Heumann

What Heumann does

Heumann (legal entity: Fa. Heumann Ersatzteile) is a German sole proprietorship founded in 1976 by Kurt Heumann and headquartered in Lützelbach, Hesse. The company specializes in the retail of spare parts for vintage motorcycles and mopeds, stocking original and aftermarket components across more than 35 European and Asian brands ranging from Adler to Zündapp (Adler, DKW, Hercules, Horex, Kreidler, NSU, Puch, Sachs, Triumph, Victoria, Zündapp, plus Honda, Suzuki, Yamaha, and others). Its product catalog covers drivetrain (chains, sprockets, drive pinions), brakes, exhaust systems, suspension, ignition and electrical components, pistons and cylinders, crankshafts, clutches, and rubber parts. Beyond resale, Heumann operates two proprietary manufacturing capabilities: the 'Frankfurter Modell' fuel tap and custom spoke production, both produced in-house.

The business runs on a standard e-commerce platform at heumannzweirad.de, supplemented by phone-based order intake and a physical store at the Lützelbach location with limited opening hours (Wednesdays 15:00–18:00). The core technology is conventional catalog/checkout software with no disclosed AI, integration, or API layer. Pricing is unit-based, pay-as-you-go, with all prices including 19% German VAT; domestic shipping via DPD is capped at €7.50 for packages up to 30 kg, and international shipping to Belgium, Luxembourg, the Netherlands, and Austria ranges from €13.90–€27.90 by weight.

The target customer is the German-speaking oldtimer/vintage motorcycle and moped enthusiast engaged in restoration, maintenance, or repair of classic two-wheeled vehicles. Distribution is exclusively direct-to-consumer — no wholesale, B2B, marketplace, or social channels are operated. The firm is entirely self-funded, family-owned, and operates without institutional investment, subsidiaries, or external shareholders. The business is also exhibiting operational fragility signals: a four-week 2026 summer shutdown with no sales or shipping, and a prior-year cybersecurity incident that disabled automated order confirmation emails, both underscoring single-operator capacity constraints.

Name

Heumann

Legal name

Fa. Heumann Ersatzteile

Website

https://heumannzweirad.de

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Heumann is a German family-owned sole proprietorship founded in 1976 that sells original and aftermarket spare parts for vintage motorcycles and mopeds across 35+ brands via its heumannzweirad.de online shop, serving German-speaking oldtimer restoration enthusiasts and shipping to Benelux and Austria.

Ownership category

akta.pro rank

Product category

Vintage Motorcycle and Moped Spare Parts

NAICS

Automotive Parts and Accessories Retailers (44133), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

Keywords

• Vintage motorcycle parts
• Moped spare parts
• Classic two-wheeler components
• Oldtimer restoration supplies
• Fuel taps and spokes

Headquarters

HQ city

Lützelbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Spare Parts Retail: Heumann generates revenue through direct sales of motorcycle and moped spare parts via their online shop. Products include original and aftermarket parts for vintage vehicles from brands spanning Adler to Zündapp. Own manufacturing includes fuel taps ('Frankfurter Modell') and spokes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Heumann is a direct-to-consumer retailer of original and aftermarket spare parts for vintage motorcycles and mopeds, offering an extensive catalog spanning over 35 European brands from Adler to Zündapp. The company additionally manufactures proprietary components in-house, notably the "Frankfurter Modell" fuel tap and custom-cut spokes with nipples, and provides expert advisory for oldtimer restoration projects. Sales are conducted primarily through the heumannzweirad.de e-commerce platform, supplemented by phone orders and local store pickup at the Lützelbach, Germany location.

Product overview

Heumann operates as an online shop specializing in replacement parts for motorcycles and mopeds, established in 1976. The company offers a single unified e-commerce platform for spare parts distribution alongside two proprietary manufacturing capabilities: the 'Frankfurter Modell' (Frankfurt Model) fuel tap manufactured in-house, and custom spoke production. The product portfolio centers on replacement components spanning drivetrain parts (chains, sprockets, drive pinions), braking systems (brake shoes, brake pads), exhaust systems, suspension, electrical/ignition components, pistons, cylinders, crankshafts, and rubber parts. Supporting the parts business is a restoration consulting service for vintage motorcycle enthusiasts. The company stocks original spare parts for over 50 motorcycle and moped brands ranging from Adler to Zündapp.

Differentiator

Problem solved

Functional benefit

Products and services

• Ersatzteile für Motorräder und Mopeds (Motorcycle and Moped Spare Parts)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• SIP Scootershop: German-based DTC retailer specializing in spare parts for vintage Vespa and Lambretta scooters, with proprietary parts manufacturing and restoration consulting. Operates the same e-commerce + advisory model for a closely adjacent vintage two-wheeler niche.
• BikeBandit: Large US-based online retailer of motorcycle and ATV parts with extensive OEM and aftermarket catalog across many brands. Closely comparable DTC pure-play model, though focused on American market and broader brand coverage rather than vintage-specific.
• Kedo: German DTC retailer specializing in motorcycle spare parts, including own-brand aftermarket components for vintage and current models. Direct model-match as a family-run e-commerce parts specialist serving two-wheeler enthusiasts.
• SCK Scooter Center: German online retailer of spare parts for vintage scooters and small motorcycles, with both OEM and proprietary aftermarket products. Very similar DTC model to Heumann with comparable brand breadth across European vintage two-wheelers.
• Partzilla: Online-first retailer of motorcycle, ATV, and powersports OEM parts with detailed parts diagrams and fitment search. Operates the same e-commerce specialty model for two-wheeler parts customers, though not vintage-focused.

Broad incumbents

• Detlev Louis Motorradvertriebs (Louis): Germany's largest motorcycle accessories and parts retailer with both online and extensive brick-and-mortar footprint. Much broader catalog covering modern and vintage bikes, representing the scaled incumbent that Heumann competes against for niche parts demand.
• Polo Motorrad: Major German motorcycle retailer with nationwide store network and online catalog spanning parts, accessories, and apparel for current and vintage motorcycles. Comparable customer base but much wider product scope and operational scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heumann