Micro Matic
- Company typePrivate
- Founded1954
- HeadquartersOdense SV, Denmark
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
Micro Matic firmographics
Firmographics- Name
- Micro Matic
- Legal name
- Micro Matic USA, Inc.
- Website
- https://micro-matic.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Micro Matic industry classification
Industry- Product category
- Commercial Beverage Dispensing Equipment
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Micro Matic is headquartered
LocationHeadquarters
- HQ city
- Odense SV
- HQ country
- Denmark
- HQ region
- Europe
Offices9 records
Markets served
Micro Matic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Beverage Dispensing Equipment Sales: Direct sales of draft beer systems, glycol power packs, refrigeration units, keg couplers, towers, and ancillary equipment to commercial and residential customers.
- Closed Chemical Systems: Industrial valve systems and container packaging solutions for chemical, agricultural, and specialty applications including diesel exhaust fluid systems.
- Parts and Accessories: Replacement parts, maintenance supplies, cleaning solutions, and accessories for draft systems including glycol, beer line cleaners, and installation components.
- Professional Services: Installation services through certified installer network, technical support, and warranty services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level Power Packs (1,700-2,300 BTU) |
| Unit Pricing | Pay-as-you-go | Mid-range Power Packs (3,600-5,100 BTU) |
| Unit Pricing | Pay-as-you-go | High-capacity Power Packs (7,250-11,500 BTU) |
| Subscription | Monthly | Smart Monitoring Subscriptions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Micro Matic product offering
Product offeringCore offering
Micro Matic designs, engineers, manufactures, and sells commercial beverage dispensing systems including draft beer, wine, coffee, kombucha, and water-on-tap systems, along with glycol power packs, refrigeration/kegerators, custom towers, and closed chemical systems for industrial applications. The company distributes through its own e-commerce platform, four U.S. distribution centers, a certified installer network, and international distributors serving 120+ countries.
Product overview
Micro Matic is a global leader in beverage dispensing solutions with over 70 years of experience, serving customers in 120+ countries. The product portfolio is organized around draft beverage dispensing systems — a platform approach where the core technology (glycol power packs, draft towers, couplers, and refrigeration) serves multiple beverage categories. The Pro-Line™ glycol power pack series is the foundational product line, available in six BTU capacity tiers (1,700 to 11,500 BTU) with self-contained and remote configurations for long-draw draft beer systems. These power packs integrate with the BarTrack Smart Draft monitoring system (temperature sensors, WiFi gateway) for real-time operational monitoring. Beverage-on-tap solutions include Draft Beer, Wine On Tap, Coffee On Tap, Kombucha On Tap, and the HYDRO Water Dispensing System (NSF-certified for ambient, chilled, and carbonated water). Supporting products include Closed Chemical Systems (industrial valve systems for DEF and chemicals), Custom Towers, Refrigeration/Kegerators, and a full line of installation kits, glycol products, and beer line cleaners. Services include a Certified Installer Network, Draft System Training, and technical support.
Differentiator
Problem solved
Functional benefit
Brands
- Pro-Line: Pro-Line Glycol Power Pack product line for draft beer systems
- HYDRO
- Closed Chemical Systems
Products and services
- Pro-Line™ Power Pack Series A comprehensive line of glycol power packs that circulate propylene glycol alongside beer lines to maintain optimal beer temperature over long distances in commercial draft systems. Available in BTU capacities from 1,700 to 11,500 BTU with self-contained and remote configurations, air-cooled or water-cooled compressors, and digital thermostats.
- Draft Beer Systems Full commercial draft beer dispensing systems covering the complete beverage dispensing workflow from keg to tap, including couplers, towers, refrigerated storage, and glycol-cooled long-draw configurations for bars, restaurants, and high-volume venues.
- Wine On Tap Draft wine dispensing systems enabling wine on tap for restaurants and bars, providing consistent pour quality and extended wine freshness compared to traditional bottle service.
- Coffee On Tap Draft coffee dispensing solution enabling cold brew and other coffee beverages on tap for cafes, restaurants, and specialty coffee shops, with compatible line cleaning products.
- HYDRO Water Dispensing System NSF-certified water dispensing system delivering fresh ambient, chilled, and carbonated water on demand at the push of a button for businesses and homes.
- Kombucha On Tap Draft kombucha dispensing system enabling kombucha on tap with the same technology used in other beverage-on-tap solutions, targeting health-focused venues and retailers.
- Refrigeration and Kegerators Keg refrigeration units including direct-draw and kegerator products for storing and dispensing kegs at optimal temperature, backed by a 3-year parts and labor warranty with an additional 2-year compressor warranty.
- Closed Chemical Systems Closed, sealed, and secure container valve systems for industrial applications including diesel exhaust fluid (DEF), agricultural chemicals, and specialty chemicals. Includes container systems, pumps, meters, telemetry, and system integrations ensuring product integrity from fill through transport to dispense.
- Custom Towers Custom-designed beer tower solutions for unique venue requirements and event installations, including the Wurstfest behemoth custom tower project. Micro Matic fabricates custom towers to venue specifications.
- Keg Valves and Packaging Keg valve systems and packaging solutions including replacement parts, repair tools, and operational support products to maintain draft system safety and effectiveness.
Quantifiable outcome
- 95% keg yield - A highly optimized draft system will yield approximately 95% of the keg
- +1 more outcomes
Companies that use Micro Matic
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Micro Matic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Micro Matic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered regional.
- IPI Global Ltd / eziserv Ltd. - Wisdom SystemsregionalEuropean distributor partnership serving the UK and surrounding regions from their location in Hereford, UK. Handles sales and support for Micro Matic closed chemical systems in Europe.
- Material World Co., Ltd.regionalSoutheast Asia distributor based in Bangkok, Thailand serving Thailand and surrounding markets with Micro Matic industrial and beverage dispensing products.
- Captain IndustriesregionalAsia-Pacific distributor based in Tokyo, Japan serving the Japanese market with Micro Matic products and support services.
- Integrated Transfer Solutions Pty LtdregionalAustralian distributor based in Wantirna South, Victoria serving Australia and New Zealand with Micro Matic product distribution and support.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Micro Matic competitors and assessment
Company assessmentBroad incumbents
- Hoshizaki: Hoshizaki is a global leader in commercial ice and refrigeration equipment, including beer and beverage coolers. It overlaps with Micro Matic's kegerator and refrigeration offerings as part of a broader portfolio.
- Scotsman Ice Systems: Scotsman produces commercial ice machines and related refrigeration used in bars and restaurants. It competes with Micro Matic's broader on-premise beverage equipment offering through channel overlap in foodservice operators.
- Middleby Corporation: Middleby is a global foodservice equipment conglomerate that owns multiple beverage and bar equipment brands. It competes broadly with Micro Matic across draft dispense, refrigeration and bar equipment via its portfolio of operating companies.
- Ali Group: Ali Group is a multinational foodservice equipment conglomerate whose brands (including Scotsman and Hoshizaki USA) compete with Micro Matic in commercial refrigeration and dispense equipment across foodservice channels.
- Manitowoc Ice: Manitowoc Ice manufactures commercial ice machines and related beverage refrigeration. It is a broader-incumbent competitor to Micro Matic in the on-premise beverage equipment ecosystem.
Direct peers
- Krowne Metal: Krowne Metal is a leading manufacturer of stainless bar equipment, including draft beer towers, faucets, couplers and dispense accessories. The core product overlap with Micro Matic's towers, couplers and ancillary dispense hardware is very high.
- Cornelius (Marmic Beverage Solutions): Cornelius is one of the largest direct competitors in beverage dispensing, particularly in post-mix and draft beer systems for foodservice and large-format accounts. The product portfolios overlap most directly with Micro Matic's draft systems, towers and couplers.
- True Manufacturing: True Manufacturing produces commercial refrigeration including kegerators and beer coolers used in bars and restaurants. It competes with Micro Matic's kegerator and direct-draw refrigeration lines in the same foodservice channel.
- Perlick: Perlick manufactures commercial bar and beverage refrigeration and dispense equipment, including draft systems and underbar equipment. It targets the same on-premise foodservice and craft beverage customers as Micro Matic.
- Beverage-Air: Beverage-Air manufactures commercial refrigeration and bar equipment including kegerators and beer dispensers. Its product line directly competes with Micro Matic's draft system refrigeration in the same on-premise channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Micro Matic social profiles
Digital presenceMicro Matic compliance and trust
Trust signalCompliance3 records
Micro Matic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Micro Matic leadership team
Management profileNumber of profiles
Micro Matic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Micro Matic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Micro Matic
What does Micro Matic do?
Micro Matic designs, engineers, manufactures, and sells commercial beverage dispensing systems including draft beer, wine, coffee, kombucha, and water-on-tap systems, along with glycol power packs, refrigeration/kegerators, custom towers, and closed chemical systems for industrial applications. The company distributes through its own e-commerce platform, four U.S. distribution centers, a certified installer network, and international distributors serving 120+ countries.
Is Micro Matic a public or private company?
Micro Matic is a private company. It is classified as corporate owned and is currently operating.
When was Micro Matic founded?
Micro Matic was founded in 1954. It employs 251 to 500 people.
Where is Micro Matic based?
Micro Matic is headquartered in Odense SV, Denmark, in the Europe region.
How does Micro Matic make money?
Four revenue lines are on record. Beverage Dispensing Equipment Sales are the primary driver. The others are closed Chemical Systems, parts and Accessories and professional Services.
Who are Micro Matic's main competitors?
Broad incumbents on record are Hoshizaki, Scotsman Ice Systems, Middleby Corporation, Ali Group and Manitowoc Ice. Direct peers are Krowne Metal, Cornelius (Marmic Beverage Solutions), True Manufacturing, Perlick and Beverage-Air.
Does Micro Matic have an API?
No public API is recorded for Micro Matic.
What industry is Micro Matic in?
Micro Matic's product category is Commercial Beverage Dispensing Equipment. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 3121 and its SIC code is 2080.