Royal LePage Realty Team Brokerage

What Royal LePage Realty Team Brokerage does

Royal LePage Realty Team Brokerage is a privately held, locally owned real estate franchise operating under the Royal LePage brand in Greater Sudbury and Northern Ontario, Canada. The firm is headquartered in Sudbury (1107 Auger Avenue) with Barry Kindrat as Broker of Record and is part of the broader Royal LePage network — itself a subsidiary of Bridgemarq Real Estate Services (TSX: BRE). It serves individual home buyers, sellers, and renters across more than 34 communities, with a roster of approximately 26 licensed agents supported by brokers, a Marketing Manager, and administrative staff.

The company's core product is an IDX-enabled property search portal built on the BoldTrail platform, providing map-based search across single-family, condo, multi-family, commercial, farm, townhouse, mobile home, and land listings drawn from MLS data via CREA membership. Complementary products include an Attom/Zillow-powered automated home valuation tool used as a seller lead generator, a Rental Beast-integrated rental search with application processing, a BoldTrail-based agent CRM with automated direct-mail follow-up, and a Resource Center with buyer/seller guides. The stack is augmented by Facebook/Google SSO and Google Maps integration. Distribution is sales-led via a hybrid of field agents and inside-sales inquiry handling, supported by SEO-driven organic website traffic, email newsletters, and social sharing of listings.

Royal LePage Realty Team Brokerage earns revenue primarily through transaction-based commissions on residential (and to a lesser extent commercial, farm, and rental) real estate deals, supplemented by agent desk fees, franchise-aligned splits, and lead/CRM tooling provided to recruited agents. Pricing is per-transaction and negotiable, and the home valuation service is offered free to feed the seller funnel. The customer base is a long tail of SMB/consumer buyers and sellers with no enterprise anchor concentration; revenue predictability is therefore driven by Northern Ontario housing turnover rather than any single account.

Name

Royal LePage Realty Team Brokerage

Legal name

Royal LePage Realty Team, Brokerage

Website

https://rlteam.ca

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal LePage Realty Team Brokerage is a privately held Royal LePage franchise real estate brokerage in Sudbury, Ontario, serving home buyers, sellers, and renters across 34+ Northern Ontario communities via ~26 agents and a BoldTrail-powered IDX/CRM platform.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate brokerage
• Residential property sales
• Commercial real estate
• MLS property search
• Property listing platform

Headquarters

HQ city

Sudbury

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property transactions. Agents represent buyers and sellers in residential and commercial property transactions with commission typically split between listing and selling agents and the brokerage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Royal LePage Realty Team Brokerage is a residential and commercial real estate brokerage that represents buyers and sellers in property transactions across 34+ communities in Greater Sudbury and Northern Ontario. Core services include buyer representation, seller/listing representation, commercial property brokerage, land and farm sales, and rental property search. Agents deliver these services via a BoldTrail-powered IDX website that exposes the full MLS database, automated valuation reports for prospective sellers, and a centralized lead/CRM pipeline. The brokerage operates under a Royal LePage franchise and supports approximately 26 agents and 43,000 active buyers in its database.

Product overview

Royal LePage Realty Team Brokerage operates as a real estate brokerage offering a unified property listing platform integrated with MLS data. The core product is the IDX-enabled property search platform, complemented by a home valuation service powered by statistical models from Attom Data and Zillow. The company also provides an Agent CRM/Lead Management system for its roster of agents. Property types include Single Family, Condos, Multi-Family, Commercial, Farm, Townhouse, Mobile Home, and Land listings. The platform includes property inquiry tools, map-based search, and buyer/seller matching services. The website is powered by BoldTrail platform technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listing and Search Platform (IDX)

Quantifiable outcome

• 43,000 active buyers in office database with 14,735 active at $199,000 price point

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Royal LePage (Parent Brand)coreStrategic or Co-development PartnerRoyal LePage Realty Team is a franchise member of the Royal LePage real estate brand, part of Bridgemarq Real Estate Services. This provides access to national branding, marketing resources, training programs, and technology platforms.
• Canadian Real Estate Association (CREA)coreTechnology or IntegrationMember of CREA providing access to MLS (Multiple Listing Service) data distribution and DDF (Data Distribution Facility) for property listings. Enables the brokerage to list properties on the MLS system and access cooperative selling network.
• BoldTrailcoreTechnology or IntegrationTechnology platform provider powering the company's real estate website with property search, lead management, and transaction workflow capabilities.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• EXP Realty: Growing national/cloud-based brokerage franchise actively listing in Sudbury-area markets (Lively) with similar residential brokerage offerings.
• Coldwell Banker - Charles Marsh Real Estate: National franchise competitor operating in the same Sudbury/Northern Ontario market, listing properties in overlapping communities like Val Caron. Provides same residential brokerage service.
• REVEL Realty Inc., Brokerage: Independent competing brokerage actively listing in Onaping, Massey, and other Northern Ontario communities, competing for the same buyer/seller pool.
• Royal LePage North Heritage Realty: Fellow Royal LePage franchise broker actively listing properties in the same Northern Ontario market (Sudbury, Massey, Blezard Valley, Naughton). Direct competitor with identical brand affiliation and overlapping service area.
• Royal LePage Mid North Realty: Another Royal LePage franchise in the broader Northern Ontario region (active in Massey). Operates with same brand, technology stack, and comparable service offering in adjacent territory.
• RE/MAX Crown Realty (Sudbury): Competing franchise brokerage actively listing residential properties in Val Caron, Alban, and the Greater Sudbury area. Competes head-to-head for the same buyer and seller clients in Northern Ontario.

Broad incumbents

• Century 21 Canada: Major national real estate franchise competing for residential brokerage market share in Ontario, with established regional brokers operating across similar Northern Ontario communities.
• Sutton Group - Realty Systems Inc. Canadian real estate franchise network with multiple brokerages operating in Ontario markets, competing for residential brokerage clients with similar commission-based models.
• Coldwell Banker Canada: Major international real estate franchise with Canadian regional operators competing for residential and commercial brokerage clients across Ontario markets.
• RE/MAX: Global real estate franchise network with multiple brokerages competing in the Sudbury market. Largest competing franchise brand in Canada by agent count with significantly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal LePage Realty Team Brokerage