United Recyclers Group

What United Recyclers Group does

United Recyclers Group (URG) is a Georgetown, Texas-based membership organization founded in 1995 that serves more than 800 automotive recycling yards across the United States and Canada. The organization operates as a member-driven LLC governed by a board of recycler owners and is led by CEO Kristi Werner, with a lean internal staff of approximately 20–30 employees supporting member-facing technology, warranty claims (a department alone with ~17 named staff), sales, training, and operations. Its core platform combines the URGDashboard member portal, the AutoPartSearch.com e-commerce marketplace, and a suite of integrated business tools (Image Uploader, Warranty Claims, Warranty Insurance, Crush Images App, Core Pricing, SmartKeys), data tools (NMVTIS Reporting, Recall Program, Data Control, Member Tiering, AFT/Reman Suppliers, Data Exceptions), and sales/marketing tools (Trax Integration, Mitchell1 ProDemand, Mitchell PartsPro, WHI eBay Listing, Website Solutions). These tools are designed to integrate with the Pinnacle yard management system (originally developed by Actual Systems, now part of Solera's Hollander Powerlink ecosystem) and with major collision repair estimation platforms (Mitchell1, CCC Pinnacle), giving members distribution access to collision shops, mechanics, insurance appraisers, and DIY consumers.

Name

United Recyclers Group

Legal name

United Recyclers Group LLC

Website

https://u-r-g.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

United Recyclers Group (URG) is a Georgetown, Texas-based membership organization founded in 1995, serving 800+ automotive recyclers across the US and Canada. It provides integrated business tools, data compliance (NMVTIS), an e-commerce marketplace (AutoPartSearch.com), partner discounts, and training services to the auto recycling industry.

Ownership category

akta.pro rank

Product category

Automotive Recycling Membership Services

NAICS

Recyclable Material Merchant Wholesalers (42393), Solid Waste Collection (562111), Waste Collection (5621)

SIC

Refuse Systems (4953), Services-Computer Programming, Data Processing, Etc. (7370), Sanitary Services (4950)

akta.pro primary industry

End-of-Life Vehicle (ELV) Recycling, Dismantling & Parts Recovery (TLABAKAI)

Keywords

• Automotive recycling membership
• Used auto parts marketplace
• Recycler business software
• Yard management technology
• Collision parts sourcing

Headquarters

HQ city

Georgetown

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: URG operates as a membership-based organization. Automotive recyclers pay membership dues to access business tools, data solutions, sales and marketing platforms, partner discounts, training, and the broader URG network.
2. Technology & Software Tools: Members pay for access to specialized tools including warranty claims processing, core pricing, image uploader, SmartKeys, and e-commerce platforms (AutoPartSearch.com, eBay integration).
3. Partner Discount Program Administration: URG negotiates volume discounts with vendors (UPS, CarFAX, CCC, APU Solutions, etc.) and passes savings to members, potentially generating administrative revenue or strengthening membership value proposition.
4. Annual Training Conference: The URG Annual Training Conference charges registration fees and sells sponsorships to vendors and exhibitors. It also drives membership sign-ups and renewals.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels11 records

Core offering

United Recyclers Group (URG) is a membership-based organization that provides 800+ automotive recyclers in the US and Canada with an integrated platform combining proprietary business software (URGDashboard), an e-commerce parts marketplace (AutoPartSearch.com), data and compliance tools (NMVTIS reporting, Recall Program, Member Tiering), partner-negotiated vendor discounts, training, and an annual industry conference. URG does not buy or sell parts itself; it operates the technology, network, and services that connect its member yards to buyers across the collision repair and insurance ecosystem.

Product overview

United Recyclers Group (URG) is a member-based organization providing automotive recyclers with an integrated platform of business tools, data services, and e-commerce solutions built for recyclers by recyclers. The core platform consists of the URGDashboard (member portal) and AutoPartSearch marketplace (the largest online used parts inventory network), supplemented by specialized Business Tools (Image Uploader, Warranty Claims, Warranty Insurance, Crush Images App, Core Pricing, SmartKeys), Data Tools (Member Tiering, NMVTIS Reporting, Recall Program, Data Control, AFT/Reman Suppliers, Data Exceptions), Sales & Marketing Tools (Trax Integration, Mitchell1 ProDemand, Mitchell PartsPro, WHI Ebay Listing, Website Solutions), and training resources (Online Training, URG Training Conference, URG On-the-Go Podcast, Scholarship Foundation). All tools are designed to integrate with the Pinnacle yard management system and with each other to streamline operations across URG's 800+ member yards.

Differentiator

Problem solved

Functional benefit

Products and services

• URG Membership Annual membership program for automotive recyclers unlocking access to business tools (Image Uploader, Warranty Claims, Core Pricing, SmartKeys), data tools (NMVTIS Reporting, Data Control, Recall Program), sales and marketing tools (AutoPartSearch, Mitchell1 ProDemand, WHI eBay Listing), partner discounts (UPS, CarFAX, CCC), training, and the URG member network. Sold on an annual subscription cadence.
• AutoPartSearch.com URG's flagship online e-commerce marketplace where 800+ member yards list inventory and sell recycled OEM parts directly to collision shops, mechanics, and DIY consumers nationwide. Features full e-commerce checkout, guided store setup, granular shipping settings, warranty coverage and pricing options, core pricing for returns, preferred vendor setups, and orders surfaced directly in URGDashboard.
• URGDashboard Central member portal providing URG members with access to business tools, order management, inventory control, and direct integration with AutoPartSearch orders and URG programs.
• URG Annual Training Conference URG's flagship annual training conference, the largest event in the auto recycling calendar drawing 1,000+ attendees including recyclers, vendors, and industry partners. Includes breakout sessions, keynote speakers, golf tournament, gala dinner, vendor expo, and networking. Charges registration fees and sells sponsorships to vendors and exhibitors.
• URG Online Training Online learning platform providing exclusive video tutorials, product walkthroughs, and training for members covering all URG business tools and industry best practices. Free tutorials available to non-members as lead generation.
• URG On-the-Go Podcast Podcast hosted by DJ Harrington (Car-diologist) with co-hosts Amanda Morrison and Kristen Alexander, covering industry news, business tips, conference takeaways, and URG team discussions. Available on Apple Podcasts, Spotify, and Google Podcasts.

Quantifiable outcome

• Members can save 20–80% on parts costs vs. new OEM parts
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core, standard, major and minor.

• SoleracoreTechnology or Integration · 6 May 2026Solera announced new embedded integrations for its Hollander Powerlink platform (Direct-Hit by Identifix and InsightsConnect) at the URG Annual Training Conference in Denver. These integrations embed OEM-based repair procedures and real-time business analytics directly into the Powerlink workflow used by URG member recyclers. Solera also positioned these enhancements within its Global Circularity Consortium initiative connecting recyclers, insurers, and repairers. Solera acquired Actual Systems (ASA) — the developer of Pinnacle software — in 2012.
• Actual Systems of America (ASA)coreTechnology or Integration · 13 September 2011Actual Systems developed the Pinnacle Auto Recycling Trading System, which URG helped create and has long used as its core inventory management and trading platform. URG originally held a minority ownership share in ASA's North American subsidiary, lost in arbitration in 2001, but maintained a strong collaborative relationship. ASA was acquired by Solera in 2012.
• Zurich InsurancestandardGTM or Marketing Partner · 2 April 2010Zurich was selected as URG's preferred insurance provider for its members. Zurich provides commercial property-casualty insurance to URG member businesses, and also purchases and sells salvage through URG members.
• Dahmer Powertrain Inc.majorStrategic or Co-development Partner · 23 March 2007URG announced a strategic partnership with Dahmer Powertrain Inc. (Lees Summit, MO), a leading remanufactured engine provider. URG integrates Dahmer's engine product data into the Pinnacle System, enabling member yards to sell remanufactured engines alongside their own inventory, creating an additional revenue stream.
• PROFormance Powertrain ProductsmajorStrategic or Co-development Partner · 23 March 2007URG announced a strategic partnership with PROFormance Powertrain Products (Springfield, MO), a remanufactured engine provider. Combined with the Dahmer Powertrain partnership, this creates a strategic affiliation between two leading U.S. engine remanufacturers and URG's network of 800+ member yards.
• APU SolutionsmajorTechnology or Integration · 1 January 2007APU Solutions partnered with URG to provide its PartsNetwork online procurement platform to URG's member base. URG members gained the ability to sell alternative parts through APU's network, which is used by collision repair facilities, insurance appraisers, and adjusters to source recycled parts.
• CCC Information Services (CCC Pinnacle)coreTechnology or IntegrationCCC Pinnacle is a leading collision repair estimation and management platform. URG members are integrated into the CCC ecosystem, enabling collision shops and insurers using CCC to search and source recycled parts directly from URG member yards.
• Mitchell1coreTechnology or IntegrationMitchell1 ProDemand integration allows URG member yards to list inventory in the Mitchell1 repair estimation platform used by collision repair professionals. Also includes Mitchell PartsPro as an additional integration tool for URG members.
• CarFAXstandardChannel Partner/ Reseller/ DistributorCarFAX is included in URG's partner discount program, providing vehicle history reporting services to member yards at negotiated rates.
• UPSstandardChannel Partner/ Reseller/ DistributorURG negotiates shipping discounts with UPS on behalf of its members. Members report saving 12% or more off published UPS rates — savings that often exceed annual membership dues.
• Trax IntegrationstandardTechnology or IntegrationTrax Integration is listed as a URG sales/marketing tool, enabling additional connectivity for member yards' inventory and sales management workflows.
• Collision HubminorGTM or Marketing PartnerURG partnered with Collision Hub (Benton, AR) in 2011 to provide live streaming of URG conference sessions on Collision Hub's website, Facebook, and YouTube, extending reach to the collision repair industry audience.
• Team PRPmajorStrategic or Co-development PartnerTeam PRP is a cooperative network of independently owned automotive recyclers that acquired Recyclers CrossDock (RCD) for long-term growth. Team PRP and URG serve overlapping member bases and collaborate on industry events, standards, and trading opportunities.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• IAA (Insurance Auto Auctions): Salvage auto auction house (now part of Copart) that auctions total-loss vehicles to dismantlers, recyclers, and dealers; competes with Copart for vehicle supply feeding URG's member yards.
• LKQ Corporation: Fortune 500 distributor of recycled and aftermarket automotive parts with national logistics and customer-fulfillment capabilities; competes with URG's marketplace at scale across the recycled OEM parts value chain.
• Solera: Owner of Hollander, ASA/Pinnacle, and Identifix software platforms that URG members rely on; Solera's Global Circularity Consortium and Powerlink 4.0 roadmap directly shape URG's product integration strategy and competitive positioning.
• Copart: World's largest salvage auto auctioneer providing insurance, dealer, and public buyers access to total-loss and salvage vehicles; serves as upstream vehicle supply for URG's member yards who dismantle for parts recovery.

Direct peers

• Car-Part.com: Long-established marketplace that lists recycled OEM parts from thousands of salvage yards for collision shops, mechanics, and consumers - making it the most direct head-to-head competitor to URG's AutoPartSearch.com marketplace.
• Team PRP: Cooperative network of independently owned automotive recyclers with shared standards, branding, and technology tools that parallels URG's member-owned model; the two organizations serve overlapping member bases and collaborate on industry standards.
• Hollander (Solera): Parts interchange and inventory data brand operated by Solera via the Hollander Powerlink platform - the core integration backbone for URG members - offering data and trading tools that compete with URG's data suite.
• PartsTrader: Cloud-based recycled parts marketplace that connects collision repair shops and insurance appraisers directly to supplier inventory, operating with similar buyer-seller matching dynamics as URG's AutoPartSearch platform.
• APU Solutions: Provider of the PartsNetwork platform connecting recycled and alternative parts suppliers to collision repair and insurance buyers; APU is both a URG partner and direct functional peer on the alternative parts network.

Others

• Mitchell International: Collision repair estimation and data platform (Mitchell1 ProDemand) used by insurance appraisers and repair shops; URG integrates with Mitchell1 to channel buyer demand into member inventory, making Mitchell a critical but non-competing ecosystem partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGstEkbYsyOWqr38wh0rwxg
• Instagraminstagram.com/unitedrecyclersgroup
• Facebookfacebook.com/UNITEDRECYCLERSGROUP
• LinkedInlinkedin.com/company/united-recyclers-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Recyclers Group