Butler Byers Insurance

What Butler Byers Insurance does

Butler Byers Insurance Ltd. is a privately held, family-owned independent insurance brokerage headquartered in Saskatoon, Saskatchewan, founded in 1907 and now in its fourth generation of family operation. The firm operates two physical offices in Saskatoon (Downtown at 301 4th Ave N and 8th Street at 3929 8 St E, the latter with extended Saturday hours) and serves both personal consumers and commercial clients across Saskatchewan and Western Canada. Personal lines span vehicle (auto, motorcycle, RV, snowmobile, ATV, boat, classic car), property (home, condo, tenant, revenue, mobile, vacation), and personal health/dental/travel/event coverage; commercial lines span cyber, errors & omissions, general liability, product liability, professional liability, vendor liability, commercial property, group health benefits, and group retirement plans, with dedicated industry verticals across agriculture, manufacturing, mining/oil & gas, transportation, retail, hospitality, skilled trades, professional services, non-profit, and arts & entertainment.

The company is a traditional brokerage rather than a technology platform — no proprietary software, mobile app, or online quoting engine is offered, and all coverage is sold through licensed advisors via in-person appointments, phone, and website-driven quote requests. Revenue is generated through commissions paid by multiple represented insurance carriers on policies placed and renewed, creating a recurring subscription-like commission stream. Differentiation rests on multi-generational brand equity, multi-carrier access, the proprietary Risk Reduction Plan risk management consulting service, and thought leadership via the Risky Business Podcast hosted by Paul Martin and Colin Rooke. The firm is recognized regionally through the 2023 SABEX Family Business of the Year award, Planet S Best Insurance Agency 2023, and the 2024 LEGENDS Downtown DTNYXE honouree designation. Butler Byers also maintains a broker relationship with Saskatchewan Government Insurance (SGI) via the MySGI portal, integrating it into the province's mandatory auto insurance distribution. Headcount is reported in the 11-50 range, no funding has been raised, and there is no parent company or external ownership.

Name

Butler Byers Insurance

Legal name

Butler Byers Insurance Ltd.

Website

https://butlerbyers.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Butler Byers Insurance is a fourth-generation, family-owned independent insurance brokerage in Saskatoon, Saskatchewan, placing personal and commercial policies across Western Canada via advisor-led sales out of two physical offices.

Ownership category

akta.pro rank

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Independent insurance brokerage
• Personal vehicle insurance
• Commercial liability insurance
• Commercial property insurance
• Risk management consulting

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: Butler Byers earns revenue by representing and placing insurance policies from multiple insurance carriers on behalf of clients. The company earns commissions from insurers for each policy placed and renewed. Revenue is generated across both personal insurance lines (vehicle, property, health) and commercial/business insurance lines (cyber, liability, property, group benefits, professional liability).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Butler Byers Insurance is an independent insurance brokerage that represents multiple insurance carriers and places personal and commercial insurance policies on behalf of clients across Saskatchewan and Western Canada. Personal lines cover vehicles, property, and personal health/dental/travel/event insurance, while commercial lines span cyber, liability, property, group benefits, group retirement, and industry-specific coverage. Advisory services include a dedicated Risk Reduction Plan and ongoing policy and claims support delivered through licensed insurance advisors at two physical offices.

Product overview

Butler Byers Insurance is an independent insurance brokerage offering a comprehensive portfolio of personal and commercial insurance products. The company provides personal vehicle insurance (covering vehicles, motorcycles, RVs, snowmobiles, ATVs, boats, and classic cars), property insurance (for homes, condos, tenants, revenue properties, mobile homes, and vacation properties), and personal health coverage (health, dental, travel, and event insurance). For businesses, Butler Byers offers commercial cyber insurance, liability coverage (including errors & omissions, general liability, professional liability, and product liability), commercial property insurance, group benefits and retirement plans, and industry-specific coverage for sectors such as agriculture, manufacturing, retail, restaurants, skilled trades, and transportation. The company differentiates through its Risk Reduction Plan service providing proactive risk management consulting, and its Risky Business Podcast offering educational content on insurance topics.

Differentiator

Problem solved

Functional benefit

Brands

• Risky Business Podcast: The company's podcast dedicated to commercial insurance topics, hosted by Paul Martin and Colin Rooke, covering topics such as cyber security, insurance trends, COVID-19 impacts, and business risk management.

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MySGIminorOthersButler Byers Insurance acts as a broker for SGI (Saskatchewan Government Insurance), with MySGI referenced on the company website as a client portal link. Butler Byers helps clients navigate SGI products including driver's licences, plate renewals, and vehicle insurance in Saskatchewan.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Square One Insurance Services: Canadian online insurance provider specializing in non-standard home and tenant insurance with custom online quoting. Comparable to Butler Byers in personal property coverage but differentiated by digital-direct distribution model.
• Sonnet Insurance: Digital-first Canadian insurance provider offering online home and auto insurance. Represents the technology-enabled competitive threat to Butler Byers' traditional personal lines brokerage, targeting the same Saskatchewan customers with a self-serve experience.

Direct peers

• Westland Insurance: One of the largest independent insurance brokerages in Western Canada, offering personal and commercial lines across multiple provinces. Highly comparable to Butler Byers in multi-carrier brokerage model and Western Canadian footprint, but operating at significantly larger scale.
• Western Financial Group: Western Canadian insurance and financial services provider with a large brokerage network across the prairies. Comparable to Butler Byers as a regional multi-line broker with strong community presence in Saskatchewan, Alberta, and BC.
• BrokerLink: National Canadian independent insurance brokerage offering personal, commercial, and specialty lines. Comparable to Butler Byers in independent multi-carrier model and broad product portfolio, though operating at substantially greater scale across Canada.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm with Canadian operations serving commercial clients. Overlaps with Butler Byers in commercial brokerage, group benefits, and risk consulting offerings, though at much larger enterprise scale.
• Hub International: Large North American insurance brokerage serving commercial and personal lines, including Canadian operations. Overlaps with Butler Byers in commercial brokerage, especially for mid-market and specialty commercial risks, but at much greater scale.
• Intact Financial Corporation: Canada's largest property and casualty insurer, also operating broker distribution. While primarily a carrier rather than broker, Intact competes for the same personal and commercial clients in Saskatchewan and represents a structural threat to independent brokers.
• Marsh Canada: Global insurance brokerage and risk advisory firm with substantial Canadian operations. Comparable to Butler Byers in commercial risk placement, particularly for larger commercial accounts, though specializing in enterprise-scale risks rather than SMB.

Regional players

• Lane's Insurance: Independent insurance brokerage primarily serving Alberta with personal and commercial lines. Comparable to Butler Byers in independent multi-carrier brokerage model and prairie-market focus, though concentrated in a different province.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/butler_byers
• Facebookfacebook.com/ButlerByers
• LinkedInlinkedin.com/company/butler-byers-insurance-ltd
• Instagraminstagram.com/butlerbyersinsurance/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butler Byers Insurance