Pure Chiropractic
Pure Chiropractic is a family-owned chiropractic practice operating two offices in Eatonton/Lake Oconee and Milledgeville, Georgia. Founded in 2012 by Dr. Ted Smith, the practice delivers gentle, corrective, and wellness chiropractic care to local families, expecting mothers, auto accident victims, and chronic-condition patients.
- Company typePrivate
- Founded2012
- HeadquartersEatonton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pure Chiropractic does
Pure Chiropractic is a privately held, family-owned chiropractic practice founded in 2012 by Dr. Ted Smith and operated alongside co-owner Karen Smith. The company provides gentle, corrective, and wellness chiropractic care from two office locations in Eatonton/Lake Oconee and Milledgeville, Georgia, serving local families, individuals with musculoskeletal conditions, expecting mothers, pediatric patients, and auto accident victims. The clinical team includes six chiropractors (Dr. Ted Smith, Dr. Michael Evans, Dr. Eric Gregory, Dr. Hannah Gomolak, and Dr. Jesse McCord) delivering a broad service menu that spans spinal adjustments, subluxation correction, whiplash rehabilitation, pregnancy care, and chronic-condition management across more than 20 condition-specific treatment offerings.
The underlying technology is fundamentally manual — chiropractic spinal adjustments and low-force manipulation techniques — with no proprietary software, AI components, or digital products disclosed. Digital infrastructure is limited to a WordPress-based website hosted by WellPlanet.com, an SEO-optimized blog, an email newsletter, and social media accounts (Facebook, Twitter). Patient acquisition is driven by direct-to-consumer channels including local SEO, phone scheduling, online appointment requests, and community workshops.
Revenue is generated through professional service fees on a fee-for-service basis, with no publicly disclosed pricing, no insurance contract details, and no subscription or membership model identified. The business model relies on recurring patient visits for corrective and wellness maintenance care. The practice operates as a single-country, domestic-only entity with no subsidiaries, no institutional investors, no parent company, and no disclosed funding history. There are no patents, certifications, regulatory actions, or mergers and acquisitions on record.
Pure Chiropractic firmographics
Firmographics- Name
- Pure Chiropractic
- Legal name
- Pure Chiropractic
- Website
- https://purechiropractic4u.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pure Chiropractic is a family-owned chiropractic practice operating two offices in Eatonton/Lake Oconee and Milledgeville, Georgia. Founded in 2012 by Dr. Ted Smith, the practice delivers gentle, corrective, and wellness chiropractic care to local families, expecting mothers, auto accident victims, and chronic-condition patients.
- Ownership category
- akta.pro rank
Pure Chiropractic industry classification
Industry- Product category
- Chiropractic Services
- NAICS
- Offices of Chiropractors (62131)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Pediatric & Family Chiropractic (HSADALAC)
- akta.pro secondary industries
- Corrective Chiropractic & Spinal Decompression (HSADALAE), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH)
Keywords
Where Pure Chiropractic is headquartered
LocationHeadquarters
- HQ city
- Eatonton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pure Chiropractic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Chiropractic Care Services: The primary revenue stream comes from providing chiropractic adjustments, spinal manipulation, and related therapeutic services. Patients typically schedule regular appointments for ongoing corrective and wellness care, creating a recurring revenue model based on professional healthcare services.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Pure Chiropractic product offering
Product offeringCore offering
Pure Chiropractic provides gentle, corrective, and wellness chiropractic care through spinal adjustments and manual manipulation at two Georgia office locations. The practice offers specialized treatment for over 20 conditions including back pain, neck pain, sciatica, whiplash, pregnancy-related discomfort, pediatric conditions (colic, ear infections, ADHD, bedwetting), and chronic conditions (fibromyalgia, osteoporosis, scoliosis). Services are delivered in-person by a team of chiropractors led by founder Dr. Ted Smith to families and individuals in the Lake Oconee/Eatonton and Milledgeville communities.
Product overview
Pure Chiropractic is a family healthcare practice offering a unified suite of chiropractic services. The core offering consists of three integrated care types: Gentle Chiropractic Care for patients of all ages using minimal-force techniques, Corrective Chiropractic Care focused on restoring spinal alignment and addressing subluxations, and Wellness Chiropractic Care for ongoing maintenance and prevention. The practice provides specialized treatment services for over 20 conditions including musculoskeletal issues (back pain, neck pain, sciatica, whiplash, carpal tunnel), pediatric care (colic, ear infections, ADHD, bedwetting), women's health (pregnancy, PMS), respiratory/allergic conditions (asthma, allergies), and chronic conditions (fibromyalgia, osteoporosis, scoliosis). Services are delivered at two Georgia locations: Lake Oconee/Eatonton and Milledgeville.
Differentiator
Problem solved
Functional benefit
Products and services
- Gentle Chiropractic Care A form of chiropractic treatment using minimal-force techniques suitable for patients of all ages, including children and sensitive individuals. Designed as an accessible entry point to chiropractic care for families.
- Corrective Chiropractic Care Chiropractic treatment focused on restoring proper spinal alignment, addressing subluxations, and correcting underlying structural issues to achieve lasting results rather than temporary relief.
- Wellness Chiropractic Care
Quantifiable outcome
- Home exercises account for up to 40% of total patient progress in chiropractic care programs
Companies that use Pure Chiropractic
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Pure Chiropractic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pure Chiropractic partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights3 records
Pure Chiropractic competitors and assessment
Company assessmentDirect peers
- Arrowhead Clinic: Arrowhead Clinic is a Georgia-based multi-location practice specializing in chiropractic care for auto accident injuries and whiplash—the same specific service line Pure Chiropractic promotes with its four-phase whiplash protocol. It is a directly comparable peer in both geography and clinical specialty.
- 100% Chiropractic: 100% Chiropractic is a franchise family chiropractic brand offering wellness, corrective, and pediatric care across multiple U.S. markets. Its family-focused, full-service positioning directly mirrors Pure Chiropractic's pediatric-to-senior service portfolio.
- HealthSource Chiropractic: HealthSource is a chiropractic franchise network offering corrective care, wellness, and condition-specific treatment programs. Its franchise model and emphasis on long-term corrective care align closely with Pure Chiropractic's positioning around subluxation correction and ongoing wellness.
- Chiro One Wellness Centers: Chiro One operates a multi-location family chiropractic practice across the Midwest with a corrective/wellness care model similar to Pure Chiropractic's three-tier (Gentle/Corrective/Wellness) offering, making it a closely comparable peer in clinical positioning and patient-lifecycle approach.
- The Joint Chiropractic: The Joint Chiropractic is the largest chiropractic franchise in the U.S., operating hundreds of walk-in clinics offering affordable spinal adjustments. It competes directly with Pure Chiropractic for the same general-population and family chiropractic patient base, with a far more standardized multi-location model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Chiropractic social profiles
Digital presencePure Chiropractic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Chiropractic leadership team
Management profileNumber of profiles
Profiles6 records
Pure Chiropractic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Chiropractic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Chiropractic
What does Pure Chiropractic do?
Pure Chiropractic provides gentle, corrective, and wellness chiropractic care through spinal adjustments and manual manipulation at two Georgia office locations. The practice offers specialized treatment for over 20 conditions including back pain, neck pain, sciatica, whiplash, pregnancy-related discomfort, pediatric conditions (colic, ear infections, ADHD, bedwetting), and chronic conditions (fibromyalgia, osteoporosis, scoliosis). Services are delivered in-person by a team of chiropractors led by founder Dr. Ted Smith to families and individuals in the Lake Oconee/Eatonton and Milledgeville communities.
Is Pure Chiropractic a public or private company?
Pure Chiropractic is a private company. It is classified as family owned and is currently operating.
When was Pure Chiropractic founded?
Pure Chiropractic was founded in 2012. It employs 1 to 10 people.
Where is Pure Chiropractic based?
Pure Chiropractic is headquartered in Eatonton, United States, in the North America region.
How does Pure Chiropractic make money?
One revenue line is on record: chiropractic Care Services.
Who are Pure Chiropractic's main competitors?
Direct peers on record are Arrowhead Clinic, 100% Chiropractic, HealthSource Chiropractic, Chiro One Wellness Centers and The Joint Chiropractic.
Does Pure Chiropractic have an API?
No public API is recorded for Pure Chiropractic.
What industry is Pure Chiropractic in?
Pure Chiropractic's product category is Chiropractic Services. Its primary akta.pro industry code is HSADALAC, Pediatric & Family Chiropractic, with a secondary code of HSADALAE, Corrective Chiropractic & Spinal Decompression. Its NAICS code is 62131 and its SIC code is 8000.