What Order Bump does

OrderBump (operated as AppHub LLC, a Massachusetts-based LLC) is a private SaaS developer of a single Shopify app, OrderBump - Checkout Upsells, launched on the Shopify App Store on October 16, 2020. The company is headquartered at 116 Huntington Avenue, 15th Floor, Boston, MA, and operates with 1-10 employees. Its sole product enables Shopify merchants to increase average order value (AOV) by inserting upsell and cross-sell offers at three checkout touchpoints: in-cart, on the checkout page (Shopify Plus exclusive), and post-purchase.

The product is built as a native Shopify app tightly integrated with Shopify Checkout. Core functionality includes an AI-assisted recommendation engine that matches customers with complementary products based on cart conditions, product tags, SKUs, and cart value thresholds; 1-click post-purchase upsells to minimize friction; conditional trigger configuration for upsell/cross-sell rules; customizable product titles, descriptions, and CTA copy; and analytics for tracking click-through and conversion. The checkout-page customization capability is gated to Shopify Plus merchants, segmenting the product offering by merchant size.

The business is a self-serve, product-led growth (PLG) SaaS distributed exclusively through the Shopify App Store. Revenue comes from two recurring subscription tiers billed monthly in USD: a Standard tier at $39/month targeting standard Shopify merchants and a Shopify Plus tier at $139/month targeting high-volume merchants, with a 14-day free trial. The company is bootstrapped with no disclosed venture, private equity, or strategic investment, and is operated as an independent private LLC with no parent company, subsidiaries, M&A, or leadership changes disclosed.

Name

Order Bump

Legal name

AppHub LLC

Website

https://orderbump.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

OrderBump, operated as AppHub LLC, is a bootstrapped SaaS developer of a Shopify app that enables in-cart, checkout-page, and post-purchase upsells. It serves small-to-medium Shopify merchants with a $39/month tier and high-volume Shopify Plus merchants with a $139/month tier.

Ownership category

akta.pro rank

Product category

E-commerce Upsell and Conversion Software

akta.pro primary industry

E-commerce & Retail Recommendation Engines (HDAAAGAA)

akta.pro secondary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Shopify upsell app
• Checkout upsells
• Post purchase upsell
• Average order value
• E-commerce conversion

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Subscription Revenue - Standard Plan: Monthly subscription at $39/month for Standard Shopify stores, providing access to post-purchase upsells and analytics features
2. Subscription Revenue - Shopify Plus Plan: Monthly subscription at $139/month for Shopify Plus merchants, including in-checkout upsells and all standard features

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

OrderBump is a Shopify app that enables e-commerce merchants to increase average order value by displaying upsell and cross-sell offers in the cart, on the checkout page, and after purchase. It uses an AI-powered recommendation engine to match customers with complementary products based on cart conditions, product tags, SKUs, and cart value, and provides customizable titles, descriptions, CTAs, and analytics.

Product overview

OrderBump is a single unified Shopify app designed to increase merchant revenue through strategic upselling and cross-selling. The core product, OrderBump - Checkout Upsells, operates across multiple checkout touchpoints (in-cart, checkout page, and post-purchase) using AI to match customers with complementary products. Available in two tiers: Standard Shopify ($39/month) offering post-purchase upsells with analytics, and Shopify Plus ($139/month) adding in-checkout upsells and checkout page modifications.

Differentiator

Problem solved

Functional benefit

Products and services

• OrderBump - Checkout Upsells A unified Shopify app that enables in-cart, checkout-page, and post-purchase upsells and cross-sells to boost average order value for e-commerce merchants. Features AI-powered product matching, customizable offer displays (titles, descriptions, CTAs), conditional upsell triggers, and analytics tracking. Available in two subscription tiers: Standard Shopify ($39/month) and Shopify Plus ($139/month).

Quantifiable outcome

• 95% of reviews are 5-star ratings indicating high customer satisfaction

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• Shopify CheckoutcoreTechnology or IntegrationOrderBump integrates natively with Shopify Checkout, enabling in-cart upsells, checkout page upsells, and post-purchase upsells within the Shopify checkout flow. This integration is essential to the app's core functionality.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Klaviyo: Klaviyo is a broad e-commerce marketing automation incumbent whose personalization, product recommendation, and post-purchase messaging capabilities overlap thematically with OrderBump's AOV-driven upsell mission.
• Shopify Magic (native AI features): Shopify's own AI-powered merchant tools (Shopify Magic, Shop Pay offers, native checkout extensions) are the most consequential broad incumbent — Shopify's first-party upsell and personalization features directly compete with OrderBump inside the same ecosystem.
• Omnisend: Omnisend is an established e-commerce marketing platform that includes product recommendations, upsell automation, and post-purchase campaigns, broadly overlapping OrderBump's AOV-lift value proposition for Shopify merchants.

Direct peers

• Honeycomb Upsell: Honeycomb offers product page, cart, checkout, and post-purchase upsells for Shopify merchants, with AI-driven recommendations that directly parallel OrderBump's feature set.
• Bold Upsell: Bold Commerce's upsell app for Shopify offers in-cart, checkout, and post-purchase upsells, directly overlapping OrderBump's product surface across Standard and Plus Shopify tiers.
• Aftersell: Aftersell is a post-purchase upsell and cross-sell app on Shopify with AI personalization, competing in the same Shopify App Store category and targeting similar merchant segments as OrderBump.
• Frequently Bought Together: A Shopify upsell and product recommendation app (developed by the same AppHub LLC entity behind OrderBump) that competes in the adjacent AI-driven upsell/recommendation category.
• ReConvert: A leading Shopify app specializing in post-purchase upsells and cross-sells, directly competing with OrderBump in the same Shopify App Store category and serving the same SMB and Plus merchant segments.
• Zipify OCU (One Click Upsell): Zipify's One Click Upsell app targets the same Shopify merchant use case of post-purchase and checkout upsells, competing head-to-head on features, pricing, and Shopify App Store placement.

Emerging players

• SuperBump: SuperBump is referenced in OrderBump marketing assets as a complementary one-click upsell tool; it overlaps OrderBump's post-purchase upsell surface and is an emerging Shopify competitor in the same checkout touchpoint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Order Bump