Allstate Driving School
Allstate Driving School is a DMV-licensed (License #E0200) San Diego driver education provider offering Moodle-based online courses, behind-the-wheel instruction, and DMV test accompaniment to teens, adults, and seniors since 1998.
- Company typePrivate
- Founded1998
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Allstate Driving School does
Allstate Driving School Inc. is a privately held, DMV-licensed driver education provider (License #E0200) founded in 1998 in San Diego, California, by former DMV Examiner Dee Amanda Wu. The company delivers a vertically integrated driver-training program spanning permit-to-license instruction, with two primary product lines: a DMV-approved Online Driver Education Course, delivered through a Moodle-based LMS and culminating in the state-required DL400C certificate, and behind-the-wheel instruction with licensed California DMV-certified instructors offered seven days a week with home pick-up and drop-off.
The business operates a single brick-and-mortar headquarters at 7677 Ronson Road #108 and serves three target segments — teenagers and parents, adults and foreign-born drivers, and seniors (including DMV Driver Safety Unit referrals) — each with structured package pricing such as the $600 Whole Package (DE + 6 hours of behind-the-wheel) for teens and multi-lesson senior bundles priced at $548-$868. Ancillary revenue comes from DMV Drive Test Services providing vehicles, insurance, and licensed instructor accompaniment for both standard and senior special driving tests.
Revenue mechanics are entirely direct-to-consumer, captured via phone enrollment, online inquiry forms, or the Moodle portal. Acquisition is overwhelmingly word-of-mouth driven, supported by a light footprint on Facebook, Instagram, and X, plus dedicated neighborhood landing pages for Carmel Valley, Rancho Penasquitos, and La Jolla/UCSD. The firm is founder-owned, has 1-10 employees, and reports no external funding or institutional ownership.
Allstate Driving School firmographics
Firmographics- Name
- Allstate Driving School
- Legal name
- Allstate Driving School Inc.
- Website
- https://allstatedrivered.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Allstate Driving School is a DMV-licensed (License #E0200) San Diego driver education provider offering Moodle-based online courses, behind-the-wheel instruction, and DMV test accompaniment to teens, adults, and seniors since 1998.
- Ownership category
- akta.pro rank
Allstate Driving School industry classification
Industry- Product category
- Driver Education Services
- NAICS
- Automobile Driving Schools (611692)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Driver Staffing, Training & Compliance (CDL, Background Checks) (EDAEADAE)
Keywords
Where Allstate Driving School is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Allstate Driving School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Behind-the-Wheel Driver Training: Hourly behind-the-wheel instruction for teens, adults, and seniors. First lessons are priced higher than subsequent lessons. Package deals available combining multiple lessons.
- Online Driver Education: Self-paced online driver's education course for teenagers to complete before obtaining their learner's permit. One-time course fee.
- DMV Drive Test Services: Provides vehicle, insurance, registration paperwork, and licensed instructor accompaniment for DMV driving exams. Service includes pick-up before test and drop-off after.
- Senior Drive Test Service: Specialized 3-hour service for seniors taking DMV Driver Safety Unit special driving tests. Includes instructor accompaniment and test preparation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Teen Behind-the-Wheel First Lesson |
| Unit Pricing | Pay-as-you-go | Teen Subsequent Lessons |
| One time/ perpetual license | Pay-as-you-go | Teen Online Driver's Education Only |
| Hybrid | Pay-as-you-go | Teen Whole Package Deal (DE + DT) |
| Unit Pricing | Pay-as-you-go | Senior Single Lesson |
| Unit Pricing | Pay-as-you-go | Senior Three Lessons |
| Unit Pricing | Pay-as-you-go | Senior Five Lessons |
| Unit Pricing | Pay-as-you-go | Senior Drive Test Service |
| Unit Pricing | Pay-as-you-go | Adult/Foreigner Behind-the-Wheel Training |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Allstate Driving School product offering
Product offeringCore offering
Allstate Driving School provides DMV-approved online driver education, behind-the-wheel driving instruction, and DMV drive test accompaniment services in the San Diego area. Lessons are tailored for teenagers (first license), adults and foreign-born drivers (US driving rules), and seniors (brush-up and DMV Driver Safety Unit special driving tests). The school supplies the vehicle, insurance, and registration for DMV exams and offers pick-up/drop-off from customer addresses, operating seven days a week.
Product overview
Allstate Driving School operates as a single-location driving education provider offering a unified portfolio of driver training services centered around DMV-approved online education and behind-the-wheel instruction. The core offerings include an Online Driver Education Course (Moodle-based LMS delivering DL400C certificates) and Behind the Wheel Driver Training, which can be purchased individually or bundled in the "Whole Package DE + DT" for teens. Additional services include DMV Drive Test Services (providing vehicle, insurance, and licensed instructor accompaniment) and specialized Senior Drive Test Service. The company segments its market into four distinct programs: Teen Driver Training (with the Whole Package bundle), Adult/Foreign Driver Training (with 2/6/10-hour packages), and Senior Driver Training (with 1/3/5-lesson options). Geographic sub-brands—Carmel Valley, Rancho Penasquitos, and La Jolla/UCSD—offer location-specific lessons with pickup/drop-off service within these San Diego communities. The service model emphasizes seven-day-a-week availability, flexible scheduling, pick-up/drop-off convenience, and bilingual instruction (English/Spanish).
Differentiator
Problem solved
Functional benefit
Products and services
- Online Driver Education Course
Quantifiable outcome
- Graduated 50,000+ students in San Diego area
- +2 more outcomes
Companies that use Allstate Driving School
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
Allstate Driving School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Allstate Driving School partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Allstate Driving School competitors and assessment
Company assessmentDirect peers
- Coastline Academy: DMV-licensed online driving school offering equivalent online driver education and traffic school courses; comparable in product scope to Allstate's online driver ed offering.
- All Star Driving School: Multi-location in-person driving school offering teen, adult, and senior behind-the-wheel instruction plus DMV test services; comparable to Allstate on the behind-the-wheel side of the business.
- iDriveSafely: Long-running online driving school approved in multiple states for driver education and traffic school; competes for the same online course market segment as Allstate.
- Safe2Drive: State-approved online driver education and traffic school provider with similar course completion and certificate model; a direct peer in the online driver ed category.
- Aceable: Mobile-first state-approved online driver education and driving school partner network; competes for the same teen and adult online course demand that Allstate addresses through its Moodle platform.
- DriversEd.com: Online DMV-approved driver education provider offering teen and adult courses with optional behind-the-wheel add-ons; directly comparable to Allstate's online + in-person hybrid model.
- Virtual Drive Online: Online DMV-approved driver education provider covering multiple states; overlap with Allstate's online driver education product line.
- A1 Driving School: California DMV-licensed driving school providing teen and adult behind-the-wheel lessons and DMV drive test accompaniment in Southern California; direct local peer for Allstate's core service.
- StreetSafe Driving School: Regional driving school offering teen and adult behind-the-wheel lessons plus DMV test services; product mix closely parallels Allstate's blended in-person + DMV test service model.
Broad incumbents
- American Safety Council: Established multi-state online traffic school and driver education provider operating across a broader portfolio of safety courses; not solely focused on driving schools but competes for the same online driver ed spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Allstate Driving School social profiles
Digital presenceAllstate Driving School compliance and trust
Trust signalCompliance2 records
Allstate Driving School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allstate Driving School leadership team
Management profileNumber of profiles
Profiles2 records
Allstate Driving School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allstate Driving School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allstate Driving School
What does Allstate Driving School do?
Allstate Driving School provides DMV-approved online driver education, behind-the-wheel driving instruction, and DMV drive test accompaniment services in the San Diego area. Lessons are tailored for teenagers (first license), adults and foreign-born drivers (US driving rules), and seniors (brush-up and DMV Driver Safety Unit special driving tests). The school supplies the vehicle, insurance, and registration for DMV exams and offers pick-up/drop-off from customer addresses, operating seven days a week.
Is Allstate Driving School a public or private company?
Allstate Driving School is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Allstate Driving School founded?
Allstate Driving School was founded in 1998. It employs 1 to 10 people.
Where is Allstate Driving School based?
Allstate Driving School is headquartered in San Diego, United States, in the North America region.
How does Allstate Driving School make money?
Four revenue lines are on record. Behind-the-Wheel Driver Training is the primary driver. The others are online Driver Education, DMV Drive Test Services and senior Drive Test Service.
Who are Allstate Driving School's main competitors?
Direct peers on record are Coastline Academy, All Star Driving School, iDriveSafely, Safe2Drive, Aceable, DriversEd.com, Virtual Drive Online, A1 Driving School and StreetSafe Driving School. American Safety Council is listed as a broad incumbent.
Does Allstate Driving School have an API?
No public API is recorded for Allstate Driving School.
What industry is Allstate Driving School in?
Allstate Driving School's product category is Driver Education Services. Its primary akta.pro industry code is EDAEADAE, Driver Staffing, Training & Compliance (CDL, Background Checks). Its NAICS code is 611692 and its SIC code is 8200.