Diabetesliitto

What Diabetesliitto does

Diabetesliitto ry, operating under the trade name Finnish Diabetes Association (Swedish: Diabetesförbundet i Finland rf), is a non-profit patient and public health organization founded in 1955 and headquartered at Näsilinnankatu 26, Tampere, Finland. Its mission is to ensure the best possible care and a good everyday life for people with diabetes and their families, operating at local, regional, and national levels throughout Finland. The organization functions as a community-led platform combining patient education, peer support, rehabilitation courses, professional training for healthcare workers, advocacy, and member services, distributed through a federated network of member diabetes associations across the country.

Its core product surface is anchored on the diabetes.fi digital platform, which delivers structured self-care educational pathways (omahoidon polut) for Type 1, Type 2, gestational, and pediatric diabetes, an online risk-assessment tool (riskitesti), e-commerce via the D-kauppa storefront, and a member-services portal including a mobile member card and Diabetes-lehti magazine subscription. The organization also runs in-person and online courses, peer-support programs (vertaistuki), foot-care services, social and health security advisory, and a separate professional track for healthcare workers that includes training, a professional network, and research funding. The technology stack is a content-and-services platform; the diabetes.fi web service was brought to WCAG 2.2 Level AA accessibility in a 2024 implementation project in line with Finland's Act on the Provision of Digital Services (306/2019).

The business model is a diversified non-profit revenue mix: recurring membership fees, charitable donations and fundraising (the 2026 campaign targets young people with diabetes fatigue), course fees for patient and prevention education, and one-time e-commerce revenue from the D-kauppa store. The headcount is approximately 35 staff, with no publicly disclosed revenue. Distribution is omnichannel—digital platforms (YouTube, Instagram, Facebook, LinkedIn, TikTok), newsletters, the Diabetes-lehti magazine, regional member associations, online courses, the D-kauppa storefront, and major events such as SuomiAreena and World Diabetes Day. The organization maintains supporting-tier corporate partnerships with Boehringer Ingelheim, Novo Nordisk, Orion Pharma, and Eli Lilly Finland, and participates in the Tarttumattomat verkosto non-communicable disease network alongside several other Finnish health NGOs.

Name

Diabetesliitto

Legal name

Diabetesliitto ry

Website

https://diabetes.fi

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Diabetesliitto (Finnish Diabetes Association), founded 1955 in Tampere, is a non-profit patient and public health organization providing diabetes education, peer support, courses, advocacy, and member services to people with diabetes, their families, and healthcare professionals across Finland through a federated member-association network and the diabetes.fi platform.

Ownership category

akta.pro rank

Product category

Patient Advocacy / Chronic Disease Support

NAICS

Voluntary Health Organizations (813212)

akta.pro industry

PRIMARYHLAKADAA

Diabetes (General)

Healthcare & Life Sciences/Specialist Medical Practice/Endocrinology & Diabetes

SECONDARYHSADAFAF

Diabetes & Blood Sugar Nutrition Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHLAKADAB

Type 1 Diabetes Care

Healthcare & Life Sciences/Specialist Medical Practice/Endocrinology & Diabetes

SECONDARYHLAKADAC

Type 2 Diabetes Care

Healthcare & Life Sciences/Specialist Medical Practice/Endocrinology & Diabetes

Keywords

• Patient advocacy services
• Diabetes education programs
• Peer support services
• Chronic disease prevention
• Health nonprofit organization

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Revenue from member subscriptions including benefits such as Diabetes magazine subscription, mobile member card, and access to member services
2. Donations and fundraising: Charitable donations from individuals supporting diabetes work. 2026 fundraising focus: supporting young people with diabetes fatigue. Options include monthly donations, one-time donations, MobilePay, phone donations, SMS donations, and bank transfers
3. Course fees: Fees charged for courses for people with diabetes and for diabetes prevention courses
4. D-store (D-kauppa): Online store selling diabetes care guides and related products

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Diabetesliitto is a Finnish non-profit patient and public health organization that provides diabetes information, education, peer support, rehabilitation courses, advocacy, and a member-services platform for people with diabetes and their families. It also delivers professional training for healthcare workers and operates a D-kauppa online store selling diabetes care guides and educational materials. The organization operates locally, regionally, and nationally through a network of member diabetes associations across Finland.

Product overview

Diabetesliitto is a Finnish patient and public health organization offering a comprehensive digital platform for diabetes information, education, and support. The main diabetes.fi website serves as the central hub, providing access to self-care educational pathways (omahoidon polut), the Diabetes-lehti magazine, the D-kauppa online store, courses for people with diabetes and prevention, peer support services, and risk assessment tools. The organization operates locally, regionally, and nationally to ensure the best possible care and quality of life for people with diabetes and their loved ones.

Differentiator

Problem solved

Functional benefit

Products and services

• Diabetesliitto Website (diabetes.fi) The organization's main website serving as the central digital platform for diabetes patient education, member services, professional resources, risk assessment, and community engagement in Finland.
• Omahoidon polut (Self-care Pathways) Structured educational pathways providing diabetes information and self-care support for people with diabetes, covering Type 1, Type 2, gestational diabetes, and children's and adolescents' diabetes.
• Diabetes-lehti (Diabetes Magazine) The Diabetesliitto official magazine covering diabetes-related topics including society, life, food, science, and healthcare, distributed to members and subscribers.
• D-kauppa (D-Shop) Online store selling diabetes care guides, educational materials, and health-related products for people with diabetes and their families.
• Kurssit diabetesta sairastaville (Courses for People with Diabetes) Educational and rehabilitation courses providing self-care management support for people with diabetes, delivered across Finland.
• Kurssit diabeteksen ehkäisyyn (Courses for Diabetes Prevention) Diabetes prevention courses focused on lifestyle modifications and education for individuals at risk of developing Type 2 diabetes.
• Vertaistuki (Peer Support) Peer support services that connect people with diabetes and their families with others facing similar experiences, delivered through local associations and support groups across Finland.
• Riskitesti (Risk Test) Online risk assessment tool that helps individuals understand their risk of Type 2 diabetes, cardiovascular disease, and memory disease based on lifestyle factors, and directs users to prevention resources.
• Diabetesliitto Membership Member subscription providing access to local diabetes associations, Diabetes magazine, mobile member card, member benefits, and member services across Finland.
• Diabeteskoulutukset ammattilaisille (Professional Diabetes Training) Professional training and continuing education programs delivered to healthcare workers specializing in diabetes care, including both standard and custom-ordered trainings.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered supporting partner and collaborative network.

• Boehringer Ingelheimsupporting partnerGTM or Marketing PartnerResearch-focused pharmaceutical company and one of the world's 20 leading pharmaceutical companies. Boehringer Ingelheim supports Diabetesliitto's work as a corporate partner.
• Novo Nordisksupporting partnerGTM or Marketing PartnerInternational pharmaceutical company with over 100 years of experience in diabetes care development. Offers the most comprehensive diabetes medication range. Novo Nordisk supports Diabetesliitto's work.
• Orion Pharmasupporting partnerGTM or Marketing PartnerFinnish pharmaceutical company developing, manufacturing, and marketing human and veterinary medicines. Key research areas include cancer and pain. Orion Pharma supports Diabetesliitto's work.
• Oy Eli Lilly Finland Absupporting partnerGTM or Marketing PartnerLilly is a pharmaceutical company transforming scientific research into treatments that improve people's quality of life. With nearly 150 years of innovation, Lilly supports Diabetesliitto's work.
• Tarttumattomat verkosto (Non-communicable Diseases Network)collaborative networkStrategic or Co-development PartnerNetwork of patient organizations including Diabetesliitto, Lääkäriseura Duodecim, Filha, Hengitysliitto, Sydänliitto, and Syöpäjärjestöt working together on digital health services and advocacy.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• mySugr (Roche): Digital diabetes self-management app and education platform acquired by Roche. Comparable on the diabetes education and self-care support axis that Diabetesliitto delivers, but through a digital-native model — representing the emerging digital competition Diabetesliitto faces.

Broad incumbents

• JDRF (Breakthrough T1D): Global Type 1 diabetes research and advocacy organization. Comparable mission on the Type 1 side (which Diabetesliitto covers), though JDRF's primary focus is research funding and cure advocacy rather than broad patient services.
• International Diabetes Federation: Umbrella global organization of national diabetes associations. Diabetesliitto is part of IDF's federation; IDF sets global policy, World Diabetes Day, and research agendas that Diabetesliitto participates in locally.

Direct peers

• Diabetes Australia: Australian national diabetes non-profit offering education, advocacy, research funding, and member services. Closely aligned structure (national body plus state/territory associations), making it a strong structural peer to Diabetesliitto's local-regional-national model.
• American Diabetes Association: The U.S. national diabetes patient and public health organization. Directly comparable as a national non-profit providing education, advocacy, research funding, and professional resources for people with diabetes; serves the same mission as Diabetesliitto at a larger scale.
• Diabetes UK: UK national diabetes charity providing information, peer support, campaigns, research funding, and healthcare professional resources. Highly comparable business model, mission, and service mix to Diabetesliitto.

Regional players

• Hengitysliitto (Finnish Respiratory Association): Finnish national patient organization for respiratory health, also a member of the Tarttumattomat verkosto. Comparable domestic non-profit operating structure, member association model, and advocacy footprint.
• Diabetesforeningen (Norwegian Diabetes Association): Norwegian national diabetes patient organization providing information, peer support, courses, and advocacy. Another Nordic peer with comparable welfare-state healthcare environment and member association structure.
• Diabetesförbundet (Swedish Diabetes Association): Swedish national diabetes patient organization serving the neighboring Nordic market. Nearly identical mission, services, and Nordic welfare-state context; useful peer for benchmarking program design and member value proposition.
• Sydänliitto (Finnish Heart Association): Finnish national patient organization for cardiovascular health. Comparable domestic non-profit peer that also operates locally, regionally, and nationally and is a co-member of the Tarttumattomat verkosto (non-communicable disease network) with Diabetesliitto.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCoPEbU69IO8QQlff8X7rbHA
• Facebookfacebook.com/Diabetesliitto
• LinkedInlinkedin.com/company/diabetesliitto
• Instagraminstagram.com/diabetesliittory
• TikToktiktok.com/@diabetesliitto
• Xx.com/diabetesliitto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diabetesliitto