Magic Event and Media Technology

What Magic Event and Media Technology does

Magic Event- & Medientechnik GmbH is a privately held German full-service event technology company headquartered in Maisach near Munich, Bavaria. Founded in 1997 (though firmographics list 2007), the company has operated for 27+ years under the Magic brand, providing professional event technology rental and full-service production across audio, lighting, video, stage, and special-effects disciplines. It is managed by two Geschäftsführer (managing directors), Marcus Häring and Markus Thomae, with no disclosed external investors, parent company, or M&A history; the firm operates as a founder/owner-managed GmbH registered at Amtsgericht Fürstenfeldbruck (HRB 168320). Service delivery combines full-service event production — concept, planning, technical realization, crew, setup, and breakdown — with a separate Dry Hire rental channel for self-operating clients, supported by a website with a structured product catalog covering 19 categories.

The equipment portfolio is built around premium third-party professional brands rather than proprietary technology, including L-Acoustics line array systems (K2, L2, L2D, Kara II, Kiva II, A10, A15), L-Acoustics subwoofers (KS 28, KS 21, SB18) and amplifiers (LA12X, LA4X, LA8), Yamaha digital consoles (CL-5, CL-3, QL5, DM7, DM3, QL1) with Rio stage boxes, Shure wireless microphones, Allen & Heath consoles, Riedel Bolero intercom, MA Lighting grandMA3 control surfaces, Robe and Elation moving heads, Astera battery-powered LEDs, Arri SkyPanel softlights, Apple/Millumin video control rigs, Look Solution and MDG fog/haze machines, and Stagemobil trailer stages. The company has no proprietary software platform or patents and no disclosed AI/ML capability; differentiation rests on curated premium inventory and operational expertise.

Commercially, Magic targets B2B customers across six horizontal event segments — concerts and festivals, trade shows and business events, galas and celebrations, congresses and conferences, special events, and sports events — using a consultative enterprise field-sales motion with direct client engagement (website, phone, email) and custom quotation. Pricing is not publicly disclosed; standard terms include advance payments (Vorauszahlungen), security deposits (Kautionen), and tiered cancellation fees ranging from 30% (>4 weeks out) to 100% (<1 week). Geographic footprint is domestic, concentrated in Bavaria/Germany, with marketing primarily through website/SEO, Instagram, Facebook, and email newsletter.

Name

Magic Event and Media Technology

Legal name

Magic Event- & Medientechnik GmbH

Website

https://magic-medientechnik.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Event- & Medientechnik GmbH is a German full-service event technology rental and production company based in Maisach near Munich, serving concerts, festivals, trade shows, galas, congresses, and sports events with premium professional equipment and crew since 1997.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Arts, Entertainment, and Recreation (71), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Event production services
• Professional audio rental
• Lighting equipment rental
• Stage technology services
• Concert equipment rental

Headquarters

HQ city

Maisach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Full-Service Event Production: End-to-end event technology services from concept and planning through technical realization, including equipment provision, crew, setup, operation, and breakdown. Covers concerts, festivals, trade shows, galas, congresses, congresses & tagungen, special events, and sports events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Magic Event- & Medientechnik GmbH is a full-service event technology rental and production company headquartered in Maisach near Munich, Germany. The company rents and operates premium professional audio, lighting, video, stage, special-effects, and DJ equipment for concerts, festivals, trade shows, corporate events, galas, congresses, and sports events. Services span concept and creation, planning and organization, and on-site technical realization, with a Dry Hire option also offered for self-operating clients.

Product overview

Magic Event- & Medientechnik GmbH is a full-service event technology rental company headquartered in Maisach, Germany, offering comprehensive rental and dry hire services for professional event equipment across 19 product categories. The portfolio includes L-Acoustics professional line array speakers (K2, L2, L2D, Kara II, Kiva II, Syva, A10, A15), subwoofers (KS 28, KS 21, SB18, SB15), and stage monitors (X15 HiQ, X12, 12XT, X8) for audio; Yamaha digital mixing consoles (CL-5, CL-3, QL5, DM7, DM3, QL1) and stage boxes (Rio3224-D, Rio1608-D) for audio mixing; Shure wireless microphone systems (ULX D4Q, ULX D4D, QLX D4), in-ear monitoring (PSM 1000), DPA/Neumann microphones, and Riedel Bolero wireless intercom for signal capture and communication; LED lighting fixtures including Arri SkyPanel, Astera battery-powered LEDs (Titan Tube, Helios, Hyperion), and moving heads from Robe, Elation, and Tarm; MA Lighting grandMA3 and Avolites lighting control consoles with associated nodes and dimmers; Look Solution and MDG fog/haze machines; Apple computers with Millumin software, Barco ClickShare, and Peplink routers for video; trailer-mounted stages (Stagemobil XLR, LR, AL Stage R24); and professional DJ equipment from Pioneer, Allen & Heath, Rane, and Technics. The company serves diverse event types including concerts, festivals, trade shows, galas, congresses, and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Event Production
• Dry Hire Equipment Rental

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Gahrens + Battermann: German full-service event technology company providing audio, lighting, video and stage technology for corporate events, trade shows, concerts and galas — directly comparable to Magic in both service breadth and German geographic focus.
• Neumann & Müller Veranstaltungstechnik: Germany-headquartered event technology provider covering sound, light, video and rigging for concerts, corporate events and congresses — a like-for-like full-service production house with similar event-segment orientation.
• Lindgrün GmbH: German event technology and dry-hire provider serving trade shows, concerts and corporate events; comparable in offering breadth though typically more regional/smaller scale.
• stilbasis: Munich-area premium event production and medientechnik specialist serving corporate galas, conferences and brand events with similar AV/staging/lighting integration focus.
• Habegger: Swiss full-service event technology provider with DACH-region operations offering sound, lighting, video, staging for concerts, congresses and corporate events — direct overlap with Magic's offering across the German-speaking market.

Broad incumbents

• CTS Eventim: Germany's largest live entertainment and ticketing platform with growing event-services capabilities — broader portfolio but overlapping in concerts/festivals infrastructure in Magic's home market.
• PRG (Production Resource Group): Global market leader in event production technology and rental — provides audio, lighting, video and rigging with worldwide reach. Magic is a smaller, regionally-focused operator in the same category with comparable service capabilities.
• MCI Group: Global event, association and congress management firm with significant production services — overlaps with Magic in congresses/conferences and corporate event production though operating in a broader services portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magicmedientechnik
• Instagraminstagram.com/magic_medientechnik

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Event and Media Technology