Maya Family Pet

What Maya Family Pet does

Maya Family Pet (legal entity: MAYA FAMILY PET ÜRÜNLERİ A.Ş.) is a privately held Turkish pet food manufacturer founded in 2019 and headquartered in Kırklareli, Turkey, with a workforce of 51–100 employees. The company produces and distributes premium and ultra-premium dry food for cats and dogs under a portfolio of six sub-brands — H&J Ultra Premium, H&J Premium, Kediş, Hop Life, Proteo, and Köpüş — differentiated by price tier, life stage (kitten/puppy, adult, sterilised), breed size (mini, medium, large), and protein source (chicken, lamb, beef, fish, salmon). The company self-describes its production facility as "Europe's Most Advanced Kitchen" and previously operated under the trade names Carni Life, Woff, and Chedy before consolidating under the Maya Family Pet identity.

The business model is straightforward packaged-goods distribution: Maya Family Pet sells finished products through authorized dealers across all 81 Turkish provinces and through a network of named exclusive international distributors covering 17+ countries across Europe, the Middle East, Central Asia, and Southeast Asia (including UAE, Belgium, Netherlands, Bulgaria, Greece, Russia, Serbia, Israel, Azerbaijan, Uzbekistan, Malaysia, the Philippines, Vietnam, Lebanon, Iraq, and Jordan). The company has also established a wholly-owned regional subsidiary, Maya Family Pet Benelux BV, for direct market presence in Belgium and the Netherlands. Pricing is not publicly disclosed, and revenue figures are not available.

Beyond physical products, Maya Family Pet operates two consumer-engagement assets: an online Nutrition Plan tool that generates personalized feeding schedules from pet attributes (species, breed size, weight, age, gender, reproductive status), and a free Pet Nutrition Consultant service offering one-to-one expert recommendations. Brand building is supported through blog content on pet nutrition topics and active social media presence on LinkedIn, Facebook, and Instagram. The company holds no disclosed patents, certifications, AI/ML capabilities, or external institutional funding.

Name

Maya Family Pet

Legal name

MAYA FAMILY PET ÜRÜNLERİ A.Ş.

Website

https://mayafamilypet.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Maya Family Pet is a privately held Turkish manufacturer of premium and ultra-premium cat and dog food, distributing through dealers across all 81 Turkish provinces and named exclusive distributors in 17+ international markets.

Ownership category

akta.pro rank

Product category

Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Dry Pet Food (Kibble) (AFADAFAA)

akta.pro secondary industries

Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Functional & Veterinary Diet Pet Food (CRADAFAF), Fresh & Refrigerated Pet Food (CRADAFAC)

Keywords

• Premium pet food
• Cat and dog nutrition
• Pet food manufacturing
• Pet nutrition consulting
• Ultra premium kibble

Headquarters

HQ city

Kirklareli

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pet Food Product Sales: Sale of premium and ultra-premium pet food products under multiple brands (Health & Joy, Proteo, Kediş, Hop Life, Köpüş) for cats and dogs through distributors, dealers, and sales points.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Maya Family Pet manufactures and distributes premium and ultra-premium dry pet food for cats and dogs under six brand lines (H&J Ultra Premium, H&J Premium, Kediş, Hop Life, Proteo, and Köpüş). Products are tailored by life stage (kitten/puppy, adult, sterilised) and breed size (mini, medium, large) and come in multiple protein varieties (chicken, lamb, beef, fish). The company sells its packaged pet food through authorised dealers across Turkey's 81 provinces and through exclusive distributors in 17+ international markets, and provides free online nutrition planning and consulting services alongside the physical products.

Product overview

Maya Family Pet is a pet food company operating under MAYA FAMILY PET ÜRÜNLERİ A.Ş., offering a multi-brand portfolio of premium and ultra-premium pet foods for cats and dogs. The product portfolio includes six distinct sub-brands: H&J Ultra Premium and H&J Premium (targeting discerning pet owners with advanced formulas), Kediş and Hop Life (mid-premium lines for cats and dogs), Proteo (high-protein formulations), and Köpüş (dog-specific brand). Products span various life stages (kitten/puppy, adult, sterilised) and protein sources (chicken, lamb, beef, fish). The company differentiates through complementary services including a Nutrition Plan tool for personalised feeding schedules and a Pet Nutrition Consultant service. Products are available throughout Turkey via authorised dealers and internationally across multiple markets including Europe, Middle East, and Central Asia.

Differentiator

Problem solved

Functional benefit

Brands

• HEALTH & JOY: Ultra Premium pet food formula brand for cats and dogs
• Kediş
• Hop Life
• PROTEO
• Köpüş

Products and services

• H&J Ultra Premium (Health & Joy Ultra Premium) Ultra Premium dry pet food line featuring high-quality ingredients such as salmon, lamb, and blueberries, formulated for adult dogs and cats with advanced nutritional profiles including glucosamine, chondroitin, and omega fatty acids; offered in breed-size-specific variants (e.g., medium/large breed adult dogs).
• H&J Premium (Health & Joy Premium) Premium dry pet food line available in chicken, lamb, and fish protein formulas for cats and dogs across all life stages, including kitten/puppy, adult, and sterilised variants (e.g., adult cats chicken & rice, adult dogs lamb & rice).
• Kediş Premium cat food brand offering multiple protein options including chicken, lamb, beef, and fish, with formulas targeted at kittens, adult cats, and sterilised cats (e.g., Kediş Chicken Kitten, Kediş Chicken Adult Cat, Kediş Fish Adult Cat).
• Hop Life Premium pet food brand available for both cats and dogs in chicken, lamb, and fish formulas, including sterilised variants formulated for weight management (e.g., Hop Life Premium Adult Chicken Cat Food).
• Proteo Premium high-protein pet food line offering chicken, lamb, beef, and fish recipes with special formulations for kittens, adult cats, puppies, and adult dogs, including gourmet options (e.g., Proteo Beef Adult Dog, Proteo Lamb Puppy).
• Köpüş Dog food brand offering chicken, lamb, beef, and fish protein formulas for both puppies and adult dogs, positioned as a dog-specific line within the Maya Family Pet portfolio.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core.

• Luprax - ONE TRADING WORLD L.L.CcoreChannel Partner/ Reseller/ DistributorOfficial distributor for UAE market. Located at 19 A St, Al Khabaisi, Dubai, UAE. Contact: [email protected]
• Maya Family Pet Benelux BVcoreChannel Partner/ Reseller/ DistributorOfficial distributor for Belgium and Netherlands markets. Located at Kanaaldijk 4D Ravels 2380. VAT ID: PL6772478532
• Pet Zona Ltd.coreChannel Partner/ Reseller/ DistributorOfficial distributor for Bulgaria. Located at 3019 No 3-B Str., Sofia, Bulgaria. Tel: +359 879 559 945
• Maya Pet Family All Transport IKEcoreChannel Partner/ Reseller/ DistributorOfficial distributor for Greece. Located at Leoforos Athinon 147, Haidari TK 12461. AFM: 800960375. Tel: 210 345 1127
• GREENZOOVET MMCcoreChannel Partner/ Reseller/ DistributorOfficial partner for Azerbaijan market.
• IvanKo Co. LLCcoreChannel Partner/ Reseller/ DistributorOfficial distributor for Russia. Located at 192012, Obukhovskoy Oborony prospect, d.112, korp.2, lit.3, office 301a, St. Petersburg. Tel: +7(812) 385-47-00
• Healthy Pets TeamcoreChannel Partner/ Reseller/ DistributorOfficial partner for Serbia. Located at Banijska 18, Novi Sad.
• OOO PANDA – VETSERVIScoreChannel Partner/ Reseller/ DistributorOfficial distributor for Uzbekistan. Located at Tashkent, Chilanzar district, Chilanzar dehkon bozori, office 34.
• Mapet ltd.coreChannel Partner/ Reseller/ DistributorOfficial partner for Israel.
• Al Bayt al Thani lil Hayawanat Al Dhabiya LLC (Second Home for Pets)coreChannel Partner/ Reseller/ DistributorOfficial partner for Lebanon. Located in Beirut. Tel: 009611489030, Mobile: 0096171179682
• ADWAA ALKHALIL COMPANYcoreChannel Partner/ Reseller/ DistributorOfficial partner for Iraq. Located in Baghdad.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hill's Pet Nutrition: Science-led pet nutrition brand (Colgate-Palmolive) with strong veterinary-channel positioning and functional/specialized diets. Comparable to Maya Family Pet's premium positioning and life-stage/sterilised variants, but with deeper clinical credibility.
• Nestlé Purina: One of the largest global pet food manufacturers with broad premium and mass-market lines (Pro Plan, ONE, Friskies). Comparable to Maya Family Pet across dog and cat nutrition categories, though serving a much wider price and channel mix.
• Royal Canin (Mars Petcare): Global premium and breed/life-stage-specific pet food leader owned by Mars; directly comparable to Maya Family Pet's premium kibble portfolio and life-stage segmentation, but with vastly larger scale, vet-channel presence, and R&D.
• Acana (Champion Petfoods): Premium biologically appropriate pet food brand with strong global presence; overlaps with Maya Family Pet's ultra-premium H&J positioning and meat-forward marketing claims.

Direct peers

• Josera: German family-owned premium pet food maker with multi-brand portfolio (Josera, Naturo, JosiDog, JosiCat) exported widely into Europe and emerging markets — a close structural analogue to Maya Family Pet in size, family ownership, and export orientation.
• Brit Premium (Brit Pet Food): Czech premium pet food manufacturer with multi-tier brand portfolio (Brit Premium, Brit Care, Brit Fresh) for dogs and cats, distributed across Europe and CIS — closely mirroring Maya Family Pet's brand ladder and export focus.
• Belcando (Bewital Petfood): German premium and super-premium dog and cat food brand with breed- and life-stage-specific ranges. Comparable to Maya Family Pet's premium kibble positioning and export-led distribution model in Europe and the Middle East.

Regional players

• Bonacibo: Turkish pet food manufacturer with domestic and export presence across MENA and neighboring markets — a direct regional peer to Maya Family Pet in the same home market with overlapping distribution.
• Pırlak (Yemsel): Established Turkish pet food brand with multi-species portfolio and broad domestic distribution — competes head-to-head with Maya Family Pet in the Turkish retail channel.
• Refarm: Turkish pet food manufacturer producing premium dry food for cats and dogs with regional export presence — closely comparable in product format, Turkish base, and export-led growth model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Maya-Family-Pet-106572568523661
• LinkedInlinkedin.com/company/maya-family-pet
• Instagraminstagram.com/mayafamilypet

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maya Family Pet