ASAP Business Systems

What ASAP Business Systems does

ASAP Business Systems, operating under the DBA "ASAP Commerce Tech," is a Virginia-based reseller and integrator of point-of-sale (POS) systems, cash registers, weighing scales, and small-business computer consulting services. Founded in 1994 and headquartered in Ashland, Virginia, the company serves small and mid-sized restaurants and retailers across Ashland, Richmond, Central Virginia, and Virginia Beach, reselling and supporting the Decode POS platform (powered by Linga) and the NCC Reflection POS, alongside weighing scale hardware and general IT advisory. Its go-to-market is consultative and local: in-person assessments, hardware procurement, software configuration, installation, training, and ongoing technical support.

The business model combines three revenue streams. First, hardware resale on POS terminals, cash registers, and weighing scales, generating one-time placement margins. Second, payment processing residuals derived from merchant card volume processed through its bundled processing relationship, which represents the recurring economic engine of the business. Third, professional services for install, training, and computer consulting. The Zero-Cost POS program supplies qualifying merchants with hardware and software at no upfront cost in exchange for a processing commitment, while the Dual Pricing / cash discounting offering addresses merchants sensitive to card-present swipe fees.

Operationally, the company is a small, privately held firm (1–10 employees) with no disclosed funding rounds, M&A activity, or leadership changes. Its competitive position rests on local Virginia distribution, long-tenured domain expertise, and bundled hardware-plus-processing economics rather than proprietary technology, given that the underlying POS software is licensed from third-party platforms. No AI, machine learning, or proprietary data capabilities are disclosed.

Name

ASAP Business Systems

Legal name

ASAP Business Systems

Website

https://asapbussystems.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

ASAP Business Systems is a Virginia-based POS systems reseller and payment processor that sells, installs, and supports third-party POS hardware and software for small and mid-sized restaurants and retailers across the state.

Ownership category

akta.pro rank

Product category

POS Systems and Payment Processing

NAICS

All Other Business Support Services (561499), Office Equipment Merchant Wholesalers (42342)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)

akta.pro secondary industries

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), POS Installation, Maintenance & Field Services (FSAMADAJ), Point-of-Sale (POS) & On-Property Commerce (THALACAI)

Keywords

• POS systems
• Payment processing
• Restaurant technology
• Retail technology
• Merchant services

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. POS System Sales: Sale and installation of POS hardware and software including terminals, printers, cash drawers, barcode scanners, and payment terminals. Revenue generated from equipment sales to restaurants and retailers.
2. Payment Processing Services: Credit card processing, integrated payments, terminal setup, and dual pricing programs. Revenue generated through transaction fees and processing charges for businesses accepting card payments.
3. Professional Services: POS consultation, installation, menu programming, database setup, staff training, and ongoing support services. Revenue generated from service fees for implementation and support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ASAP Business Systems sells, installs, and supports point-of-sale (POS) systems and credit card processing services for restaurants and retail stores in Virginia. Its core lineup pairs the cloud-based Decode POS (powered by Linga) and the NCC Reflection POS platform in restaurant and retail variants with integrated payments, dual pricing programs, onsite installation, staff training, and ongoing local support. The company also offers a Zero-Cost POS Program for qualified businesses that adopt its payment processing services.

Product overview

ASAP Business Systems offers a portfolio of POS (point-of-sale) systems and payment processing solutions for restaurants, retailers, and service businesses. The core product lineup consists of two POS platforms: Decode POS (cloud-based, powered by Linga) and NCC Reflection POS, each offered in restaurant and retail variants. These are complemented by credit card processing services with integrated payments and dual pricing options, and supported by installation, programming, training, and ongoing support services. The company also offers a Zero-Cost POS Program for qualified businesses that use their payment processing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Decode POS for Restaurants

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Decode POScoreTechnology or IntegrationDecode POS is a POS software platform offered by ASAP Business Systems for restaurants and retail businesses. Powered by Linga, it provides cloud-based tools, integrated payments, reporting, and operational features. ASAP provides sales, installation, training, and ongoing service support for Decode POS customers.
• NCC Reflection POScoreTechnology or IntegrationNCC Reflection POS is a proven POS platform offered for restaurant and retail environments. ASAP Business Systems provides sales, installation, training, and service support for Reflection POS solutions, positioning it as a dependable option with strong local service backing.
• Linga (Decode POS powered by Linga)coreTechnology or IntegrationLinga provides the underlying technology for Decode POS for retail, offering cloud-based POS platform with multi-location flexibility, integrated payments, and product management features that ASAP resells and supports.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• POS Nation: POS Nation is a value-added reseller and integrator of restaurant and retail POS systems with bundled payment processing, closely mirroring ASAP's resell-plus-services-plus-payments model for SMBs.
• Revel Systems: iPad-based POS platform for restaurants and retail with partner-led sales and support channels. Comparable as an alternative POS platform that competes with the Decode/NCC products ASAP resells.
• Harbortouch (Shift4 Payments): Originally a local POS reseller offering free terminals in exchange for payment processing, now part of Shift4 Payments. Highly comparable business model to ASAP's Zero-Cost POS program tied to processing revenue.
• North Country Business Products: Regional POS reseller and service provider serving restaurants and retail with hardware, software, and payment processing. Closely analogous regional reseller model to ASAP.

Broad incumbents

• Toast: Cloud-native restaurant POS platform with integrated payments, competing for the same Virginia restaurant SMBs that ASAP serves. A much larger, software-led incumbent that defines the modern category.
• Lightspeed Commerce: Cloud POS provider for restaurants and retail with integrated payments. Targets the same mid-market SMB verticals as ASAP and its underlying Decode/Linga/NCC platforms.
• Square (Block): Square offers integrated POS hardware, software, and payments targeting small restaurants and retail. It is the dominant SaaS-led alternative to local resellers like ASAP across SMB segments.
• Clover (Fiserv): Clover is a major SMB POS and payments platform distributed through bank and ISO channels. It competes directly with ASAP for Virginia merchants needing integrated POS + card processing.

Emerging players

• POS-X: POS hardware and bundled solution provider targeting small retailers and restaurants through reseller channels. Comparable as an upstream equipment/solution vendor whose products compete with ASAP's portfolio.

Regional players

• BlueStar US: Value-added distributor of POS hardware, software, and payment solutions across North America. Comparable to ASAP as a channel partner delivering hardware, software selection, and integrator services to SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/asap-business-systems-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAP Business Systems