D-BAT KC
D-BAT Kansas City operates an indoor baseball and softball training facility in Lenexa, KS, under a franchise of the D-BAT network, serving youth players, families, and advanced prospects with automated pitching cages, private lessons, memberships, camps, and a pro shop.
- Company typePrivate
- Founded2018
- HeadquartersLenexa, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What D-BAT KC does
D-BAT Kansas City operates a single indoor, climate-controlled baseball and softball training facility at 16150 West 110th, Lenexa, KS 66219, under a franchise license from D-BAT Baseball & Softball Academies, a Texas-based franchisor founded in 1998 that has scaled to 145+ locations with 1,600+ staff network-wide. The facility uses automated pitching machines that throw real baseballs and softballs (including slow pitch and fast pitch softball) and serves youth players aged 6-18 as its primary segment, plus advanced high school, college, and MLB draft prospects, and parents/families seeking ancillary services such as birthday party rentals.
The business model combines recurring subscription revenue from two membership tiers (Gold $48/month and Platinum $78/month) with usage-based and one-time revenue from private lessons ($50-$100 per hour), half-hour and hour cage rentals ($25-$50), 50+ annual camps and clinics, a Pro Shop carrying Rawlings, Easton, and Lizard Skins equipment, and birthday party packages. Memberships are portable across all D-BAT franchise locations, and the unit markets to local baseball/softball families primarily through its website (dbatkc.com), online scheduling (dbathub.com), organic social media, and email.
The Lenexa franchisee was established in 2018 and is independently operated under the D-BAT brand; the parent franchisor is privately held and controlled by co-founders Cade Griffis (CEO) and Kyle Griffis, with no disclosed PE/VC/institutional investment. The five-employee local operation reflects the scale of a single-unit neighborhood training business within a much larger franchise system, with no disclosed standalone revenue.
D-BAT KC firmographics
Firmographics- Name
- D-BAT KC
- Legal name
- D-BAT Baseball & Softball Academies
- Website
- https://dbatkc.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- D-BAT Kansas City operates an indoor baseball and softball training facility in Lenexa, KS, under a franchise of the D-BAT network, serving youth players, families, and advanced prospects with automated pitching cages, private lessons, memberships, camps, and a pro shop.
- Ownership category
- akta.pro rank
D-BAT KC industry classification
Industry- Product category
- Baseball and Softball Training
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industry
- Baseball & Softball Equipment Retail (CRAMAEAA)
Keywords
Where D-BAT KC is headquartered
LocationHeadquarters
- HQ city
- Lenexa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
D-BAT KC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership Subscriptions: Monthly recurring membership fees at two tiers (Platinum $78/mo, Gold $48/mo) providing access to pitching machines, lesson discounts, camp discounts, and pro shop discounts.
- Lesson Fees: One-on-one or group instruction in baseball and softball. Lessons priced at $50-$100 per hour depending on membership status and lesson duration.
- Cage Rentals: Half-hour and hour cage rental options for individual or team batting practice, including baseballs/softballs, batting tee, and L-screen.
- Camps and Clinics: Over 50 camps, clinics, and classes per year including Spring/Holiday Break Camps, Summer Camps, specialty clinics (pitching, hitting), and college showcases.
- Pro Shop Merchandise: Retail sales of baseball and softball equipment including bats, gloves, batting gloves, and accessories from brands such as Rawlings, Easton, and Lizard Skins.
- Birthday Party Rentals: Birthday party packages ranging from DIY to All-Inclusive options, allowing customers to rent the facility for private events.
- Pitching Machine Token/Punch Card System: Members receive free or discounted token access; non-members can purchase credits (1 swipe = $2.50, 15 swipes = $30) for pitching machine use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platinum: $78/mo - Unlimited pitching machine tokens, 30% off lessons, 30% off camps/clinics, 15% off pro shop |
| Subscription | Monthly | Gold: $48/mo - 15 free pitching machine tokens per day, 20% off lessons, 20% off camps/clinics, 10% off pro shop |
| Per seat | Pay-as-you-go | Non-member pricing: 1/2 hr lesson $50, 1 hr lesson $100, 1/2 hr cage rental $25, 1 hr cage rental $50 |
| Unit Pricing | Pay-as-you-go | Token credits: 1 swipe = $2.50, 15 swipes = $30 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
D-BAT KC product offering
Product offeringCore offering
D-BAT KC operates an indoor baseball and softball training academy offering private lessons, batting cage rentals with automated pitching machines, tiered memberships (Platinum at $78/month and Gold at $48/month), camps and clinics, birthday party rentals, and a Pro Shop retail outlet. The facility is part of the D-BAT franchise network founded in 1998 and now spans 145+ locations across the United States.
Product overview
D-BAT KC operates as a baseball and softball training academy offering a unified suite of services centered around player development. The core offerings include private lessons taught by professional instructors, access to batting cages with automated pitching machines, and membership programs (Platinum and Gold tiers) that provide discounted access to lessons, camps, cage rentals, and the Pro Shop. Additional services include over 50 annual camps and clinics, birthday party rentals, and a retail Pro Shop featuring D-BAT branded equipment and products from Rawlings, Easton, and Lizard Skins. The membership tiers serve as the primary customer engagement model, unlocking progressive discounts across all service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Baseball and Softball Lessons
Quantifiable outcome
- Over 50 camps, clinics, and classes hosted annually at Kansas City location
- +2 more outcomes
Companies that use D-BAT KC
Customer profileSegments3 records
Ideal customer profiles1 record
D-BAT KC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
D-BAT KC partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
D-BAT KC competitors and assessment
Company assessmentDirect peers
- Baseball Factory: Baseball Factory operates youth baseball player development programs including training facilities, showcases, and college recruiting events. Targets the same serious youth and high school demographic seeking skill development and visibility for college recruitment.
- Extra Innings: Extra Innings is a competing baseball and softball indoor training facility franchise with a similar membership and lessons model. Comparable customer base of youth through high school players, comparable indoor batting cage and lesson offerings.
- Frozen Ropes: Frozen Ropes is a baseball and softball training franchise operating indoor facilities with lessons, camps, and batting cages. Closely comparable model targeting the same amateur and competitive youth baseball/softball player segments.
- D-BAT Baseball & Softball Academies (Parent/Franchisor): D-BAT KC is a franchisee of the D-BAT parent brand, which operates the same baseball/softball training academy model across 145+ locations. Identical product offering (memberships, lessons, cages, camps, pro shop), pricing structure, and proprietary technology stack.
Emerging players
- Parisi Speed School: Parisi Speed School is a youth athletic training franchise focused on speed, strength, and overall athletic development. Competes for the same serious youth athlete and parent investment, particularly with multi-sport athletes who may choose general training over sport-specific.
- i9 Sports: i9 Sports is a youth sports league franchise focused on organized recreational leagues for ages 3-14 across multiple sports including baseball. While broader than D-BAT, it competes for the same parent dollar on youth sports programming in the same demographic.
- Skyhawks Sports: Skyhawks operates youth sports camps and clinics across baseball and multiple other sports. Competes for seasonal summer camp demand from the same parent demographic investing in youth athletic development.
- Amazing Athletes: Amazing Athletes is a youth sports franchise providing multi-sport instruction for ages 2-12. While not baseball-specific, it competes for the same parent-spend on structured youth athletic development and after-school programming.
Broad incumbents
- Life Time Fitness: Life Time operates large-format fitness and recreation centers with membership-based access to sports facilities. While not baseball-specific, it represents a broader incumbent in the indoor recreational sports and training category with overlapping membership economics.
Others
- HitTrax: HitTrax provides batting simulation and analytics technology used in training facilities. Functions as an enabling technology supplier to indoor training operations rather than a direct competitor, but relevant to the underlying training technology stack D-BAT KC depends on.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
D-BAT KC social profiles
Digital presenceD-BAT KC financial estimates
Financial estimateRevenue estimate
Valuation estimate
D-BAT KC leadership team
Management profileNumber of profiles
Profiles2 records
D-BAT KC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D-BAT KC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D-BAT KC
What does D-BAT KC do?
D-BAT KC operates an indoor baseball and softball training academy offering private lessons, batting cage rentals with automated pitching machines, tiered memberships (Platinum at $78/month and Gold at $48/month), camps and clinics, birthday party rentals, and a Pro Shop retail outlet. The facility is part of the D-BAT franchise network founded in 1998 and now spans 145+ locations across the United States.
Is D-BAT KC a public or private company?
D-BAT KC is a private company. It is classified as corporate owned and is currently operating.
When was D-BAT KC founded?
D-BAT KC was founded in 2018. It employs 1 to 10 people.
Where is D-BAT KC based?
D-BAT KC is headquartered in Lenexa, United States, in the North America region.
How does D-BAT KC make money?
Seven revenue lines are on record. Membership Subscriptions are the primary driver. The others are lesson Fees, cage Rentals, camps and Clinics, pro Shop Merchandise, birthday Party Rentals and pitching Machine Token/Punch Card System.
Who are D-BAT KC's main competitors?
Direct peers on record are Baseball Factory, Extra Innings, Frozen Ropes and D-BAT Baseball & Softball Academies (Parent/Franchisor). Emerging players are Parisi Speed School, i9 Sports, Skyhawks Sports and Amazing Athletes. Life Time Fitness is listed as a broad incumbent. HitTrax is listed as an others.
Does D-BAT KC have an API?
No public API is recorded for D-BAT KC.
What industry is D-BAT KC in?
D-BAT KC's product category is Baseball and Softball Training. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of CRAMAEAA, Baseball & Softball Equipment Retail. Its NAICS code is 713940 and its SIC code is 7997.