Hertig

What Hertig does

Hertig AG is a privately held Swiss family business founded in 1976 and headquartered in Hombrechtikon, Zürich, specializing in beverage dispensing technology (Getränketechnik). The company distributes and supports a catalog of more than 2,000 articles covering counter-top and under-counter dry coolers (including the newly launched BT36 series), carbonators, keg coolers and cooling counters, hot beverage dispensers (OTHG/VULCANO series and HOTSHOT portioners for Gluhwein and similar applications), tap columns, tap heads, pressure regulators, Everpure filtration, John Guest push-fit connectors, and its own DESANA cleaning consumables. Proprietary technical elements include the BT36 piston-compressed air pump (enabling dispensing without CO2 bottles) and the patented Fructomat system for fitness studios, which uses MidMix III technology to automatically clean the dispense path after every drink. Own brands include mokeg and FlexiDraft for beverage dispensing.

The company generates revenue through one-time hardware sales (new equipment at undisclosed pricing, plus a used/Occasionen tier priced CHF 50 to CHF 2,410), recurring aftermarket consumables (cleaning agents, filters, hoses, seals), and in-house repair and revision services for tap heads and cooling equipment. Customer segments are SMB-focused and span bars, restaurants and hotels, fitness studios, event organizers (Gluhwein/Christmas markets and similar), and private consumers, all served within Switzerland. Go-to-market is sales-led and multi-channel: an e-commerce storefront (Rent-a-Shop), phone and email consultation, the annual Hausmesse trade show, and a service/installation partnership with Starrest Gastro GmbH; marketing relies on word-of-mouth, trade shows, and local sports sponsorships (FC Stäfa 1895, Züriesee United 1, Floorball Riders).

Hertig AG is family-controlled, with leadership passing from Karl Waldmeier (who ran the company for 36 years) to his son Dominik Waldmeier effective 1 January 2025. The team is small (approximately 5 identified employees), there are no disclosed institutional investors or funding rounds, no public listing, and no subsidiaries. Revenue is not publicly disclosed; the business is currently celebrating its 50th anniversary in 2026.

Name

Hertig

Legal name

Hertig AG

Website

https://hertig-ag.ch

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Hertig AG is a privately held, family-owned Swiss distributor of beverage dispensing technology, supplying cooling, carbonation, tap, and hot-beverage equipment plus proprietary cleaning consumables to Swiss hospitality, fitness, and event customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hombrechtikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Equipment Sales: Sale of beverage dispensing equipment including beer dispensers, dry coolers, carbonators, taps, and accessories. One-time purchase model with optional repair services.
2. Aftermarket Parts and Accessories: Sales of replacement parts, cleaning supplies, hoses, connectors and accessories for beverage systems. Ongoing revenue from consumables and maintenance items.
3. Repair and Service: Professional repair and revision of cooling equipment and tap heads in their workshop. Additional service revenue for maintenance and repairs.
4. Used Equipment Sales: Sale of pre-owned/occasion equipment including demonstration models and trade-in items at reduced prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hertig AG supplies beverage dispensing technology (Getränketechnik) including counter-top and under-counter flow-through coolers, keg coolers, carbonators, hot beverage dispensers, dispensing columns, taps, pressure regulators, filtration systems and accessories under product lines such as mokeg and FlexiDraft. The company also offers its proprietary Fructomat system for fitness studios and the BT36 counter-top dry cooling device, complemented by an in-house repair workshop and professional installation services through partner Starrest Gastro GmbH. Customers throughout Switzerland rely on Hertig AG for approximately 2,000+ curated articles covering the full beverage-dispensing value chain.

Product overview

Hertig AG is a Swiss company specializing in beverage dispensing technology (Getränketechnik), offering a comprehensive portfolio of over 2,000 articles. The product range centers on dispensing systems including the mokeg and FlexiDraft product lines, beer and beverage coolers (Durchlaufkühler including the BT36 series), hot beverage dispensers (OTHG/VULCANO series, HOTSHOT portioning machines), and Gluhwein heating systems. Supporting infrastructure includes carbonators, keg coolers, tap columns, tap heads, pressure regulators, Everpure filtration, and John Guest connectors. The company provides extensive accessories and spare parts (hoses, clamps, drip trays, O-rings, seals), cleaning solutions (DESANA products), and cleaning materials. Additional offerings include hygiene dispensers, the Fructomat fitness studio beverage system, and used equipment (Occasionen). The company operates from Hombrechtikon, ZH, serving customers throughout Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• mokeg: A product brand for beverage dispensing technology solutions.
• FlexiDraft

Products and services

• BT36 Counter-top dry cooling device equipped with a piston-compressed air drink pump that enables dispensing without a CO2 bottle. Available in 1-line and 2-line configurations including Hessen variants with integrated pressure regulator. Designed for smaller events and kegs with inliner systems.
• Fructomat Patented innovative beverage system targeted at fitness studios. Dispenses sports drinks, soft drinks and fruit juice beverages, with or without CO2, hot or cold. Features MidMix III technology with fully automatic cleaning after every drink, programmable mixing ratios, and optional CO2, RFID and payment modules.
• mokeg Hertig AG's proprietary beverage dispensing product line covering party kegs and dispensing solutions.
• FlexiDraft Flexible draft beverage dispensing product line available in mirror and mat black variants for bars, restaurants and event use.
• OTHG Hot Beverage Dispensers Over-counter hot beverage dispensers available in Mono 30, VULCANO II and VULCANO III variants with electric or gas pumps, used for Gluhwein and other hot beverages, achieving approximately 100 liters per hour throughput.
• HOTSHOT Hot Beverage Portioner Hot beverage portioning machine with three lines and programmable portion sizes for precise dispensing of Gluhwein, cocoa and other hot drinks.
• Used Equipment (Occasionen) Pre-owned and demonstration beverage dispensing equipment including party kegs, FlexiDraft units, AirBar, Colibri and dispensing columns, sold at reduced prices ranging from CHF 50 to CHF 2,410 without warranty.
• Repair and Workshop Service Professional repair and revision of cooling equipment and tap heads performed in Hertig AG's in-house workshop, providing ongoing maintenance and repair revenue.
• DESANA Cleaning Products Proprietary cleaning and disinfection products under the DESANA brand, including TM DESANA MAX FP powder that changes color (violet-green) for quality control and removes biofilm without chlorine.

Quantifiable outcome

• BT36 dispensing capacity of approximately 30 liters per hour
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Zürisee United 1 (ZSU 1)minorOthers · 1 July 2025Main sponsor for floorball team Zürisee United 1 since summer 2025.
• MUTREAminorGTM or Marketing Partner · 20 September 2023Official partner of PART OF ART Collection. Unique art event partnership connecting art, music and colors with beverage technology.
• FC Stäfa 1895minorOthers · 1 July 2023Local football club sponsorship. Provides contribution for trainer and functionary equipment and new kits for second team. Also features mokeg dispensing unit at club grounds.
• Starrest Gastro GmbHcoreImplementation/ SI/ Consulting PartnerService partner for assembly and installation of beverage systems. Handles planning and installation of gastro and beverage systems. Provides ongoing maintenance and service for installed equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Franke Foodservice Systems: Swiss-headquartered global supplier of commercial foodservice and beverage equipment. Overlaps with Hertig in the Swiss hospitality channel and offers full kitchen-plus-bar system integration that Hertig cannot match.
• True Manufacturing: Large U.S. commercial refrigeration manufacturer with reach-in, roll-in, and bar/beverage coolers. A peer in the cooling category Hertig serves, with much broader product breadth and global distribution.
• Lancer Worldwide: Global manufacturer of beverage dispensing equipment (postmix, beer, ice) for foodservice and convenience. Competes with Hertig's portfolio at the enterprise/QSR end of the Swiss market and offers broader geographic coverage.
• Cornelius (Marmon Foodservice Technologies): Large global supplier of beverage dispense and cooling solutions for foodservice and retail. Overlaps with Hertig's cooling, carbonation, and dispensing portfolio, but at much larger scale and with IoT-enabled product lines.
• Beverage-Air: U.S. manufacturer of commercial refrigeration including keg coolers, reach-ins, and back bar units. Competes for similar end customers as Hertig's Fasskühler/Kühltheken line in the international hospitality channel.
• Hoshizaki Europe: Major commercial refrigeration and ice equipment manufacturer with a strong Swiss/DACH presence. Competes for keg cooler and back-bar cooling dollars that Hertig also addresses.

Direct peers

• RWM Kühlmöbel GmbH: German manufacturer of bar and beverage cooling equipment (keg coolers, back bar coolers, bottle coolers). RWM is a Hertig AG supplier/partner exhibited at the Hausmesse and competes for the same hospitality-channel cooling customers.
• ASCO Drink Machines GmbH: Austrian manufacturer of commercial drink machines, postmix, and beverage dispensing systems. A Hausmesse exhibitor and direct portfolio peer for Hertig's mokeg, FlexiDraft, and Fructomat lines.
• Micro Matic: International manufacturer of beer and beverage dispensing equipment (keg couplers, tap heads, draft systems). Micro Matic is both a core supplier to Hertig AG (showcased at the Hausmesse) and a direct competitor for draft equipment in the Swiss market.
• F. Selbach GmbH: German manufacturer of beverage dispensing technology and fittings, presented alongside Hertig at the Hausmesse. Overlaps directly with Hertig's tap, fittings, and dispensing system portfolio in the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hertig-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertig