Orbaya

What Orbaya does

Orbaya is an Irish, family-run private company founded in 2010 and headquartered in Dun Laoghaire, County Dublin. It operates as a virtual management solutions provider through three wholly-owned sub-brands: Orbaya Europe, which delivers outsourced European business development and operational fulfilment services for international companies seeking EU market entry (including virtual sales teams, regional office presence, and Irish/EU regulatory and tax advisory); Orbaya Media, which provides complete media management (branding, website design, social media, marketing materials, signage, and trade show collateral) for SMEs lacking in-house marketing resources; and Orbaya USA, which extends business development operations into the United States under a dedicated President.

Orbaya's offering is service-led rather than technology-led: there is no proprietary software platform, no API, no SDK, and no mobile app; the company's core technology is human expertise delivered through bespoke engagements. Pricing is structured as flexible month-to-month retainers positioned below the cost of a single full-time hire, with no publicly disclosed tiers. Customer acquisition is sales-led and direct, driven primarily by website contact forms, downloadable brochures, and organic social media presence on LinkedIn, Instagram, Facebook, and Twitter for both Orbaya Europe and Orbaya Media.

The company is led by founder and CEO John Cowley, with Amy Cowley (COO & Creative Consultant) and Shona Cowley (Creative Director) anchoring operations alongside Declan Shalvey (President, Orbaya USA), Paul O'Neill (Business Operations Specialist), and Barbara Driver (Administration Manager). Orbaya serves clients across IT, Telecoms, Software, Pharmaceutical/MedicalTech, Green Energy, and Fashion verticals, and leverages its Irish domicile for EU market access and favorable corporate tax positioning. There are no disclosed external investors, no funding rounds, and no publicly disclosed revenue.

Name

Orbaya

Legal name

Orbaya

Website

https://orbaya.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Orbaya is an Irish family-run firm operating Orbaya Europe (outsourced EU business development and market-entry services for international companies) and Orbaya Media (full media management for SMEs lacking in-house marketing), delivered via flexible month-to-month retainers.

Ownership category

akta.pro rank

Product category

Business Development Services

NAICS

Management of Companies and Enterprises (55), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Facilities Support Management Services (8744), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industry

Infrastructure Outsourcing (IO) (BPAEAMAB)

Keywords

• Business development services
• Outsourced media management
• European market entry
• Virtual management solutions
• Outsourced marketing services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. European Business Development Services: Orbaya Europe provides business development and operational fulfilment services for companies entering the European market. Services include virtual business development teams, regional office presence, and Irish/EU regulatory guidance.
2. Media Management Services: Orbaya Media provides comprehensive media management including branding, website design, social media, and marketing materials. Offered through month-to-month contracts and tailored packages.
3. Outsourced Regional Office Presence: Provides Irish business address, phone numbers, and specialized teams for European expansion without requiring physical office setup.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Orbaya is an Irish family-run business that delivers virtual, outsourced management solutions through two service divisions. Orbaya Media provides complete media management including branding, website design, social media management, and marketing materials for SMEs lacking in-house marketing resources. Orbaya Europe provides business development and operational fulfilment services for international companies seeking to enter the European market, including virtual business development teams, outsourced regional office presence, and Irish/European laws and taxation guidance.

Product overview

Orbaya is an Irish family-run business offering virtual, outsourced management solutions. The company operates two main service divisions: Orbaya Media provides complete media management including branding, design, website management, social media, and marketing materials for businesses lacking internal marketing resources. Orbaya Europe offers European business development services, functioning as an outsourced EU HQ with virtual sales teams, regional office presence, and regulatory/taxation advisory services. Both services are delivered as flexible, cost-effective alternatives to hiring full-time staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Orbaya Media A managed media service offering strategic branding, website design and management, social media management, marketing materials, email newsletters, signage, merchandise, trade show materials, and virtual assistance for SMEs that lack in-house marketing or graphic design resources. Sold as a complete media team and design agency on a flexible month-to-month contract.
• Orbaya Europe An outsourced European business development and operational fulfilment service for international companies seeking to enter or expand in the European market. Provides virtual business and sales development teams, an outsourced regional office presence with an Irish business address and phone number, and advisory on Irish and European laws and taxation. Functions as the client's EU headquarters on a flexible, cost-effective basis.

Quantifiable outcome

• Full media team access at less than cost of one employee

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Design Pickle: Subscription-based graphic design service for SMBs, providing ongoing creative and design output at a flat monthly rate. Directly comparable to Orbaya Media's positioning of a full media/design team for less than the cost of one employee.
• OCO Global: Ireland-based consultancy helping companies identify and execute international market entry opportunities, particularly between Europe, Asia, and the Americas. Direct overlap with Orbaya Europe's European market-entry value proposition.
• Belay: US-based provider of virtual assistants and outsourced operational staff for SMBs, sold on a flexible monthly basis. Comparable in spirit to Orbaya's value proposition of replacing full-time hires with flexible outsourced teams.
• Penbrothers: Provider of outsourced staff and managed teams across functions including marketing, admin, and operations. Comparable to Orbaya's core "virtual outsourced management" model for SMEs and foreign companies without local infrastructure.
• Cedrus Group: International business development and market entry advisory firm supporting companies expanding into new regions. Closely comparable to Orbaya Europe's model of acting as an outsourced regional commercial presence for clients.

Broad incumbents

• BearingPoint: Large European management and technology consultancy offering strategy, operations, and regulatory advisory. Comparable to Orbaya Europe's business development and operational fulfilment services for clients entering European markets.
• Deloitte (Global Expansion / Consulting): Global professional services firm with dedicated international expansion, tax, and operations advisory practices. Competes for the same foreign-investor-into-Europe mandates that Orbaya Europe targets, but as a broader portfolio play.
• KPMG (Market Entry / Advisory): Big Four professional services firm with significant European tax, legal, and market-entry advisory practices. Competes with Orbaya Europe on inbound European expansion mandates, particularly for tax-efficient structuring.
• TMF Group: Global provider of compliance, accounting, tax, HR, and legal administrative services for companies expanding internationally. Most directly comparable to Orbaya Europe's "EU HQ" market-entry outsourcing offering, but operates at far greater scale across many jurisdictions.

Emerging players

• ManyPixels: Subscription graphic design service offering unlimited design requests for a flat monthly fee, primarily targeting startups and SMBs. Partial overlap with Orbaya Media's bundled design-and-management offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Orbaya
• Facebookfacebook.com/OrbayaEurope
• LinkedInlinkedin.com/company/orbaya
• Instagraminstagram.com/orbayaeurope

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbaya