Urban Guild

What Urban Guild does

Urban Guild Limited is an independent hospitality group headquartered in Bournemouth, UK, founded in 2005, operating five distinct venues across Bournemouth and Poole: Urban Garden (a full-service restaurant offering coffee, breakfast, lunch, cocktails, and dinner with multiple terraces overlooking Bournemouth Gardens), Urban Reef Restaurant, Urban Beach Hotel, The Wood Oven (a pizza restaurant with delivery), and Jenkins & Sons Restaurant. The group operates a direct-to-consumer hospitality model with table bookings managed via ResDiary, room bookings via Little Hotelier/Siteminder, POS via Lightspeed, email marketing via MailChimp, and food delivery through Just Eat and Deliveroo for The Wood Oven venue. Revenue is generated from food and beverage sales, gift vouchers (from £10 via an online storefront), hotel room bookings, and the Hug Club points-based loyalty programme. The customer base consists of local residents, tourists visiting the Bournemouth coast, and walk-in diners, with 20-year-established supplier relationships underpinning a locally-sourced food proposition. The group employs 51-100 people, is privately held with no external funding rounds disclosed, and has appointed a Data Protection Officer (Matt Lawrence) to oversee GDPR-compliant customer data practices.

Name

Urban Guild

Legal name

Urban Garden Ltd

Website

https://urbanguild.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Urban Guild Limited is an independent UK hospitality group operating five restaurants and a hotel across Bournemouth and Poole since 2005, serving local residents and tourists with locally-sourced food, gift vouchers, and a multi-venue loyalty programme.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

Keywords

• Independent hospitality group
• Restaurant venues
• Hotel accommodation
• Food and beverage
• Pizza delivery

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food and beverage sales: Core revenue from selling locally-sourced food and drinks at the Urban Garden restaurant, including breakfast, lunch, dinner, cocktails, and specialty coffee. Menu changes seasonally with regular specials.
2. Gift vouchers and vouchers sales: Sale of gift vouchers starting from £10, exchangeable for food, drink, and hospitality services at any Urban Guild venue.
3. Room bookings (Urban Beach Hotel): Hotel accommodation bookings processed through Little Hotelier/Siteminder platform.
4. Hug Club loyalty programme: Points-based loyalty programme where customers earn points for purchases and receive rewards, exclusive offers, and freebies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Urban Guild Limited is an independent hospitality group operating five venues in Bournemouth and Poole: Urban Garden restaurant, Urban Beach Hotel, The Wood Oven pizza restaurant, Jenkins & Sons Restaurant, and Urban Reef Restaurant. The group sells locally-sourced food and beverages across its restaurants, provides hotel accommodation through Urban Beach Hotel, offers gift vouchers from £10, and runs the Hug Club loyalty programme for repeat customers.

Product overview

Urban Guild Limited operates a multi-venue hospitality group in Bournemouth and Poole, offering a portfolio of distinct restaurant and accommodation brands. The portfolio includes Urban Garden (the primary restaurant venue), Urban Beach Hotel, The Wood Oven (pizza), Jenkins & Sons Restaurant, and Urban Reef Restaurant. The group also offers supplementary services including the Hug Club loyalty programme and gift vouchers. The venues collectively provide food, drink, accommodation, and event spaces, with an emphasis on locally-sourced ingredients and independent hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Garden Independent restaurant venue in the heart of Bournemouth town centre featuring multiple terraces surrounded by lush plants with views of Bournemouth Gardens, offering coffee, breakfast, lunch, cocktails, and dinner daily from 8am-11pm. Targets local residents and tourists seeking unique dining experiences.
• Urban Beach Hotel Hotel accommodation venue operated by Urban Beach Hotel Ltd within the Urban Guild group, offering room bookings processed through the Little Hotelier (Siteminder) platform for guests visiting Bournemouth.
• The Wood Oven Pizza restaurant operated by Urban Guild offering online ordering through its own website as well as delivery via Just Eat and Deliveroo platforms, serving Bournemouth customers seeking wood-fired pizza delivery and dine-in options.
• Jenkins & Sons Restaurant Restaurant venue operated by Jenkins & Sons Restaurant Ltd as part of the Urban Guild group of hospitality venues in Bournemouth and Poole.
• Urban Reef Restaurant Restaurant venue operated by Urban Reef Restaurant Ltd as part of the Urban Guild group of hospitality venues in Bournemouth and Poole.
• Gift Vouchers Gift vouchers available from £10 in various denominations, sold through the company's e-commerce storefront and exchangeable for food, drink, and hospitality services at any Urban Guild venue.
• Hug Club Points-based loyalty programme where members collect points on purchases, receive exclusive offers, attend events, and receive freebies across Urban Guild venues. Members can provide date of birth and anniversary for personalised celebrations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ResDiarycoreTechnology or IntegrationResDiary is used to manage table bookings across Urban Guild venues. Customer personal data is recorded and stored securely with ResDiary for booking management. Venues can choose to opt-in customers for marketing during the booking process.
• MailChimpcoreTechnology or IntegrationMailChimp is used to send email marketing communications to subscribers. Customer email data is stored with MailChimp as well as the Urban Portal customer system. MailChimp provides GDPR-compliant tools for managing data preferences and unsubscribes.
• LightspeedcoreTechnology or IntegrationLightspeed till system is used for event bookings and point-of-sale operations. When larger group events are booked, deposits are secured and accounts set up on the Lightspeed system for billing reconciliation.
• Little Hotelier (Siteminder)coreTechnology or IntegrationLittle Hotelier, part of the Siteminder group, processes room bookings for Urban Beach Hotel. Customer name, address, and payment details are securely held in their system for accommodation bookings.
• Just EatminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform used for The Wood Oven pizza orders. Customer personal data is used to process delivery orders and provide delivery address.
• DeliveroominorChannel Partner/ Reseller/ DistributorThird-party food delivery platform used for The Wood Oven pizza orders. Customer personal data is used to process delivery orders and provide delivery address.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hawksmoor: Independent UK restaurant group with multiple London venues and a focus on sourcing and provenance — the closest direct analogue for the restaurant-portfolio side of Urban Guild and the multi-venue independent playbook.
• Hotel du Vin: Multi-site UK boutique hotel brand with bistro-led food and beverage at each property — comparable in combining locally-rooted dining culture with small-format, full-service accommodation, although somewhat larger in scale.
• Rick Stein Restaurants: Multi-site UK independent hospitality brand combining restaurants, accommodation (lodges), and cookery, anchored by a chef/founder reputation and locally-sourced menus — directly comparable to Urban Guild's multi-format group structure.
• The Pig Hotels: UK boutique hotel-restaurant group operating multiple countryside properties where each hotel sits alongside a high-profile, locally-sourced restaurant — the closest multi-venue lifestyle hospitality analogue to Urban Guild's restaurant-plus-boutique-hotel model.
• Malmaison: UK boutique hotel chain with a restaurant and bar concept at each property; comparable in brand-defining food and beverage experiences attached to a smaller-format hotel offer, though national in footprint.
• Artist Residence: UK group of boutique hotels with strong on-site restaurant/bar concepts and design-led positioning; directly comparable to Urban Beach Hotel + Urban Garden in terms of independent lifestyle hospitality with dining at the centre.

Broad incumbents

• Soho House: International lifestyle hospitality group pairing boutique hotels with restaurants, bars, and a member-based loyalty community; comparable as a scaled, lifestyle-led hospitality portfolio, but at materially larger scale than Urban Guild.
• Fuller, Smith & Turner: Historic UK pub and hotel group operating a multi-venue hospitality estate with food-led concepts and accommodation; relevant comparable for the multi-venue F&B-plus-lodging model, though larger and more established.
• The Ivy Collection: UK restaurant group operating multiple distinct restaurant brands under one umbrella — comparable in the 'group of independent-feeling venues' model that Urban Guild runs across Urban Garden, Urban Reef, The Wood Oven, and Jenkins & Sons.
• Young's Pubs: UK multi-site pub and hotel operator combining accommodation with F&B-led venues; comparable in running a multi-venue hospitality portfolio with food at the core, but at significantly greater scale and as a listed operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/urbangardenbh/?hl=en
• Xx.com/theurbanguild

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Guild