Flora
- Company typePrivate
- Founded2020
- HeadquartersKyoto, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Flora firmographics
Firmographics- Name
- Flora
- Legal name
- Flora株式会社
- Website
- https://biz.flora-tech.jp
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Flora industry classification
Industry- Product category
- FemTech / Women's Health Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Program Monitoring, Evaluation & Learning (MEL) (HLAJANAA)
Keywords
Where Flora is headquartered
LocationHeadquarters
- HQ city
- Kyoto
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Flora business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Wellflow Corporate Subscriptions: Wellflow is offered as a B2B SaaS subscription to Japanese corporations for employee health management, diversity promotion, and wellness certification support. Pricing appears to be quote-based per company size and scope.
- Expert Research & Development Support Services: Flora Expert provides fee-for-service research support including LINE bot surveys, questionnaire design/distribution, HUT (Home Use Test) surveys, web service development, and content production for corporations, research institutions, and local governments.
- Physical Training & Workshop Services: In-person menstrual pain experience training and workshops are priced at ¥400,000 per session (excluding tax), with additional video and on-site training menu options available.
- Moonly Consumer App: A consumer-facing mobile app for women's health management from puberty through menopause, available for individual download and use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Wellflow corporate platform - custom enterprise pricing |
| Unit Pricing | Multi-year contract | Menstrual Pain Experience Workshop - ¥400,000 per session |
| Other | Pay-as-you-go | Expert service - project-based professional services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Flora product offering
Product offeringCore offering
Flora provides AI-powered women's health solutions through a dual-platform model: Wellflow, a B2B corporate health management SaaS that combines gender-specific AI analysis, employee surveys, health consultations, and certification support; and Moonly, a B2C consumer app for menstrual, fertility, pregnancy, and menopause tracking. Flora Expert is a fee-based R&D support service that leverages the company's proprietary FemTech Big Data to help corporates and research institutions design surveys, run cycle-linked studies, and develop women's health products.
Product overview
Flora is a Kyoto-based femtech company providing AI-powered women's health solutions through a dual-platform approach: Wellflow (B2B) for corporate health management and Moonly (B2C) for individual consumers. Both platforms leverage generative AI and big data spanning women's health across all life stages. The ecosystem is supported by Flora Expert, a research and development service helping external companies and institutions utilize women's health data for product innovation.
Differentiator
Problem solved
Functional benefit
Brands
- Wellflow: Corporate wellness platform providing AI-powered health management solutions for organizations, including surveys, training, menstrual pain experience workshops, and certification support for health management and women's empowerment.
- Moonly
- Expert
Products and services
- Wellflow B2B SaaS platform that provides Japanese corporations with AI-powered women's health support, including survey-based health assessment, an AI chatbot (Wel-chan), menstrual and symptom tracking, anonymous health consultations, and data and documentation needed to pursue Kurumin / Erubosu / 健康経営優良法人 certifications.
- Moonly Consumer mobile app for individual women that uses generative AI and big data to support health management from puberty through menopause, covering menstruation, fertility, pregnancy, and menopause with personalized advice and an AI conversational assistant.
- Flora Expert Project-based research and development support service leveraging Flora's FemTech data assets to deliver LINE bot surveys, menstrual-cycle-linked questionnaire design and distribution, Home Use Test (HUT) surveys, web service development, and content production under medical supervision.
- Menstrual Pain Experience Training (生理痛体験研修・ワークショップ) In-person corporate workshop that uses Electrical Muscle Stimulation (EMS) devices to simulate menstrual pain, combined with health education, empathy-building content, and outcome verification, designed to increase workplace understanding of menstrual challenges.
- Kurumin / Erubosu Certification Support (くるみん・えるぼし認定支援サービス) Consulting and documentation service that helps companies prepare for and obtain Japanese government certifications related to childcare support (Kurumin) and women's empowerment (Erubosu), including gap analysis, action planning, implementation support, and application preparation.
Quantifiable outcome
- 80.6% app utilization rate and 71.3% retention rate among employees using Wellflow
- +3 more outcomes
Companies that use Flora
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Flora technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature6 records
Flora partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered secondary and core.
- Paramount Bed (パラマウントベッド)secondaryFlora collaborated with Paramount Bed's Paramount Sleep Research Institute on a menstrual cycle prediction study using sleep sensor data. Flora handled monitor recruitment and data collection system management for the research.
- Medical and Academic Advisors (Flora Expert)coreFlora maintains a panel of medical and academic advisors including obstetrician-gynecologists, menopause specialists, data scientists, and public health researchers who provide medical and technical guidance for the Expert service and product development.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Flora competitors and assessment
Company assessmentDirect peers
- Clue: Berlin-based consumer period and cycle tracking app with tens of millions of global users. Comparable as a direct competitor to Flora's Moonly app in women's cycle/fertility management, and a benchmark for enterprise data partnerships with research institutions.
- Flo Health: UK-based global period, fertility, and pregnancy tracking app with the largest female-health MAU base. Directly comparable to Moonly as a consumer women's-health subscription app, and has begun expanding into enterprise/B2B channels — the same direction Flora is moving in.
- Maven Clinic: US-based virtual care platform focused on women's and family health, sold to employers as a benefit. Directly comparable to Flora's Wellflow B2B SaaS thesis of selling women's health into enterprise HR/wellness budgets.
- Natural Cycles: Stockholm-based women's health app with FDA-cleared contraception/fertility cycle tracking. Comparable to Moonly in consumer women's health and to Flora's broader thesis of hormone-driven personalized guidance.
- Fermata: Japan-based FemTech platform focused on women's health and product/venture incubation in the Japanese market. Closest in-market peer, competing for the same Japanese corporate and consumer FemTech spend.
- Carrot Fertility: US-based fertility benefits and women's health platform sold B2B to employers and health plans. Directly comparable enterprise women's-health distribution model to Flora's Wellflow.
- Progyny: US-based publicly listed fertility benefits management platform sold to large employers. Comparable to Wellflow in selling women's-health solutions into enterprise HR/wellness channels.
- Modern Fertility: US-based women's fertility health company (acquired by Ro) offering at-home testing and digital health content. Adjacent peer covering the same life-stage segment Flora targets with Moonly and Wellflow.
Broad incumbents
- Limeade: US-based established corporate wellness and engagement platform. Comparable incumbent to Wellflow at the corporate-wellness layer, though without Flora's gender-specific health specialization.
- Wellable: US-based corporate wellness platform serving employers with health programs and analytics. Comparable incumbent at the enterprise-wellness layer Flora targets with Wellflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flora social profiles
Digital presenceFlora compliance and trust
Trust signalCompliance1 record
Flora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flora leadership team
Management profileNumber of profiles
Profiles8 records
Flora funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flora
What does Flora do?
Flora provides AI-powered women's health solutions through a dual-platform model: Wellflow, a B2B corporate health management SaaS that combines gender-specific AI analysis, employee surveys, health consultations, and certification support; and Moonly, a B2C consumer app for menstrual, fertility, pregnancy, and menopause tracking. Flora Expert is a fee-based R&D support service that leverages the company's proprietary FemTech Big Data to help corporates and research institutions design surveys, run cycle-linked studies, and develop women's health products.
Is Flora a public or private company?
Flora is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flora founded?
Flora was founded in 2020. It employs 11 to 50 people.
Where is Flora based?
Flora is headquartered in Kyoto, Japan, in the Asia region.
How does Flora make money?
Four revenue lines are on record. Wellflow Corporate Subscriptions are the primary driver. The others are expert Research & Development Support Services, physical Training & Workshop Services and moonly Consumer App.
Who are Flora's main competitors?
Direct peers on record are Clue, Flo Health, Maven Clinic, Natural Cycles, Fermata, Carrot Fertility, Progyny and Modern Fertility. Broad incumbents are Limeade and Wellable.
Does Flora have an API?
No public API is recorded for Flora.
What industry is Flora in?
Flora's product category is FemTech / Women's Health Software. Its primary akta.pro industry code is HLAJANAA, Program Monitoring, Evaluation & Learning (MEL). Its SIC code is 7370.