What Springrose does

Springrose (SpringRose, Inc.) is a privately held, founder-led adaptive intimates company founded in 2020 by Nicole Cuervo in Evanston, Illinois. The company designs and sells bras and underwear engineered for women with upper mobility limitations, chronic conditions, post-surgical recovery needs, and disabilities that make traditional back-closing intimate apparel difficult or impossible to use independently. Core technology consists of patented front-closing mechanisms using soft Velcro and 1800 Gauss magnetic closures (with discrete safety hooks), wireless supportive construction, multiple donning methods (step-in, overhead, one-handed, vest-style, around-the-waist), OEKO-TEX Standard 100 certified fabrics free of PFAS, and adaptive underwear with magnetic side closures that open flat for seated or lying dressing. Products were developed with structured input from over 500 women across multiple condition cohorts and over 30 clinicians.

Springrose operates a direct-to-consumer e-commerce model through a Shopify storefront at springrose.co, supplemented by a wholesale inquiry channel and worldwide shipping with duties and taxes calculated at checkout. Unit pricing ranges from approximately $16 for high-waisted modal underwear to $73.99 for premium bra variants, with 2-pack bundles offering $8-$23 in savings and gift cards from $25-$500. Payment options include standard credit and HSA/FSA cards through a Flex partnership that enables pre-tax purchasing. Marketing is primarily content-driven (blog, size quiz, condition-specific guides), ambassador/creator-led community engagement, and earned media (Cosmopolitan, Women's Health, TIME, PureWow, Modern Retail, Woman's World), plus recognition from the Michael J. Fox Foundation and Cerebral Palsy Alliance Research Foundation. Manufacturing partners are WRAP-certified, and the company claims 5,000+ customers with a 4.7-star average rating. Total disclosed funding to date is approximately $75,527 across a 2021 TechRise Chicago round and a 2023 Remarkable-led round, and headcount is reported at 1-10.

Name

Springrose

Legal name

SpringRose, Inc.

Website

https://springrose.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Springrose is an Evanston-based DTC adaptive intimates brand founded in 2020 by Nicole Cuervo, selling patented front-closing bras and adaptive underwear for women with mobility limitations, chronic conditions, and post-surgery recovery needs via Shopify e-commerce.

Ownership category

akta.pro rank

Product category

Adaptive Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Adaptive & Inclusive Performance Wear (CRAAAEAK), Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

Keywords

• Adaptive apparel
• Adaptive undergarments
• Front-closure bras
• Post-surgery intimates
• Mobility-friendly clothing

Headquarters

HQ city

Evanston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Springrose sells adaptive bras, underwear, and accessories directly to consumers through their Shopify e-commerce website. Products include individual bras ($56-$73.99), underwear ($16-$24), and bundle packages at discounted prices. Revenue is generated through one-time product purchases with optional shipping protection (Checkout+).
2. HSA/FSA Payment Processing: Springrose partners with Flex to enable customers to pay using Health Savings Account (HSA) or Flexible Spending Account (FSA) debit cards, allowing customers to use pre-tax dollars for purchases.
3. Wholesale Distribution: Springrose offers wholesale inquiries for retailers interested in carrying their adaptive intimate apparel products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Springrose designs and sells adaptive intimate apparel — primarily front-closing bras (Velcro and magnetic) and magnetic side-closing underwear — purpose-built for women with upper mobility limitations, chronic conditions, post-surgery recovery needs, arthritis, EDS, balance issues, and other disabilities. Products are sold directly to consumers through the Springrose Shopify e-commerce site with optional wholesale distribution.

Product overview

Springrose is an adaptive intimates company offering a focused portfolio of adaptive bras and underwear designed for people with mobility challenges, chronic conditions, post-surgery recovery, and seniors. The core product line includes three main adaptive bra styles: the Easy-On Mobility Bra with Velcro front closure (available in original and seamless cup versions), the Goddess Lift Mobility Bra with combined Velcro/magnetic closure for larger busts (DD-H), and The Effortless Bra with magnetic front closure. The underwear line includes Adaptive Underwear with magnetic side closures and High Waisted Modal Underwear. Springrose also offers value bundles of their bras and underwear for savings. All products feature patented adaptive technology developed with input from over 500 women and 30 clinicians, with features like front-adjusting straps, cushioned back closures, and optional gripping rings. The company holds OEKO-TEX Standard 100 certification for fabric safety and is FSA/HSA eligible through their Flex payment partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Easy-On Mobility Bra (Seamless Cups) Front-closing wireless adaptive bra with Velcro closure and seamless cups. Can be put on multiple ways (step-in, overhead, one-handed, like a vest, around waist) for women with limited mobility, arthritis, post-surgery recovery, or upper-body disabilities. Sizes 32-46, B-F cup.
• Goddess Lift Mobility Bra

Quantifiable outcome

• Reduced spinal, shoulder, and joint pain for customers with EDS and chronic pain conditions
• +2 more outcomes

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• FlexcoreGTM or Marketing PartnerSpringrose has partnered with Flex to enable customers to pay using Health Savings Account (HSA) or Flexible Spending Account (FSA) debit cards at checkout. This partnership allows customers to use pre-tax dollars for purchases, resulting in estimated savings of 20-40% depending on tax bracket. The integration requires guest checkout (not signed in to ShopPay) and allows customers to pay partially with HSA/FSA and partially with regular credit card.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Silverts: Silverts is a long-standing adaptive clothing retailer serving seniors and people with disabilities. They offer adaptive undergarments and dressing solutions comparable to Springrose's core target market.
• Liberare: Liberare sells adaptive intimates with magnetic closures targeted at women post-surgery (particularly breast surgery). Both brands compete directly in adaptive intimate apparel using proprietary closure technology for women with mobility or dexterity limitations.
• MagnaReady: MagnaReady offers adaptive apparel featuring patented magnetic closures for people with dexterity challenges. Both brands share a magnetic-closure mechanism thesis to enable easier, one-handed dressing for the mobility-limited customer.
• Joe & Bella: Joe & Bella designs adaptive clothing specifically for seniors and people with disabilities, including dressing solutions for limited mobility. Both brands serve the same adaptive apparel buyer seeking easier-don garments.
• Care+Wear: Care+Wear designs adaptive apparel for patients and people with disabilities, including post-surgery recovery products. Both brands share a clinically-informed, patient-focused design philosophy.
• Izzy Camilleri: Izzy Camilleri is an established adaptive fashion designer known for wheelchair-accessible clothing. Both brands target customers with mobility limitations while prioritizing fashion-forward design over institutional aesthetics.
• Buck & Buck: Buck & Buck has been a major adaptive clothing provider for over 40 years, serving seniors, disabled individuals, and care institutions. It competes in the same adaptive apparel category with established institutional and family-caregiver relationships.

Broad incumbents

• ThirdLove: ThirdLove is a major intimates brand known for inclusive half-cup sizing (32-44 band, A-H cup) and wireless comfort. It overlaps with Springrose's inclusive sizing philosophy but lacks adaptive-specific front-closing or magnetic designs.
• Tommy Hilfiger Adaptive: Tommy Hilfiger Adaptive is a major fashion brand's adaptive line offering inclusive clothing for people with disabilities. It overlaps with Springrose's adaptive mission but lacks Springrose's intimates-specific focus and proprietary closure patents.
• Knix: Knix is a leading intimates brand emphasizing inclusive sizing, wireless comfort, and leakproof solutions. While not adaptive-specific, Knix overlaps with Springrose's inclusive sizing and wireless-comfort positioning across a much broader catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springrose