AnimaParc
AnimaParc operates a 17-hectare outdoor leisure park in Le Burgaud, France, combining a dinosaur forest with 40 life-sized animatronics, a 150+ animal farm, and 27 attractions for families, schools, and group visitors across southwest France.
- Company typePrivate
- Founded2023
- HeadquartersLe Brugeaud, France
- Headcount51–100
- GTM typeB2C
- OfferingServices
What AnimaParc does
AnimaParc is a French société par actions simplifiée (SAS) operating a single-site outdoor leisure park in Le Burgaud, near Toulouse in the Occitanie region. The 17+ hectare site is built around an oak forest and combines three core content pillars: a dinosaur forest featuring 40 life-sized animatronic dinosaurs, an animal farm with more than 150 animals, and a total of 27 attractions and activities. In 2025 the park recorded approximately 140,000 visitors, operating with a headcount of 51–100 employees under director Frédéric Poirier and marketing manager Benjamin Pauly. The company carries €154,000 of share capital.
The business model is consumer leisure admissions with on-site ancillary spend. Standard adult entry is priced at approximately €22.90, with annual Silver and Gold pass tiers introducing a recurring-revenue layer. Distribution is intentionally multi-channel: the park's own website is supplemented by Ticketmaster, large French retailers (Carrefour, E.Leclerc), gift-card networks (Fnac, Cultura), regional tourism bodies (CDT and local Offices de Tourisme), and a dedicated B2B channel serving CE/CSE works-council group sales. For 2026 the park has announced a Dinosaur Forest renovation in partnership with Fantastiques Dinosaures and a new Achille Zavatta-themed circus show, signalling a content-refresh cadence aimed at driving repeat visitation.
Operationally the asset is a single physical site, which concentrates execution and weather risk but also concentrates marketing leverage. The customer base is highly fragmented across families, schools, associations, leisure centres, and group buyers, with no disclosed anchor enterprise accounts. No proprietary technology, AI/ML systems, or platform layer are described in the available material; the proposition rests on physical content (animatronics, animals, attractions) and brand rather than software.
AnimaParc firmographics
Firmographics- Name
- AnimaParc
- Legal name
- AnimaParc SAS
- Website
- https://animaparc.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AnimaParc operates a 17-hectare outdoor leisure park in Le Burgaud, France, combining a dinosaur forest with 40 life-sized animatronics, a 150+ animal farm, and 27 attractions for families, schools, and group visitors across southwest France.
- Ownership category
- akta.pro rank
AnimaParc industry classification
Industry- Product category
- Theme Park / Family Entertainment
- NAICS
- Amusement and Theme Parks (71311), Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Amusement Parks & Theme Parks (THAAAAAA)
Keywords
Where AnimaParc is headquartered
LocationHeadquarters
- HQ city
- Le Brugeaud
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
AnimaParc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others
Revenue model
- Theme Park Admission Tickets: Primary revenue stream from sale of individual day tickets, dated and undated (Zen) tickets, and annual passes (Silver 1-year, Gold 2-year). Pricing varies by age category (under 2 free, children 2-3, standard adult).
- Group and CE Tickets: Bulk ticket sales to committees of enterprises (CSE/CE), school groups, leisure centers, crèches, and associations at discounted group rates with minimum quantity requirements.
- Food and Beverage: On-site dining through restaurant snack with themed menus during events. Picnic areas available for self-catering visitors.
- Photography Services: Professional photo packages sold at exit including individual photos (€8), photo keychains (€6), magnets (€7), and combo packs. Parrot photo experience available daily.
- Birthday Celebrations: Birthday party packages for groups of 6+ children where the birthday child enters free and other attendees pay group rate.
- Merchandise: On-site boutique selling park merchandise and souvenirs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard individual admission (Billet Malin dated) |
| One time/ perpetual license | Pay-as-you-go | Flexible undated ticket (Billet Zen) |
| Subscription | Multi-year contract | Annual Pass Silver (1 year) |
| Subscription | Multi-year contract | Annual Pass Gold (2 years) |
| Subscription | Multi-year contract | Committee/Corporate tickets (CE/CSE) |
| Unit Pricing | Pay-as-you-go | School groups |
| Unit Pricing | Pay-as-you-go | Association and sports club groups |
| Unit Pricing | Pay-as-you-go | Leisure center groups |
| Unit Pricing | Pay-as-you-go | Crèche and childminder groups |
| Unit Pricing | Pay-as-you-go | Birthday party package |
| Unit Pricing | Pay-as-you-go | Accessibility pricing |
| Unit Pricing | Pay-as-you-go | Animal feeding cup |
| Unit Pricing | Pay-as-you-go | Photo packages |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
AnimaParc product offering
Product offeringCore offering
AnimaParc operates a 17+ hectare family leisure park combining a 27-ride amusement park for all ages, a Dinosaur Forest featuring 40 life-sized dinosaur species, and an animal farm with over 150 domestic animals, plus seasonal events (Easter, Anima'Loween Halloween, Far West Days), live circus performances, on-site dining, photography services, merchandise, and birthday party packages. Ticketing spans individual day tickets, annual passes (Silver/Gold), and discounted group rates for schools, leisure centers, associations, and corporate employee committees (CE/CSE).
Product overview
AnimaParc Occitanie is a multi-zone leisure park spanning over 17 hectares of oak forest, comprising three core attractions: a 27-ride amusement park for all ages, a dinosaur forest with 40 life-size dinosaur species on an educational trail, and an animal farm with over 150 domestic animals. The park operates a ticketing platform for online and on-site sales, including annual passes (Silver/Gold). Seasonal events including Anima'Loween (Halloween), Far West Days, and Easter celebrations extend the offering throughout the year. Additional services include restaurant/snack facilities, boutique, birthday packages, and group/school rates. The park welcomed 140,000 visitors in 2025 and opens annually from April through November.
Differentiator
Problem solved
Functional benefit
Products and services
- Parc d'Attractions (Amusement Park)
Quantifiable outcome
- 140,000 annual visitors in 2025
Companies that use AnimaParc
Customer profileSegments7 records
Ideal customer profiles6 records
AnimaParc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AnimaParc partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Fantastiques DinosaurescoreTechnology partnership providing ultra-immersive 3D exploration experience within the Dinosaur Forest. This partnership enables the 3D immersive dinosaur experience marketed as a key 2026 novelty feature, allowing visitors to explore the dinosaur forest in enhanced 3D format.
- Crédit Agricole Toulouse 31minorRegional banking institution listed as a park partner, providing financial sponsorship and cross-promotional support for AnimaParc events and operations.
- Banque Populaire OccitaneminorRegional banking institution partner supporting AnimaParc through financial partnership and marketing collaboration.
- Comité Départemental Haute-Garonne TourismecoreOfficial departmental tourism committee providing marketing promotion and visitor referral for AnimaParc as a regional leisure destination. Key partner for reaching tourist audiences visiting Haute-Garonne.
- Office de Tourisme Hauts TolosanscoreLocal tourist office serving the Hauts Tolosans territory, promoting AnimaParc to regional visitors and tourists in the Greater Toulouse area.
- SNELAC (Syndicat National des Espaces de Loisirs, d'Attraction & Culturels)minorNational union representing leisure, attraction, and cultural spaces. Membership provides industry advocacy, standards development, and professional networking for AnimaParc.
- IAAPA (International Association of Amusement Parks & Attractions)minorGlobal industry association for amusement parks and attractions. Membership connects AnimaParc to international industry standards, best practices, and professional community.
- American Feeling Car ClubminorAssociation of American vehicle enthusiasts providing classic American car displays for FAR WEST DAYS event. Owner vehicles exhibited throughout park for immersive Far West theming.
- Association Mémoire Militaria 31minorMilitary history reenactment association providing 1940s military camp reconstitution for FAR WEST DAYS event (July 4-5 weekend), adding historical immersion programming.
- JM Danse 31minorDance association providing country dancing demonstrations and audience participation during FAR WEST DAYS event.
- American Dream 31minorCountry dance association partnering for FAR WEST DAYS event, offering dance initiation workshops and performances.
- Acyd RocminorMusical group performing rock, country, and rhythm & blues at FAR WEST DAYS concert event (July 11). Partner band for themed music programming.
- Note BagminorMusical group performing at FAR WEST DAYS concert event alongside Acyd Roc and Mad Daddy and His Monkey.
- Mad Daddy and His MonkeyminorMusical group performing at FAR WEST DAYS closing concert, bringing rockabilly country entertainment to event programming.
- UB PhotographiesminorIndependent photography team providing professional photo services for visitor souvenir photos, including parrot photo experience and family portrait sessions. Contact: [email protected] / 05 62 57 88 84
- OrealysminorDigital agency based in Toulouse (83 Chemin de Ribaute, 31400 Toulouse) responsible for website design and development. Website creation credit appears in footer.
- ALLIANZ IARDcoreProfessional liability insurance provider (Police d'Assurance Responsabilité Civile Professionnelle, contract number 53531186). 1 cours Michelet, CS30051, 92076 Paris La Défense Cedex. Covers bodily, material, and immaterial damages to clients and third parties.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
AnimaParc competitors and assessment
Company assessmentDirect peers
- OK Corral: Western-themed French amusement park in Provence with rides and immersive shows. Strongly comparable to AnimaParc's Far West Days program and similar mid-sized regional park model.
- Le Pal: French regional theme park in Allier combining amusement rides with a substantial on-site zoo (Zoo Le Pal). Closest peer to AnimaParc's rides-plus-animals model and similar regional scale, with matching multi-attraction family positioning.
- Festyland: Family amusement park in Normandy operating roughly 30 attractions. Comparable in scale and regional destination positioning to AnimaParc, with similar family day-trip market and seasonal event programming.
- Nigloland: Independently owned French regional theme park in the Champagne region with around 40 attractions. Directly comparable to AnimaParc in family entertainment positioning, mid-sized park footprint, and independent operator model.
- France Miniature: Compact French educational family park in the Île-de-France region. Comparable to AnimaParc in scale and educational/ludo-pedagogical positioning aimed at families and school groups.
Broad incumbents
- Puy du Fou: Multi-award-winning French theme park in Vendée known for immersive historical shows and seasonal event programming. Direct analogue to AnimaParc's event-driven model (Anima'Loween, Far West Days, Easter) but at destination scale.
- Walibi Rhône-Alpes: Regional French family amusement park chain operated by a larger parent (Compagnie des Alpes). Comparable family and thrill-ride positioning but at greater scale and with group/seasonal pass infrastructure AnimaParc can study.
- Futuroscope: Major French theme park near Poitiers focused on educational and experiential attractions. Comparable to AnimaParc's ludo-educational school positioning but at a far larger, multi-day destination scale.
- Parc Astérix: Major French theme park north of Paris with 40+ attractions and IP-based theming. Same family entertainment category but at significantly larger scale, competing for the same French family spending budget.
Emerging players
- Dinosaurier-Park: Chain of European dinosaur-themed outdoor parks with life-sized dinosaur installations along educational walking trails. Direct analogue to AnimaParc's Dinosaur Forest attraction and its 2026 3D-immersive enhancement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
AnimaParc social profiles
Digital presenceAnimaParc financial estimates
Financial estimateRevenue estimate
Valuation estimate
AnimaParc leadership team
Management profileNumber of profiles
Profiles3 records
AnimaParc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AnimaParc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AnimaParc
What does AnimaParc do?
AnimaParc operates a 17+ hectare family leisure park combining a 27-ride amusement park for all ages, a Dinosaur Forest featuring 40 life-sized dinosaur species, and an animal farm with over 150 domestic animals, plus seasonal events (Easter, Anima'Loween Halloween, Far West Days), live circus performances, on-site dining, photography services, merchandise, and birthday party packages. Ticketing spans individual day tickets, annual passes (Silver/Gold), and discounted group rates for schools, leisure centers, associations, and corporate employee committees (CE/CSE).
Is AnimaParc a public or private company?
AnimaParc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AnimaParc founded?
AnimaParc was founded in 2023. It employs 51 to 100 people.
Where is AnimaParc based?
AnimaParc is headquartered in Le Brugeaud, France, in the Europe region.
How does AnimaParc make money?
Six revenue lines are on record. Theme Park Admission Tickets are the primary driver. The others are group and CE Tickets, food and Beverage, photography Services, birthday Celebrations and merchandise.
Who are AnimaParc's main competitors?
Direct peers on record are OK Corral, Le Pal, Festyland, Nigloland and France Miniature. Broad incumbents are Puy du Fou, Walibi Rhône-Alpes, Futuroscope and Parc Astérix. Dinosaurier-Park is listed as an emerging player.
Does AnimaParc have an API?
No public API is recorded for AnimaParc.
What industry is AnimaParc in?
AnimaParc's product category is Theme Park / Family Entertainment. Its primary akta.pro industry code is THAAAAAA, Amusement Parks & Theme Parks. Its NAICS code is 71311 and its SIC code is 7900.