Svenska Diabetesförbundet

Name

Svenska Diabetesförbundet

Legal name

Svenska Diabetesförbundet

Website

https://diabetes.se

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Patient Advocacy and Health Nonprofit Services

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Diabetes (General) (HLAKADAA)

akta.pro secondary industries

Type 1 Diabetes Care (HLAKADAB), Rare Disease & Special Needs Support Organizations (BPAGACAM)

Keywords

• Patient advocacy services
• Nonprofit health association
• Diabetes research funding
• Chronic disease support
• Health information platform

Headquarters

HQ city

Johanneshov

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Annual membership fees constitute a core revenue stream. Regular membership costs 350 SEK per year, with a monthly autogiro option at 33 SEK per month (including a bank administrative fee).
2. Donations and fundraising: The organization raises funds through Swish donations (900 77 41), bank giro (900-7741), monthly giving programs (Månadsgivare), testamentary giving, memorial gifts (Minnesgåva), own fundraising campaigns, and corporate donations. An Insamling 90-konto indicates third-party verified fundraising.
3. E-commerce shop sales: Sales of branded merchandise, educational brochures, fact sheets in multiple languages, ID cards, and community materials through the online shop (butik.diabetes.se). Products include Ung Diabetes branded apparel, event wristbands, and informational fact sheets. Fulfillment is outsourced to Åtta.45 for warehousing and shipping.
4. Research funding via Diabetesfonden: Diabetesfonden, managed within the organization, disburses research grants to qualified researcher groups. Applications are reviewed by the Scientific Council and grants awarded for diabetes research projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Svenska Diabetesförbundet is a Swedish non-profit patient organization that supports people with diabetes through membership services, education, community programs, and policy advocacy. Its core offerings include a digital knowledge platform (alltomdiabetes.se), the Diabeteslabbet podcast, the Allt om Diabetes member magazine, an e-commerce shop, and research funding via Diabetesfonden. The organization serves over 20,000 members through a national network of local associations and represents the patient perspective in Swedish healthcare policy.

Product overview

Svenska Diabetesförbundet is Sweden's largest organization for people with diabetes, offering a portfolio of educational and support services rather than a unified tech product platform. The core offering includes the digital knowledge platform alltomdiabetes.se, the Diabeteslabbet podcast series covering diabetes research, the Allt om Diabetes member magazine, educational films about living with diabetes, and an e-commerce webshop. The organization also provides membership programs with benefits including insurance, diabetes camps, and local association access. Materials are available in multiple languages including Swedish, English, Somali, Dari, and Arabic.

Differentiator

Problem solved

Functional benefit

Brands

• Ung Diabetes: Youth organization for young people with diabetes under Svenska Diabetesförbundet.
• Diabeteslabbet
• Allt om Diabetes
• Diabetesfonden
• Diabeteskampen

Products and services

• Annual Membership Program Membership in Svenska Diabetesförbundet at 350 SEK/year (or 33 SEK/month via autogiro) provides individual members with insurance, access to diabetes camps, member funds, the Allt om Diabetes magazine (6 issues/year), advice and support, and access to local and regional associations across Sweden.
• alltomdiabetes.se Digital Knowledge Platform Sweden's largest digital platform providing reliable, fact-based, and current knowledge about diabetes for people living with diabetes, their relatives, and anyone wanting to learn more. Open to all without membership requirement.
• Diabeteslabbet Podcast Podcast series featuring in-depth conversations with leading diabetes researchers and real-life stories from people living with diabetes, covering topics from type 1 and type 2 diabetes research to treatment developments and lifestyle impacts.
• Allt om Diabetes Member Magazine Member magazine published 6 times per year, containing the latest diabetes news, research updates, new medical devices and treatment methods, current healthcare and societal issues affecting people with diabetes and their families. Available in print and as e-edition.
• Diabetesförbundet Webshop (butik.diabetes.se) Online store offering merchandise including Ung Diabetes branded clothing (t-shirts, hoodies, tote bags), event bracelets, information brochures, certificates and ID cards, and association materials for members, supporters, and the public.
• Multilingual Information Brochures (Fact Sheets) Fact sheets about Type 2 diabetes available in multiple languages including Swedish, English, Somali, Dari, and Arabic, covering topics such as general information, diet, and physical activity. Available as free downloads (digital) and physical printed materials for purchase.
• Educational Films About Diabetes Series of short films addressing how diabetes affects daily life in various settings including the workplace, medical appointments, and schoolyard. Includes the campaign series 'Våga prata om diabetes' (Dare to talk about diabetes) aimed at encouraging openness about living with diabetes.
• Diabetesfonden Research Grants Program Diabetesfonden, managed within Svenska Diabetesförbundet, disburses research grants to qualified Swedish diabetes researcher groups for both basic and clinical patient-near diabetes research with high scientific quality. Applications are reviewed by the Scientific Council (Vetenskapliga Rådet).
• Diabetes Camps and Member Support Funds Diabetes camps for children and young people with diabetes, and member support funds (medlemsfonder), provided as part of membership benefits.

Quantifiable outcome

• Government adopted VAB policy proposal championed by the organization, with 74.1 million SEK budgeted for implementation in 2026
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered notable, minor and core.

• AlkompisnotableGTM or Marketing Partner · 10 November 2025Alkompis (Sweden's largest Arabic-language news site) and Svenska Diabetesförbundet launched a joint multilingual diabetes awareness campaign targeting Arabic-speaking people in Sweden, who face nearly double the risk of type 2 diabetes compared to Swedish-born individuals. The campaign includes articles, TikTok/Reels videos, and advertisements in Arabic, explaining early symptoms, healthcare pathways, and lifestyle advice. The partnership addresses health equity gaps by making diabetes information accessible to a high-risk population that existing Swedish-language materials do not reach.
• Åtta.45minorImplementation/ SI/ Consulting PartnerÅtta.45 provides warehousing and fulfillment services for Svenska Diabetesförbundet's online shop (butik.diabetes.se). Åtta.45 handles order packing within 3 business days, after which delivery time is added. They use DHL or PostNord depending on order size. This partnership enables the organization to operate its e-commerce channel without maintaining its own logistics infrastructure.
• Splay OneminorGTM or Marketing PartnerSplay One is the communication agency that conducted the Novus survey on behalf of Svenska Diabetesförbundet regarding Swedish knowledge gaps about diabetes (October 2025, 1,020 respondents aged 18-84). The survey findings were used to generate a major press campaign and earned media, including a TV4 Nyhetsmorgon segment on World Diabetes Day 2025.
• Novo NordiskminorOthersNovo Nordisk is mentioned in the context of insulin discontinuation announcements (Insulatard, Levemir, Fiasp, Tresiba among products being phased out in 2025) and in the organization's advocacy for maintaining free insulin in Sweden. While the organization does not have a formal partnership with Novo Nordisk, it monitors and reports on the insulin manufacturer's decisions as they affect people with diabetes in Sweden.
• Diabetes researchers and scientific collaboratorscoreStrategic or Co-development PartnerSvenska Diabetesförbundet maintains ongoing collaborations with leading diabetes researchers in Sweden through the Diabeteslabbet podcast, the Scientific Council (Vetenskapliga Rådet), and the board of Diabetesfonden. Researchers from institutions including Karolinska Institutet, Uppsala University, Sahlgrenska, and Lund University regularly contribute to the organization's content and serve as experts. The organization co-hosts events with researchers (e.g., live Riksdagen event on World Diabetes Day 2024).
• Swedish Parliament (Riksdagen) and government ministriescoreStrategic or Co-development PartnerThe organization engages directly with Swedish parliamentarians and government ministries on diabetes policy. Notably, it hosted an event in the Riksdagen on World Diabetes Day 2024 with participation from MPs Magnus Resare, Marie-Louise Hänel Sandström, Thomas Ragnarsson, and Mikael Dahlqvist. The organization has had repeated meetings with the Social Affairs Committee and the Minister for Social Insurance on VAB policy reform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diabetes UK: The UK's leading diabetes charity, providing patient support, research funding, advocacy, and information for people with all types of diabetes — a direct structural analog to Svenska Diabetesförbundet at larger national scale.
• Diabetes Australia: Australia's national diabetes advocacy organization providing research funding, member services, and policy advocacy. Comparable patient-organization mandate in a developed healthcare market.
• Diabetesförbundet (Norway): The Norwegian diabetes patient organization, providing patient advocacy, research funding, and member services in the same Nordic welfare-state context. Directly comparable structure and mandate.
• Diabetes Canada: Canada's national diabetes charity operating a similar model of research funding, patient resources, and advocacy. Strong structural analog with bilingual/multicultural content delivery.
• Diabetesliitto (Finnish Diabetes Association): Finland's national diabetes association — particularly relevant because Finland, alongside Sweden, has the world's highest type 1 diabetes incidence, making the operating context closely comparable.

Regional players

• Astma- och Allergiförbundet: Swedish national patient organization for asthma and allergies, sharing the same nonprofit, member-driven, government-advocacy model and Sweden-based operating context as Svenska Diabetesförbundet.
• Riksförbundet HjärtLung: A major Swedish patient advocacy organization for cardiovascular and lung disease. Operates with a similar membership nonprofit structure, government advocacy model, and local association network in Sweden.

Broad incumbents

• American Diabetes Association: The largest US diabetes nonprofit, offering research funding, advocacy, professional education, and patient resources. Operates the same model of member-supported diabetes advocacy at significantly larger scale.
• International Diabetes Federation (IDF): The umbrella global diabetes organization of which Svenska Diabetesförbundet is a member. Provides policy frameworks, epidemiology (Diabetes Atlas), and global advocacy context for the Swedish organization's work.

Emerging players

• JDRF (Breakthrough T1D): Global type 1 diabetes research and advocacy organization. Overlaps with Svenska Diabetesförbundet's T1D-focused programming, particularly for children and families, though JDRF is research-grant-centric rather than broad patient-services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@svenskadiabetesforbundet
• Facebookfacebook.com/svenskadiabetesforbundet
• LinkedInlinkedin.com/company/svenskadiabetesforbundet
• Instagraminstagram.com/svenskadiabetesforbundet

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Svenska Diabetesförbundet