Healthy Pets

Veterinary Telehealth Serviceshealthypets.io

Healthy Pets is a Toronto-based virtual veterinary consultation service founded in 2017, serving Canadian pet owners with remote vet care. It operates with 1-10 employees and was backed by District Ventures Capital.

Company typePrivate
Founded2017
HeadquartersToronto, Canada
Headcount1–10
GTM typeB2C
OfferingServices

What Healthy Pets does

Healthy Pets is identified in its firmographic profile as Canada's first virtual veterinary consultation service, founded in 2017 and headquartered in Toronto. The company offers remote veterinary consultation services to Canadian pet owners, operating with a small team of 1-10 employees. Its CEO, Emma Harris, leads the organization, and the company maintains a web presence at healthypets.io. In March 2018, Healthy Pets closed a seed funding round of $387,946 led by District Ventures Capital, providing early-stage capital to establish and scale its virtual vet platform.

The company's core offering centers on enabling pet owners to access veterinary expertise remotely, positioning it as a first-mover in the Canadian virtual veterinary care category. However, the available source data is notably thin: no pricing model, technology stack, customer count, revenue figures, product feature detail, or partnership information is disclosed. A separate data block references "Healthy Pets Insurance" as one of the five largest UK pet insurance companies based on a Q3 2024 digital marketing benchmark report, which appears to describe a different entity in a different geography and product category; this conflicting material has been set aside in favor of the first-party firmographic identity. The company's operational status as an active business is supported by its inclusion in benchmark data and its maintained web presence, though concrete evidence of growth, expansion, or current scale is absent from the input.

Healthy Pets firmographics

Firmographics

Name: Healthy Pets
Website: https://healthypets.io
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 1–10 employees
Short description: Healthy Pets is a Toronto-based virtual veterinary consultation service founded in 2017, serving Canadian pet owners with remote vet care. It operates with 1-10 employees and was backed by District Ventures Capital.
Ownership category
akta.pro rank

Healthy Pets industry classification

Industry

Product category: Veterinary Telehealth Services
NAICS: Veterinary Services (541940), Veterinary Services (54194)
SIC: Services-Health Services (8000)
akta.pro primary industry: Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB)
akta.pro secondary industry: Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC)

Keywords

Pet telehealth services
Virtual veterinary consultations
Online pet care
Veterinary telemedicine
Pet health platforms

Where Healthy Pets is headquartered

Location

Headquarters

HQ city: Toronto
HQ country: Canada
HQ region: North America

Markets served

Healthy Pets business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Marketing channels1 record

Healthy Pets product offering

Product offering

Core offering

Healthy Pets operates as Canada's first virtual veterinary consultation service, enabling pet owners to access veterinary advice and consultations remotely through an online platform headquartered in Toronto, Canada. The company was founded in 2017 to provide convenient digital access to veterinary care for pet owners.

Product overview

Healthy Pets offers pet insurance products. Based on available sources, the company appears to operate as a pet insurance provider in the UK market, though detailed product portfolio information is limited in the provided sources.

Differentiator

Problem solved

Functional benefit

Products and services

Virtual Veterinary Consultations

Companies that use Healthy Pets

Customer profile

Segments1 record

Ideal customer profiles1 record

Healthy Pets technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Healthy Pets partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves3 records

Healthy Pets competitors and assessment

Company assessment

Direct peers

Vetster: Canadian-headquartered online marketplace and virtual veterinary care platform connecting pet owners with licensed veterinarians via video, chat, and async consultations — directly comparable to Healthy Pets' Canadian tele-vet offering.
Fuzzy Pet Health: Subscription-based virtual and in-home veterinary care platform offering 24/7 chat/video consultations and house-call services — closely comparable virtual-care business model and target customer base.
AirVet: Telehealth platform offering on-demand video consultations with licensed veterinarians, plus B2B partnerships with pet insurers and employers — comparable tele-vet technology and D2C/B2B2C distribution.
Dutch: Subscription tele-vet service providing unlimited consultations and prescription delivery for pet owners — comparable D2C virtual-care business model.
Pawp: Subscription-based pet healthcare service offering 24/7 vet chat/video consultations and an emergency fund — directly comparable tele-vet D2C model.
WhiskerDocs: 24/7 pet telehealth service providing phone, chat, and video access to veterinary professionals — directly comparable tele-vet service model.
Televet Telehealth: Telehealth platform enabling veterinary clinics to offer virtual care to their clients via video and chat — comparable tele-vet technology, although the go-to-market is B2B (clinics) rather than D2C.

Emerging players

Bond Vet: Modern veterinary care provider combining primary clinics with telehealth services — partially comparable as it operates in the vet care category with virtual components, but its core is clinic-based.
Trupanion: North American pet medical insurance provider with direct-to-vet clinic payment technology — adjacent comparator as a potential payer partner or integration target for a tele-vet platform.

Regional players

Petplan: One of the largest UK pet insurance providers — surfaced because of the misattributed data describing Healthy Pets as a UK pet insurer; useful as a regional insurance comparator if Healthy Pets ever moves into insured veterinary benefits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

Healthy Pets financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Healthy Pets leadership team

Management profile

Number of profiles

Profiles1 record

Healthy Pets funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Healthy Pets M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Pets

What does Healthy Pets do?

When was Healthy Pets founded?

Healthy Pets was founded in 2017. It employs 1 to 10 people.

Where is Healthy Pets based?

Healthy Pets is headquartered in Toronto, Canada, in the North America region.

Who are Healthy Pets's main competitors?

Direct peers on record are Vetster, Fuzzy Pet Health, AirVet, Dutch, Pawp, WhiskerDocs and Televet Telehealth. Emerging players are Bond Vet and Trupanion. Petplan is listed as a regional player.

Does Healthy Pets have an API?

No public API is recorded for Healthy Pets.

What industry is Healthy Pets in?

Healthy Pets's product category is Veterinary Telehealth Services. Its primary akta.pro industry code is HLAMAGAB, Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage), with a secondary code of HLAMAMAC, Veterinary Telemedicine & Virtual Care Platforms. Its NAICS code is 541940 and its SIC code is 8000.