family Rental (SFR) Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

SECONDARYBPAJAAAE

Residential Investment Property Brokerage (SFR/Small Multifamily)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAFAM

Residential Maintenance & Turnover Services (Make-Ready, Inspections)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

Keywords

• Residential property management
• Tenant placement services
• Real estate sales
• Rental property maintenance
• Single-family rental management

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Management Fees: Ongoing management fees charged to property owners for full-service property management including tenant placement, rent collection, maintenance coordination, and financial reporting.
2. Tenant Placement/Leasing Fees: Fees for finding and placing qualified tenants in rental properties. Includes results-guarantee where payment is only required upon successful tenant placement.
3. Real Estate Sales: Through sister company Fireside Realty, assists with buying and selling properties for past clients and referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Fireside Property Management provides residential property management services for individual property investors, real estate investors, and multi-family property owners in Silicon Valley and Santa Clara County. Service offerings include tenant placement, rent collection, property maintenance coordination, and accounting/reporting for landlords. The company additionally provides real estate sales services through its broker, Brian Folden.

Product overview

Fireside Property Management offers a comprehensive suite of property management services for residential real estate investors in the San Jose and Silicon Valley area. The core offering is full-service property management covering the complete rental lifecycle: marketing, tenant screening, rent collection, maintenance coordination, accounting, and eviction services. This is delivered as a unified service offering rather than a modular software platform. Supporting offerings include specialized multi-family and apartment management, real estate transaction services through affiliated company Fireside Realty, and a suite of financial calculators (ROI, Rent vs Sell, Vacancy Loss) for investor decision-making. The company operates primarily in Santa Clara County serving San Jose, Santa Clara, Los Gatos, Cupertino, Sunnyvale, Campbell, Milpitas, Mountain View, Morgan Hill, and Gilroy markets.

Differentiator

Problem solved

Functional benefit

Brands

• Fireside Realty: Sister company offering real estate buying and selling services alongside property management.

Products and services

• Residential Property Management Full-service residential property management for individual property investors, real estate investors, and multi-family property owners in Silicon Valley and Santa Clara County. Includes tenant placement, rent collection, property maintenance coordination, and accounting/reporting for landlords.
• Tenant Placement Service to find and place qualified tenants for residential rental properties, including listing syndication through AppFolio and tenant vetting. Targeted at individual property investors and multi-family property owners in the Silicon Valley area.
• Real Estate Sales Real estate sales transactions facilitated through the broker, Brian Folden, complementing the property management offering for investor clients in Silicon Valley and Santa Clara County.

Quantifiable outcome

• 96% of tenants pay on time
• +6 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AppFoliocoreTechnology or IntegrationAppFolio provides property management software used for listing syndication to major rental websites including Zillow and Trulia. This technology partnership enables digital marketing and listing distribution for managed properties.
• RentVinecoreTechnology or IntegrationRentVine provides tenant and owner portal technology enabling 24/7 online access for rent payment, maintenance requests, and financial reporting. Core platform for tenant and owner self-service operations.

Scale indicators11 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Buildium: Property management software owned by RealPage serving small-to-mid residential managers. Comparable in providing the technology infrastructure that Fireside relies on, with growing integrated services that may compete with traditional managers.
• AppFolio: Cloud-based property management software platform serving residential and commercial managers including Fireside. Comparable as a technology enabler but operates as a SaaS platform rather than a service provider, putting competitive pressure on service-only managers.

Emerging players

• Invitation Homes: Institutional single-family rental owner-operator with significant Bay Area presence. Comparable in SFR operational model but operates at much larger scale with internal property management rather than outsourcing to local firms.

Direct peers

• Castle Management Inc. Residential property management company serving San Jose and the Bay Area. Comparable in target customers (small residential investors), service offerings, and geographic focus on Santa Clara County.
• Red Brick Property Management: Local Bay Area property management firm serving residential landlords. Comparable in service portfolio (full-service management, tenant placement, maintenance) and target market of small residential property owners.
• PMI (Property Management Inc.): Franchise-based residential property management company with a Northern California presence. Comparable in full-service rental management for SFR and small multi-family properties, using franchised local operators.
• Real Property Management: National franchise network of residential property managers with local franchisees serving Bay Area markets. Comparable technology stack (AppFolio), service offerings, and target customer segment of small residential landlords.
• Green Valley Property Management: Bay Area residential property manager offering tenant screening, rent collection, and maintenance services. Comparable in unit-size focus (single-family and small multi-family) and direct sales model to individual property owners.
• Silicon Valley Property Management: Direct competitor providing residential property management services in the Silicon Valley market. Comparable in service scope (tenant placement, rent collection, maintenance) and target customers (small residential investors and SFR owners).
• 1st Class Property Management: Bay Area residential property manager serving San Jose and surrounding cities. Comparable in local sales-led GTM, owner portal capabilities, and small-unit specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/JSRPigs/featured
• Facebookfacebook.com/firesidepropertymanagement
• LinkedInlinkedin.com/in/brian-folden-09b3996

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fireside Property Management