Arimino

What Arimino does

Arimino Co., Ltd. (株式会社アリミノ) is a privately held Japanese professional hair cosmetics manufacturer founded in 1946 in Tokyo and led by the third generation of the Tao family, with Daisuke Tao as president since 2013. The company designs, formulates, and produces a comprehensive portfolio of hair color (Color Story Prime, Color Story Admio, Asian Color FES, Quick Color, Conditioning Color, Color Story Oasic), perm (Cosme Curl, Cosme Curl Prism Plus, Design Direct Wave, Tanni Curl, Quoline), styling (Spice, Spice Neo, Peace, BS Styling, Mark U, Style Club Forcurl), and hair care (Coreme, Sprinage, Eclarity) products, supported by its proprietary Zero-Tech color application technique and the IROTRIP color recipe platform. Manufacturing and R&D are vertically integrated in Higashi-Matsuyama, Saitama (manufacturing facility and Arimino General Research Institute completed in 2016), with operations under cosmetic GMP compliance. Arimino generates revenue primarily through B2B wholesale of professional-grade products to hair salons and hairdressers in Japan via direct field sales and beauty agents, and internationally through wholly-owned subsidiaries (ARIMINO U.S.A. since 1978; ARIMINO International Taipei since 2014) and a network of local distributors across 11 markets spanning East Asia, Southeast Asia, Oceania, and North America; a secondary DTC channel operates through the Arimino Salon Park online store. The company supplements product sales with a service-and-education ecosystem comprising Zero-Tech certification, the National Hair Style Contest (since 1958), the Arimino Photo Presentation (since 1995), and a multi-platform social and content presence, generating switching costs and brand loyalty among stylist customers.

Name

Arimino

Legal name

株式会社アリミノ (Arimino Co., Ltd.)

Website

https://arimino.co.jp

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Arimino is a family-owned Japanese professional hair cosmetics manufacturer (founded 1946) that formulates, produces, and distributes salon-grade hair color, perm, styling, and care products domestically and across 11 international markets through direct sales and distributor partners, supplemented by technician education and certification programs.

Ownership category

akta.pro rank

Product category

Professional Hair Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Hair Fragrance & Finishing (Mists, Shine, Anti-frizz) (CRABABAM)

Keywords

• Professional hair color
• Hair perm solutions
• Salon styling products
• Hair care cosmetics
• Professional hair cosmetics

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Hair Product Sales: Arimino generates revenue primarily through selling professional-grade hair cosmetics (colors, perms, styling products, hair care) to hair salons and hairdressers in Japan and internationally through distributors.
2. Retail Product Sales: Direct-to-consumer sales through the Arimino Salon Park online store, selling consumer-sized versions of professional products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Arimino is a Japanese manufacturer of professional hair cosmetics that develops, produces, and sells hair color, perm/wave, styling, and hair care products primarily for professional hair salons. The company also operates a consumer-facing online store (Salon Park) and runs an education program to train stylists, while distributing its products globally with a focus on Japanese hair characteristics.

Product overview

Arimino is a Japanese professional beauty company founded in 1946, offering a comprehensive portfolio of professional hair care, hair color, perm, and styling products primarily for salon use. The product portfolio includes: Hair Color lines (Color Story Prime with 71 shades, Color Story Admio, Asian Color FES, Quick Color, Conditioning Color, Color Story Oasic); Perm products (Cosme Curl cosmetic perms, Cosme Curl Prism Plus, Design Direct Wave, Tanni Curl, Quoline); Styling lines (Spice and Spice Neo series, Peace professional styling series, BS Styling, Mark U, Style Club Forcurl, Arimino Men); Hair Care (Coreme, Sprinage, Eclarity). The company also provides proprietary techniques like Zero-Tech® for coloring and supports salons with education programs, color recipe platforms (IROTRIP), and an e-commerce platform (Arimino Salon Park).

Differentiator

Problem solved

Functional benefit

Brands

• コアミー (CORE ME): Hair care product line launched in 2020.
• アジアンカラー フェス (ASIAN COLOR FES)
• カラーストーリー アドミオ (Color Story Admio)
• カラーストーリー プライム (Color Story Prime)
• スプリナージュ (SPRINAGE)
• スパイス (SPICE)
• スパイスネオ (SPICE NEO)
• ピース (PEACE)
• アリミノ メン (ARIMINO MEN)
• コスメカール (COSME CURL)
• タンニーカール (TANNIN CURL)
• カラーストーリー オアシック (Color Story OASIC)
• アリミノサロンパーク (ARIMINO SALON PARK)

Products and services

• Color Story Prime
• Color Story Admio
• Asian Color FES
• Color Story Oasic
• Quick Color
• Conditioning Color
• Color Support
• Cosme Curl
• Cosme Curl Prism Plus
• Cosme Cream
• Tanni Curl
• Design Direct Wave
• Quoline
• Spice
• Spice Neo
• Peace
• BS Styling
• Mark U
• Style Club Forcurl
• Arimino Men
• Sprinage
• Core Me
• Eclarity
• Arimino Salon Park

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered strategic and core.

• Arimino Chemical Co., Ltd. (Taiwan)strategicTechnology or Integration · 1 January 1966Technical Assistance Agreement signed in 1966 for technology collaboration in Taiwan market.
• Helen Curtis Industries, Inc. (USA)strategicTechnology or Integration · 1 January 1954Technical Assistance Agreement signed in 1954 for technology transfer and collaboration in the hair cosmetic field.
• EKI PTY. LIMITED (Australia)coreChannel Partner/ Reseller/ DistributorLocal distributor in Australia handling Arimino product sales and distribution in the Australian market.
• TQ Limited (Hong Kong)coreChannel Partner/ Reseller/ DistributorLocal distributor (品質美有限公司) handling Arimino product sales in Hong Kong.
• ILJIN COSMETICS CO., LTD. (Korea)coreChannel Partner/ Reseller/ DistributorLocal distributor in Korea. Arimino also had a technical assistance agreement with ILJIN COSMETICS since 1982.
• BEAUTY GARAGE ASIA SDN.BHD. (Malaysia)coreChannel Partner/ Reseller/ DistributorLocal distributor in Malaysia handling Arimino product distribution.
• HAIRWELL INTERNATIONAL Pte Ltd (Singapore)coreChannel Partner/ Reseller/ DistributorLocal distributor in Singapore handling Arimino product sales.
• ARIMINO INTERNATIONAL TAIPEI CO.,LTD (Taiwan)coreChannel Partner/ Reseller/ DistributorLocal subsidiary (愛麗美娜國際有限公司) handling Arimino products in Taiwan. Workshop studio opened in Taiwan in 2014.
• flora CK CO.,LTD. (Thailand)coreChannel Partner/ Reseller/ DistributorLocal distributor in Thailand. Also operates online branch at pomdee.com.
• SHINBI INTERNATIONAL (USA - New York)coreChannel Partner/ Reseller/ DistributorLocal distributor in New York, USA, handling Arimino product distribution.
• E-BEAUTY HAWAII (USA - Hawaii)coreChannel Partner/ Reseller/ DistributorLocal distributor in Hawaii, USA.
• VJPEACE (USA - San Francisco)coreChannel Partner/ Reseller/ DistributorLocal distributor in San Francisco, USA.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Regional players

• De Lorenzo: Australian professional hair care brand with salon distribution across Asia-Pacific, including Australia where Arimino also competes via EKI Pty. Comparable professional-channel model in similar regional markets.

Direct peers

• Mandom: Japanese personal care company with strong men's styling portfolio (Gatsby, Lúcid) overlapping with Arimino Men and Spice/Peace styling lines. Comparable professional-channel and consumer-product hybrid model.
• Milbon: Japan's largest professional hair care company, selling salon-grade hair color, perms, and treatments. Direct competitor to Arimino across nearly every product category and customer (Japanese hairdressers), with significantly greater scale and international reach.
• Hoyu: Japanese hair color specialist (Bigen, Beautylabo, Cielo) with deep salon and consumer presence. Directly comparable to Arimino in hair color R&D, salon channel, and Japanese market focus.

Broad incumbents

• L'Oréal Professionnel: Global leader in professional hair care (L'Oréal Professionnel, Kérastase, Matrix, Redken). Sets the benchmark Arimino competes against internationally and in premium Japanese salons, with vastly larger R&D and marketing budgets.
• Wella Company: Global professional hair care company (Wella, Sebastian, Nioxin, Clairol Professional). Direct global competitor in salon color, perms, and care, with a far broader international distribution footprint than Arimino.
• Shiseido Professional: Global Japanese beauty major with a professional hair division (Shiseido Professional, Clé de Peau Beauté, Ancourage). Significantly larger, with overlapping professional salon positioning and broader portfolio.
• Henkel (Schwarzkopf Professional / Igora): German multinational whose Beauty Care division includes Schwarzkopf Professional and Igora, dominant in professional hair color globally. Competes directly with Arimino's color and perm lines in international markets.
• Kao (Professional division including Goldwell and KMS): Japanese FMCG conglomerate that owns global professional hair brands Goldwell and KMS, plus salon distribution. A much larger incumbent with overlapping salon hair care offerings and broader resources.

Others

• Beauty Garage (Beauty Garage Asia): Japanese-headquartered salon product distributor with strong Southeast Asia presence, including Malaysia (where Arimino also partners with Beauty Garage Asia). Adjacent ecosystem participant that is both a peer in distribution and a potential channel conflict for Arimino.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ariminoofficial
• YouTubeyoutube.com/channel/UCYnj4OWPl1QonPNYAMPURIw
• Facebookfacebook.com/arimino.jp
• Instagraminstagram.com/arimino_official

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arimino