Agência Smash

What Agência Smash does

Agência Smash is a Brazilian corporate event agency founded in 2008, headquartered in São Paulo with additional offices in Brasília and Trancoso (Bahia). The company specializes in producing corporate conventions, summits, business congresses, corporate meetings, internal events, endomarketing initiatives, celebrations, and team-building get-togethers for large enterprise clients across Brazil and, selectively, internationally. Its end-to-end service model covers strategic planning, creative direction, scenography, key visual design, plenary sessions, activations, scripting, art direction, and audiovisual production, with delivery available in-person, online, or hybrid formats; video production is offered as a distinct line called Smash Films.

The client base spans more than 20 named enterprise brands across retail and e-commerce (Shopee), food delivery (iFood), fashion (Melissa), franchising (ABF, F360), education (CNA), eyewear (EssilorLuxottica), fitness (Smart Fit), confectionery (Chilli Beans, FINI), beauty (Salon Line), insurance (AON, SURA), healthcare (Salus, Hospital das Clínicas), out-of-home media (Eletromidia), gaming and entertainment (Riot Games), and cruise lines (Constance). The agency has been recognized internationally, including the Grand Prix at the 2023 FIP Festival Ibero Americano, Gold and Silver at the 2022 AMPRO Globes Awards, and Second Place at BEA World 22, all anchored on the multi-year SUPERDOSE campaign for Chilli Beans.

Revenue is generated through project-based professional services fees tied to event scope, complexity, and requirements; pricing is quote-based and not publicly disclosed. The go-to-market is enterprise field sales via direct outreach, strategic proposals, and specialist consultation, with acquisition funnels operating through the website, WhatsApp, and email rather than self-service. The company is privately held by its co-founders, Jéssica Andrejozuk and Thiago Portugal, with no disclosed external investors, no funding history, and no parent or subsidiary structure. No proprietary technology platform, AI/ML capabilities, or patent portfolio is disclosed.

Name

Agência Smash

Legal name

Smash Eventos

Website

https://agsmash.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Agência Smash is a Brazilian event agency founded in 2008 that produces corporate conventions, summits, meetings, celebrations, and experiential brand events end-to-end for enterprise clients including Shopee, iFood, Melissa, Chilli Beans, and Riot Games.

Ownership category

akta.pro rank

Product category

Corporate Event Services

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Internal Communications & Change Management Events (THAHAIAG)

Keywords

• Corporate event management
• Convention planning services
• Brand experience production
• Experiential event agency
• Corporate summit organization

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Event Production Services: Full-service event production for conventions, summits, corporate meetings, celebrations, and get-together events. Services include strategic planning, creative direction, scenography, art direction, video content, scripting, and end-to-end execution. Revenue is generated through project-based fees for professional services, with pricing based on event scope, complexity, and requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Agência Smash is a Brazilian corporate events agency that plans and produces end-to-end corporate conventions, summits, business congresses, internal events, team-building get-togethers, and corporate celebrations. Service scope spans strategic planning, creative direction, scenography, key visuals, plenary sessions, activations, scripting, art direction, video content (Smash Films), and full execution, delivered in-person, online, or hybrid. Each engagement is scoped and priced as a custom project for enterprise clients.

Product overview

Agência Smash is an event agency (not a software product company) offering a unified portfolio of corporate event services. The core offering consists of convention planning (convenções), corporate summits (summits), business congresses, internal events, team building (get together), and corporate celebrations. Supporting capabilities include strategic planning, creative direction, scenography, art direction, audiovisual production (Smash Films), video content, and end-to-end event execution. All services can be delivered in-person, online, or hybrid formats. The agency operates as a single-service consultancy model rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Convenções Corporativas (Corporate Conventions)
• Summits Corporativos (Corporate Summits)
• Congressos Empresariais (Business Congresses)
• Eventos Internos e Endomarketing (Internal Events and Internal Marketing)
• Get Together (Team Building and Corporate Gatherings)
• Celebrações Corporativas (Corporate Celebrations)
• Smash Films (Video Production for Events)

Quantifiable outcome

• Award-winning conventions recognized internationally

Named customers23 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Momentum Worldwide: Global experiential and brand activation agency (McCann Worldgroup/IPG) producing corporate events, sponsorships, and brand experiences. Comparable as a large multinational-focused experiential peer serving enterprise clients.
• George P. Johnson Experience Marketing: Global leader in experiential marketing, producing corporate events, trade shows, and brand experiences for enterprise clients. Directly comparable in end-to-end convention and event execution for large multinational brands.
• Grupo B!: Brazil's largest independent live marketing/experiential agency, providing end-to-end corporate events, conventions, and brand activations. Directly comparable as a Brazilian specialist serving enterprise clients with similar convention and event production capabilities.
• Sparks: Global experiential marketing and creative agency producing corporate events, brand experiences, and conventions for enterprise clients. Directly comparable as a specialist in immersive brand and corporate event production.
• Jack Morton Worldwide: Global experiential marketing agency (IPG) producing brand experiences, corporate events, and conventions for major brands worldwide. Directly comparable in the corporate conventions and experiential production space, especially for multinational accounts.
• Octagon: Global experiential marketing agency (IPG) producing corporate events, sponsorships, and brand experiences for major brands including sports and lifestyle clients. Directly comparable in the corporate events and conventions space.

Others

• Cvent: Event management technology platform providing event registration, venue sourcing, and attendee engagement software. Comparable as an enabling technology provider shaping how corporate events and conventions are planned and executed by agencies and corporate teams.

Broad incumbents

• MCI Group: Swiss-based global events, association management, and experiential marketing firm operating across corporate events, congresses, and meetings. Comparable as a broader incumbent with overlapping convention and meeting services for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AgenciaSmash

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agência Smash