Michigan Movers Association

What Michigan Movers Association does

Michigan Movers Association (MMA) is a non-profit trade association founded in 1943 and headquartered in Lansing, Michigan, representing movers and service providers engaged in the intrastate transportation and storage of household goods in Michigan. The organization is governed by an elected Executive Committee and Board of Directors composed of moving company owners, with day-to-day operations managed by Executive Director Traci Riehl and a small staff of 1–10 employees. MMA's stated objective is to foster, develop, and promote the highest standards of conduct and service to the public and to its members.

MMA's core offerings include a publicly searchable Find A Mover directory that connects consumers to licensed, member-verified moving companies, a mandatory Code of Ethics governing all members, a consumer complaint resolution pathway, and regulatory liaison with the Michigan State Police Commercial Vehicle Enforcement Division (CVED). The association maintains the MMA Tariff 4000 and Tariff 1000 on file with the CVED, providing standardized pricing for intrastate moves, and operates a custom-developed Electronic Tariff system accessible to member companies for rate computation based on weight, distance, and fuel surcharge. Additional member-facing programs include the Eurich Michigan Movers Academic Scholarship (EMMA-ASF), an annual membership conference, a printed Member Directory, and active legislative monitoring.

MMA's commercial model is funded through member dues rather than product sales. Mover Member dues are tiered from $389 to $2,179 annually based on CVED-registered fleet size (1 to 40+ trucks), while Associate Members (vendors, service providers, sponsors) pay a flat $250 per year. Memberships are annual (January 1st cycle) with no automatic recurring payments. The association also generates incidental revenue through shipment of blank tariff forms and conference sponsorships, though specific revenue figures are not publicly disclosed.

Name

Michigan Movers Association

Legal name

Michigan Movers Association

Website

https://mimovers.org

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

1–10 employees

Short description

Michigan Movers Association is a non-profit trade association founded in 1943 that represents licensed moving companies and service providers in Michigan. It offers a verifiable member directory, standardized intrastate tariffs on file with the Michigan State Police CVED, a member-only Electronic Tariff system, and consumer protection resources.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Used Household and Office Goods Moving (484210)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Household Goods Move Management (Vendor Coordination) (HSAKAJAE)

Keywords

• Trade association services
• Household goods licensing
• Moving industry advocacy
• Membership association dues
• Intrastate tariff management

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Michigan Movers Association is a non-profit trade association that sells annual memberships to Michigan-based household goods movers and to vendors serving the moving industry. Its members receive access to a custom Electronic Tariff system for intrastate rate computation, listing in the public Find A Mover directory, participation in the MMA Tariff 4000 filed with the Michigan CVED, Code of Ethics compliance, scholarship eligibility (EMMA-ASF), and the annual conference and printed directory. The association also provides public-facing consumer services including the Find A Mover directory, complaint filing, Smooth Move Tips, and a Rogue Operator Victim Checklist.

Product overview

Michigan Movers Association is a non-profit trade association, not a technology product company. It operates a website powered by Wild Apricot membership software to provide services to moving industry members including member directory/search, scholarship programs (Eurich Academic Scholarship), tariff management (MMA Tariff 1000 and 4000), complaint resolution, regulatory guidance, and consumer education resources. No proprietary software products or distinct branded offerings are sold.

Differentiator

Problem solved

Functional benefit

Products and services

• MMA Mover Membership (Annual)
• MMA Associate Membership (Annual)

Quantifiable outcome

• All intrastate movers in Michigan must have CVED authority (Household Goods License) approved by Michigan State Police CVED, regardless of distance traveled.
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Move for HungerminorStrategic or Co-development PartnerMove for Hunger is a 501(c)(3) non-profit organization that works with relocation companies to collect non-perishable food items and deliver them to food banks across North America. MMA encourages all of its member movers to participate with this cause. A public leaderboard tracks Michigan Movers Association members' contributions.
• MoveRescueminorOthers

Recent moves6 records

Expansion highlights5 records

Direct peers

• New Jersey Movers' Association: New Jersey's state trade association for movers. Directly comparable to MMA in scope — promoting professional standards, member directory, and regulatory advocacy for intrastate moves.
• Illinois Movers' & Warehousemen's Association: State-level trade association representing movers in Illinois. Closely comparable to MMA as a regional peer with a similar mandate: promoting professional standards, member advocacy, and consumer protection for intrastate movers in its state.
• Ohio Moving and Storage Association: Ohio's state trade association for movers and storage providers. Directly comparable to MMA in scope and member services, including directory listings, code of ethics, advocacy, and regulatory liaison with Ohio's PUCO.
• Texas Movers Association: Texas state association for movers. Comparable to MMA in mission (industry standards, advocacy, consumer protection) and in offering member directories and tariff-related resources for intrastate moves.
• Florida Movers and Warehousemen's Association: Florida's state trade association representing licensed movers and warehousemen. Directly comparable to MMA in structure (non-profit, member-funded, directory, legislative monitoring) and serves a comparable role in its state's regulatory environment.
• California Movers & Storage Association: State trade association for California movers. Comparable to MMA as the leading state-level voice for movers in its jurisdiction, providing member directories, advocacy, and compliance resources.

Emerging players

• SmartMoving: Software platform providing CRM, booking, and operations tools for moving companies. Comparable to MMA as an ecosystem participant already sponsoring the association; targets the same Michigan mover audience with a digital-native offering.

Others

• MoveRescue: Consumer advocacy and complaint-resolution service for moving customers. Comparable to MMA as an ecosystem partner that already has a referral relationship with the association and shares its anti-rogue-operator mission.

Broad incumbents

• American Moving & Storage Association (AMSA): National trade association for the moving and storage industry. Comparable to MMA as the broader incumbent that AMSA members belong to instead of (or alongside) state associations, and sets national standards MMA members often follow.

Regional players

• Wisconsin Moving & Storage Association: Wisconsin state trade association for movers. Comparable to MMA as a neighboring Midwest peer with overlapping member profiles and a similar focus on intrastate licensing and consumer referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mimovers
• LinkedInlinkedin.com/company/michigan-movers-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Movers Association