The Madison Record

What The Madison Record does

The Madison Record is a privately held local news publication serving Madison, Alabama and the broader Madison County community. Its product is a single core digital news website (themadisonrecord.com) that organizes coverage across News, Sports, Schools, Opinion, Events, Lifestyles, Business, and Public Records, supplemented by three sub-brands: Madison County Record (a government and public-records vertical), Madison Living Magazine (a lifestyle publication with a dedicated domain), and Living 50 Plus (content targeted at readers aged 50 and older). The site runs on a standard WordPress-based CMS with no proprietary technology components disclosed, and the publication distributes through website, e-editions, print editions, and dedicated classifieds and public-notices platforms.

The business model is a multi-stream local-media revenue engine. Recurring revenue comes from digital and print subscriptions managed through the parent-network subscription storefront (madisonsubs.tnvalleymedia.com), priced on an annual billing cadence. Transactional revenue is generated from classified advertising (via a self-serve AdHunter platform) and from public-notice publications linked to the Alabama Public Notices statewide system. The go-to-market is direct-to-consumer and direct-to-local-SMB, with marketing driven by the website, email newsletters, organic social media, and cross-promotion through the Tennessee Valley Media network. Customer targeting is vertical by geography, with the primary segment defined as Madison, Alabama residents seeking hyperlocal news, school and sports coverage, obituaries, public-records access, and community event information.

Operationally, the title sits inside the Tennessee Valley Media network, sharing subscription, classifieds, and public-notices infrastructure with sister publications such as the Hartselle Enquirer. The Madison Record is actively publishing (recent content dated July 2026) and remains a small, locally focused outlet with no disclosed headcount, revenue, or external funding; its primary public contact is a generic staff email. The legal name is The Madison Record and there is no evidence of a public listing, subsidiaries, or external investors.

Name

The Madison Record

Legal name

The Madison Record

Website

https://themadisonrecord.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Madison Record is a privately held local news publication serving Madison, Alabama and Madison County, operating a WordPress-based news website, print and e-editions, and sub-brands including Madison Living Magazine, with revenue from subscriptions, classifieds, and public notices.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper
• Community news
• Classified advertising
• Public notices
• News subscription

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital Subscriptions: Online subscription services for digital access to news content
2. Classified Advertising: Revenue from classified ads placed through their classifieds platform
3. Public Notices: Legal public notice publications, linking to Alabama Public Notices platform
4. Print Publications: Print edition subscriptions and newsstand sales

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

The Madison Record is a local community newspaper serving Madison, Alabama and Madison County. It provides news coverage across categories including news, sports, schools, opinion, events, lifestyles, business, and public records, delivered through a website, e-editions, and print editions. The publication also operates a classifieds platform and publishes legal public notices as part of the Tennessee Valley Media network.

Product overview

The Madison Record is a local news publication website offering comprehensive coverage of Madison, Alabama. The single unified product is a news website featuring multiple content categories including News, Sports, Schools, Opinion, Events, Lifestyles, Business, and Public Records, along with special sections like Madison County Record, Madison Living Magazine, and Living 50 Plus.

Differentiator

Problem solved

Functional benefit

Brands

• Madison County Record: A section of The Madison Record focused on Madison County government and public records.
• Madison Living Magazine
• Living 50 Plus

Products and services

• The Madison Record News Website A local news website providing comprehensive coverage of Madison, Alabama and Madison County, featuring categories such as News, Sports, Schools, Opinion, Events, Lifestyles, Business, and Public Records, aimed at local residents.
• Madison County Record A section of The Madison Record focused on Madison County government proceedings, public records, and legal public notices for local residents and businesses.
• Madison Living Magazine A lifestyle magazine publication under The Madison Record brand offering content on local lifestyles, community features, and resident stories for Madison, Alabama readers.
• Living 50 Plus A publication focused on lifestyle content tailored for readers aged 50 and older in the Madison, Alabama community.
• Classified Ads Platform A self-serve classified advertising platform where local residents and businesses in Madison, Alabama can place and browse classified ads, generating transaction-fee revenue.
• Public Notices Service A service for publishing legal public notices required by government entities, legal firms, and businesses, linking to the Alabama Public Notices platform for statutory compliance.
• Print and E-Editions Print newspaper editions and digital e-editions available through subscription, with subscription management handled via madisonsubs.tnvalleymedia.com on an annual billing cadence.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tennessee Valley Mediaparent companyOthersThe Madison Record operates as part of the Tennessee Valley Media network, sharing technology infrastructure including subscription management (madisonsubs.tnvalleymedia.com), classifieds platform (classads.tnvalleymedia.com), and public notices system (ads.tnvalleymedia.com).

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Yellowhammer News: Alabama-focused digital news and opinion outlet. Comparable as a content publisher targeting Alabama readers and advertisers, with a digital-native model that contrasts with The Madison Record's print heritage.
• 1819 News: Alabama-focused digital news startup covering state and local news including north Alabama. Comparable as a content competitor seeking local news and government coverage share from legacy Alabama newspapers.

Regional players

• Decatur Daily: Daily newspaper serving Decatur and Morgan County in north Alabama, adjacent to the Madison County market. Comparable as a legacy community newspaper operating print, digital subscriptions, and classifieds in the same Tennessee Valley region.
• The Cullman Times: Local daily newspaper covering Cullman County, Alabama, within the broader Tennessee Valley region. Comparable as a community newspaper with print, digital subscription, and public notice revenue streams of similar scale.

Direct peers

• The Huntsville Times: Regional newspaper serving the broader Huntsville metro area that includes Madison County. Comparable as a print and digital newspaper covering the same geographic market with overlapping hyperlocal content.
• The Hartselle Enquirer: Sister community newspaper within the Tennessee Valley Media network covering Hartselle, Alabama. Directly comparable as a small-town local newspaper sharing infrastructure, classifieds platform, and subscription management with The Madison Record.

Broad incumbents

• Lee Enterprises: Major US local newspaper group operating daily and weekly community papers across multiple states. Comparable as a multi-title local newspaper operator with shared digital, subscription, and classifieds infrastructure across a portfolio.
• AL.com (Alabama Media Group): Alabama's largest digital news outlet covering statewide and metro news including Huntsville/Madison. Comparable as a news publisher serving the same Alabama audience with overlapping local coverage, but at much greater scale and digital-first orientation.
• Gannett Co. (USA TODAY Network): Largest US newspaper publisher operating hundreds of local dailies and weeklies. Comparable as a scaled local newspaper operator that competes for the same digital subscription and local advertising dollars.

Others

• Tennessee Valley Media: Parent network/operating partner that shares subscription, classifieds, and public notices infrastructure across its community newspaper titles. Comparable as the platform ecosystem that powers The Madison Record's operations and revenue mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/madison_record
• Facebookfacebook.com/themadisonrecord
• LinkedInlinkedin.com/company/the-madison-record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Madison Record