Santa Monica-Malibu Unified School District
Santa Monica-Malibu Unified School District is a California public K-12 district serving approximately 8,700 TK-12 students across 16 schools in Santa Monica and Malibu, funded primarily by property taxes, LCFF state aid, and voter-approved bonds on a roughly $200M annual budget, with a pending December 2025 split into two independent districts.
- Company typePrivate
- Founded1876
- HeadquartersSanta Monica, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Santa Monica-Malibu Unified School District does
Santa Monica-Malibu Unified School District (SMMUSD) is a California public K-12 school district headquartered in Santa Monica, operating continuously since March 1876 and currently governed by a seven-member elected Board of Education under Superintendent Dr. Antonio M. Shelton, Ed.D. The district serves approximately 8,700 students from Transitional Kindergarten through 12th grade across 16 schools — eight elementary, three middle, two comprehensive high schools (Santa Monica High School and Malibu High School), one continuation high school, and one K-8 alternative school (SMASH) — plus 11 early childhood education centers and an adult education program. Its service geography spans Santa Monica and Malibu within Los Angeles County.
SMMUSD's core operating platform is a multi-vendor educational technology stack rather than a proprietary system: Aeries for student information, ParentSquare for district-wide family communication, Illuminate and Star Renaissance for assessment and progress monitoring, Finalsite for web content, LINQ Connect for meal payments, Granicus for board meeting video, and Google Workspace for Education. Instructional differentiation rests on a small number of distinct academic programs — Edison Language Academy (Spanish-English dual immersion), Will Rogers Learning Community (IB Primary Years Programme), Career Technical Education pathways, and AVID college-readiness — supported by a Visual & Performing Arts program and inter-school athletics. The district runs an Instructional Technology Working Group producing guidance on classroom technology adoption.
The district's revenue model is fundamentally governmental: recurring property tax allocation and California Local Control Funding Formula (LCFF) state aid fund ongoing operations, while periodic voter-approved general-obligation bond measures (cumulative $2.2B+ across 2006-2024) and parcel taxes (Measures R, Y/YY, GSH/GS) fund capital improvements and program expansion. A small commercial-style revenue stream comes from Child Development Services fees — published tiered monthly tuition ranging from $235 (school-age morning only) to $2,215 (infant care) plus a $100 annual registration — and from supplemental grants via the Santa Monica and Malibu Education Foundations. The FY2024-25 disclosed annual budget is approximately $200 million, supporting roughly 1,400 staff. A pending structural change approved unanimously by the Board on December 1, 2025 is the Malibu Unification, which will split SMMUSD into two independent districts — Santa Monica USD and Malibu USD — by means of property tax revenue sharing, operational transfer, and joint powers agreements.
Santa Monica-Malibu Unified School District firmographics
Firmographics- Name
- Santa Monica-Malibu Unified School District
- Legal name
- Santa Monica-Malibu Unified School District
- Website
- https://smmusd.org
- Company type
- Private
- Founded year
- 1876
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Santa Monica-Malibu Unified School District is a California public K-12 district serving approximately 8,700 TK-12 students across 16 schools in Santa Monica and Malibu, funded primarily by property taxes, LCFF state aid, and voter-approved bonds on a roughly $200M annual budget, with a pending December 2025 split into two independent districts.
- Ownership category
- akta.pro rank
Santa Monica-Malibu Unified School District industry classification
Industry- Product category
- K-12 Public Education
- NAICS
- Elementary and Secondary Schools (6111), Child Care Services (62441), Other Schools and Instruction (6116)
- SIC
- Services-Educational Services (8200), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Public Elementary Schools (EDAJAAAB)
- akta.pro secondary industry
- Public Middle Schools (EDAJAAAC)
Keywords
Where Santa Monica-Malibu Unified School District is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
Santa Monica-Malibu Unified School District business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Others
Revenue model
- Property Tax Revenue: Primary funding source from local property taxes in Santa Monica and Malibu. District receives property tax revenue from residential and commercial properties within district boundaries.
- State Education Funding: California State education funding based on Local Control Funding Formula (LCFF) calculations tied to average daily attendance and demographic factors.
- Bond Measures: Local voter-approved bond measures for capital improvements: Measure BB ($268M in 2006), Measure ES ($385M in 2012), Measure SMS ($485M in 2018 Santa Monica), Measure M ($195M in 2018 Malibu), Measure QS ($495M in 2024 Santa Monica), Measure MM ($395M in 2024 Malibu).
- Parcel Tax Revenue: Measure Y/YY (2010) and Measure GSH/GS (2016), and Measure R parcel tax (2008) provide ongoing revenue for district programs.
- Child Development Services Fees: Fees for infant/toddler care, preschool programs, and school-age childcare services. Full-cost and subsidized options available based on family income.
- Education Foundation Donations: Santa Monica Education Foundation and Malibu Education Foundation provide supplemental funding for programs not covered by state funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Infant Care (6 weeks - 24 months) |
| Subscription | Monthly | Toddler Care (25-36 months) |
| Subscription | Monthly | Preschool Part Day (3 hrs) |
| Subscription | Monthly | Preschool Extended Day (6 hrs) |
| Subscription | Monthly | Preschool Full Day (up to 10 hrs) |
| Subscription | Monthly | School Age TK-K |
| Subscription | Monthly | School Age 1st-3rd Grade |
| Subscription | Monthly | School Age Morning Only (Edison, Franklin, Grant, McKinley, SMASH) |
| Subscription | Monthly | School Age Morning Only (Roosevelt, Will Rogers) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Santa Monica-Malibu Unified School District product offering
Product offeringCore offering
Santa Monica-Malibu Unified School District (SMMUSD) is a public K-12 school district operating 16 schools (8 elementary, 3 middle, 2 high, 1 continuation, 1 K-8 alternative, plus 11 early childhood centers and an Adult Education program) serving approximately 8,700 students across Santa Monica and Malibu, California. The district delivers state-aligned K-12 instruction alongside ancillary programs including Child Development Services, Special Education, Career Technical Education, and Adult Education, governed by a 7-member elected Board of Education.
Product overview
Santa Monica-Malibu Unified School District operates a comprehensive K-12 educational system serving approximately 8,700 students. The district encompasses 8 elementary schools, 3 middle schools, 2 comprehensive high schools, a continuation high school (Olympic), an alternative K-8 school (SMASH), 11 early childhood education centers, and an adult school. Key academic programs include Edison Language Academy (dual immersion), Will Rogers Learning Community (IB Primary Years Programme), Career Technical Education pathways, and AVID college preparation. The district provides extensive extracurricular activities including athletics, visual and performing arts, and Child Development Services for infants through 3rd grade. The district operates under bond measures for facility improvements and maintains educational foundations for supplemental funding.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 95% graduation rate at Santa Monica High School and Malibu High School with majority pursuing post-secondary education
- +2 more outcomes
Companies that use Santa Monica-Malibu Unified School District
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles1 record
Santa Monica-Malibu Unified School District technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Santa Monica-Malibu Unified School District partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Santa Monica Education FoundationcoreEducation foundation providing supplemental funding and resources for programs not funded by state education budget. Supports district priorities and student achievement initiatives through fundraising and community engagement.
- Malibu Education FoundationcoreNewly established education foundation supporting Malibu schools with supplemental funding for programs and resources beyond state funding. Works in partnership with district to benefit students.
- Santa Monica-Malibu Parent Teacher Association (SMMPTA)coreTremendous partner in supporting student achievement academically and social emotionally. Engaged group of parents and staff working together to provide exemplary education and meaningful programs.
- City of MalibuflagshipHistoric partnership culminating in Malibu Unification process approved December 2025. Three key agreements (Property Tax Revenue Sharing, Operational Transfer, Joint Powers) establish framework for district separation into SMUSD and MUSD.
- California State Preschool Program (CSPP)coreState-funded preschool program partnerships providing no-cost or low-cost preschool for financially eligible families across district preschool sites.
- Right at SchoolminorAfter-school program partner providing extended care services for 2nd-3rd grade students at Edison and 1st-3rd grade at Franklin, complementing district School Age Programs.
- City of Santa Monica CREST ClubminorCity-operated after-school care program (CREST Club) for 4th and 5th grade students at all Santa Monica elementary schools, coordinated with district programs.
- California School Boards Association (CSBA)minorCSBA hosts SMMUSD Board-approved policies and Administrative Regulations through Simbli platform.
- Boys & Girls Clubs of Santa MonicaminorCommunity organization hosting hiring events and providing youth development programs serving SMMUSD families.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Santa Monica-Malibu Unified School District competitors and assessment
Company assessmentDirect peers
- Culver City Unified School District: Adjacent Los Angeles County K-12 district of comparable size (~7,000 students) operating multiple school sites with IB, dual language, and CTE programs. Comparable in geographic scope, student demographics, and program portfolio, though with a more urban than beachside profile.
- Irvine Unified School District: Affluent Orange County K-12 district with comparable high per-pupil funding base, top-ranked high schools, and similar programmatic portfolio (IB, dual language, AVID, robust CTE). Closely comparable in family demographic profile and capital modernization program funded by voter-approved bonds.
- Beverly Hills Unified School District: Adjacent affluent Los Angeles County K-12 public school district serving Beverly Hills. Directly comparable to SMMUSD in demographics (high property tax base, high per-pupil funding), program portfolio (IB, dual language, robust arts), and student outcome profile, with similar post-pandemic enrollment pressures and capital modernization programs.
- Palo Alto Unified School District: Affluent California K-12 district serving Palo Alto and surrounding communities. Comparable in high property-tax funding base, top academic outcomes, robust parent foundation support, and reliance on voter-approved parcel taxes and bonds for operational and capital sustainability.
- Long Beach Unified School District: Larger Los Angeles County K-12 district (~70,000 students) offering similar comprehensive programming including dual language, IB, AVID, and CTE pathways. Comparable as a California public district of similar funding structure (LCFF), though serving a more economically and racially diverse population.
- Palos Verdes Peninsula Unified School District: Coastal Los Angeles County K-12 district serving Palos Verdes Estates, Rolling Hills, and surrounding communities. Closely comparable to SMMUSD in affluent coastal catchment, high graduation rates, similar school count (~16 sites), and reliance on parcel taxes and bond measures for capital funding.
- Manhattan Beach Unified School District: Small affluent coastal Los Angeles County K-12 district. Directly comparable in demographic profile, per-pupil funding base, and program differentiation model (dual language, IB candidate schools), though smaller in scale (~6,500 students vs SMMUSD's 8,700).
- San Marino Unified School District: Small affluent Los Angeles County K-12 district (~3,000 students) consistently ranked among California's top-performing districts. Comparable in demographic and funding profile, though smaller scale; serves as a relevant benchmark for the post-unification SMUSD scale scenario.
Others
- Bright Horizons Family Solutions: National for-profit provider of infant care, preschool, and school-age child care programs. Relevant as a private-sector benchmark for SMMUSD's Child Development Services division (infant through school-age care) that competes for working-family enrollment in the Santa Monica service area.
Broad incumbents
- Los Angeles Unified School District: Largest California K-12 district (~430,000 students) operating across Los Angeles County. Broadly comparable as a California public school district under the same LCFF funding framework, though SMMUSD is a much smaller, more affluent counterpart with substantially different operating scale.
Market position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Santa Monica-Malibu Unified School District social profiles
Digital presenceSanta Monica-Malibu Unified School District financial estimates
Financial estimateRevenue estimate
Valuation estimate
Santa Monica-Malibu Unified School District leadership team
Management profileNumber of profiles
Profiles7 records
Santa Monica-Malibu Unified School District funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Santa Monica-Malibu Unified School District M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Santa Monica-Malibu Unified School District
What does Santa Monica-Malibu Unified School District do?
Santa Monica-Malibu Unified School District (SMMUSD) is a public K-12 school district operating 16 schools (8 elementary, 3 middle, 2 high, 1 continuation, 1 K-8 alternative, plus 11 early childhood centers and an Adult Education program) serving approximately 8,700 students across Santa Monica and Malibu, California. The district delivers state-aligned K-12 instruction alongside ancillary programs including Child Development Services, Special Education, Career Technical Education, and Adult Education, governed by a 7-member elected Board of Education.
Is Santa Monica-Malibu Unified School District a public or private company?
Santa Monica-Malibu Unified School District is a private company. It is classified as state government owned and is currently operating.
When was Santa Monica-Malibu Unified School District founded?
Santa Monica-Malibu Unified School District was founded in 1876. It employs 1,001 to 5,000 people.
Where is Santa Monica-Malibu Unified School District based?
Santa Monica-Malibu Unified School District is headquartered in Santa Monica, United States, in the North America region.
How does Santa Monica-Malibu Unified School District make money?
Six revenue lines are on record. Property Tax Revenue is the primary driver. The others are state Education Funding, bond Measures, parcel Tax Revenue, child Development Services Fees and education Foundation Donations.
Who are Santa Monica-Malibu Unified School District's main competitors?
Direct peers on record are Culver City Unified School District, Irvine Unified School District, Beverly Hills Unified School District, Palo Alto Unified School District, Long Beach Unified School District, Palos Verdes Peninsula Unified School District, Manhattan Beach Unified School District and San Marino Unified School District. Bright Horizons Family Solutions is listed as an others. Los Angeles Unified School District is listed as a broad incumbent.
Does Santa Monica-Malibu Unified School District have an API?
No public API is recorded for Santa Monica-Malibu Unified School District.
What industry is Santa Monica-Malibu Unified School District in?
Santa Monica-Malibu Unified School District's product category is K-12 Public Education. Its primary akta.pro industry code is EDAJAAAB, Public Elementary Schools, with a secondary code of EDAJAAAC, Public Middle Schools. Its NAICS code is 6111 and its SIC code is 8200.