Enlightened Stock Trading

What Enlightened Stock Trading does

Enlightened Stock Trading (legal entity AMS Trading & Investments Pty Ltd, ACN 624 401 332) is a privately held, founder-led online education business that teaches systematic, rules-based stock and cryptocurrency trading. Founded by Adrian Reid in 2012 after his trading income exceeded his prior corporate salary, the company delivers a curriculum built around objective trading systems, multi-decade backtesting across markets (ASX, US, TSX, LSE, Hong Kong), and pre-built trading systems coded for RealTest and Amibroker. The proprietary T6 Trader Profile matches traders to systems based on personality, financial objectives, and lifestyle constraints. Courses are delivered through a private online members area with video and written lessons, supplemented by private Facebook groups for peer support and a Trader Mentoring upgrade for personalized coaching. Authorized in Australia as a Corporate Authorised Representative of Quad Code AU Ltd (AFSL 327075) and additionally under Network Influencer Pty Ltd (AFSL 282288), the company is permitted to provide general financial product advice on Securities and Derivatives.

The product portfolio spans a free RealTest Launchpad course, a $1,497 AUD System Trader Launchpad, the $3,450 AUD + $597/month Trader Success System flagship, a $2,997 AUD Crypto Success System, the TraderMind Psychology Mastery program, the Smart Stock Automation execution engine, and the $9,899 AUD + $597/month Ultimate Trader Success Bundle. Revenue is generated through one-time course fees, recurring monthly subscriptions for ongoing access and program updates, paid mentoring services with a Success Assurance commitment (build 3+ systems within 6 months or receive additional mentoring free), and referral fees from third-party data and software partners (Norgate Data, Metastock, Clemstar Investments).

Go-to-market is direct-to-consumer via the company website (enlightenedstocktrading.com), supported by a content-heavy marketing engine including YouTube, blog content, podcast guest appearances, organic social channels, email newsletter, and freemium lead magnets. The customer base consists of retail individual traders globally, with named segments including aspiring systematic traders, working professionals seeking financial independence, SMSF trustees, cryptocurrency traders, and Australian-market-focused traders. The company is bootstrapped with 1–10 employees, has not raised external capital, and operates with founder Adrian Reid as the primary instructor and decision-maker.

Name

Enlightened Stock Trading

Legal name

AMS Trading & Investments Pty Ltd

Website

https://enlightenedstocktrading.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Enlightened Stock Trading is a privately held, bootstrapped online education business founded by Adrian Reid that teaches systematic, rules-based stock and cryptocurrency trading to retail traders globally via courses, pre-built trading systems, and a recurring membership program.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Online Course Sales: One-time upfront fees for course access combined with ongoing monthly subscription for continued membership, support, and program updates. The Trader Success System charges $3450 AUD upfront then transitions to $597 AUD/month recurring.
2. Mentoring and Coaching: Personalized one-on-one coaching through the Trader Mentoring program, with a Success Assurance commitment that promises students will be up and running with 3+ systems within 6 months or receive additional mentoring free of charge.
3. Referral Fees from Third-Party Partners: Enlightened Stock Trading receives referral fees from data and software providers: Norgate Data pays $100-300 per referred client, Metastock pays 25% commission on referred client payments, and Clemstar Investments pays 50% of revenue per referred client.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Enlightened Stock Trading sells online courses and membership programs that teach individual retail traders how to build and run systematic, rules-based trading strategies across stocks and cryptocurrencies. The flagship Trader Success System pairs a comprehensive backtested-methodology curriculum covering ASX, US, TSX, LSE, and Hong Kong markets with pre-built trading systems, ongoing monthly membership support, and access to a private student community, complemented by the Trader Mentoring program for personalized coaching.

Product overview

Enlightened Stock Trading is a comprehensive stock trading education platform offering a portfolio of systematic trading courses and tools. The core offering is the Trader Success System (an advanced share trading course at $3450 AUD + $597/month), supported by the free RealTest Launchpad, System Trader Launchpad ($1497 AUD), and specialized programs including Crypto Success System ($2997 AUD) and TraderMind Psychology Mastery. The platform teaches systematic, rule-based trading strategies with backtesting methodology, covering multiple global markets (ASX, US, TSX, Hong Kong, London) and supporting RealTest and Amibroker software. A Success Assurance commitment guarantees students build a portfolio of 3+ systems within 6 months or receive free additional mentoring.

Differentiator

Problem solved

Functional benefit

Brands

• The Trader Success System: Advanced share trading course teaching systematic trading, backtesting, portfolio construction, short selling, and trading psychology with pre-built trading systems.
• The System Trader Launchpad
• The Crypto Success System
• TraderMind Psychology Mastery
• Smart Stock Automation
• The US Edge System Portfolio

Products and services

• RealTest Launchpad (FREE) Free introductory online course for beginners that provides access to Enlightened Stock Trading's systematic trading methodology and introduces the RealTest backtesting platform.
• System Trader Launchpad Entry-level paid course ($1,497 AUD one-time) providing an introduction to systematic trading for stocks, designed to get new traders running with confidence in a few weeks.
• Trader Success System Advanced share-trading course teaching systematic trading, backtesting, portfolio construction, short selling, and trading psychology, including pre-built trading systems for ASX, US, TSX, LSE, and Hong Kong markets, with a 30-day money-back guarantee and a Success Assurance commitment.
• The US Edge System Portfolio Pre-built systematic trading systems designed for US stock markets, available as a standalone product for traders running systematic strategies on US equities.
• Smart Stock Automation Automation engine for systematic stock trading strategies, enabling traders to automate execution of their rule-based trading systems.
• Crypto Success System Online cryptocurrency trading course ($2,997 AUD) teaching systematic, rules-based approaches to trading digital assets, applying the same methodology as Enlightened Stock Trading's stock-trading courses.
• TraderMind Psychology Mastery Standalone trading-psychology mastery program focused on mental discipline and emotional control for consistent trading performance.
• Ultimate Trader Success Bundle Comprehensive top-tier bundle combining all Enlightened Stock Trading programs and tools, priced at $9,899 AUD for the first 6 months then $597 AUD per month ongoing.
• Trader Mentoring Personalized one-on-one coaching service from Enlightened Stock Trading mentors, with a Success Assurance commitment to get students trading live with 3+ systems within 6 months or provide additional mentoring free of charge.

Quantifiable outcome

• Trader Success System students typically start trading live within 'a few weeks' of joining the membership
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Norgate DataminorGTM or Marketing PartnerData provider referral partnership. Norgate Data pays Enlightened Stock Trading a fixed fee of $100-300 for each referred client who signs up for their data services.
• MetastockminorGTM or Marketing PartnerTrading software referral partnership. Metastock pays Enlightened Stock Trading a 25% commission on all payments received from clients referred by EST.
• Clemstar InvestmentsminorGTM or Marketing PartnerReferral partnership where Clemstar Investments pays Enlightened Stock Trading 50% of revenue for each referred client.
• Quad Code AU LtdcoreOthersAuthorizing Australian Financial Services Licensee (AFSL 327075). Enlightened Stock Trading (AMS Trading & Investments Pty Ltd) operates as a Corporate Authorised Representative (001301745) of Quad Code AU Ltd. Quadcode maintains professional indemnity insurance covering claims related to Enlightened Stock Trading's financial services.
• Network Influencer Pty Ltd (trading as FZeroZero)coreOthersSecondary authorizing body. Under Network Influencer Pty Ltd authorizations (AFSL: 282288), Enlightened Stock Trading is authorized to provide general financial product advice regarding Securities and Derivatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simpler Trading: Subscription-based online trading education platform offering courses, live trading rooms, and indicators targeting retail stock and options traders. Operates a comparable direct-to-consumer model with monthly membership tiers and free content lead magnets.
• Investors Underground: Subscription-based swing and day trading education platform with chat rooms, stock alerts, and trading courses. Directly comparable business model targeting retail traders with recurring monthly access fees.
• Warrior Trading: Online day trading education platform with paid courses, chat rooms, and mentoring programs for retail traders. Competes directly for the same aspiring trader customer segment with a similar high-ticket subscription plus community model.
• Trading With Rayner: Rayner Teo runs a popular online trading education platform with courses, free content, and a podcast that Enlightened Stock Trading actively cross-promotes (Adrian Reid is a guest on his podcast). Both target retail traders globally with systematic/technical strategies and similar content-led funnels.
• Babypips: Large free forex/CFD trading education site with structured school-style curriculum, community forums, and premium offerings. Comparable education-first, content-led GTM targeting aspiring retail traders globally.
• TrackRecord Trading Academy: Trading education provider listed as a partner/resource on EST's website. Comparable audience (retail traders seeking structured education) and overlapping content-marketing and event-driven approach.
• Bear Bull Traders: Andrew Aziz-led online trading education community focused on day trading and swing trading, with courses, chat rooms, and mentoring. Direct competitor for the same retail trader audience using a comparable subscription + community + course mix.
• Desire To Trade: Sylvain Vervoort's online trading education site and podcast that Enlightened Stock Trading cross-promotes (Adrian Reid appeared as guest). Targets the same retail trader segment with courses and content-led funnels.

Emerging players

• Topstep: Trading education combined with simulated funding and evaluation programs for futures traders. Adjacent peer with similar retail trader audience but adds a prop-style funding layer that EST's customers could plausibly graduate into.

Broad incumbents

• Udemy: Large online course marketplace hosting numerous trading and investing courses at low price points. Represents the lower-priced alternative EST competes against for aspirational retail traders and frames the pricing benchmark for self-paced trading education.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EnlightenStock
• YouTubeyoutube.com/channel/UCDSJ8VRoAUiLK_SJ7OeCahg
• Facebookfacebook.com/enlightenedstocktrading
• Instagraminstagram.com/enlightened.stock.trading
• LinkedInlinkedin.com/company/enlightened-stock-trading

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enlightened Stock Trading