Just Imagine

What Just Imagine does

Just Imagine GmbH is a privately held, full-service communications agency founded in 1998 and headquartered in Germering near Munich, Germany. The firm operates as a German GmbH with 1-10 employees under managing directors Cordula Haffner and Susanne Koppenhöfer, and serves the German Mittelstand (mid-sized companies) across industries including tax consulting, security services, photonics/laser technology, energy, publishing, healthcare, higher education, and industrial manufacturing. Its core service offering is organized into four pillars: Corporate Communications (strategic brand positioning), Employer Branding (talent acquisition and retention), Digital & Web (websites, landing pages, newsletters, digital experiences), and Print & Werbung (high-quality print materials with premium finishing techniques such as embossing, hot foil stamping, and UV coating).

The agency runs a sales-led, project-based business model with quote-based pricing and no publicly disclosed standard rates. It acquires clients through direct engagement, referrals, and a portfolio-driven website featuring case studies across publishing, industrial, and public-sector engagements (Siemens, DocuWare, Holtzbrinck, Klett Verlag, Mohr Siebeck, Universität der Bundeswehr München). Technology stack consists of standard agency tools: WordPress, Redaxo, and Magento for web/e-commerce; CleverReach for email marketing; Google Analytics for web analytics. Production partners include episode eleven (Hybrid-KI video production) and Sygrade GmbH (technical implementation), with a local craftsmen network for physical print work. Revenue, ownership beyond the two managing directors, and financial metrics are not publicly disclosed.

Name

Just Imagine

Legal name

Just Imagine GmbH

Website

https://justimagine.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Just Imagine is a boutique Munich-based communications agency serving German Mittelstand clients with corporate communications, employer branding, digital/web, and premium print services across diverse industries.

Ownership category

akta.pro rank

Product category

Communications & Advertising Services

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Communications agency
• Corporate communications
• Employer branding
• Web design services
• Print advertising

Headquarters

HQ city

Germering

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Agency Services / Project-Based Fees: Just Imagine generates revenue through project-based professional service fees. Services include Corporate Communications, Employer Branding, Digital & Web, and Print & Advertising. The agency works on defined projects with agreed scopes and deliverables. Based on AGB documentation, payments are typically due within 14 days of invoicing, with progress payments possible based on project milestones.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Just Imagine GmbH is a full-service communications agency that delivers strategic corporate communications, employer branding campaigns, digital and web experiences (websites, landing pages, newsletters), and premium print and advertising materials for mid-sized German companies. Services span the full communications lifecycle from strategy and messaging definition through design, content creation, and execution across digital and print channels. The agency acts as a single-source "Rund-um-Sorglos" communications partner for German Mittelstand clients.

Product overview

Just Imagine GmbH is a full-service communications agency based in Germering near Munich, Germany. The agency operates as a service-based business rather than a software product company. Its core offerings are organized into four main service categories: Corporate Communications (strategic brand positioning), Employer Branding (talent acquisition and retention), Digital & Web (websites, landing pages, digital experiences), and Print & Advertising (brochures, catalogs, promotional materials). The agency serves medium-sized businesses (Mittelstand) with comprehensive communication services from strategy through execution. No software-as-a-product or API-based offerings were identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Communications Strategic corporate communications services that position brands internally and externally through message definition, design implementation, and compelling content creation. Targeted at mid-sized German companies needing to define and execute cohesive brand messaging.
• Employer Branding Employer brand positioning services to attract qualified employees and build long-term retention, covering strategy through execution across various platforms. Specifically designed to address Germany's skilled worker shortage for mid-sized companies.
• Digital & Web Websites, landing pages, and newsletters with emotional web design and impactful videos, creating digital brand experiences with interactive elements and smart lead-generation strategies. Delivered for mid-sized German companies seeking distinctive digital brand presence.
• Print & Werbung (Print & Advertising) High-quality print materials including image brochures and product catalogs with distinctive design, paper selection, and finishing techniques for haptic experiences. Includes premium finishing such as embossing, hot foil stamping, cold foil printing, and UV coating for mid-sized German companies.

Quantifiable outcome

• Successful employer branding campaigns resulting in improved candidate quality and quantity for clients
• +2 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• episode elevenminorStrategic or Co-development PartnerProduction partner for IMM Photonics corporate film. Episode eleven handled the technical production of a high-end image film combining real footage with AI-generated scenes (Hybrid-KI production approach).
• Sygrade GmbHminorImplementation/ SI/ Consulting PartnerTechnical implementation partner for Mohr Siebeck website project. Sygrade GmbH handled the technical realization using Typo3 and Magento-Shop platform.
• DigiClub e.V.minorStrategic or Co-development PartnerJust Imagine is a founding member and supporter of DigiClub e.V., working collaboratively with Docuware and Allnet on community initiatives like Junior Robotics events for technical education.
• Local Craftsmen NetworkminorOthersFor print production projects, Just Imagine utilizes a network of local service providers including printing companies, woodworking shops (e.g., Bavarian Alpine region joinery for BBV premium gifts), and finishing specialists.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Kolle Rebbe: Hamburg-based creative agency with strong brand communications, corporate design, employer branding and digital capabilities. Similar mid-sized German creative agency profile serving enterprise clients across industries.
• denkwerk: German independent digital and creative agency offering digital experiences, brand communications, and content. Comparable digital/web and corporate communications capabilities, though stronger on digital product than Just Imagine.
• Scholz & Friends: German full-service creative agency with offices in multiple cities offering brand strategy, advertising, digital and print. Comparable in integrated mid-market and enterprise client focus, with similar holistic service approach.
• häberlein & mauerer: Munich-based creative agency specializing in corporate communications, employer branding and integrated campaigns. Highly comparable on geography, target client (Bavarian Mittelstand), and service mix to Just Imagine.
• Zum goldenen Hirschen: Berlin and Munich-based creative communications agency with integrated brand, digital, and PR services. Comparable full-service creative offering and similar mid-sized German enterprise client base.

Emerging players

• Thjnk: Independent German creative agency network with integrated brand, digital, and communications services. Comparable full-service positioning with stronger Hamburg/Düsseldorf footprint; overlaps on employer branding and corporate communications.
• Laika Kommunikation: Berlin-based creative agency offering brand strategy, design, and digital communications. Comparable as a mid-sized German creative shop, though focused more on consumer/lifestyle brands than B2B Mittelstand.

Broad incumbents

• Serviceplan Group: Largest independent integrated agency group in Germany and Europe. Comparable as a full-service creative/digital/communications house serving enterprise clients, though at significantly larger scale than Just Imagine.
• Jung von Matt: Major German creative agency with integrated advertising, digital, and brand strategy capabilities. Directly comparable service portfolio to Just Imagine's corporate communications and digital/web offerings, but at much larger scale and broader geographic reach.
• Heimat TBWA: Berlin-based creative agency within the TBWA global network, offering integrated advertising, brand, and digital services. Comparable integrated creative offering for enterprise clients at larger scale than Just Imagine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/justimagineMUC
• LinkedInlinkedin.com/company/just-imagine-kreativagentur
• Instagraminstagram.com/justimagine_kreativ

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Imagine