Candystormpr

What Candystormpr does

CandyStorm PR GmbH (branded "Candystormpr") is a privately held, founder-led public relations and communications consultancy registered as a GmbH in Berlin-Charlottenburg and operated from Kleinmachnow, on the southwestern edge of Berlin, Germany. The firm was established in 2015 by Sven Oswald, a former journalist and digital-transformation consultant, around a thesis that corporate communication had lost its human center. Its service portfolio comprises two pillars: a general PR and communications practice covering media relations and strategic messaging for organizations, and a dedicated "CSR Aktionstage" (CSR Action Days) offering that plans and executes employee volunteering days, including site sourcing, materials procurement, and on-the-day delivery, deliberately positioned against what the firm calls "Alibi-Ehrenamt" and greenwashing.

The agency operates as a traditional professional services firm rather than a technology platform: the source data identifies no proprietary software, AI system, or technical infrastructure, and revenue accrues through project-based engagements and ongoing advisory retainers sold via direct, relationship-driven sales to organizations seeking purpose-driven communications. Distribution is exclusively direct - no intermediary channel partners, integrations, app products, or API surfaces are documented - and the team is described by the company as "handverlesen" (handpicked), consistent with a small specialist boutique. The firm is bootstrapped, with no external funding rounds, parent company, M&A activity, or disclosed awards and recognitions in the input data, leaving virtually no quantitative scale anchors.

Name

Candystormpr

Legal name

CandyStorm PR GmbH

Website

https://candystormpr.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

CandyStorm PR is a Berlin-based, founder-led boutique consultancy founded in 2015, offering human-centered public relations and corporate CSR action day planning services to organizations seeking purpose-driven communications.

Ownership category

akta.pro rank

Product category

Public Relations and Corporate Communications Consulting

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industry

Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)

Keywords

• Public relations services
• Corporate communications
• CSR consulting
• Strategic communications
• Media relations

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Services: Professional services revenue model providing public relations and communications consulting to businesses and organizations. Services include CSR action day planning, media relations, strategic communications, and organizational messaging support. Revenue is generated through project-based engagements and ongoing advisory relationships with clients seeking to improve their public image and communication effectiveness.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Candystormpr is a PR and communications consultancy that helps companies tell their stories through strategic public relations and corporate communications. Its specialized offering, CSR Aktionstage, plans and executes corporate social responsibility action days, handling site research, planning, materials procurement, and on-the-day execution for employee volunteer and community engagement activities.

Product overview

CandyStormPR is a PR and communications agency that offers core PR and communication services alongside specialized CSR (Corporate Social Responsibility) action day programs. The agency centers its approach on human-focused communication and helping make the world a better place through strategic PR work and community engagement initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• PR und Kommunikation (PR and Communications) Strategic public relations and corporate communications services helping companies tell their stories, with a focus on placing humans at the center of communication efforts. Designed for businesses and organizations seeking authentic, purpose-driven communication support.
• CSR Aktionstage (CSR Action Days) End-to-end Corporate Social Responsibility day programs that help companies organize meaningful volunteer and community engagement activities for employees, from site research and planning through materials procurement and execution of the event itself. Intended for companies seeking authentic, non-performative CSR engagement rather than alibi-style volunteer days or greenwashing.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• fischerAppelt: One of the largest owner-led German PR and communications agencies, with integrated corporate communications, brand, and content offerings. Comparable to CandyStormPR as a German-headquartered PR/comms firm serving corporate clients, though materially larger in scale and service breadth.
• Hering Schuppener: Germany-based strategic communications and public relations consultancy owned by FGS Global, focused on corporate communications, capital markets, and crisis advisory. Comparable to CandyStormPR as a corporate communications and PR specialist serving German enterprises, though at significantly greater scale and with deeper capital markets and crisis expertise.

Broad incumbents

• MSL Germany: German arm of Publicis Groupe's MSL global PR network, offering corporate communications, public affairs, and brand PR. Comparable as a corporate communications provider competing for German enterprise PR budgets, though operating within a global network structure rather than as a founder-led boutique.
• Edelman Germany: German arm of global PR firm Edelman, providing corporate communications, brand, and purpose-driven advisory to large enterprises. Comparable to CandyStormPR on the purpose/CSR communications axis, but competing with vastly greater resources, global reach, and blue-chip client roster.
• Scholz & Friends: Hamburg-based creative and communications agency group with PR, brand, and digital capabilities serving German enterprise clients. Comparable to CandyStormPR as a German-headquartered communications firm, though typically competing at larger brand and campaign scopes.
• FleishmanHillard Germany: German operations of global Omnicom-owned PR network, offering corporate, brand, and public affairs communications. Comparable as a corporate communications and PR provider to German enterprise clients, though offering a broader and more standardized service portfolio than CandyStormPR's niche focus.
• Serviceplan Group: Largest independent owner-managed agency group in the DACH region, offering integrated brand, PR, and digital communications. Comparable to CandyStormPR as a German integrated communications provider, but operating at much larger scale and across a broader service portfolio rather than purpose-driven PR.
• Ketchum Germany (Ketchum Publico): German arm of global PR firm Ketchum (part of Omnicom), delivering corporate, brand, and purpose communications. Comparable as a corporate communications provider in Germany, though typically serving larger multinational clients with a broader integrated offering.
• Finsbury Glover Hering: Global strategic communications and public affairs firm with strong presence in Germany, focused on corporate, financial, and crisis communications. Comparable to CandyStormPR on the strategic corporate communications axis, though serving a materially larger and more international client base.

Emerging players

• Tatendrang: Berlin-based social and purpose-driven agency focused on CSR, volunteering, and community engagement programs for companies. Highly comparable to CandyStormPR's CSR Aktionstage offering as a purpose-led, German CSR engagement specialist, and a direct competitor in the corporate volunteering/CSR day niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/candystormpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Candystormpr