Vapourcore Online

What Vapourcore Online does

Vapourcore Online Limited, trading as Vapourcore (legal entity Vacore Ltd), is a UK direct-to-consumer e-commerce retailer of vaping hardware, e-liquids, heated tobacco, and nicotine pouches, founded in 2016 and operating from a warehouse and registered trading address in Bury, Greater Manchester, with a listed location in Watford. The product catalogue spans pre-filled and refillable pod kits, advanced sub-ohm and mod kits, vape starter kits and bundles, replacement pods, e-liquids (nic salts, nic shots, shortfills), vape coils, heated tobacco devices (IQOS, Ploom EVO, NEAFS, Glo NEO), and nicotine pouches (Nordic Spirit, ZYN, VELO, and others), sourced from third-party brands including Hayati, Elf Bar, Lost Mary, Vuse, IVG, SKE Crystal, VEEV, Vaporesso, Uwell, SMOK, and Voopoo.

The technology layer is a Shopify-based storefront with integrated 1account age verification for TPD compliance, supported by SEO-optimised product pages, a blog of educational guides, an email newsletter, organic social channels (Facebook, X/Twitter, Instagram, YouTube), and a Core Loyalty Points program. Distribution is exclusively online, with next-day DPD delivery, free tracked UK delivery above £20–25, and European delivery from £14.95.

The business model is transactional B2C retail based on product markup across SKUs, with pricing signals including multi-buy deals (e.g., pods 3 for £15, e-liquids 5 for £10) and bulk-buy disposable cartons to drive basket size and repeat purchase. Customer segments are horizontal across ex-smokers, new vapers, and experienced vapers; the company self-positions as a one-stop shop for all experience levels. No subscription, B2B enterprise, or external funding model is indicated.

Name

Vapourcore Online

Legal name

Vapourcore Online Limited

Website

https://vapourcore.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Vapourcore Online is a UK direct-to-consumer e-commerce retailer founded in 2016, selling vaping hardware, e-liquids, heated tobacco, and nicotine pouches to ex-smokers, new vapers, and experienced vapers through a Shopify storefront with TPD-compliant, age-verified fulfilment.

Ownership category

akta.pro rank

Product category

Online Vape Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

akta.pro secondary industries

E-Liquid & Nicotine Salt Retail (CRANAEAH), Heat-Not-Burn & Alternative Nicotine Device Retail (e.g., IQOS-type) (CRANAEAJ), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH)

Keywords

• Online vape shop
• Vape kits retail
• E-liquid distribution
• Nicotine pouches
• Heated tobacco products

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Retail - Vape Products: Direct-to-consumer online sales of vape hardware (devices, kits, pods) and consumables (e-liquids, nicotine pouches, heated tobacco). Revenue generated through product markup on a wide range of third-party branded vape products including Elf Bar, Lost Mary, Hayati, Vuse, IVG, and many others. The company operates on a transactional retail model with no apparent subscription component for end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Vapourcore Online is a UK-based direct-to-consumer e-commerce retailer of vaping hardware and nicotine alternative products. Through its own Shopify storefront, it sells vape kits (pre-filled pod kits, refillable pod kits, starter kits, advanced sub-ohm kits, mod kits, big-puff vapes), replacement pods, e-liquids (nic salts, shortfills, nic shots), heated tobacco devices and sticks (IQOS, Ploom, Glo), and tobacco-free nicotine pouches (ZYN, Nordic Spirit, VELO, Pablo, Killa). Orders ship from a UK warehouse with same-day weekday dispatch and next-day delivery options.

Product overview

Vapourcore Online operates as a UK online vape retailer offering a diverse portfolio of vaping and tobacco alternative products. The product range is organized around a multi-category platform model encompassing: (1) Vape Kits including Pre-filled Pod Vape Kits, Refillable Pod Vape Kits, 4 in 1 Pod Vape Kits, Vape Starter Kits, Vape Kit Bundles, Advanced Sub-Ohm Vape Kits, and Vape Mod Kits; (2) Consumables and Accessories including Replacement Pods, E-Liquids (Nic Salt, Nic Shots, Shortfills), and Vape Coils; (3) Alternative Nicotine Products including Heated Tobacco devices (IQOS, Ploom, Glo) and Nicotine Pouches (ZYN, Nordic Spirit, VELO); (4) Big Puff Vapes with extended puff counts; and (5) Promotional offerings such as Multi-Buy Deals and Bulk Buy Cartons. Key brands stocked include Hayati, Elf Bar, Lost Mary, Vuse, IVG, SKE Crystal, VEEV (IQOS), Vaporesso, Uwell, SMOK, and Voopoo. The company positions itself as a one-stop shop for vaping needs from beginner starter kits through to advanced sub-ohm and mod systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-filled Pod Vape Kits

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vuse (BAT): British American Tobacco's flagship vape brand, sold through retailers and Vuse's own channels. Comparable in vape category and UK consumer base, but with global tobacco-conglomerate scale and proprietary brand economics.
• Blu (Imperial Brands): Major tobacco-company-owned vape brand (Imperial Brands) selling closed-pod devices and consumables. Comparable in product category and target customer, but operates as a brand-owner with broader tobacco portfolio rather than a multi-brand retailer.
• ZYN (Swedish Match / Philip Morris International): Leading global nicotine pouch brand now owned by PMI. Comparable as a category leader in the nicotine pouch segment Vapourcore retails, but with manufacturer-level scale and brand investment rather than retail-only operations.
• IQOS / VEEV (Philip Morris International): PMI's heat-not-burn (IQOS) and pod (VEEV) systems, sold via PMI retail and partner sites. Comparable in heated tobacco and pod categories Vapourcore carries, with vastly greater resources and proprietary IP.

Direct peers

• Vape Superstore: UK online vape retailer with multi-brand catalogue of kits, pods, e-liquids, and nicotine pouches. Directly comparable product mix, customer segments, and D2C e-commerce positioning to Vapourcore.
• Totally Wicked: Long-established UK vape retailer with both online and physical stores, selling own-brand and third-party e-liquids, kits, and accessories. Comparable as a UK omni-channel vape specialist targeting ex-smokers and hobbyist vapers.
• Vapemate: UK online vape retailer with broad multi-brand catalogue across kits, e-liquids, and disposables. Comparable D2C e-commerce model and customer targeting of UK adult smokers and vapers.
• Vape Club: One of the largest UK online vape retailers, offering vape kits, e-liquids, and pods across a wide brand portfolio. Highly comparable as a direct-to-consumer online specialist serving the same UK customer base.
• Ecigwizard: UK vape e-commerce specialist selling kits, mods, e-liquids, and consumables online. Comparable as a UK-based pure-play online vape retailer with similar brand portfolio and target customer.
• Vape and Juice: UK vape retailer combining own-brand e-liquid manufacturing with online retail of third-party kits and accessories. Comparable to Vapourcore on customer base and product categories, with the addition of in-house brand manufacturing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vapourcore
• YouTubeyoutube.com/channel/UCdVPDizV-AybUVyaRqe2KXw
• Facebookfacebook.com/Vapourcore
• Instagraminstagram.com/vapourcore_uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vapourcore Online