POLO Motorrad
POLO Motorrad is a German specialty retailer founded in 1980 that sells motorcycle clothing, helmets, spare parts, and accessories through localized e-commerce sites and physical stores across Germany, Austria, Switzerland, and the United Kingdom, serving individual motorcyclists with an assortment of 65,000+ articles.
- Company typePrivate
- Founded1980
- HeadquartersJüchen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What POLO Motorrad does
POLO Motorrad und Sportswear GmbH is a German specialty retailer founded in 1980 and headquartered in Jüchen, Germany. The company sells motorcycle clothing, helmets, boots, gloves, spare parts, technical components, and accessories, offering an assortment of more than 65,000 articles across four core product categories: motorcycle apparel, helmets and goggles, motorcycle parts and spares, and motorcycle accessories. Its customer base is the broad community of motorcyclists — touring, sport, chopper and café racer riders — served as individual consumers rather than enterprise accounts.
The business operates a hybrid omnichannel model combining localized e-commerce sites for Germany, Austria, Switzerland, and the United Kingdom with a physical retail store footprint across Germany. The technology layer is centered on an e-commerce platform with a store locator and the proprietary "Bike Garage" feature, which lets customers save their motorcycle models and access fitment data, wear parts, and technical specifications for over 5,000 motorcycle models. Supporting assets include a mobile application for iOS and Android, the POLO Magazine editorial platform, and the POLO11/ POLO Club loyalty program.
Revenue mechanics are straightforward direct-to-consumer retail: unit pricing on individual SKUs with periodic promotional discounting, free shipping above €50 / CHF 50, and points-based loyalty redemption. There are no disclosed subscription, marketplace, or advertising revenue streams; the company is privately held with no public revenue, ownership, or capital structure disclosures in the available data.
POLO Motorrad firmographics
Firmographics- Name
- POLO Motorrad
- Legal name
- POLO Motorrad und Sportswear GmbH
- Website
- https://polo-motorrad.de
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- POLO Motorrad is a German specialty retailer founded in 1980 that sells motorcycle clothing, helmets, spare parts, and accessories through localized e-commerce sites and physical stores across Germany, Austria, Switzerland, and the United Kingdom, serving individual motorcyclists with an assortment of 65,000+ articles.
- Ownership category
- akta.pro rank
POLO Motorrad industry classification
Industry- Product category
- Motorcycle Apparel & Accessories Retail
- NAICS
- Sporting Goods Retailers (45911), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industry
- Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)
Keywords
Where POLO Motorrad is headquartered
LocationHeadquarters
- HQ city
- Jüchen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
POLO Motorrad business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: POLO Motorrad generates revenue through direct retail sales of motorcycle clothing, helmets, and accessories via their e-commerce platform and physical stores. Products include motorbike jackets, helmets, boots, gloves, spare parts, and related accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with volume discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
POLO Motorrad product offering
Product offeringCore offering
POLO Motorrad is a specialty retailer that sells motorcycle clothing, helmets, technical parts, and accessories through both its e-commerce platform and physical retail stores. The assortment spans over 65,000 articles across motorcyclist apparel, protective equipment, spare parts, and riding accessories for riders in Germany, Austria, Switzerland, and the United Kingdom. A proprietary "Bike Garage" tool maps products to over 5,000 motorcycle models to help customers find model-specific compatible parts.
Product overview
POLO Motorrad operates as a multi-channel e-commerce retailer and physical store chain specializing in motorcycle gear and accessories. The company offers over 65,000 articles across four main product categories: Motorradbekleidung (motorcycle clothing and safety gear including jackets, pants, suits, gloves, boots, and protectors), Helme & Brillen (helmets in various styles plus goggles and helmet accessories), Motorradteile & Ersatzteile (replacement parts including batteries, brakes, exhausts, lighting, filters, and engine components), and Motorradzubehör (accessories such as luggage, navigation, multimedia, oils, tools, and security devices). The offering is complemented by leisure wear, a loyalty program (POLO Club), a mobile app, and an editorial magazine platform. Customers can shop online or visit physical stores, with free shipping available on orders over €50.
Differentiator
Problem solved
Functional benefit
Brands
- POLO11: Loyalty program for POLO Motorrad customers offering exclusive deals and member benefits.
Products and services
- Motorradbekleidung (Motorcycle Clothing) Range of motorcycle apparel including leather and textile jackets, pants, one- and two-piece suits, leather and textile gloves, heated gloves, boots and shoes, weather protection gear, and protectors/airbag vests, targeted at motorcyclists across riding styles such as touring, sport, and chopper.
- Helme & Brillen (Helmets & Goggles) Full range of motorcycle helmets covering full-face, flip-up, jet, and cross/enduro styles, plus helmet visors, helmet communication systems, and motorcycle goggles for individual riders.
- Motorradteile & Ersatzteile (Motorcycle Parts & Spare Parts) Comprehensive selection of motorcycle replacement parts and components including batteries, exhausts, brakes, lighting, mirrors, handlebars, grips and levers, bodywork and covers, drivetrain, suspension, filters and hoses, electrical systems, gauges and instruments, engine parts, and tires and rims, intended for motorcycle owners performing maintenance or repairs.
- Motorradzubehör (Motorcycle Accessories) Wide range of motorcycle accessories covering luggage (tank bags, saddlebags, top cases, side cases), multimedia and navigation devices, oils and lubricants, cleaning and care products, tools and workshop accessories, theft protection, transport solutions, and travel and outdoor gear.
- Freizeitbekleidung (Leisure Wear) Casual lifestyle clothing for motorcyclists and motorcycle enthusiasts, including jackets, hoodies, T-shirts, shirts, vests, pants, caps, and belts sold under the POLO Motorrad leisure wear label.
Companies that use POLO Motorrad
Customer profileSegments1 record
Ideal customer profiles1 record
POLO Motorrad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
POLO Motorrad partnerships and signals
Strategic signalScale indicators3 records
POLO Motorrad competitors and assessment
Company assessmentDirect peers
- Louis Motorrad: Louis is a major German motorcycle clothing, helmets, parts and accessories retailer with both e-commerce and a store network. It is the closest direct peer because it targets the same DACH motorcyclist customer base with a similar omnichannel specialty-retail model.
- FC-Moto: FC-Moto is a Germany-based online retailer of motorcycle helmets, apparel, parts and accessories. It is comparable to POLO through its motorcycle-specific product assortment and European e-commerce focus, though it is more online-led.
- Motea: Motea sells motorcycle accessories, luggage, stands, protection products and aftermarket parts through an online model. It overlaps with POLO's technical parts and accessories categories, making it a direct category competitor with less emphasis on apparel retail.
- XLMOTO: XLMOTO is a European online motorcycle store offering helmets, riding gear, parts, tires and accessories. It is comparable because it targets enthusiast riders with a broad online assortment across many of POLO's core categories.
Regional players
- Motoblouz: Motoblouz is a French motorcycle gear and accessories retailer with a strong online presence. It is a regional peer because it sells helmets, apparel, luggage and parts to similar consumer motorcyclist segments, primarily from a different home market.
- Motocard: Motocard is a motorcycle and motorsport gear retailer offering helmets, apparel, accessories and parts across Europe. It is comparable through its specialist rider-equipment assortment and online retail model, with a stronger Southern European footprint.
- RAD: RAD is a Belgium-based motorcycle clothing, helmets and accessories retailer with stores and e-commerce. It is a regional peer because it operates a similar specialty motorcycle retail proposition in nearby European markets.
- Sportsbikeshop: Sportsbikeshop is a UK motorcycle clothing, helmets and accessories retailer with online and physical retail operations. It is comparable to POLO's UK-facing motorcycle retail activity, though its core market is the UK.
- J&S Accessories: J&S Accessories is a UK retailer of motorcycle helmets, clothing, boots, gloves and accessories through stores and online. It is comparable because it serves the same rider gear and accessories use cases, but mainly in a different geography.
- RevZilla: RevZilla is a US online retailer of motorcycle gear, helmets, parts and accessories with a strong content-commerce model. It is a regional peer because the product category and enthusiast customer base are highly similar, despite a primarily North American market focus.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights6 records
Customer concentration
POLO Motorrad social profiles
Digital presencePOLO Motorrad financial estimates
Financial estimateRevenue estimate
Valuation estimate
POLO Motorrad leadership team
Management profileNumber of profiles
POLO Motorrad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POLO Motorrad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POLO Motorrad
What does POLO Motorrad do?
POLO Motorrad is a specialty retailer that sells motorcycle clothing, helmets, technical parts, and accessories through both its e-commerce platform and physical retail stores. The assortment spans over 65,000 articles across motorcyclist apparel, protective equipment, spare parts, and riding accessories for riders in Germany, Austria, Switzerland, and the United Kingdom. A proprietary "Bike Garage" tool maps products to over 5,000 motorcycle models to help customers find model-specific compatible parts.
Is POLO Motorrad a public or private company?
POLO Motorrad is a private company. It is classified as unknown and is currently operating.
When was POLO Motorrad founded?
POLO Motorrad was founded in 1980. It employs 11 to 50 people.
Where is POLO Motorrad based?
POLO Motorrad is headquartered in Jüchen, Germany, in the Europe region.
How does POLO Motorrad make money?
One revenue line is on record: retail Product Sales.
Who are POLO Motorrad's main competitors?
Direct peers on record are Louis Motorrad, FC-Moto, Motea and XLMOTO. Regional players are Motoblouz, Motocard, RAD, Sportsbikeshop, J&S Accessories and RevZilla.
Does POLO Motorrad have an API?
No public API is recorded for POLO Motorrad.
What industry is POLO Motorrad in?
POLO Motorrad's product category is Motorcycle Apparel & Accessories Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAF, Riding Jackets, Pants & Suits Retail (Leather/Textile). Its NAICS code is 45911 and its SIC code is 5940.