As We Are Style

What As We Are Style does

As We Are Style is a Vancouver-based, founder-led content platform that publishes first-person narratives from individuals navigating chronic illnesses, mental health conditions, and disabilities, framed through the lens of personal style. The site is built on a standard WordPress content management system with no proprietary technology layer, mobile app, or API surface. Content is organized by a manual symptom and condition taxonomy (e.g., Anxiety, Depression, Lupus, JIA, Type 1 Diabetes, Quadriplegia, Hydrocephalus) and supplemented by a 'Zoya's Voice' editorial column and a Collaborations section featuring guest writers and brand partners including Lise Watier, Wear Your Label, Wardrobe Vibrancy, and jolie hart. The platform also highlights connections to nonprofit communities such as the Arthritis Society, Jack.org, and the Spina Bifida and Hydrocephalus Association of BC.

The company was founded by Zoya around 2015 and has been operating as a solo or very small-team venture with no disclosed funding, no headcount data, no institutional investors, and no parent company. There is no paid product, subscription, or e-commerce offering in evidence; one collaboration (jolie hart) referenced a reader discount code, hinting at tentative affiliate activity, but no formalized commerce channel is documented. All content is freely accessible to visitors, and the company is described as reaching a global online audience from its Vancouver base while serving individuals with chronic health conditions and health/disability advocates seeking community connection and adaptive style guidance.

The business has shown no measurable growth signals since 2017: the latest editorial content in the dataset dates to that year, the site footer carries a 2018 copyright, and there are no funding rounds, acquisitions, product launches, or leadership changes on record. As a result, the platform functions less as a venture-scalable business and more as a mission-driven editorial project, with no disclosed revenue model and no AI, data, or technology moats evident in the available information.

Name

As We Are Style

Legal name

As We Are Style

Website

https://aswearestyle.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

As We Are Style is a Vancouver-based, founder-led WordPress blog platform that publishes free first-person stories from individuals living with chronic illnesses, disabilities, and mental health conditions, organized by symptom and condition. The site serves readers seeking community connection and adaptive style inspiration, with no disclosed revenue model or paid product.

Ownership category

akta.pro rank

Product category

Health & Lifestyle Content Publication

NAICS

Independent Artists, Writers, and Performers (71151)

akta.pro primary industry

Personal Styling for Seniors & Adaptive Needs (HSACAJAK)

akta.pro secondary industry

Virtual Styling & Outfit Planning (HSACAJAF)

Keywords

• Personal storytelling platform
• Chronic illness blog
• Adaptive fashion content
• Health advocacy media
• Disability style content

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Content and Community Platform: The platform generates value through community engagement, featuring guest writers and collaborations. Revenue generation model is not explicitly disclosed in available sources.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

As We Are Style is a WordPress-based content platform and blog that publishes first-person narratives of individuals living with chronic illnesses, mental health conditions, and physical disabilities, exploring how personal style and fashion help them cope. The platform organizes content around searchable symptoms and conditions, features the founder's editorial column, and includes guest writers and partner collaborations with like-minded brands.

Product overview

As We Are Style is a content-driven blog platform that publishes personal stories of individuals navigating health challenges while expressing themselves through personal style. The platform offers a searchable symptom and conditions directory, features editorial content under 'Zoya's Voice,' and includes collaborative guest content. The core offering consists of narrative-based content organized around various health conditions including mental health, chronic illness, and physical disabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• As We Are Style Platform A content platform and blog sharing first-person stories of individuals facing health challenges and how they express themselves through personal style. Features a symptom search directory, founder editorial content, and collaborative guest contributions. Content is freely accessible to all visitors and targets individuals with chronic illnesses, disabilities, and mental health conditions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• Guest Writers CommunityminorOthersOpen community program inviting individuals to contribute their own stories about health challenges and style. Writers collaborate with As We Are Style to share personal narratives.
• Wardrobe VibrancyminorGTM or Marketing PartnerBecca, Founder of Wardrobe Vibrancy, contributed a guest article titled 'The Art of Wardrobe' discussing simplifying closets and its connection to mental wellness.
• jolie hartminorGTM or Marketing PartnerFeatured interview with Taylor Byrom, founder of jolie hart - a clothing line for young girls with complex care needs. Mentioned offering 10% discount to As We Are readers.
• The Arthritis Society / Joints In MotionminorOthersFeatured stories of individuals who participated in Arthritis Society fundraising events. Alison raised $12,000 through Joints In Motion half-marathon.
• Camp CapilanominorOthersEducational retreat for children and youth living with rheumatic diseases. Several featured individuals (Andrea, Alison) connected through this camp.
• Spina Bifida and Hydrocephalus Association of BCminorOthersJenna volunteers at the Spina Bifida and Hydrocephalus clinic and serves on the board of this association.
• Wear Your LabelminorGTM or Marketing PartnerConscious clothing line creating conversations around mental health. Brent is a Community Champion for the brand, and Ameera is a fan of the fashion line.
• MavrixxminorStrategic or Co-development PartnerSocial enterprise founded by featured individual Brent, offering programs and training around mental health and wellness including The EDGE high school training program.
• Jack.orgminorOthersOrganization dedicated to enhancing student mental wellness. Ameera is a member of her university's chapter and on the planning committee for Jack Summit.
• Lise WatierminorGTM or Marketing PartnerJessica modeled as the face of Lise Watier's 'Something Sweet' perfume campaign, becoming the first person with quadriplegia to act as a beauty ambassador for the brand.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Care+Wear: Care+Wear produces adaptive medical clothing (PICC line covers, recovery wear) and partners with patient communities. It overlaps thematically with As We Are Style's coverage of dressing around health conditions, though it is primarily a product brand with light editorial content.
• Wear Your Label: Wear Your Label is a clothing brand creating conversation-starting apparel around mental health. As We Are Style already features Wear Your Label as a partner, and the two share the mental-health-and-fashion positioning.
• Springrose: Springrose designs adaptive clothing specifically for people with limited mobility, often co-created with chronic illness communities. It is comparable because its product line addresses the same adaptive fashion needs As We Are Style writes about, though it is a product company rather than a content platform.
• Aille: Aille is an adaptive swimwear brand designed for people with disabilities, prostheses, and chronic conditions. It is comparable as a commercial adaptive fashion brand whose marketing uses the same first-person storytelling approach featured on As We Are Style.
• Runway of Dreams: Runway of Dreams is a nonprofit dedicated to adaptive and inclusive fashion, producing events, partnerships with mainstream brands, and storytelling content. It overlaps with As We Are Style's adaptive-fashion-and-advocacy positioning, though it operates primarily as a nonprofit fashion platform rather than a content publication.

Broad incumbents

• Refinery29: Refinery29 is a broad lifestyle and fashion media brand with significant editorial coverage. It is comparable as a fashion-content incumbent that occasionally features adaptive and inclusive fashion, though it is not focused on the chronic illness segment.
• Healthline: Healthline is a major health information publisher producing condition-focused articles, community content, and editorial on chronic illness. It overlaps with As We Are Style's health-condition coverage but does not focus on fashion/style integration.
• Who What Wear: Who What Wear is a large-scale fashion editorial site covering trends, styling advice, and brand coverage. It is a broad incumbent in the same fashion-content category as As We Are Style, though it does not specialize in adaptive or health-related styling.

Direct peers

• The Mighty: The Mighty is a large-scale digital community and content platform publishing first-person stories about chronic illness, disability, and mental health. It is the closest direct peer because it pairs community storytelling with health-condition discoverability — exactly As We Are Style's editorial model, but at substantially larger scale.
• ChronicBabe: ChronicBabe is a blog and community for young women living with chronic illness, combining personal essays with lifestyle and style content. It is directly comparable as a niche content platform intersecting chronic illness with lifestyle/self-expression, similar in tone and audience to As We Are Style.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/aswearestyle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about As We Are Style