Sheridan Benefits

What Sheridan Benefits does

Sheridan Benefits is a privately-held for-profit insurance agency headquartered in Buffalo, United States, founded in 2005 and operating with a headcount in the 11-50 range. Per the firmographic record, its functional offering spans three lines: employee health benefits packages, human resources support, and payroll services. This positions the firm as a bundled SMB-facing benefits/HR/payroll intermediary rather than a pure insurance carrier or pure-play HRIS vendor; revenue mechanics are most likely carrier commissions on benefits placements layered with per-employee or per-company fees for HR and payroll processing, though the input contains no pricing, no publicly_disclosed flag, and no revenue model entries, so the actual mix is not verifiable.

The core product surface is conventional brokerage + outsourcing rather than a proprietary technology platform. Technology, proprietary_features, API, and integrations fields are all empty, and the company's own website returned only a "One moment, please..." verification/loading screen with no extractable product, marketing, or pricing detail. There are no disclosed customers, no segment-level customer mix, no app or product listings, and no distribution channel data in the source. As a result, the description of "how it works" cannot go beyond what the short_description asserts: the firm intermediates between SMB employers and health benefits carriers while providing adjacent HR and payroll administration.

Commercially, the firm is opaque from the supplied material. There are no funding rounds, no ownership disclosures (parent_company flagged has_parent:false with no name), no M&A or partnership signals, no awards, no patents, no regulatory actions, and no leadership roster. GTM motion, marketing channels, and distribution channels are all empty arrays. The investment-relevant read is therefore conservative: a 19-year-old small private agency in a stable but mature regional brokerage niche, where analytical signal is gated by the data provider's inability to render the firm's digital surface.

Name

Sheridan Benefits

Website

https://sheridanbenefits.com

Company type

Private

Founded year

2005

Headcount range

1,001–5,000 employees

Short description

Sheridan Benefits is a private Buffalo-based insurance agency, founded 2005 and employing 11-50 people, that provides employee health benefits packages, human resources support, and payroll services to SMB employers.

Ownership category

akta.pro rank

Product category

Employee Benefits Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industries

Benefits Administration (BPACAPAC), Benefits Administration & Enrollment Support (BPAAAIAB)

Keywords

• Employee benefits brokerage
• Group health insurance
• HR support services
• Payroll administration
• Employer benefits agency

Headquarters

HQ city

Williamsville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Sheridan Benefits is an insurance agency that sells employee health benefits packages, human resources support, and payroll services to employers. It acts as an intermediary/broker arranging group health coverage and adjacent back-office HR and payroll services for its clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Health Benefits Packages Insurance agency arrangement of group health benefits packages for employers, providing employees with health coverage options through carrier relationships.
• Human Resources Support Human resources support services for employers, covering HR administration and related back-office workforce management needs.
• Payroll Services Payroll administration services for employers, handling payroll processing and related pay-cycle operations for client workforces.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Marsh McLennan Agency: Middle-market arm of Marsh McLennan providing insurance brokerage and benefits consulting. Directly comparable employer-benefits offering at greater scale and geographic reach.
• Alliant Insurance Services: Specialty insurance brokerage with an employee benefits group serving middle-market clients; a common consolidator in the regional benefits brokerage space.
• Hub International: North American insurance brokerage built largely through rollups of regional agencies. Competes in the same employee benefits and HR advisory space, typically acquiring smaller agencies like Sheridan.
• USI Insurance Services: Large US insurance brokerage with a substantial employee benefits practice serving mid-market and large employers. Directly comparable line of business and target customer, but at national scale with significantly broader capabilities.
• Brown & Brown: National insurance brokerage with a strong employee benefits segment. Competes for the same employer clients and pursues regional agency acquisitions similar to Sheridan.
• NFP (Aon): Insurance broker and consultant with deep employee benefits and HR advisory capabilities for mid-market employers; recently acquired by Aon.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a major employee benefits consulting practice targeting mid-market and large employers.

Direct peers

• AssuredPartners: National insurance brokerage built by acquiring regional agencies across the US, including benefits-focused shops. Closely comparable mid-market employer benefits model.
• OneDigital: Employee-focused insurance, financial wellness, and HR services firm; closely matches Sheridan's bundled benefits + HR + payroll model for mid-market employers.

Regional players

• Frankenmuth Insurance: Midwestern US insurance carrier/brokerage with employer benefits products and a regional distribution footprint overlapping the Buffalo/Midwest corridor where Sheridan operates.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/sb_llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheridan Benefits