Fight Klub
Fight Klub is a UK-founded (2003) fitness brand that licenses and operates a proprietary drum & bass workout combining boxing, kickboxing and Thai boxing on a freestanding punch bag, delivered through community classes, BOXE Studios and gym/leisure-centre partners across 500+ locations, with merchandise and digital music as secondary revenue streams.
- Company typePrivate
- Founded2003
- HeadquartersHertford, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Fight Klub firmographics
Firmographics- Name
- Fight Klub
- Legal name
- The Fitness Moovement Ltd
- Website
- https://fightklub.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fight Klub is a UK-founded (2003) fitness brand that licenses and operates a proprietary drum & bass workout combining boxing, kickboxing and Thai boxing on a freestanding punch bag, delivered through community classes, BOXE Studios and gym/leisure-centre partners across 500+ locations, with merchandise and digital music as secondary revenue streams.
- Ownership category
- akta.pro rank
Fight Klub industry classification
Industry- Product category
- Boutique Group Fitness Services
- NAICS
- Sports and Recreation Instruction (611620), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Boxing & Kickboxing Fitness Classes (HSADABAF)
- akta.pro secondary industry
- Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)
Keywords
Where Fight Klub is headquartered
LocationHeadquarters
- HQ city
- Hertford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Fight Klub business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Class Instruction Fees: Revenue from BOXE Studios (company-owned boutique fitness studios) offering Boxing & Strength inspired workouts with guest appearances from DJs and Artists from DNB, Jungle, House & Garage music scenes
- Franchise Licensing: Franchise model where instructors pay for training, certification, equipment (punch bags, gloves), and marketing materials. Franchisees operate community classes in hired halls or their own branded studios
- Gym/Leisure Centre Licensing: Gyms and leisure centres pay to license Fight Klub classes to offer as part of their membership or class program
- Merchandise Sales: E-commerce sales of branded apparel (t-shirts, leggings, shorts, hoodies, jackets), accessories (boxing gloves, MMA gloves, gel tech gloves), and music downloads
- Event Ticketing: Sale of tickets for Fight Klub events through Ticket Tailor platform. Events suitable for ages 15+
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel - T-Shirts |
| Unit Pricing | Pay-as-you-go | Apparel - Leggings and Shorts |
| Unit Pricing | Pay-as-you-go | Apparel - Hoodies and Jackets |
| Unit Pricing | Pay-as-you-go | Fight Klub Gloves |
| Unit Pricing | Pay-as-you-go | Music Downloads |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Fight Klub product offering
Product offeringCore offering
Fight Klub delivers a choreographed drum & bass group workout that combines boxing, kick boxing and Thai boxing, founded in 2003 by Troy Dureh. The programme is monetised through three parallel channels: community Fight Klub classes, company-owned BOXE Studios, and B2B licensing of the format to gyms and leisure centres, supported by an instructor academy, branded merchandise, digital music, and the proprietary Pro-Evolution Punch Bag.
Product overview
Fight Klub is a high-intensity drum & bass workout brand built around a combination of boxing, kick boxing, and Thai boxing moves performed on a proprietary freestanding punch bag. The offering spans three delivery models: Community Classes (organised by freelance instructors in hired halls), BOXE Studios (brand-owned nightclub-inspired full-time studios in Soho, Hertford, Romford, Brighton, and Harlow), and Gyms & Leisure Centres (partner facilities). Supporting the core fitness programme are: the Fight Klub Academy (instructor training via online courses), the Pro-Evolution Punch Bag (proprietary equipment for health clubs), a Franchise Launch Package (equipment, certification, and marketing bundle), an apparel and merchandise range (clothing, gloves, hoodies, jackets), and a digital music catalogue (workout mixes and tracks). The programme operates in over 500 locations across 9 countries.
Differentiator
Problem solved
Functional benefit
Brands
- BOXE: BOXE powered by FIGHT KLUB consists of Boxing & Strength inspired Workouts in nightclub-styled fitness studios with guest appearances from high profile DJs & Artists from the DNB, Jungle, House & Garage music scenes. These are Fight Klub's very own branded nightclub-inspired full-time studios that exclusively run Fight Klub classes with top instructors and DJs.
Products and services
- Fight Klub Group Workout Programme
- BOXE Studios
Quantifiable outcome
- High class attendance and member retention
- +2 more outcomes
Companies that use Fight Klub
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Fight Klub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Fight Klub partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- RAM Records / DJ ShimonminorCollaboration for official FIGHT KLUB Drum & Bass Workout Mix released in 2020. The mix was powered by RAM Records and mixed by DJ Shimon, with proceeds going to charity.
- Jungle Cakes / Ed Solo & DeeklineminorMusic collaboration for FIGHT KLUB x JUNGLE CAKES Junglist Workout Mix featuring Navigator, released through the Fight Klub music store.
- King Yoof, Chopstick, Aries, General LevyminorMusic collaboration for Ed Sheeran's Shape of You Remix - Fight Klub Edition, available as free download.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Fight Klub competitors and assessment
Company assessmentDirect peers
- TITLE Boxing Club: Largest boxing-themed fitness franchise globally with hundreds of independently owned clubs. Comparable to Fight Klub on boxing fitness format, heavy reliance on franchise licensing, and broad geographic footprint.
- EverybodyFights: Multi-concept boxing fitness brand operating studios and licensing programmes in the US. Comparable to Fight Klub on boxing-fitness content, multi-format delivery (studios + licensing), and training academy.
- Kobox: London-based boxing-fitness boutique combining bag-work with music-led atmosphere. Comparable to Fight Klub's BOXE Studios sub-brand on premium UK boutique boxing fitness with strong nightlife-style positioning.
- 9Round Fitness: Global kickboxing-themed fitness franchise offering 30-minute circuit workouts. Closely comparable to Fight Klub on boxing/kickboxing group fitness format, franchise-based delivery, and proprietary equipment model.
- Rumble Boxing: US-founded boutique boxing-fitness concept combining bag-work with music and strength training. Matches Fight Klub on boxing group classes, music-driven atmosphere, and premium positioning.
- Boxercise: UK-based boxing fitness training and licensing programme offering instructor certification and gym licensing — directly comparable to Fight Klub's Academy and gym-licensing model in the same UK market.
- BFX Studio: UK-based boxing and conditioning fitness brand operating branded boutique studios and instructor programmes. Comparable to Fight Klub on boxing-fitness format, UK boutique studios and instructor training pathway.
Others
- Gymbox: UK boutique fitness club where Fight Klub founder Troy Dureh developed the original programme. Comparable as the originating venue/customer relationship but operates as a fitness club rather than a competing boxing-fitness concept.
Broad incumbents
- F45 Training: Global franchise-based group fitness brand with a much larger footprint and external capital base. Comparable to Fight Klub on franchise-led group fitness delivery but broader in scope beyond combat sports.
- Barry's Bootcamp: Iconic global boutique fitness brand combining HIIT and treadmill/strength work in a music-led, premium studio format. Comparable to Fight Klub's BOXE Studios on premium boutique positioning and music-led class atmosphere.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fight Klub social profiles
Digital presenceFight Klub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fight Klub leadership team
Management profileNumber of profiles
Profiles1 record
Fight Klub subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fight Klub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fight Klub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fight Klub
What does Fight Klub do?
Fight Klub delivers a choreographed drum & bass group workout that combines boxing, kick boxing and Thai boxing, founded in 2003 by Troy Dureh. The programme is monetised through three parallel channels: community Fight Klub classes, company-owned BOXE Studios, and B2B licensing of the format to gyms and leisure centres, supported by an instructor academy, branded merchandise, digital music, and the proprietary Pro-Evolution Punch Bag.
Is Fight Klub a public or private company?
Fight Klub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fight Klub founded?
Fight Klub was founded in 2003. It employs 11 to 50 people.
Where is Fight Klub based?
Fight Klub is headquartered in Hertford, United Kingdom, in the Europe region.
How does Fight Klub make money?
Five revenue lines are on record. Class Instruction Fees are the primary driver. The others are franchise Licensing, gym/Leisure Centre Licensing, merchandise Sales and event Ticketing.
Who are Fight Klub's main competitors?
Direct peers on record are TITLE Boxing Club, EverybodyFights, Kobox, 9Round Fitness, Rumble Boxing, Boxercise and BFX Studio. Gymbox is listed as an others. Broad incumbents are F45 Training and Barry's Bootcamp.
Does Fight Klub have an API?
No public API is recorded for Fight Klub.
What industry is Fight Klub in?
Fight Klub's product category is Boutique Group Fitness Services. Its primary akta.pro industry code is HSADABAF, Boxing & Kickboxing Fitness Classes, with a secondary code of MPAKAJAG, Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts). Its NAICS code is 611620 and its SIC code is 7997.