EMG Models
EMG Models is an independent full-service modeling agency founded in 2010, representing diverse talent across women, men, kids, curve, and fluid categories plus supporting artists. It brokers bookings between models and fashion brands, designers, commercial clients, and photographers from NYC and LA offices.
- Company typePrivate
- Founded2010
- HeadquartersJersey City, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What EMG Models does
EMG Models is an independent full-service modeling agency founded in 2010, operating from a New York/New Jersey headquarters in Jersey City and a Los Angeles office on Hollywood Boulevard. The agency represents professional models across multiple categories — Women (Management, Main, Development, Commercial, Classic), Men (Main, Development), Kids, Curve, Fluid, and Duos — and also represents supporting artists including photographers, makeup and hair stylists, and stylists. A "Global" division extends representation to international fashion and entertainment opportunities, and a "Scout Me" portal enables aspiring models to self-submit profiles for consideration.
The agency's core service is acting as intermediary between models and clients, brokering bookings for fashion editorial shoots, runway shows, commercial advertising, catalog photography, and test shoots. EMG negotiates all booking terms, rates, usage rights, and logistics on behalf of its talent. The business earns revenue through a Client Service Fee layered on top of model booking fees, covering hourly, half-day, full-day, overtime, usage, travel, and fitting charges, with Net 14 payment terms and a standardized Booking Confirmation workflow. Underlying technology is entirely third-party: the agency runs on cDs Models & Talent Management Software, with no proprietary platform, no AI/ML capabilities, and no proprietary digital products.
EMG serves fashion brands, designers, commercial clients, and photographers as core customer segments, while models and talent constitute the supply side. The agency is privately held, founder-led, with no disclosed external investors, no funding rounds, no acquisitions, and no partnerships. It holds business licenses in New York/New Jersey (BW00447400) and Los Angeles (TA000215062). Its go-to-market is direct B2B relationship sales, with bookings accepted via email, phone, and in person, supplemented by website and social media presence.
EMG Models firmographics
Firmographics- Name
- EMG Models
- Legal name
- EMG Models
- Website
- https://emgmodels.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EMG Models is an independent full-service modeling agency founded in 2010, representing diverse talent across women, men, kids, curve, and fluid categories plus supporting artists. It brokers bookings between models and fashion brands, designers, commercial clients, and photographers from NYC and LA offices.
- Ownership category
- akta.pro rank
EMG Models industry classification
Industry- Product category
- Modeling and Talent Agency Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
Keywords
Where EMG Models is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
EMG Models business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Model Booking Commissions and Service Fees: EMG charges a Client Service Fee on all booking fees including hourly, daily, overtime fees, usage fees, and any other services supplied by the Model. Both Service Fee and Model Fees are invoiced by EMG. The agency also charges fees for subsequent bookings as long as the Model is represented by EMG.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly booking rates |
| Usage-based | Pay-as-you-go | Half-day rates |
| Usage-based | Pay-as-you-go | Full-day rates |
| Usage-based | Pay-as-you-go | Overtime rates |
| Usage-based | Pay-as-you-go | Travel and fitting rates |
| Transaction based/ take rate | Pay-as-you-go | Usage and additional fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
EMG Models product offering
Product offeringCore offering
EMG Models is a full-service modeling and talent agency that represents professional models across categories including women, men, kids, curve, fluid, and duos, as well as supporting artists such as photographers, makeup artists, hair stylists, and stylists. The agency negotiates bookings between models and clients (fashion brands, designers, photographers, commercial advertisers) and invoices both Client Service Fees and Model Fees, including hourly, daily, overtime, travel, fitting, and usage-based fees. Models are engaged as independent contractors and booked via signed Booking Confirmations subject to EMG's standard terms and conditions.
Product overview
EMG Models is an independent full-service modeling agency operating since 2010 with offices in New York/Jersey City and Los Angeles. The company operates as a platform representing talent across multiple categories: Women (Management, Main, Development, Commercial, Classic divisions), Men (Main, Development divisions), Kids, Curve, Fluid, and Duos. The agency also represents supporting artists including photographers, makeup artists, and hair stylists. The core service is model and talent representation with a self-submission 'Scout Me' portal for aspiring talent. The company connects models with clients for fashion, commercial, and entertainment bookings.
Differentiator
Problem solved
Functional benefit
Companies that use EMG Models
Customer profileSegments4 records
Ideal customer profiles3 records
EMG Models technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EMG Models partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights8 records
EMG Models competitors and assessment
Company assessmentDirect peers
- Marilyn Agency: Global fashion agency with offices in Paris, NYC, and LA, representing models, photographers, and stylists — closely mirroring EMG's full creative-talent ecosystem play.
- Wilhelmina Models: Full-service modeling and talent management agency with traditional fashion, commercial, and lifestyle divisions; one of the few publicly traded comparables for sizing EMG's economics.
- Elite Model Management: Major global modeling agency with strong presence across NY, LA, Paris, and Milan, representing women, men, and curve talent — a direct full-service competitor with significantly larger scale.
- Next Management: Global modeling agency with NY/LA offices plus international locations, offering representation across women, men, curve, and development divisions comparable to EMG's roster structure.
- DNA Model Management: NYC-based full-service modeling agency with overlapping divisions (development, curve, exclusive) and similar enterprise-sales motion into fashion and commercial clients.
- IMG Models: World's largest modeling agency, also based in NY and LA with a global office network, representing a similar full-service roster of fashion and commercial talent. Closest direct comparable given overlapping markets, divisions, and clientele.
- State Management: NYC-based talent management agency representing models for fashion and commercial bookings, with a comparable boutique positioning and direct overlap in NY clients.
- Ford Models: Iconic NYC-based modeling agency with multi-category divisions (Women, Men, Curve, etc.), serving fashion and commercial clients through similar booking and representation services as EMG.
Broad incumbents
- Creative Artists Agency (CAA): Large, diversified talent and entertainment agency with a modeling and endorsements division serving fashion brands and commercial clients. Not a focused modeling specialist, but increasingly competes for high-end fashion bookings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EMG Models social profiles
Digital presenceEMG Models financial estimates
Financial estimateRevenue estimate
Valuation estimate
EMG Models leadership team
Management profileNumber of profiles
EMG Models funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EMG Models M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EMG Models
What does EMG Models do?
EMG Models is a full-service modeling and talent agency that represents professional models across categories including women, men, kids, curve, fluid, and duos, as well as supporting artists such as photographers, makeup artists, hair stylists, and stylists. The agency negotiates bookings between models and clients (fashion brands, designers, photographers, commercial advertisers) and invoices both Client Service Fees and Model Fees, including hourly, daily, overtime, travel, fitting, and usage-based fees. Models are engaged as independent contractors and booked via signed Booking Confirmations subject to EMG's standard terms and conditions.
Is EMG Models a public or private company?
EMG Models is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EMG Models founded?
EMG Models was founded in 2010. It employs 1 to 10 people.
Where is EMG Models based?
EMG Models is headquartered in Jersey City, United States, in the North America region.
How does EMG Models make money?
One revenue line is on record: model Booking Commissions and Service Fees.
Who are EMG Models's main competitors?
Direct peers on record are Marilyn Agency, Wilhelmina Models, Elite Model Management, Next Management, DNA Model Management, IMG Models, State Management and Ford Models. Creative Artists Agency (CAA) is listed as a broad incumbent.
Does EMG Models have an API?
No public API is recorded for EMG Models.
What industry is EMG Models in?
EMG Models's product category is Modeling and Talent Agency Services. Its primary akta.pro industry code is MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 7114.