SmartMoving
- Company typePrivate
- Founded2018
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
SmartMoving firmographics
Firmographics- Name
- SmartMoving
- Legal name
- SmartMoving Software, LLC
- Website
- https://smartmoving.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SmartMoving industry classification
Industry- Product category
- Moving Company Software (Vertical SaaS)
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where SmartMoving is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SmartMoving business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Core revenue stream from software subscriptions for moving companies. Customers pay recurring fees for platform access across sales, operations, dispatch, crew management, accounting, payments, and reporting modules. Subscription terms range from monthly to multi-year contracts with automatic renewal.
- Usage-Based Add-ons: Additional revenue from usage-based features including messaging (per segment), Smart Scout (flat monthly fee plus per-minute charges), Open API (tiered access with overage charges), Smart Marketing (contact-based pricing), and Online Reputation Management (location-based pricing).
- Insurance Referral Commission: Revenue from referring customers to insurance partner RIG during the booking process. Moving companies can offer moving insurance as part of the booking workflow and earn commission on referred insurance quotes.
- NationalExpress Move Lead Referral: Commission revenue from referring long-distance leads that moving companies do not service to NationalExpress Move. Companies earn referral fees when sending interstate move leads through the integrated platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base subscription with essential moving software features |
| Subscription | Monthly | Premium analytics and customization |
| Usage-based | Monthly | Usage-based AI sales assistant |
| Usage-based | Monthly | Messaging add-on |
| Subscription | Monthly | API access tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
SmartMoving product offering
Product offeringCore offering
SmartMoving sells an all-in-one, cloud-based SaaS platform purpose-built for moving companies, unifying sales automation, dispatch and crew management, customer experience, AI-assisted estimating, accounting and payments, storage management, online reputation management, and reporting into a single subscription. The platform includes separately billable add-ons such as the Open API, Smart Scout (AI sales assistant), and Smart Marketing, and is supported by an integrated insurance referral (RIG) and a NationalExpress Move lead-referral partnership.
Product overview
SmartMoving is a comprehensive all-in-one moving company software and CRM platform that unifies sales automation, operations/dispatch management, customer experience, estimates and pricing, accounting and payments, storage management, reporting (Smart Insights), and online reputation management into a single integrated system. The platform includes both core functionality and add-on modules including Smart Scout (AI-powered sales inquiry handling), Smart Marketing (email marketing), Move Coordination (workflow automation), Claims Management, Digital Documents, and Mobile Crew App. The system also offers an Open API for custom integrations and supports AI functionality for quote generation and call handling.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartMoving Platform All-in-one cloud-based SaaS platform that unifies CRM, sales automation, dispatch, crew management, estimating, accounting, payments, storage management, and reporting for moving companies of all sizes in North America.
- Smart Insights (Premium Reporting) Premium analytics and customizable reporting add-on providing dashboards, KPIs, and self-service custom reports for moving-company operators beyond standard platform reports.
- Smart Reputation (Online Reputation Management) Online reputation management add-on enabling moving companies to monitor, respond to, and manage customer reviews and listings across multiple platforms from a central dashboard, priced per location.
- Smart Scout (AI Sales Assistant) AI-powered inbound sales assistant that uses machine learning and LLM technology to receive, triage, and respond to inbound sales inquiries for moving companies, billed as a flat monthly fee plus per-minute usage (250 base minutes included).
- Smart Marketing Email marketing add-on for moving companies to send campaigns to existing customers, priced per contact with a base package of 5,000 contacts and additional blocks available for purchase.
- Open API Public API offering tiered access to the SmartMoving platform with 25,000 base API calls per month and overage options for additional calls, subject to terms-of-service restrictions.
- Smart Estimates AI-assisted estimating feature that helps moving companies build accurate, consistent quotes and calculate time required for each move, reducing bait-and-switch disputes and slow estimate turnaround.
Quantifiable outcome
- 60% revenue growth and 100% profit increase for customers in first year
- +4 more outcomes
Companies that use SmartMoving
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
SmartMoving technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature9 records
SmartMoving partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TwiliocoreTwilio Inc. provides messaging infrastructure for SmartMoving's communication features. The partnership enables SMS and email messaging capabilities for customer and crew communications, with per-segment pricing and first 1,000 segments included monthly.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
SmartMoving competitors and assessment
Company assessmentDirect peers
- MoveitPro: MoveitPro is a vertical SaaS platform built specifically for moving companies, covering CRM, dispatch, crew management, and billing. It is the closest direct competitor to SmartMoving in the same niche and customer type.
- Vonigo: Vonigo is a cloud-based vertical SaaS platform serving moving, junk removal, and franchise service businesses with operations, CRM, and dispatch modules. It targets overlapping SMB operators with a similar all-in-one value proposition.
- Moving Solutions: Moving Solutions provides software for moving and storage companies including booking, dispatch, and customer management. It is a long-standing direct competitor focused on the same vertical and SMB segment.
Broad incumbents
- ServiceTitan: ServiceTitan is a large, public field-service management platform serving home and commercial service businesses. It overlaps with SmartMoving on dispatch, CRM, and reporting, but does not specialize in the moving vertical.
- Housecall Pro: Housecall Pro is a leading SaaS platform for home service SMBs (cleaning, plumbing, HVAC, etc.) offering scheduling, CRM, and payments. It competes with SmartMoving for SMB field-service wallet share but lacks moving-specific workflows.
- Jobber: Jobber provides field-service management software for home service SMBs including operations, CRM, and invoicing. It serves an overlapping SMB operator profile but is not purpose-built for movers.
- WorkWave: WorkWave offers field-service and fleet management software for moving, pest control, and lawn care businesses. It is a broader incumbent with legacy moving-industry customers, competing on similar workflows at potentially lower price points.
- Salesforce: Salesforce is the dominant horizontal CRM platform used by some larger moving companies for sales automation. It competes for the CRM portion of SmartMoving's stack but lacks moving-specific dispatch and regulatory modules.
- HubSpot: HubSpot is a leading CRM, marketing, and customer-experience platform frequently adopted by SMB service businesses. It overlaps with SmartMoving's CRM, marketing, and customer portal capabilities for the same SMB buyer persona.
Others
- Twilio: Twilio is the messaging infrastructure provider powering SmartMoving's SMS and email communications. It is an upstream enabler of SmartMoving's customer-comms module rather than a competitor, but its pricing directly affects SmartMoving's unit economics.
Market position
Weaknesses4 records
Competitive moat5 records
Key highlights7 records
Customer concentration
SmartMoving social profiles
Digital presenceSmartMoving compliance and trust
Trust signalCompliance1 record
SmartMoving financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartMoving leadership team
Management profileNumber of profiles
Profiles3 records
SmartMoving funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartMoving M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartMoving
What does SmartMoving do?
SmartMoving sells an all-in-one, cloud-based SaaS platform purpose-built for moving companies, unifying sales automation, dispatch and crew management, customer experience, AI-assisted estimating, accounting and payments, storage management, online reputation management, and reporting into a single subscription. The platform includes separately billable add-ons such as the Open API, Smart Scout (AI sales assistant), and Smart Marketing, and is supported by an integrated insurance referral (RIG) and a NationalExpress Move lead-referral partnership.
Is SmartMoving a public or private company?
SmartMoving is a private company. It is classified as venture growth investor backed and is currently operating.
When was SmartMoving founded?
SmartMoving was founded in 2018. It employs 11 to 50 people.
Where is SmartMoving based?
SmartMoving is headquartered in Dallas, United States, in the North America region.
How does SmartMoving make money?
Four revenue lines are on record. SaaS Subscription is the primary driver. The others are usage-Based Add-ons, insurance Referral Commission and nationalExpress Move Lead Referral.
Who are SmartMoving's main competitors?
Direct peers on record are MoveitPro, Vonigo and Moving Solutions. Broad incumbents are ServiceTitan, Housecall Pro, Jobber, WorkWave, Salesforce and HubSpot. Twilio is listed as an others.
Does SmartMoving have an API?
Yes. SmartMoving offers an Open API with tiered access levels. The base subscription includes 25,000 API calls per month. Customers can purchase higher tier plans with additional calls (Tier Calls). If usage exceeds Tier Calls, SmartMoving provides 25,000 additional Overage Calls at the then-current price. Unused Tier Calls expire at month-end; Overage Calls carry forward and can be used in future months. API access is subject to terms of service restrictions including prohibition on using API data to train AI models without prior written consent. Developer documentation is at www.smartmoving.com.
What industry is SmartMoving in?
SmartMoving's product category is Moving Company Software (Vertical SaaS). Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 7372.