Honeywood
Honeywood Apartment Homes is a single-location, multi-family residential rental community in Roanoke, Virginia, offering four one- and two-bedroom floor plans (750–1,088 sq ft) to individuals, families, and remote workers, managed by The Solomon Organization, LLC.
- Company typePrivate
- Founded-
- HeadquartersRoanoke, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Honeywood does
Honeywood Apartment Homes is a single-location, multi-family residential apartment community operating at 3101 Honeywood Lane, Roanoke, VA 24018. The community offers four floor plan configurations — 1 Bedroom (750 sq ft), 1 Bedroom with Den (880 sq ft), 2 Bedroom (950 sq ft), and 2 Bedroom with Den (1,088 sq ft) — with rents ranging from approximately $1,210 to $1,499 per month and actual available units priced between $1,345 and $1,689 depending on configuration. The property is positioned for individuals and families, including remote workers and pet owners, with amenities such as a swimming pool, fitness center, lighted tennis and basketball courts, picnic and barbecue areas, a Bark Park, clubhouse, and central air/gas heating in every unit.
The business operates a direct-to-consumer rental model, with marketing conducted through a property website (honeywoodliving.com), a SecureCafe online leasing portal, 360-degree virtual tours, e-brochure email distribution, and a resident referral program. The go-to-market is single-property and single-geography, with all leasing, maintenance, and resident services delivered through an on-site management office and the SecureCafe platform. Revenue is generated exclusively through recurring monthly rental income on lease agreements; no ancillary product lines, SaaS offerings, or technology products are sold externally.
The property is privately held and professionally managed by The Solomon Organization, LLC, an apartment management company that handles day-to-day operations under a property management arrangement. No ownership structure, investor information, or funding details are disclosed. The entity is not publicly traded, has no mobile application, no API, no patents or trademarks, no disclosed headcount or management team, and operates without any documented AI/ML capabilities or proprietary technology beyond standard property management tooling.
Honeywood firmographics
Firmographics- Name
- Honeywood
- Legal name
- Honeywood Apartment Homes
- Website
- https://honeywoodliving.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Honeywood Apartment Homes is a single-location, multi-family residential rental community in Roanoke, Virginia, offering four one- and two-bedroom floor plans (750–1,088 sq ft) to individuals, families, and remote workers, managed by The Solomon Organization, LLC.
- Ownership category
- akta.pro rank
Honeywood industry classification
Industry- Product category
- Residential Apartment Rentals
- NAICS
- Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Family & Kid-Friendly Homes (THAMAAAK)
Keywords
Where Honeywood is headquartered
LocationHeadquarters
- HQ city
- Roanoke
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Honeywood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Apartment Rental Income: Monthly rental income from one and two bedroom apartments. Rent prices range from approximately $1,210 to $1,499 per month depending on floor plan and unit. Revenue is recurring on a monthly basis through lease agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1 Bedroom - 750 sq ft, From $1,210/month |
| Subscription | Monthly | 1 Bedroom with Den - 880 sq ft, From $1,314/month |
| Subscription | Monthly | 2 Bedroom - 950 sq ft, From $1,330/month |
| Subscription | Monthly | 2 Bedroom with Den - 1088 sq ft, From $1,499/month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Honeywood product offering
Product offeringCore offering
Honeywood Apartment Homes is a multi-family residential apartment community in Roanoke, Virginia, offering four spacious floor plan options (1 Bedroom, 1 Bedroom with Den, 2 Bedroom, and 2 Bedroom with Den) ranging from 750 to 1,088 sq ft for monthly rental. The community provides recreational amenities including a swimming pool, fitness center, tennis and basketball courts, bark park, clubhouse, and picnic areas, along with in-unit features such as central air, gas heating, large closets, oversized balconies or patios, and select units with in-home washer and dryer.
Product overview
Honeywood Apartment Homes is a single-location multi-family residential apartment community in Roanoke, Virginia. The property offers four distinct floor plan options — 1 Bedroom (750 sq ft), 1 Bedroom with Den (880 sq ft), 2 Bedroom (950 sq ft), and 2 Bedroom with Den (1088 sq ft) — all as part of one unified apartment rental offering. Residents can access community amenities including a swimming pool, fitness center, sports courts, and pet park. The property uses The Solomon Organization's proprietary property management platform (Securecafe) for online leasing, resident services, and rent payment. No separate product modules, SaaS offerings, or technology products are sold externally.
Differentiator
Problem solved
Functional benefit
Products and services
- Honeywood Apartment Homes Rental Units Multi-family residential apartment community in Roanoke, Virginia offering four spacious floor plans (1 Bedroom 750 sq ft from $1,210/month, 1 Bedroom with Den 880 sq ft from $1,314/month, 2 Bedroom 950 sq ft from $1,330/month, and 2 Bedroom with Den 1,088 sq ft from $1,499/month) for rent to individuals and families. Units include central air, gas heating, large closets, extra storage, oversized balconies or patios, dining areas, and select homes with in-unit washer and dryer.
Companies that use Honeywood
Customer profileSegments1 record
Ideal customer profiles1 record
Honeywood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Honeywood partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Solomon Organization, LLCcoreProperty management company that owns and manages Honeywood Apartment Homes. Handles all property operations including leasing, maintenance, management, and resident services. Affiliated company manages the property and website.
Scale indicators2 records
Recent moves4 records
Expansion highlights2 records
Honeywood competitors and assessment
Company assessmentBroad incumbents
- Essex Property Trust: West Coast-focused public REIT operating garden-style apartment communities. Relevant as an institutional peer demonstrating the same multi-family operating model, though in a different geography.
- Greystar Real Estate Partners: Largest U.S. multi-family property manager and operator with comparable garden-style apartment communities. Relevant as the broader incumbent demonstrating the scale ceiling and operating playbook for properties like Honeywood.
- Camden Property Trust: Public REIT focused on garden-style and mid-rise apartment communities in Sun Belt and Southeast markets. Relevant as a comparable institutional multi-family operator with similar unit sizes and amenity profiles.
- AvalonBay Communities: Public REIT owning and operating ~300,000 apartment homes across the U.S. Relevant as a comparable institutional owner-operator in the multi-family rental space, though at far larger scale than Honeywood.
- Mid-America Apartment Communities: Large public REIT operating garden-style apartment communities concentrated in the Southeast U.S. Relevant as a comparable operator in Honeywood's broader regional footprint with similar mid-tier pricing.
- Equity Residential: Large public REIT focused on urban and suburban apartment communities in high-growth U.S. markets. Relevant as a comparable institutional multi-family operator with similar amenity-driven positioning.
- UDR, Inc. Diversified public REIT operating apartment communities across coastal and Sun Belt markets. Relevant as a comparable institutional owner-operator in the multi-family rental category.
- Independence Realty Trust: Sun Belt-focused public REIT operating garden-style apartment communities. Relevant as a comparable mid-tier multi-family operator with similar unit sizes and price points to Honeywood.
Direct peers
- Bozzuto Group: Private multi-family developer, owner, and operator with a portfolio of garden-style apartment communities across the Mid-Atlantic and Southeast. Relevant as the closest comparable private operator in Honeywood's geographic footprint.
Others
- The Solomon Organization: Parent-affiliated property management company that operates Honeywood and manages the leasing platform, resident services, and maintenance. Relevant because it controls operational execution and any expansion pipeline at Honeywood.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Honeywood social profiles
Digital presenceHoneywood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honeywood leadership team
Management profileNumber of profiles
Honeywood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honeywood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honeywood
What does Honeywood do?
Honeywood Apartment Homes is a multi-family residential apartment community in Roanoke, Virginia, offering four spacious floor plan options (1 Bedroom, 1 Bedroom with Den, 2 Bedroom, and 2 Bedroom with Den) ranging from 750 to 1,088 sq ft for monthly rental. The community provides recreational amenities including a swimming pool, fitness center, tennis and basketball courts, bark park, clubhouse, and picnic areas, along with in-unit features such as central air, gas heating, large closets, oversized balconies or patios, and select units with in-home washer and dryer.
Is Honeywood a public or private company?
Honeywood is a private company. It is classified as corporate owned and is currently operating.
When was Honeywood founded?
Honeywood was founded in -1. It employs 11 to 50 people.
Where is Honeywood based?
Honeywood is headquartered in Roanoke, United States, in the North America region.
How does Honeywood make money?
One revenue line is on record: apartment Rental Income.
Who are Honeywood's main competitors?
Broad incumbents on record are Essex Property Trust, Greystar Real Estate Partners, Camden Property Trust, AvalonBay Communities, Mid-America Apartment Communities, Equity Residential, UDR, Inc. and Independence Realty Trust. Bozzuto Group is listed as a direct peer. The Solomon Organization is listed as an others.
Does Honeywood have an API?
No public API is recorded for Honeywood.
What industry is Honeywood in?
Honeywood's product category is Residential Apartment Rentals. Its primary akta.pro industry code is THAMAAAK, Family & Kid-Friendly Homes. Its NAICS code is 72131 and its SIC code is 7000.